Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team. The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics. Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

1. Analytical Thinking
Analytical Thinking 17 - A
Newsletter from the UK Business November 2012
Analytics Team
Introduction
Introduction
Welcome to the latest edition of Analytical Thinking, a newsletter from the UK Business Analytics
community providing snippets of insight on what people have been saying and how organisations
have been using our capability over the last 2 weeks.
Within this edition, the section „applications of analytics‟ contains insights on how analytics is being
utilised in supply chain and CPR / Retail. The Big Data section contains articles showing some
potential future applications of Big Data and an existing one in law and social media.
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Big Data
Big Data Vs. Traditional Business Is 3D Visualization The Next Step
Intelligence For Big Data?
Following the two previous With the big data explosion in
Analytical Thinking editions, here full steam, companies across
is another article linking Big Data multiple industries are
and Business Intelligence. While resourcefully aggregating data
some still consider Big Data a tool to pinpoint numbers, trends
confined to behemoths like Google and patterns that hold the key
and Amazon, an ever-increasing to improving their bottom lines. But as data
number of B2B organizations of all grows increasingly cumbersome and complex,
sizes are moving beyond the constraints of managing that data and extracting the highest
traditional business intelligence by taking on the value of intelligence is presenting a challenge for
challenge of harnessing Big Data. As interest in organizations looking to drive truly educated
Big Data increases, so does the number of tools decisions. Many valuable analytics solutions have
available to address its demands. But looking for come to market over the last few years, but as
answers outside of your organization presents we look ahead to 2013, will 3D visualization
new challenges, temptations, and roadblocks. techniques offer companies a new way to
See article manage, analyze and interact with their data?
See article

2. 5 Trends That Are Changing How
Big Data In Law: Cloud Challenge,
We Do Big Data
Analytics Opportunity
In just a few years, big data
When it comes to data privacy has turned from a buzzword
and security, corporations and concept best left for large
have similar challenges. Big web companies into a force
companies store big data: that drives much of our digital
Mountains of information in lives. You can find in this
the form of documents, article five technological trends that will change
spreadsheets and emails, which since 2006 has how data is processed and consumed going
been fair game for legal discovery. And in many forward in domains such as Data science,
cases, that information is spread across physical Machine learning, Mobile Data and Application
and virtual networks, and on personal creation.
computers, tablets and smartphones. It‟s
practically impossible for big companies to keep See article
track of it all. This article from Forbes, explains
that today, the legal profession of a lawyer is
heading into the cloud, where the privacy and
security of big data are dramatically changing
the legal landscape—especially internationally.
See article
Sustainability, Social Media And Big Data
As more and more data is being collected, curated and analysed today, than ever
before, the information you can extract from all data generated is what attracts
most of the attention. Through several examples and use cases, this article
details some application of the data collected from those social media, such as
tracking the cholera epidemic in Haiti in the wake of the deadly earthquake or
predicting faults in automobile.
See article
Applications of Analytics
Advanced Analytics In Supply What's The Biggest Supply Chain
Chain - What Is It, And Is It Better Issue For
than Non-Advanced Analytics? CPR/Retail?
If we go back to the A recent post from Visicom
Davenport‟s "Competing on blog pointed: “We asked
Analytics" Harvard Business dozens of retail store
Review article that kicked off managers this week: what‟s
the analytics movement, he the biggest issue you are
defines analytics as "the ability having with product delivery by vendors? [To
to collect, analyze, and act on data. As which the answer was] out of stock products”.
professional organizations have realized that the This article is reacting to that post which links
field of analytics should be broken down into business analytics and predictive modelling for
three categories: Descriptive analytics, the CPR/Retail sector.
predictive analytics and prescriptive analytics, See article
this article explains what is advanced analytics.
See article

3. Universal Predictive Convergence Analytics
The goal of all marketing analytics has been, and is today, to "get the right
message to the right person at the right time." This article deals with a digital
analytics phenomenon wherein many analytics tool vendors had begun making
claims they could join data from multiple sources and display the results in a
set of dashboards for marketers. This trendy phenomenon which has emerged
is called Convergence Analytics and is transforming the measurement industry.
See article
Footnote
Figure It Out Blog
Have you visited the Figure it out blog yet?
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Feedback
We hope that you have enjoyed reading this seventeenth edition of Analytical Thinking and hope
that it has provided you with a good insight into some of the value that is currently being realised
through Business Analytics solutions. If you would like to find out more about our services and
propositions then please contact Nigel Lewis or Jon Chadwick. If you have any suggestions on how
we can improve this newsletter or if you have received it via a colleague and would like to subscribe
then please contact Charlotte Skornik. If you spot an article that is Business Analytics related then
we'd like to know about it, please submit it to Charlotte Skornik, and it may appear in the next
edition of Analytical Thinking!
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The information contained in this newsletter is proprietary and confidential.
It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini.
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Charlotte Skornik
Business Analytics | Operational Research
charlotte.skornik@capgemini.com
Tel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 5666
www.uk.capgemini.com
40 Holborn Viaduct - London - EC1N 2PB

4. Read & comment on the latest issue of our Figure It Out blog
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