Why promotional products should form part of your marketing mix
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This clip gives you some key ideas as to why you should make promotional products a part of your marketing mix. Data is based on a study made by the Advertising Specialties Institute. We will be open for business by October 2013
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Why promotional products should form part of your marketing mix
- 1. BE ON TARGET WITH PROMOTIONAL PRODUCTS IN YOUR MARKETING MIX http://store5004.instantimprints.ca
- 2. ONTARGET They cost a fraction of mass media FACT http://store5004.instantimprints.ca
- 3. ONTARGET Deliver same or better ROI than mass media http://store5004.instantimprints.ca FACT
- 4. ONTARGET No interruptions unlike other media http://store5004.instantimprints.ca FACT
- 5. ONTARGET Better targets the recipient than mass media http://store5004.instantimprints.ca FACT
- 6. ONTARGET Modest investment delivers superior results http://store5004.instantimprints.ca FACT
- 7. ONTARGET Big ROI for small business as well as large http://store5004.instantimprints.ca FACT
- 8. ONTARGET THE WINNERS • Writing Instruments • T-Shirts • Bags • Office and Desk Accessories • Caps http://store5004.instantimprints.ca
- 9. ONTARGET 86% of those who received promo products recall the advertiser http://store5004.instantimprints.ca FACT
- 10. ONTARGET More women prefer writing instruments, men prefer T- shirts http://store5004.instantimprints.ca FACT
- 11. ONTARGET 51% of all T-shirts are held in the age group 21 - 34 http://store5004.instantimprints.ca FACT
- 12. ONTARGET Majority of receivers keep the promo products at their work place http://store5004.instantimprints.ca FACT
- 13. ONTARGET Average length of time a promo product is held by the receiver is 7 months http://store5004.instantimprints.ca FACT
- 14. ONTARGET THE BULL’S EYE http://store5004.instantimprints.ca 50% of those receiving promo products are likely to do business with the company
- 15. ONTARGET THE BULL’S EYE http://store5004.instantimprints.ca 63% of receivers pass along the promo products they receive – your message goes beyond the original target
- 16. ONTARGET THE BULL’S EYE http://store5004.instantimprints.ca Cost / impression (0.6 c) is much lower than mass media (1.8 c)
- 17. ONTARGET EVERYTHING YOU NEED TO PROMOTE Instant Imprints – Mississauga East 128 – 2550 Matheson Blvd. East Mississauga. ON. L4W 4Z1. Canada Tel: 905-282-0208 E-mail: store5004@instantimprints.com Acknowledgement: Global Advertising Impressions Study – Advertising Specialties Institute http://store5004.instantimprints.ca