Tech-Success trains you to be a master of today’s Digital World. Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion. Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.

1. Social Media Solutions “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. It’s media (content that is published) with a social (anyone can add to it) component.”

2. What's Your Social Media Strategy? Social media marketing can be a marketer's windfall or landmine, depending on how well it is understood and utilized in light of measurability and impact to the bottom line. In today's challengedeconomy, it is imperative to invest marketing budget and time wisely, optimizing technologies and techniques that will pay off, and scrapping those that don't.

3. From Oversight to Opportunity Your website doesn’t speak to different types of buyers. You’ve got missing or irrelevant content/offers. You’re losing conversions at your landing page Your PPC campaign is trying to “do it all.” You’re not inviting people to your house (list, that is).

4. The following five tips are designed to get you thinking about how find your social media marketing strategy by seeing social media participation as an integral part of your entire e-marketing efforts. You need to research the social media landscape, understand the unique environments, establish clear business goals, metrics, measurement and reporting processes, and then develop and communicate clearly and effectively in the social media world. Here are five best-practice tips to finding your social media strategy, the online places where the payoffs are worth the time invested.

5. 1. Listen Before You Launch Do you know where your customers and prospects hanging out online? Do you know who is already talking about your organization, either in good or bad terms? Before you begin any initiatives, it is wise to identify those who are the influencers in your space, and see also what your competitors are doing and saying. Social media, by definition, is a two-way street. You can talk, but you’d better also be listening.

7. What bloggers are talking about issues that you care about?

8. What is being tagged on del.icio.us and Digg?

9. What applicable communities and comments exist on Twitter and Flickr?

10. Which of your url’s are saved on del.icio.us?

11. Is anyone reviewing your brandon YouTube?

13. 3. Get Blogging Any company can quickly get started in the social media space by starting their own blog, as well as participating in relevant outside blogs. The two keys to a successful blog is great content and active visibility. Make sure you establish a solid editorial calendar and stick with it. Better yet, establish multiple champions in your company to blog on certain issues or topics. Remember that content should convey trust, though leadership, sharing and honesty; in short, authentic engagement. This is not the place to spin or promote your own product or service.

14. 4. Integrate SMM with SEO and Web Analytics Many social marketing media efforts pay big dividends in raising SEO rankings and link popularity. Anytime you can publish to either your own blog or a related blog in your space, you have the opportunity to create traffic back to your website. Social Media Optimization involves trying to get your social media content more widely distributed through on-page voting, using tools like Digg or Reddit. Off-page social media marketing can include involvement in a blog, submission of a video via YouTube, or participation in other relevant social media networks. A good SMM strategy begins with leveraging your existing SEO efforts into new media through extending keyword optimization, link popularity, visibility and traffic. Once you understand conversations and communities, you can move to build participation and visibility. You should develop key performance indicators so that you can effectively analyze results from your efforts.

15. 5. Promote your Social Media Efforts With your own blog, you can’t assume that if you “build it, they will come.” Use the same promotional tactics for your blog that you do for your website. Promote your blog via email communications, PR, directories, and other customer and prospect communications. Evaluate the conversations that are happening on the blog, and use this information to update the content on your editorial calendar. Engage new audiences by creating new content (text, audio or video) and posting it on relevant sites. Then measure the value through increased visibility, links, traffic, leads, and new paths.

16. Marketing 1.0 (outbound) and 2.0 ( inbound) Telemarketing Trade Shows Direct Mail Email Blast Print Ads TV/Radio Ads SEO/SEM Blogging Social Media RSS Free tools/trials Viral Videos

17. Knowing New World of Icons

18. The New Way to run Marketing

19. The New Way to do Publishing

20. The New Way to Share

21. The New Way to Network

23. “The shift in contemporary communications strategy has already happened. How we – as individuals and as members of organizations – deal with the challenges before us will definitively impact the ways in which life world over will be encountered, understood and embraced by many people”. Just as the invention of the printing press – one piece of technology – impacted literacy rates, education, universities and libraries, economies and more, so too is social media shifting the way people think, act, connect and find meaning and value in their lives. Those organizations that identify this shift and align with it will be positioned for success in the coming years. Those that don’t will feel greater strain and may not survive.

25. Tech Success offers an intensive experience for organizations which are interested in learning about social media tools, culture, and strategic implications for their work. The training includes intensive in-personal seminars, a series of webinars, and one-on-one and small group coaching and consulting throughout the year. Each participating organization is required to build a team of at least 3 representatives, including both staff and lay leadership.

27. How We View the Marketplace Today

28. Industry Findings March 2009 Top three questions marketers want answered: (1) What are the best tacticsto use, (2) how to do I measure the effectiveness of social media and (3) where do I start? • Marketers are mostly new to social media: A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less. • How much time does this take? A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly. • The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building new business partnerships. • The top social media tools: Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, in that order. • Social media tools marketers most want to learn about: Social bookmarking sites were ranked of highest interest, followed closely by Twitter.

29. Benefits of Social Media Marketing

30. Commonly Used Social Media Tools

31. People want to learn more about

33. Comparison Chart

34. Question, Comments, Concerns Time Frame to Success? Cost and Budget Priority? Return on Investment Your Questions Your Comments About the Subject Your Concerns about Taking The Next Step

36. Thank You SPASIBA