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2010 New Beetle
2010 New Beetle   Contents
                  03	   Intro

                  05	   At	a	glance

                  07	   Technology

                  09	   Exterior

                  10	   Interior

                  15	   Safety

                  16	   Accessories

                  20	   Specs

                  29	   Warranty
An icon then and now.
                                                          No	vehicle	is	more	iconic	or	enduring	than	the	Volkswagen®	Beetle ®.	First	
                                                          introduced	back	in	1938,	“the	little	car	that	could”	soon	appeared	all	over	
                                                          the	world	and	became	the	longest-running	and	most-produced	automobile		
                                                          of	a	single	design.	In	North	America,	the	Beetle	did	everything	from	winning	
                                                          the	Baja	500 ®	to	winning	the	hearts	of	Canadians	from	every	walk	of	life.	
                                                          This	journey	is	far	from	over,	as	the	New	Beetle ®	keeps	bringing	the	fun	and	
                                                          fashion	of	a	great	shape,	and	combines	it	with	the	latest	in	German	engineering	
                                                          and	European	styling.	So	hop	in,	buckle	up	and	take	off.	The	world	is	waiting.




New Beetle Convertible shown with accessory roof cover.                                                                                      2   3
European model shown.




At a glance.
Grin and share it.                                        Even more reasons to give a big warm smile.                Who needs therapy?
The	2010	New	Beetle	is	designed	for	driving	pleasure	     Heatable	front	seats,	heatable	washer	nozzles	and	         It’s	impossible	not	to	feel	happy	in	a	New	Beetle.	
of	the	peppy	kind.	This	is	due	to	the	2.5L,	5-cylinder	   heatable	power	exterior	mirrors	mean	the	New	Beetle	       There’s	just	something	about	the	inimitable	body	
engine	that	unleashes	150	hp,	170	lb-ft	of	torque	and	    is	custom-made	for	Canadian	winters.	There’s	also	a	       design,	unparalleled	spirit	and	nostalgic	past	
a	ton	of	euphoria	on	the	road.	Kudos	also	goes	out	to	    premium	in-dash,	single	CD	player	with	6	speakers	         that	puts	a	big,	wide	smile	on	your	face.	Innovative	
the	available	6-speed	automatic	transmission	that	        for	your	next	outstanding	car	karaoke	performance.	        features	like	elliptical	headlights,	semi-transparent	
performs	like	a	sporty	manual,	much	to	the	delight	       And	when	the	sun	is	warm	and	you	feel	like	sharing	        taillights	and	armrest	storage	compartment	
of	New	Beetle	drivers,	and	passengers,	everywhere.	       your	music	with	the	outside	world,	the	New	Beetle	         make	the	experience	even	more	joyful.	And	with	
                                                          Convertible	lets	you	do	it	with	10	speakers.	No	matter	    more	and	more	drivers	discovering	the	pleasures	
                                                          which	you	choose,	both	cars	offer	a	nice	little	package	   of	the	New	Beetle,	the	feeling	is	catching	on.
                                                          that	puts	a	big,	German-engineered	accent	on	fun.




                                                                                                                                                                      4   5
German engineering you can hear.
An	MP3	format-readable	in-dash	CD	player	with	6-speaker	stereo	system	and	
SIRIUS	Satellite	Radio*	is	the	core	of	the	New	Beetle	audio	system.	It	comes	
standard	with	the	convenience	of	an	auxiliary	input	jack	to	plug	in	any	MP3	
player.	Choose	the	New	Beetle	Convertible	and	take	the	next	technological	step	
up	with	a	10-speaker	stereo	system.	More	speakers,	more	power,	and	more	
boom	boom.	SIRIUS	Satellite	Radio*	delivers	120	channels,	including	100%	
commercial-free	music.	Enjoy	everything	from	news	to	sports	to	classical	to	
metal	to	hip	hop	to	honky	tonk.	SIRIUS	has	it	all.	And	if	there’s	such	a	thing	as	
hip	tonk	or	honky	hop,	you	better	believe	you’re	getting	that	too.

*With limited complimentary subscription.




                                                                                     6   7
Make getting there
                                                          more than half the fun.
                                                          Fun	to	look	at.	Even	more	fun	to	drive.	That’s	the	best	way	to	describe	
                                                          the	New	Beetle.	A	German-engineered	2.5L,	5-cylinder	DOHC	gasoline	
                                                          engine	delivers	150	hp,	170	lb-ft	of	torque,	and	unlimited	good	times	
                                                          when	you	hit	the	pedal.	It	also	delivers	10.4	city	/	6.8	highway	L/100	km	
                                                          (10.2	city	/	7.1	highway	L/100	km	for	the	Convertible)*.	Paired	up	with	this	
                                                          unbeatable	engine	is	our	available	6-speed	automatic	transmission—
                                                          not	the	usual	4-	or	5-speed—with	Tiptronic ®,	which	allows	you	to	drive	
                                                          the	New	Beetle	like	a	sporty	manual.	Pair	that	pairing	with	the	standard	
                                                          Electronic	Stabilization	Programme	(ESP),	and	your	new	best	friend	zigs,	
                                                          zags	and	puts	a	smile	on	your	face.	And	speaking	of	fun,	don’t	even	get	
                                                          us	started	on	the	New	Beetle	Convertible.	It’s	iconic.	It’s	a	ragtop.	It’s	
                                                          ridiculously	fun.

                                                          *Fuel consumption figures are estimates based on the Government of Canada’s approved criteria and testing methods.
                                                           Refer to the Government of Canada publication Fuel Consumption Guide . Your fuel consumption may vary.




New Beetle Convertible shown with accessory roof cover.                                                                                                                        8   9
Well-rounded, inside and out.
     From	a	historic	past	to	a	bright	tomorrow,	the	New	Beetle	comes	at	you	
     with	a	big	smile	and	loads	of	innovative	features.	Start	down	the	road	
     with	the	New	Beetle’s	elliptical	headlights,	semi-transparent	taillights,	
     and	an	unforgettable	body	design.	Once	inside,	you’ll	notice	an	inordinate	
     amount	of	room,	with	comfortable	seating	for	four	adults.	We	mean	truly	
     comfortable,	not	“okay,	I	guess	I	can	sit	here	for	a	while	until	my	legs	fall	
     asleep”	comfortable.	You’ll	also	find	innovations	like	the	armrest	storage	
     compartment,	and	even	a	rear-seat	pass-through	on	the	Convertible.




                                                                                      New Beetle Convertible shown with accessory roof cover.




                                                                                      Properly secure all cargo. Pass-through not available on Sedan.
10    11
Give yourself
some space.
From	the	very	first	time	you	take	a	seat	
in	the	New	Beetle,	you	feel	welcome.	
Maybe	it’s	the	roomy	dome-shaped	
interior,	ample	passenger	room,	and	
f lip-down	rear	seats	in	the	Sedan.	
Maybe	it’s	the	exterior	colour	trim	
panels	that	match	perfectly	with	the	
interior	colours	and	textures.	Maybe	it’s	
the	bud	vase	/	lollipop	holder	/	
inspiration	pod	that’s	comfortably	
tucked	into	the	dash,	the	red	and	blue	
cockpit	illumination	or	the	heatable	
front	seats.	The	fact	is,	when	our	
German	engineers	do	their	thing	on	a	
German	interior,	the	results	are	
pure	Volkswagen.




     12   13
Safety doesn’t happen by accident.
Every	Volkswagen	comes	standard	with	lots	of	features	that	work	in	harmony	to	both	help	you	avoid	
an	accident	and	help	protect	you	if	an	accident	is	unavoidable.	And	we	are	constantly	updating	it,	
because	when	it	comes	to	safety,	there	is	no	finish	line.

4 Standard Airbags*
Two	front	and	two	side	thorax	airbags	for	front	seat	passengers	provide	additional	safety	
if	deployed	in	a	severe	collision.

Anti-intrusion Side Door Beams
High	strength	steel	reinforcements	in	each	door	absorb	impact	energy	to	provide	additional	
protection	in	side	impacts.

Anti-lock Braking System (ABS)
ABS	helps	drivers	maintain	steering	control	of	a	vehicle	during	hard	emergency	braking	by	
reducing	wheel	lock-up.

Anti-Slip Regulation (ASR)
Reduces	wheel	spin	under	acceleration,	by	reducing	the	torque	output	of	the	engine.

Crash-optimized Front End
The	front	of	the	vehicle	is	sacrificed	in	the	event	of	a	serious	crash.	The	engine	bay	and	structure	
of	the	car	crumple	in	a	pre-determined	way	to	help	keep	the	integrity	of	the	cabin	intact.

Electronic Stabilization Programme (ESP)
ESP	helps	to	maintain	the	intended	course	by	generating	corrective	forces.	ESP	is	most	effective	
when	the	driver	is	taking	evasive	action	during	sudden	maneuvers,	like	when	avoiding	an	accident.

Safety Belt Pre-tensioners
In	the	event	of	a	collision,	the	safety	belts	are	automatically	tightened	in	a	fraction	of	a	second	
to	reduce	slack	in	the	belts	for	improved	occupant	protection.

*Airbags are supplemental restraints only and will not deploy under all accident scenarios. Always use safety belts and seat children only in the rear seat,
 using restraint systems appropriate for their size and age. Drivers should always exercise care and control and drive according to weather and road conditions.
 Obey all traffic laws.




                                                                                                                                                                   14   15
Accessories.
     To	drive	and	thrive	in	a	New	Beetle,	you	have	to	be	a	unique	kind	of	person.	Here’s	where	
     you	can	push	that	to	the	maximum.	Stainless	steel	pedal	caps	will	allow	your	feet	to	have	as	
     much	fun	as	you	do.	Downforce,	aerodynamics	and	style	are	the	inspiration	for	a	rear	hatch	
     spoiler.	You	can	protect	your	convertible	roof	and	make	your	car’s	appearance	a	little	more	
     sleek	with	an	interior-matching	boot	cover.	Choosing	factory	cargo	organizers	will	help	
     organize	your	cargo.	And	Monster	Mats™	will	keep	your	carpets	clean.	Splash	guards	will	
     protect	the	underbody	from	gravel,	sand	and	salt.	Add	a	base	rack	system	to	carry	everything	
     from	bikes	to	skis	to	kayaks	to	who-knows-what,	and	your	New	Beetle	can	let	you	tackle	all	
     the	great	outdoors.




                                     Aluminum luggage platform and soft luggage carrier




                                     Monster Mats                                    Splash guards


16   17
A ton of fun.
     With	so	many	unparalleled	features	and	benefits,	the	New	Beetle	can	very	well	allow	
     itself	the	big	grin	you	see	when	looking	at	it	face	on.	And	you’ll	be	grinning	right	back	
     as	you	enjoy	its	German	engineering,	European	styling,	spirited	performance,	roomy	
     interior,	innovative	features	...	the	list	really	does	go	on	and	on.	That	said,	there’s	
     even	more	to	the	2010	New	Beetle	than	meets	the	eye.	So	take	a	closer	look	and	see	
     just	how	fun	it	can	be.




                                                                                                  New Beetle Convertible shown with accessory roof cover.
18   19
Colour combinations
New Beetle




                                                                                                                                                                                                            Gecko Green Metallic
                                                                                                                                                                                Heaven Blue Metallic
Candy White                              Salsa Red              Black




                                                                                                                                                             Sunflower Yellow
                                                                                                                           Candy White
                                                                                                              New Beetle




                                                                                                                                         Salsa Red


                                                                                                                                                     Black
                                                                                                           Leatherette
Sunflower Yellow                         Heaven Blue Metallic   Gecko Green Metallic*                      Black
                                                                                                           Leatherette
                                                                                                           Cream




                     New Beetle                                                               New Beetle

   Leatherette             Leatherette                                                  Mali
   Black                   Cream                                                        16" alloy wheels




*Limited quantity.                                                                                                                                                                    20               21
Colour combinations




                                                                                                                                                                                                                                           Shadow Blue Metallic
                                                                                                                                                                  Harvest Moon Beige




                                                                                                                                                                                                                      Harvest Moon Beige
 New Beetle Convertible




                                                                                                                                               Sunflower Yellow
                                                                                                    New Beetle                                                                           New Beetle




                                                                                                                     Candy White
                                                                                                    Convertible                                                                          Convertible




                                                                                                                                   Salsa Red




                                                                                                                                                                                                          Salsa Red
                                                                                                   with Black Roof                                                                      with Beige Roof


                                                                                                  Leatherette                                                                          Leatherette
                                                                                                  Black                                                                                Cream
                                                                                                  Leatherette
                                                                                                  Black Cream
 Candy White*                                       Salsa Red                 Sunflower Yellow*
                                                                                                  Leatherette
                                                                                                  Cream




 Harvest Moon Beige                                 Shadow Blue Metallic**




                                    New Beetle Convertible                                        New Beetle Convertible

   Leatherette                        Leatherette               Leatherette                       Mali
   Black                              Black Cream               Cream                             16" alloy wheels




 *Only available with black roof.                                                                                                                                                                                                                                 22   23
**Only available with beige roof.
TECHNICAL (cont’d)
                                                                                                                          Dimensions                                      New Beetle Sedan                                                                                       New Beetle Convertible


        Specs
                                                                                                                          Wheelbase                                       2,509	mm                                                                                               2,509	mm
                                                                                                                          Front	track                                     1,506	mm                                                                                               1,506	mm
                                                                                                                          Rear	track                                      1,487	mm                                                                                               1,487	mm
                                                                                                                          Length                                          4,091	mm                                                                                               4,091	mm
                                                                                                                          Width                                           1,724	mm                                                                                               1,724	mm
                                                                                                                          Height                                          1,502	mm                                                                                               1,502	mm

        New Beetle Sedan and New Beetle Convertible                                                                       Ground	clearance                                119	mm                                                                                                 119	mm
                                                                                                                          Weights                                         Manual                                              Automatic                                          Manual                                              Automatic
                                                                                                                          Curb	weight                                     1,323	kg                                            1,359	kg                                           1,430	kg                                            1,473	kg

TECHNICAL                                                                                                                 Fuel Consumption*                               Manual                                              Automatic                                          Manual                                              Automatic

Engine                                                                                                                    City	(L/100	km)                                 10.4                                                10.4                                               10.2                                                10.5

Type	                         2.5L,	5-cylinder,	in-line,	20-valve                                                         Highway	(L/100	km)                              7.1                                                 6.8                                                7.1                                                 7.0

Bore                          82.5	mm




                                                                                                                                                                                                                                                                                                                                                    Comfortline®
                                                                                                                                                                                                                                                                                                                                                    New Beetle



                                                                                                                                                                                                                                                                                                                                                                   New Beetle
                                                                                                                                                                                                                                                                                                                                                                   Convertible
                                                                                                                                                                                                                                                                                                                                                                   Comfortline
Stroke                        92.5	mm
Displacement                  2,480	cm 3
Compression	ratio             9.5:1
Horsepower	(SAE),	hp	@	rpm    150	@	5,000	(110	kW	@	5,000	rpm)                                                            Brakes                                    Anti-lock	Braking	System	(ABS)                                                                                                                                                      S               S

Maximum	torque,	lb-ft	@	rpm   170	@	3,750	(228	Nm	@	3,750	rpm)                                                                                                      Power-assisted	front	vented	disc	brakes,	rear	solid	disc	brakes                                                                                                                     S               S

Fuel	requirement              Regular	unleaded                                                                                                                      Electronic	Brake-pressure	Distribution	(EBD)                                                                                                                                        S               S

Drivetrain                    Front-wheel	drive                                                                           Suspension                                Independent	front	McPherson	struts	with	stabilizer	bar                                                                                                                              S               S

Interior Volume – SAE         New Beetle ® Sedan                                New Beetle Convertible                                                              Independent	track	correcting	torsion	beam	rear	axle	with	integrated	stabilizer	bar                                                                                                  S               S

Seating	capacity              4                                                 4                                         Traction Control                          Anti-Slip	Regulation	(ASR)                                                                                                                                                          S               S
Passenger	volume              2.40	m 3                                          2.20	m 3	                                                                           Engine	Braking	Assist	(EBA)                                                                                                                                                         S               S
Cargo	volume                  0.30	m 3	                                         0.10	m 3	                                                                           Electronic	Differential	Lock	(EDL)                                                                                                                                                  S               S
Cargo	volume		                0.77	m   3
                                                                                –                                                                                   Electronic	Stabilization	Programme	(ESP)	with	Hydraulic	Brake	Assist	(HBA)                                                                                                          S               S
with	rear	seats	folded                                                                                                    Transmission                              5-speed	manual	transmission                                                                                                                                                         S               S
                              Front                                 Rear        Front                    Rear                                                       6-speed	automatic	with	Tiptronic ®	and	Sport	mode	                                                                                                                                 O                O
Volume                        1.40	m 3	                             1.00	m 3    1.40	m 3	                0.81	m 3
                                                                                                                     Legend: S	=	Standard	/	O	=	Optional	/	P	=	Available	with	package	/ – =	Not	available
Head	room                     1,049	mm	                             932	mm	     1,034	mm	                945	mm	
                                                                                                                     * Fuel consumption figures are estimates based on the Government of Canada’s approved criteria and testing methods. Refer to the Government of Canada publication Fuel Consumption Guide . Actual fuel consumption may vary.
Shoulder	room                 1,341	mm	                             1,252	mm	   1,341	mm	                1,069	mm	
Leg	room                      1,001	mm	                             851	mm	     1,001	mm	                800	mm	




                                                                                                                                                                                                                                                                                                                                                              24   25
New Beetle



                                                                                                                                                                                                                                                                                                                                                                                               New Beetle
                                                                                                                                                                                                                                                                                                                                                                                               Convertible
                                                                                                                                                                                                                                                                                                                                                                                 Comfortline




                                                                                                                                                                                                                                                                                                                                                                                               Comfortline
                                                                                                                                                                                                               INTERIOR
                                                                                                                                                                                                               Air Conditioning     Manual	air	conditioning,	CFC-free                                                                                                                S              S
                                                                                                                                                                                                               Alarm/Anti-Theft     Anti-theft	vehicle	alarm	system	for	doors,	hood,	trunk	lid,	radio,	and	starter,	with	warning	LED	in	driver	door	top	sill	and	with	audible	
                                                                                                                                                                                                                                    and	visual	activation                                                                                                                            S              S
                                                                                                                                                                                                                                    Immobilizer	IV	theft	deterrent	system                                                                                                            S              S
                                                                                                                                                                                                               Armrest              Front	centre	armrest,	adjustable/folding	with	storage	compartment                                                                                S              S
                                                                                                                                                                                                               Cruise Control       Cruise	control	with	active	display                                                                                                               S              S
                                                                                                                                                                                                               Floor Mats           Front	f loor	mats	                                                                                                                               S              S
                                                                                                                                                                                                               Instrument Cluster   Speedometer,	tachometer,	odometer,	trip	odometer,	coolant	temperature	gauge,	fuel	gauge,	gear	indicator	(if	equipped	with	optional	
                                                                                                                                                                                                                                    automatic	transmission),	brake	wear	indicator,	exterior	temperature,	warning	lights,	digital	clock                                               S              S
                                                                                                                                                                                                                                    Illumination	of	controls	and	gauges	                                                                                                             S              S




                                                                                                                                                                                   New Beetle



                                                                                                                                                                                                 New Beetle
                                                                                                                                                                                                 Convertible
                                                                                                                                                                                   Comfortline




                                                                                                                                                                                                 Comfortline
                                                                                                                                                                                                                                    Seatbelt	reminder	and	fuel	cap	seal	warning                                                                                                      S              S
                                                                                                                                                                                                               Lighting             Dual	front	and	rear	reading	lights	with	time	delay                                                                                               S              S
    EXTERIOR
                                                                                                                                                                                                                                    Illuminated	glove	box                                                                                                                            S              S
    Bumpers                              Body-colour	bumpers	with	matching	front	and	rear	valance	                                                                                     S             S
                                                                                                                                                                                                                                    Luggage	compartment	light                                                                                                                        S              S
    Doors                                Two	doors                                                                                                                                     S             S
                                                                                                                                                                                                               Locks                Central	power	locking	system	with	key-operated	closing	feature	for	sunroof	(when	equipped),	opening	&	closing	feature	for	power	
                                         Body-colour	door	handles                                                                                                                      S             S                              windows	and	selective	unlocking	at	driver	door                                                                                                   S              S
    Glass                                Tinted	glass,	green                                                                                                                           S             S                              Radio-frequency	remote	locking	system	with	lock,	unlock,	rear	hatch	release	and	panic	button	on	transmitter                                      S              S
    Grille                               Body-colour	front	grille	                                                                                                                     S             S                              Door-mounted	lock/unlock	switches	for	central	locking	system                                                                                     S              S
    Lights, Front/Rear                   Projector	lens	halogen	front	headlights	with	lightweight,	chip-resistant	polycarbonate	lenses                                                 S             S         Mirrors, Interior    Dual	driver	and	front	passenger	visor	vanity	mirrors,	illuminated	with	cover                                                                     S              S
                                         Headlights-on	warning	tone,	upon	opening	of	driver	door	when	ignition	key	is	removed                                                          S             S                              Interior	rearview	mirror	                                                                                                                        S              S
                                         Halogen	projector	lens	foglights,	integrated	into	front	bumper                                                                                S             S                              Mirror	control	pad	with	joystick	control                                                                                                         S              S
                                         Side	turn	signal	lights	integrated	into	side	exterior	mirrors                                                                                 S             S         Outlets              Two	12V	auxiliary	power	outlets                                                                                                                  S              S
    Mirrors                              Body-colour	mirror	housings                                                                                                                   S             S         Radio/Audio          Premium	5.5	AM/FM	radio	sound	system	with	single	CD	changer,	MP3	format	readable,	6	speakers,	theft-deterrent	warning	light		
                                         Driver	and	passenger	side	power	exterior	mirrors,	heatable                                                                                    S             S                              and	coding	system                                                                                                                                S              –

    Roof                                 Power	glass	sunroof	with	tilt,	slide,	tinted	glass,	manual	sunshade,	pinch	protection,	and	driver	door	power	lock	operated	convenience	                                                    Premium	5.5	AM/FM	radio	sound	system	with	single	CD	changer,	MP3	format	readable,	10	speakers,	theft-deterrent	warning	light		
                                         closing	and	opening	feature	                                                                                                                  S             –                              and	coding	system                                                                                                                                –              S

                                         Semi-automatic	power-operated	convertible	cloth	top                                                                                           –             S                              Auxiliary	input	jack                                                                                                                             S              S

    Tires                                205/55	R16	H,	all-season	tires                                                                                                                S             S                              SIRIUS	Satellite	Radio	with	limited	complimentary	subscription	(3	months)                                                                        S              S

                                         195/60	R15	H,	steel	spare	wheel	                                                                                                              S             S
    Wheels                               6.5J	×	16"	alloy	wheels	+	anti-theft	locks                                                                                                    S             S
    Wipers/Washer                        Windshield	wipers	with	variable	intermittent	wipe	feature                                                                                     S             S
                                         Heated	windshield	washer	nozzles,	front                                                                                                       S             S

Legend: S	=	Standard	/	O	=	Optional	/	P	=	Available	with	package	/ – =	Not	available




                                                                                                                                                                                                                                                                                                                                                                                          26   27
New Beetle



                                                                                                                                                                                                                                          New Beetle
                                                                                                                                                                                                                                          Convertible
                                                                                                                                                                                                                            Comfortline




                                                                                                                                                                                                                                          Comfortline
      INTERIOR (cont’d)
      Restraint/Safety Systems                    Driver	and	passenger	front	airbag*	supplemental	restraint	system                                                                                                              S             S
                                                  Driver	and	front	passenger	combined	head/thorax	side	airbag*	supplemental	restraint	system                                                                                    S             S
                                                  Rear-impact	optimized	head	restraints,	front	driver	&	passenger                                                                                                               S             S
                                                  Front	seat	safety	belt	pre-tensioners	with	load	limiters                                                                                                                      S             S
                                                  Rollover	Protection	System,	automatic,	behind	rear	head	restraints                                                                                                            –             S
                                                  LATCH	(Lower	Anchors	and	Tethers	for	CHildren).	Child	seat	lower	attachment	points	and	top	tethers,	rear	outboard	seating	positions                                           S             S
                                                  Buckle	switch	(sensor	that	deploys	airbag	depending	on	safety	belt	use)                                                                                                       S             S
      Seating, Front                              6-way	manually	adjustable	height	and	reach	front	seats	and	lockable	head	restraints                                                                                           S             S
                                                  Easy-entry	system	for	easy	access	to	rear	seats                                                                                                                               S             S
                                                  Heatable	front	seats                                                                                                                                                          S             S
      Seating, Rear                               Folding	rear	seat	                                                                                                                                                            S             –
                                                  Fixed	rear	seat	with	lockable	pass-through                                                                                                                                    –             S
                                                  Rear	seat	head	restraints,	height	adjustable,	all	seating	positions                                                                                                           S             S
      Special Features                            Roof-mounted	integrated	clock	and	temperature	display	(animated	roof	display	when	equipped	with	semi-automatic	roof )                                                         S             S
                                                  Intelligent	crash	response	system                                                                                                                                             S             S
      Steering Wheel                              3-spoke	leather-wrapped	steering	wheel                                                                                                                                        S             S
                                                  Height-adjustable	and	telescopic	steering	column                                                                                                                              S             S
                                                  Theft-deterrent	steering	column                                                                                                                                               S             S
      Trunk / Cargo Area                          Fully	carpeted/lined	luggage	compartment                                                                                                                                      S             S
      Windows                                     Power	windows	with	pinch	protection.	Window	lockout	feature	available	on	driver	side	door                                                                                     S             S
                                                  Power	windows	with	automatic	up/down	(one	touch,	all	windows)                                                                                                                 S             S
                                                  Key	opening	&	closing	feature	for	power	windows                                                                                                                               S             S

 Legend: S	=	Standard	/	O	=	Optional	/	P	=	Available	with	package	/ – =	Not	available                                                                                                                                                                   Warranty and Roadside assistance                                              Volkswagen Finance
                                                                                                                                                                                                                                                        – 4-year/80,000 km (whichever occurs first) new vehicle limited warranty      Once you figure out what car to get, Volkswagen Finance will help you get
*Airbags are supplemental restraints only and will not deploy under all accident scenarios. Always use safety belts and seat children only in the rear seats, using restraint systems appropriate for their size and age.
                                                                                                                                                                                                                                                        – 5-year/100,000 km (whichever occurs first) powertrain limited warranty      into it. For some people, the hardest thing to decide on when buying a new
                                                                                                                                                                                                                                                                                                                                      car isn’t colour. Or figuring out which options they just can’t live without.
                                                                                                                                                                                                                                                        – 12-year/unlimited distance limited warranty against corrosion perforation
                                                                                                                                                                                                                                                                                                                                      It’s financing. That’s why the folks at Volkswagen Finance are there to help.
                                                                                                                                                                                                                                                        – 4-year/80,000 km (whichever occurs first) 24-hour roadside assistance,      Go to vw.ca for more information. The choice is yours.
                                                                                                                                                                                                                                                          provided by Sykes Assistance Services Corporation




                                                                                                                                                                                                                                                                                                                                                                                                             28   29
vw.ca


© 2009 Volkswagen Canada. Printed in Canada. Volkswagen Canada believes the information and specifications
in this brochure to be correct at the time of printing. Items, specifications, availability, standard features, options, fabrics,
and colours are subject to change without notice. Volkswagen Canada is not responsible for errors in typography or
photography. Some features may be unavailable when your vehicle is built. Some vehicles are pictured with options
that may be available at extra cost or may not be available on some models. Ask your dealer about availability of
options and verify that the vehicle you requested includes the equipment you ordered. Tires are supplied and warranted
by their manufacturer. The vehicle is sold equipped with four all-season tires. However, please remember that the use of
winter tires may be mandatory in your province or territory. Make sure your vehicle has the proper tires at all times.
Fuel consumption figures are based on the Government of Canada’s approved criteria and testing methods. Refer to the
Government of Canada publication Fuel Consumption Guide. Your fuel consumption may vary. Airbags are supplemental
restraints only and will not deploy under all accident scenarios. Always use safety belts and seat children only in the
rear seat, using restraint systems appropriate for their size and age. “Volkswagen”, the Volkswagen logo, “New Beetle”
and “Beetle” are registered trademarks of Volkswagen AG. “Das Auto & Design” is a trademark of Volkswagen AG.
“Comfortline” is a registered trademark of Volkswagen Group Canada Inc. “Monster Mats” is a trademark of Volkswagen
Group Canada Inc. “Baja 500” is a registered trademark of Score International Corporation. “SIRIUS”, “SIRIUS Satellite
Radio” and the dog logo are registered trademarks of Sirius XM Radio Inc. and are used under license. “Tiptronic” is a
registered trademark of Dr. Ing. h.c.F. Porsche AG. For further information regarding any Volkswagen model, please call
1-800 DRIVE VW or just look us up at vw.ca. Before we sign off, drive responsibly and obey the rules of the road.




                                                                                                                                    Cert no. XXX-XXX-000
VW10NEWBEETLECE

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2010 Volkswagen New Beetle Brochure

  • 2. 2010 New Beetle Contents 03 Intro 05 At a glance 07 Technology 09 Exterior 10 Interior 15 Safety 16 Accessories 20 Specs 29 Warranty
  • 3. An icon then and now. No vehicle is more iconic or enduring than the Volkswagen® Beetle ®. First introduced back in 1938, “the little car that could” soon appeared all over the world and became the longest-running and most-produced automobile of a single design. In North America, the Beetle did everything from winning the Baja 500 ® to winning the hearts of Canadians from every walk of life. This journey is far from over, as the New Beetle ® keeps bringing the fun and fashion of a great shape, and combines it with the latest in German engineering and European styling. So hop in, buckle up and take off. The world is waiting. New Beetle Convertible shown with accessory roof cover. 2 3
  • 4. European model shown. At a glance. Grin and share it. Even more reasons to give a big warm smile. Who needs therapy? The 2010 New Beetle is designed for driving pleasure Heatable front seats, heatable washer nozzles and It’s impossible not to feel happy in a New Beetle. of the peppy kind. This is due to the 2.5L, 5-cylinder heatable power exterior mirrors mean the New Beetle There’s just something about the inimitable body engine that unleashes 150 hp, 170 lb-ft of torque and is custom-made for Canadian winters. There’s also a design, unparalleled spirit and nostalgic past a ton of euphoria on the road. Kudos also goes out to premium in-dash, single CD player with 6 speakers that puts a big, wide smile on your face. Innovative the available 6-speed automatic transmission that for your next outstanding car karaoke performance. features like elliptical headlights, semi-transparent performs like a sporty manual, much to the delight And when the sun is warm and you feel like sharing taillights and armrest storage compartment of New Beetle drivers, and passengers, everywhere. your music with the outside world, the New Beetle make the experience even more joyful. And with Convertible lets you do it with 10 speakers. No matter more and more drivers discovering the pleasures which you choose, both cars offer a nice little package of the New Beetle, the feeling is catching on. that puts a big, German-engineered accent on fun. 4 5
  • 5. German engineering you can hear. An MP3 format-readable in-dash CD player with 6-speaker stereo system and SIRIUS Satellite Radio* is the core of the New Beetle audio system. It comes standard with the convenience of an auxiliary input jack to plug in any MP3 player. Choose the New Beetle Convertible and take the next technological step up with a 10-speaker stereo system. More speakers, more power, and more boom boom. SIRIUS Satellite Radio* delivers 120 channels, including 100% commercial-free music. Enjoy everything from news to sports to classical to metal to hip hop to honky tonk. SIRIUS has it all. And if there’s such a thing as hip tonk or honky hop, you better believe you’re getting that too. *With limited complimentary subscription. 6 7
  • 6. Make getting there more than half the fun. Fun to look at. Even more fun to drive. That’s the best way to describe the New Beetle. A German-engineered 2.5L, 5-cylinder DOHC gasoline engine delivers 150 hp, 170 lb-ft of torque, and unlimited good times when you hit the pedal. It also delivers 10.4 city / 6.8 highway L/100 km (10.2 city / 7.1 highway L/100 km for the Convertible)*. Paired up with this unbeatable engine is our available 6-speed automatic transmission— not the usual 4- or 5-speed—with Tiptronic ®, which allows you to drive the New Beetle like a sporty manual. Pair that pairing with the standard Electronic Stabilization Programme (ESP), and your new best friend zigs, zags and puts a smile on your face. And speaking of fun, don’t even get us started on the New Beetle Convertible. It’s iconic. It’s a ragtop. It’s ridiculously fun. *Fuel consumption figures are estimates based on the Government of Canada’s approved criteria and testing methods. Refer to the Government of Canada publication Fuel Consumption Guide . Your fuel consumption may vary. New Beetle Convertible shown with accessory roof cover. 8 9
  • 7. Well-rounded, inside and out. From a historic past to a bright tomorrow, the New Beetle comes at you with a big smile and loads of innovative features. Start down the road with the New Beetle’s elliptical headlights, semi-transparent taillights, and an unforgettable body design. Once inside, you’ll notice an inordinate amount of room, with comfortable seating for four adults. We mean truly comfortable, not “okay, I guess I can sit here for a while until my legs fall asleep” comfortable. You’ll also find innovations like the armrest storage compartment, and even a rear-seat pass-through on the Convertible. New Beetle Convertible shown with accessory roof cover. Properly secure all cargo. Pass-through not available on Sedan. 10 11
  • 8. Give yourself some space. From the very first time you take a seat in the New Beetle, you feel welcome. Maybe it’s the roomy dome-shaped interior, ample passenger room, and f lip-down rear seats in the Sedan. Maybe it’s the exterior colour trim panels that match perfectly with the interior colours and textures. Maybe it’s the bud vase / lollipop holder / inspiration pod that’s comfortably tucked into the dash, the red and blue cockpit illumination or the heatable front seats. The fact is, when our German engineers do their thing on a German interior, the results are pure Volkswagen. 12 13
  • 9. Safety doesn’t happen by accident. Every Volkswagen comes standard with lots of features that work in harmony to both help you avoid an accident and help protect you if an accident is unavoidable. And we are constantly updating it, because when it comes to safety, there is no finish line. 4 Standard Airbags* Two front and two side thorax airbags for front seat passengers provide additional safety if deployed in a severe collision. Anti-intrusion Side Door Beams High strength steel reinforcements in each door absorb impact energy to provide additional protection in side impacts. Anti-lock Braking System (ABS) ABS helps drivers maintain steering control of a vehicle during hard emergency braking by reducing wheel lock-up. Anti-Slip Regulation (ASR) Reduces wheel spin under acceleration, by reducing the torque output of the engine. Crash-optimized Front End The front of the vehicle is sacrificed in the event of a serious crash. The engine bay and structure of the car crumple in a pre-determined way to help keep the integrity of the cabin intact. Electronic Stabilization Programme (ESP) ESP helps to maintain the intended course by generating corrective forces. ESP is most effective when the driver is taking evasive action during sudden maneuvers, like when avoiding an accident. Safety Belt Pre-tensioners In the event of a collision, the safety belts are automatically tightened in a fraction of a second to reduce slack in the belts for improved occupant protection. *Airbags are supplemental restraints only and will not deploy under all accident scenarios. Always use safety belts and seat children only in the rear seat, using restraint systems appropriate for their size and age. Drivers should always exercise care and control and drive according to weather and road conditions. Obey all traffic laws. 14 15
  • 10. Accessories. To drive and thrive in a New Beetle, you have to be a unique kind of person. Here’s where you can push that to the maximum. Stainless steel pedal caps will allow your feet to have as much fun as you do. Downforce, aerodynamics and style are the inspiration for a rear hatch spoiler. You can protect your convertible roof and make your car’s appearance a little more sleek with an interior-matching boot cover. Choosing factory cargo organizers will help organize your cargo. And Monster Mats™ will keep your carpets clean. Splash guards will protect the underbody from gravel, sand and salt. Add a base rack system to carry everything from bikes to skis to kayaks to who-knows-what, and your New Beetle can let you tackle all the great outdoors. Aluminum luggage platform and soft luggage carrier Monster Mats Splash guards 16 17
  • 11. A ton of fun. With so many unparalleled features and benefits, the New Beetle can very well allow itself the big grin you see when looking at it face on. And you’ll be grinning right back as you enjoy its German engineering, European styling, spirited performance, roomy interior, innovative features ... the list really does go on and on. That said, there’s even more to the 2010 New Beetle than meets the eye. So take a closer look and see just how fun it can be. New Beetle Convertible shown with accessory roof cover. 18 19
  • 12. Colour combinations New Beetle Gecko Green Metallic Heaven Blue Metallic Candy White Salsa Red Black Sunflower Yellow Candy White New Beetle Salsa Red Black Leatherette Sunflower Yellow Heaven Blue Metallic Gecko Green Metallic* Black Leatherette Cream New Beetle New Beetle Leatherette Leatherette Mali Black Cream 16" alloy wheels *Limited quantity. 20 21
  • 13. Colour combinations Shadow Blue Metallic Harvest Moon Beige Harvest Moon Beige New Beetle Convertible Sunflower Yellow New Beetle New Beetle Candy White Convertible Convertible Salsa Red Salsa Red with Black Roof with Beige Roof Leatherette Leatherette Black Cream Leatherette Black Cream Candy White* Salsa Red Sunflower Yellow* Leatherette Cream Harvest Moon Beige Shadow Blue Metallic** New Beetle Convertible New Beetle Convertible Leatherette Leatherette Leatherette Mali Black Black Cream Cream 16" alloy wheels *Only available with black roof. 22 23 **Only available with beige roof.
  • 14. TECHNICAL (cont’d) Dimensions New Beetle Sedan New Beetle Convertible Specs Wheelbase 2,509 mm 2,509 mm Front track 1,506 mm 1,506 mm Rear track 1,487 mm 1,487 mm Length 4,091 mm 4,091 mm Width 1,724 mm 1,724 mm Height 1,502 mm 1,502 mm New Beetle Sedan and New Beetle Convertible Ground clearance 119 mm 119 mm Weights Manual Automatic Manual Automatic Curb weight 1,323 kg 1,359 kg 1,430 kg 1,473 kg TECHNICAL Fuel Consumption* Manual Automatic Manual Automatic Engine City (L/100 km) 10.4 10.4 10.2 10.5 Type 2.5L, 5-cylinder, in-line, 20-valve Highway (L/100 km) 7.1 6.8 7.1 7.0 Bore 82.5 mm Comfortline® New Beetle New Beetle Convertible Comfortline Stroke 92.5 mm Displacement 2,480 cm 3 Compression ratio 9.5:1 Horsepower (SAE), hp @ rpm 150 @ 5,000 (110 kW @ 5,000 rpm) Brakes Anti-lock Braking System (ABS) S S Maximum torque, lb-ft @ rpm 170 @ 3,750 (228 Nm @ 3,750 rpm) Power-assisted front vented disc brakes, rear solid disc brakes S S Fuel requirement Regular unleaded Electronic Brake-pressure Distribution (EBD) S S Drivetrain Front-wheel drive Suspension Independent front McPherson struts with stabilizer bar S S Interior Volume – SAE New Beetle ® Sedan New Beetle Convertible Independent track correcting torsion beam rear axle with integrated stabilizer bar S S Seating capacity 4 4 Traction Control Anti-Slip Regulation (ASR) S S Passenger volume 2.40 m 3 2.20 m 3 Engine Braking Assist (EBA) S S Cargo volume 0.30 m 3 0.10 m 3 Electronic Differential Lock (EDL) S S Cargo volume 0.77 m 3 – Electronic Stabilization Programme (ESP) with Hydraulic Brake Assist (HBA) S S with rear seats folded Transmission 5-speed manual transmission S S Front Rear Front Rear 6-speed automatic with Tiptronic ® and Sport mode O O Volume 1.40 m 3 1.00 m 3 1.40 m 3 0.81 m 3 Legend: S = Standard / O = Optional / P = Available with package / – = Not available Head room 1,049 mm 932 mm 1,034 mm 945 mm * Fuel consumption figures are estimates based on the Government of Canada’s approved criteria and testing methods. Refer to the Government of Canada publication Fuel Consumption Guide . Actual fuel consumption may vary. Shoulder room 1,341 mm 1,252 mm 1,341 mm 1,069 mm Leg room 1,001 mm 851 mm 1,001 mm 800 mm 24 25
  • 15. New Beetle New Beetle Convertible Comfortline Comfortline INTERIOR Air Conditioning Manual air conditioning, CFC-free S S Alarm/Anti-Theft Anti-theft vehicle alarm system for doors, hood, trunk lid, radio, and starter, with warning LED in driver door top sill and with audible and visual activation S S Immobilizer IV theft deterrent system S S Armrest Front centre armrest, adjustable/folding with storage compartment S S Cruise Control Cruise control with active display S S Floor Mats Front f loor mats S S Instrument Cluster Speedometer, tachometer, odometer, trip odometer, coolant temperature gauge, fuel gauge, gear indicator (if equipped with optional automatic transmission), brake wear indicator, exterior temperature, warning lights, digital clock S S Illumination of controls and gauges S S New Beetle New Beetle Convertible Comfortline Comfortline Seatbelt reminder and fuel cap seal warning S S Lighting Dual front and rear reading lights with time delay S S EXTERIOR Illuminated glove box S S Bumpers Body-colour bumpers with matching front and rear valance S S Luggage compartment light S S Doors Two doors S S Locks Central power locking system with key-operated closing feature for sunroof (when equipped), opening & closing feature for power Body-colour door handles S S windows and selective unlocking at driver door S S Glass Tinted glass, green S S Radio-frequency remote locking system with lock, unlock, rear hatch release and panic button on transmitter S S Grille Body-colour front grille S S Door-mounted lock/unlock switches for central locking system S S Lights, Front/Rear Projector lens halogen front headlights with lightweight, chip-resistant polycarbonate lenses S S Mirrors, Interior Dual driver and front passenger visor vanity mirrors, illuminated with cover S S Headlights-on warning tone, upon opening of driver door when ignition key is removed S S Interior rearview mirror S S Halogen projector lens foglights, integrated into front bumper S S Mirror control pad with joystick control S S Side turn signal lights integrated into side exterior mirrors S S Outlets Two 12V auxiliary power outlets S S Mirrors Body-colour mirror housings S S Radio/Audio Premium 5.5 AM/FM radio sound system with single CD changer, MP3 format readable, 6 speakers, theft-deterrent warning light Driver and passenger side power exterior mirrors, heatable S S and coding system S – Roof Power glass sunroof with tilt, slide, tinted glass, manual sunshade, pinch protection, and driver door power lock operated convenience Premium 5.5 AM/FM radio sound system with single CD changer, MP3 format readable, 10 speakers, theft-deterrent warning light closing and opening feature S – and coding system – S Semi-automatic power-operated convertible cloth top – S Auxiliary input jack S S Tires 205/55 R16 H, all-season tires S S SIRIUS Satellite Radio with limited complimentary subscription (3 months) S S 195/60 R15 H, steel spare wheel S S Wheels 6.5J × 16" alloy wheels + anti-theft locks S S Wipers/Washer Windshield wipers with variable intermittent wipe feature S S Heated windshield washer nozzles, front S S Legend: S = Standard / O = Optional / P = Available with package / – = Not available 26 27
  • 16. New Beetle New Beetle Convertible Comfortline Comfortline INTERIOR (cont’d) Restraint/Safety Systems Driver and passenger front airbag* supplemental restraint system S S Driver and front passenger combined head/thorax side airbag* supplemental restraint system S S Rear-impact optimized head restraints, front driver & passenger S S Front seat safety belt pre-tensioners with load limiters S S Rollover Protection System, automatic, behind rear head restraints – S LATCH (Lower Anchors and Tethers for CHildren). Child seat lower attachment points and top tethers, rear outboard seating positions S S Buckle switch (sensor that deploys airbag depending on safety belt use) S S Seating, Front 6-way manually adjustable height and reach front seats and lockable head restraints S S Easy-entry system for easy access to rear seats S S Heatable front seats S S Seating, Rear Folding rear seat S – Fixed rear seat with lockable pass-through – S Rear seat head restraints, height adjustable, all seating positions S S Special Features Roof-mounted integrated clock and temperature display (animated roof display when equipped with semi-automatic roof ) S S Intelligent crash response system S S Steering Wheel 3-spoke leather-wrapped steering wheel S S Height-adjustable and telescopic steering column S S Theft-deterrent steering column S S Trunk / Cargo Area Fully carpeted/lined luggage compartment S S Windows Power windows with pinch protection. Window lockout feature available on driver side door S S Power windows with automatic up/down (one touch, all windows) S S Key opening & closing feature for power windows S S Legend: S = Standard / O = Optional / P = Available with package / – = Not available Warranty and Roadside assistance Volkswagen Finance – 4-year/80,000 km (whichever occurs first) new vehicle limited warranty Once you figure out what car to get, Volkswagen Finance will help you get *Airbags are supplemental restraints only and will not deploy under all accident scenarios. Always use safety belts and seat children only in the rear seats, using restraint systems appropriate for their size and age. – 5-year/100,000 km (whichever occurs first) powertrain limited warranty into it. For some people, the hardest thing to decide on when buying a new car isn’t colour. Or figuring out which options they just can’t live without. – 12-year/unlimited distance limited warranty against corrosion perforation It’s financing. That’s why the folks at Volkswagen Finance are there to help. – 4-year/80,000 km (whichever occurs first) 24-hour roadside assistance, Go to vw.ca for more information. The choice is yours. provided by Sykes Assistance Services Corporation 28 29
  • 17. vw.ca © 2009 Volkswagen Canada. Printed in Canada. Volkswagen Canada believes the information and specifications in this brochure to be correct at the time of printing. Items, specifications, availability, standard features, options, fabrics, and colours are subject to change without notice. Volkswagen Canada is not responsible for errors in typography or photography. Some features may be unavailable when your vehicle is built. Some vehicles are pictured with options that may be available at extra cost or may not be available on some models. Ask your dealer about availability of options and verify that the vehicle you requested includes the equipment you ordered. Tires are supplied and warranted by their manufacturer. The vehicle is sold equipped with four all-season tires. However, please remember that the use of winter tires may be mandatory in your province or territory. Make sure your vehicle has the proper tires at all times. Fuel consumption figures are based on the Government of Canada’s approved criteria and testing methods. Refer to the Government of Canada publication Fuel Consumption Guide. Your fuel consumption may vary. Airbags are supplemental restraints only and will not deploy under all accident scenarios. Always use safety belts and seat children only in the rear seat, using restraint systems appropriate for their size and age. “Volkswagen”, the Volkswagen logo, “New Beetle” and “Beetle” are registered trademarks of Volkswagen AG. “Das Auto & Design” is a trademark of Volkswagen AG. “Comfortline” is a registered trademark of Volkswagen Group Canada Inc. “Monster Mats” is a trademark of Volkswagen Group Canada Inc. “Baja 500” is a registered trademark of Score International Corporation. “SIRIUS”, “SIRIUS Satellite Radio” and the dog logo are registered trademarks of Sirius XM Radio Inc. and are used under license. “Tiptronic” is a registered trademark of Dr. Ing. h.c.F. Porsche AG. For further information regarding any Volkswagen model, please call 1-800 DRIVE VW or just look us up at vw.ca. Before we sign off, drive responsibly and obey the rules of the road. Cert no. XXX-XXX-000 VW10NEWBEETLECE