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Creating and delivering value,

profitably
Anders Holmberg
2013 October 16
Softhouse consulting
0768 640325
Anders Holmberg
• Coach and instructor
•
•
•
•
•

anders.holmberg@softhouse.se

Agile
Lean
Lean Startup
Visualize information
Internal communication
How shall we make money?

Why are we doing this?
How shall we make money?

Why are we doing this?
If think we can find
money over there. Go!

Okay…

This makes
no sense
If think we can find
money over there. Go!

I don’t think we can
do it.

Is it worth going there?

Can we check the
business model first?

The what?
“A business model describes
the basics of how to profitably
create and deliver value.”
Business Model
Canvas

HWRetail stores

Design +
Assemble

China
Factory

Developing
+ building
+ commercials

VoiceTwitter
with HW

Meetups
+ forums

Communicative
persons

Web +
Physical
stores

Price per unit
+ monthly fee
Business Model
Canvas
Business Model
Canvas

Started with value

Started with customers
Development
Canvas
Development
Canvas

Think it – Release 1

Build+Ship it – Release 2

Tweak it – Release 3
Development
Trello
Development
Trello
Development
Trello
How shall we make money?
Business Model
Canvas

Development
Canvas

Development
Trello
How shall we make money?
Business Model
Canvas

Development
Canvas

Development
Trello

Why are we doing this?
Business Model
Canvas

Building
Block

Building
Block

Building
Block

Building
Block

Building
Block

Building
Block

Building
Block

Building
Block

Building
Block
Business Model
Canvas

Building
Guess
Block

Building
Guess
Block

Building
Guess
Block

Building
Guess
Block

Building
Guess
Block

Building
Guess
Block

Building
Guess
Block

Building
Guess
Block

Building
Guess
Block
Picture by Alex Osterwalder
Business Model
Canvas

Validated Business
Model!

Building
Validated
Guess
Block
Guess

Building
Validated
Guess
Block
Guess

Building
Validated
Guess
Block
Guess

Building
Validated
Guess
Block
Guess

Building
Validated
Guess
Block
Guess

Building
Validated
Guess
Block
Guess

Validated
Building
Guess
Guess
Block

Building
Validated
Guess
Block
Guess

Building
Validated
Guess
Block
Guess
Business Model
Canvas

Validated Business
Model!

Building
Validated
Guess
Block
Guess

Building
Validated
Guess
Block
Guess

Building
Validated
Guess
Block
Guess

Building
Validated
Guess
Block
Guess

Building
Validated
Guess
Block
Guess

Building
Validated
Guess
Block
Guess

Validated
Building
Guess
Guess
Block

Building
Validated
Guess
Block
Guess

Building
Validated
Guess
Block
Guess
Thank you!

My blog:

Twitter:
Contact me:

agilcoach.se
@andersholmberg
anders.holmberg@softhouse.se

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From Business Model to User stories

Notes de l'éditeur

  1. Så här går spelet till1) Produktchefen går igenom Produktvisionen med teamet (produktvision är skriven från början så inget jobb för er där)2) Produktchefen går igenom CustomerJourney med teamet. (där kommer stora delar att vara skrivna från början)3) Teamet + produktchef skriver stories under respektive steg i CustomerJourney.4) Teamet + produktchef prioriterar vad som ska göras i förstudie/prototyp, i första releasen, i andra releasen eller inte göras alls5) Teamet räknar ut ett estimat på respektive release.6) Produktchefen berättar beräknad vinst per release.7) (eventuellt) Produktcheferna gör en enat körschema för utveckling av produkter för att få högsta möjliga vinst.8) (eventuellt) Visualisering av produktutvecklingens status.NEEDärkundensbehovavprodukten.Behöver en pennaBehöverrefillmöjlighetBehöver eco-ink
  2. Så här går spelet till1) Produktchefen går igenom Produktvisionen med teamet (produktvision är skriven från början så inget jobb för er där)2) Produktchefen går igenom CustomerJourney med teamet. (där kommer stora delar att vara skrivna från början)3) Teamet + produktchef skriver stories under respektive steg i CustomerJourney.4) Teamet + produktchef prioriterar vad som ska göras i förstudie/prototyp, i första releasen, i andra releasen eller inte göras alls5) Teamet räknar ut ett estimat på respektive release.6) Produktchefen berättar beräknad vinst per release.7) (eventuellt) Produktcheferna gör en enat körschema för utveckling av produkter för att få högsta möjliga vinst.8) (eventuellt) Visualisering av produktutvecklingens status.NEEDärkundensbehovavprodukten.Behöver en pennaBehöverrefillmöjlighetBehöver eco-ink