Global app market insights report iOS

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GLOBAL
INSIGHTS
REPORT
iOS Platform (iTunes Store)
Data Collection 9 Aug. - 9 Sep.

August 2013

www.prioridata.com

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TABLE OF CONTENTS

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2
3

THE BIG PICTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Global Snapshot . . . . . . . . . .
Comparative Country Information
Country Growth Comparison . . .
Platform Comparison by Country .

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. 7
. 8
. 10
. 11

THE IN-DEPTH LOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
App Market Composition by Category
App Market Saturation by Category .
Category Monetization . . . . . . . .
Paid App Price Distribution . . . . . .
Paid App Revenue By Category . . .
Paid App Revenue Distribution . . . .
App Store Rating Distribution . . . . .

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13
15
16
18
20
22
24

KEY TITLES & PUBLISHERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Top NEW Free App Titles . . . . . . . . . . . . .
Top NEW Paid App Titles . . . . . . . . . . . . .
Top Publishers of NEW Free & Paid Apps . . . .
Top Free App Titles - IN-MONTH . . . . . . . . .
Top Paid App Titles - IN-MONTH . . . . . . . . .
Top Publishers of Free & Paid Apps - IN-MONTH
Top Free App Titles - ALL-TIME . . . . . . . . . .
Top Paid App Titles - ALL-TIME . . . . . . . . . .
Top Publishers of Free & Paid Apps - ALL-TIME .

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27
28
29
30
31
32
33
34
35

APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
License Type & Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

.

INTRODUCTION
Welcome to Priori!
Thank you for purchasing our report! We hope
it helps you make better decisions in the mobile
app economy.
This report, the Global Insights Report, provides a comprehensive view of app activity at the
global level. It is designed to display key statistics around the size, composition, growth, monetization, and user satisfaction within the global
market and its component countries and categories. It also provides information on the top
apps and publishers over the reporting period.

This report is based on data collected directly
from the app stores, and is supplemented
by download estimates and app classiﬁcations
which are generated through Priori’s proprietary
technologies. Please see the Methodology page
in the Appendix of this report for further detail on
our approach.
We are committed to bringing transparency to
the app market through data. If you have questions about this report or would like to inquire
about our data capabilities please contact us at
reports@prioridata.com.
Priori Data GmbH
Berlin

.

EXECUTIVE SUMMARY
• This report focuses primarily on the size and composition of the global market for iOS apps. This
includes 26 countries and 41 application categories. Note that for iOS we only track apps in the
iTunes store.
• As of August 2013, there are 959,499 apps in the iTunes store, 61% of which are free and 39% of
which are paid. 10.9% of all apps have in-app purchase. Compared to July 2013, the number of
free apps available for download in the app store increased by 3.6% while the number of paid
apps available for download increased by 1.6%. 2,803 apps were deleted from the app store
during August 2013.
• Out of the total number of apps detected, 9.8% were released within the last three months and
18.1% are gaming applications.
• Associated with all apps in the iTunes store are 251,173 publishers, 18.4% of which publish
games. The average number of apps per publisher is 3.8.
• In August 2013, we estimate that there were around around 1.8 billion downloads of iOS applications. Of these, 93.9% of downloads were accounted for by apps that are free to download,
22.6% by new apps and 57.4% by gaming apps.
• In August 2013, 24 out of 26 countries we track experienced a decline in in-month downloads
versus the prior month. At the global level, in-month downloads decreased by -8.9%. China was
the country with the highest number of iOS downloads in August 2013. In terms of month-overmonth download growth, China was the fastest growing on the iOS platform.
• Across the countries where we maintain information on both iOS and Android, 4 out of 23 countries experienced fewer in-month downloads of iOS apps versus Android apps in August 2013.
In terms of iOS versus Android downloads for August 2013, China showed the largest disparity
while Denmark showed the smallest disparity.
• In terms of iOS in-month downloads, the United States was the leader among the countries in
our database, with a 37.7% share of August 2013 downloads. The next largest country, China,
had a share of 13.7%.
• Action Games was the leader among the native categories, with 140,834,244 downloads in August 2013, followed by Puzzle Games and Entertainment, with 128,738,017 and 122,486,157
downloads, respectively.
• The fastest growing category was Educational Games, with a 55.2% growth in month-over-month
downloads in August 2013.
• We compare the number of apps to the number of downloads as a proxy for market saturation
at the category level. Other Games apps have the highest app-to-download ratio at 15.01 apps
per thousand downloads. Role Playing Games apps have the lowest app-to-download ratio, at
0.06 apps per thousand downloads.

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EXECUTIVE SUMMARY (CONTINUED)
• In August 2013 the News category had the highest proportion of free-to-paid apps. Among free
apps, the Role Playing Games category was the most likely to contain in-app purchase while
among the paid apps the Role Playing Games category had the highest proportion of apps with
in-app purchase.
• Among the pay-per-download apps, Navigation apps tend to be the most expensive, with an
average price of $11.77, while apps belonging to the Arcade Games category tend to be the
least expensive, with an average price of $1.77.
• Among the pay-per-download apps, the highest grossing category in August 2013 was Productivity, with in-month revenues of $29,783,170 (excluding revenues from in-app purchases). The
lowest grossing category was Dice Games.
• At the app level, the Simulation Games category tends to have the highest in-month revenues
from paid downloads, with category average revenues of $29,747 (excluding revenues from inapp purchases). Conversely, the Trivia Games category tends to have the lowest in-month revenues for pay-per-download apps, with category average revenues of only $2,009.
• Word Games app users tend to be the most satisﬁed while Entertainment app users tend to be
the least satisﬁed, with average iOS app store ratings of 4.0 stars and 3.5 stars, respectively.
• Among free apps released within the last three months, Shenzhen Tencent Computer Systems
Company Limited's
tops the list, with 21,060,000 downloads in August 2013 and
an average app store rating of 4.8 stars, followed by PopCap's Plants vs. Zombies™ 2 and
Gameloft's Despicable Me: Minion Rush. Apps on this list are ranked based on their in-month
downloads.
• Among paid apps released within the last three months, Gameloft's Asphalt 8: Airborne tops
the list, garnering the highest number of in-month downloads among its peers with 1,324,000
downloads in August 2013 and an average app store rating of 4.6 stars. adinnovation Inc.'s
and 505 Games's Terraria take second and third place, respectively.
• When we consider all free apps regardless of release date ranked in terms of in-month downloads, Shenzhen Tencent Computer Systems Company Limited's
tops the list with
21,060,000 downloads in August 2013 and an average app store rating of 4.8. PopCap's Plants
vs. Zombies™ 2 and Supercell's Clash of Clans take second and third place in terms of their
in-month download numbers, respectively.

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EXECUTIVE SUMMARY (CONTINUED)
• When we consider all paid apps regardless of release date ranked in terms of in-month downloads, Gameloft's Asphalt 8: Airborne tops the list with 1,324,000 downloads in August 2013
and an average app store rating of 4.6. Mojang's Minecraft – Pocket Edition and Halfbrick Studios's Fruit Ninja take second and third place in terms of their in-month download numbers,
respectively.
• When we consider all free apps regardless of release date ranked in terms of all-time downloads,
Facebook Inc.'s Facebook tops list with all-time downloads and an average app store rating of
3.7, while Burbn Inc.'s Instagram and Beeline Interactive Inc.'s Smurfs' Village have the second
and third highest all-time download numbers, respectively.
• When we consider all paid apps regardless of release date ranked in terms of all-time downloads,
Halfbrick Studios's Fruit Ninja garnered the most all-time downloads among the paid apps, with
all-time downloads as of August 2013, followed by Lima Sky's Doodle Jump and Esoteric Development's Ski On Neon.

.

THE
BIG
PICTURE
The following pages provide a high-level overview of the global
mobile apps market. We look at key market statistics and examine how they vary across countries and platforms.
www.prioridata.com

Global Snapshot

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How large is the iOS market for mobile apps?
The ﬁgures below provide a general picture of the global iOS mobile apps market, including key statistics and recent changes in market size. All statistics are given at the global level. Note that global
monetization information is based on a given app's price in the country store where it is most popular,
i.e., where it has achieved the most downloads in a given month.

Global iOS Mobile Apps - Basic Market Composition
Apps

Statistic

August 2013

July 2013

Change

% Change

Number of Free Apps

582,648

562,177

+ 20,471

+ 3.6%

Number of Paid Apps

376,851

370,995

+ 5,856

+ 1.6%

Total (Free + Paid) Number of Apps

959,499

933,172

+ 26,327

+ 2.8%

Of Which Are New

9.8%

10.6%

- 80 bps

Of Which Are Games

18.1%

17.3%

+ 80 bps

Of Which Have In-App Purchase

10.9%

10.7%

+ 20 bps

Number of Apps Deleted In Month

2,803

2,885

- 82

- 2.8%

Statistic

August 2013

July 2013

Change

% Change

Number of App Publishers

251,173

243,996

+ 7,177

+ 2.9%

18.4%

18.0%

+ 40 bps

Average Apps Per Publisher

3.8

3.8

+ 0.0

+ 0.0%

Average In-Month Downloads Per Publisher

7,132

8,059

- 927

- 11.5%

Statistic

August 2013

July 2013

Change

% Change

Estimated Free Downloads

1,682,823,598

1,846,970,461

- 164,146,863

- 8.9%

Estimated Paid Downloads

108,429,390

119,391,335

- 10,961,945

- 9.2%

Total (Free + Paid) Estimated Downloads

1,791,252,988

1,966,361,796

- 175,108,808

- 8.9%

Of New Apps

22.6%

21.2%

+ 140 bps

Of Gaming Apps

57.4%

56.0%

+ 140 bps

Of Apps with In-App Purchase

60.5%

61.3%

- 80 bps

1,867

2,107

- 240

- 11.4%

Statistic

August 2013

July 2013

Change

% Change

Estimated In-Month Revenue from Paid Downloads

$362,842,198

$395,537,923

- $32,695,725

- 8.3%

Publishers

Of Which Publish Games

Downloads

Average In-Month Downloads Per App

Revenue

Note: Estimated revenue from downloads of paid apps excludes in-app purchase revenue.

7/ 39


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How is the global mobile apps market comprised by country?
As Apple maintains individual country app stores, Priori estimates individual country downloads, allowing us to compare cross-country performance.
In August 2013, the top ranked country in terms of downloads was the United States which also held
this position in the previous month.

Downloads By Country - iOS
% of In-Month Downloads
Country Rank
(August 2013)

Country Rank
(July 2013)

1

1

2

Country

Download Share
(August 2013)

Download Share
(July 2013)

United States

37.7%

27.5%

2

China

13.7%

27.3%

3

4

United Kingdom

7.0%

4.6%

4

3

Japan

6.5%

9.7%

5

7

France

4.4%

2.9%

6

9

Germany

4.3%

2.5%

7

8

Canada

3.7%

2.6%

8

6

South Korea

2.9%

3.3%

9

11

Australia

2.6%

2.2%

10

5

Russia

2.6%

3.5%

11

10

Italy

2.6%

2.4%

12

13

Netherlands

2.0%

1.6%

13

14

Spain

1.8%

1.5%

14

17

Switzerland

1.3%

0.8%

15

12

Brazil

1.2%

1.9%

16

15

Sweden

1.1%

1.0%

17

18

Denmark

0.8%

0.7%

18

16

India

0.7%

1.0%

19

21

Austria

0.7%

0.4%

20

20

Norway

0.7%

0.5%

8/ 39


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How is the global mobile apps market comprised by country? (continued)
Mobile App Market Size By Country - iOS (continued)
% of In-Month Downloads
Country Rank
(August 2013)

Country Rank
(July 2013)

21

23

22

Country

Download Share
(August 2013)

Download Share
(July 2013)

Poland

0.4%

0.3%

19

United Arab Emirates

0.4%

0.7%

23

22

Portugal

0.3%

0.3%

24

24

Finland

0.3%

0.3%

25

25

Czech Republic

0.2%

0.2%

26

26

Hungary

0.2%

0.2%

9/ 39

Country Growth Comparison

.

How are the individual countries growing?
The following graph displays the growth of the mobile apps market in countries across the globe, in
terms of app downloads. For each country, the percentage growth over the last month is shown.
As shown below, 24 out of 26 countries we track experienced a decline in in-month downloads in August
2013. At the global level, in-month downloads decreased by -8.9%.

Growth of iOS Mobile Apps Market in Countries Across the Globe
Growth in In-Month Downloads from Previous Month
China

8.3%

Switzerland

4.1%

Spain

−5.4%

Russia

−7.7%

United Kingdom

−8.0%

Germany

−9.6%

Italy

−9.7%

Poland

−11.3%

Japan

−11.3%

Portugal

−12.1%

France

−12.7%

Austria

−13.6%

Canada

−13.9%

Hungary

−14.2%

Netherlands

−14.3%

Brazil

−14.9%

India

−15.9%

Australia

−17.4%

Finland

−18.3%

Denmark

−18.4%

Czech Republic

−19.1%

United States

−19.9%

Norway

−20.0%

United Arab Emirates

−21.0%

Sweden

−23.4%

South Korea

−24.0%

GLOBAL

−8.9%
−20%

−10%

0%

10%

20%

10/ 39

Platform Comparison by Country

.

How does the size of the global mobile apps market vary
by platform?
The following table shows how the size of the mobile app market varies by platform in countries across
the globe. Market size in a given country is measured using total in-month app downloads across all
app categories. Two platforms are considered -- Android and iOS.
While the dynamics of the iOS and Android markets are quite different globally, we do think it is valuable
to illustrate a basic comparison between the two. 4 out of 23 countries experienced fewer in-month
downloads of iOS apps versus Android apps in August 2013. China was the country with the highest
number of iOS downloads.
2 out of 23 countries experienced higher month-over-month download growth on the iOS platform
versus on Android. China was the fastest growing on the iOS platform while China showed the largest
disparity in August 2013 iOS versus Android downloads.

iOS vs. Android in Terms of App Downloads
July 2013 and August 2013 Downloads by Country
Country

China
United States

Android
Downloads
(August 2013)

Android
Downloads (July
2013)

Change in
Android
Downloads (%)

iOS Downloads
(August 2013)

iOS Downloads
(July 2013)

Change in iOS
Downloads (%)

42,808,899

40,571,913

5.5%

582,275,997

537,581,561

8.3%

1,283,449,771

1,166,726,786

10.0%

432,974,568

540,585,235

-19.9%

Japan

182,800,789

162,625,789

12.4%

169,691,803

191,393,398

-11.3%

United Kingdom

293,752,461

274,039,800

7.2%

82,763,739

89,942,947

-8.0%

Russia

281,157,206

236,059,139

19.1%

63,410,796

68,722,564

-7.7%

France

109,593,710

98,072,897

11.7%

49,287,958

56,471,702

-12.7%

South Korea

283,929,922

269,407,297

5.4%

48,977,787

64,436,148

-24.0%

Germany

189,379,559

168,837,829

12.2%

45,140,450

49,926,967

-9.6%

Canada

34,615,749

30,714,282

12.7%

44,857,682

52,089,849

-13.9%

Italy

114,397,586

98,145,741

16.6%

42,851,263

47,477,973

-9.7%

Australia

56,566,419

52,949,884

6.8%

36,028,238

43,620,527

-17.4%

Brazil

169,527,709

144,604,018

17.2%

31,224,648

36,682,147

-14.9%

Spain

291,691,267

257,371,048

13.3%

28,784,015

30,429,002

-5.4%

Netherlands

42,654,925

38,977,346

9.4%

26,594,000

31,044,276

-14.3%

Sweden

23,843,757

48,711,745

-51.1%

15,807,754

20,646,170

-23.4%

Switzerland

12,695,692

11,529,027

10.1%

15,697,766

15,083,849

4.1%

Denmark

12,114,974

10,850,414

11.7%

12,020,658

14,736,048

-18.4%

Norway

8,052,584

7,152,181

12.6%

8,407,945

10,515,547

-20.0%

Austria

21,077,922

18,901,160

11.5%

7,542,861

8,726,676

-13.6%

Portugal

20,977,730

17,789,974

17.9%

5,271,345

5,997,695

-12.1%

Poland

53,588,840

48,041,236

11.5%

5,055,004

5,700,348

-11.3%

Finland

11,682,356

10,775,589

8.4%

4,630,120

5,664,246

-18.3%

Hungary

23,881,538

20,685,102

15.5%

2,704,235

3,150,421

-14.2%

11/ 39

.

THE
INDEPTH
LOOK
The following pages break down the global app market into its
component categories to provide a closer look at what drives
activity.
www.prioridata.com


13/ 39

.

Which categories comprise the global app market?
The table below displays the categories comprising the global app market, ranked in terms of current
month downloads.
The largest category is Action Games, with 140,834,244 downloads in August 2013. The Action Games
category also held the 1st place position in the prior month. The fastest growing category is Educational Games, with a 55.2% growth in month-over-month downloads. Catalogs experienced the largest
month-over-month decline, at -25.6%.

Global App Market Composition - iOS
Category Information
Category Rank
(August 2013)

Category Rank
(July 2013)

1

1

2

Category

Apps

Change in
Apps

Publishers

Change in
Publishers

Downloads

Change in
Downloads

Action Games

17,557

3.4%

9,544

3.1%

140,834,244

-10.2%

4

Puzzle Games

21,786

2.2%

11,628

2.0%

128,738,017

7.8%

3

2

Entertainment

81,820

2.1%

33,484

2.5%

122,486,157

-9.5%

4

3

Arcade Games

16,690

3.4%

9,290

3.1%

104,722,487

-21.1%

5

5

Adventure Games

9,712

4.3%

4,614

4.1%

90,539,779

-12.1%

6

8

Strategy Games

8,842

2.3%

5,071

2.6%

84,438,574

8.7%

7

6

Simulation Games

5,616

2.9%

3,111

2.6%

79,131,674

-17.5%

8

11

Social Networking

18,320

2.7%

13,051

2.6%

70,682,489

-5.2%

9

9

Utilities

55,357

2.1%

30,680

2.6%

69,826,611

-9.7%

10

7

Role Playing Games

4,112

3.7%

2,166

3.5%

68,443,663

-14.8%

11

10

Lifestyle

79,887

3.1%

39,102

2.8%

65,342,638

-14.1%

12

12

Photography

24,388

2.8%

11,823

3.2%

61,507,808

-13.6%

13

13

Family Games

13,276

3.9%

6,860

3.2%

58,021,565

-16.2%

14

15

Music

33,254

1.6%

14,201

2.2%

47,298,951

-12.6%

15

16

Productivity

26,970

2.4%

16,304

2.6%

44,703,133

-8.0%

16

14

Education

91,673

-4.4%

29,532

-0.8%

43,812,195

-21.5%

17

23

Card Games

4,616

4.0%

2,678

3.1%

38,088,525

36.3%

18

24

Sports Games

5,451

3.8%

3,012

0.1%

36,329,624

31.8%

19

17

Board Games

8,041

3.2%

4,588

2.9%

33,421,847

-10.3%

20

19

Books

58,347

1.6%

11,123

2.0%

30,931,419

-16.4%

21

18

Trivia Games

5,652

7.8%

2,663

4.5%

28,997,520

-21.8%

22

20

Kids Games

14,591

2.5%

6,916

2.5%

28,363,730

-17.2%

23

21

Healthcare and Fitness

26,373

2.9%

13,893

2.9%

28,192,103

-12.2%

24

22

News

25,180

2.6%

11,791

2.7%

27,226,799

-15.0%

25

27

Racing Games

4,038

6.8%

1,947

3.7%

25,962,338

1.0%

26

31

Casino Games

3,661

5.0%

1,720

5.8%

23,795,207

17.7%

27

26

Travel

49,252

2.2%

16,936

2.7%

23,281,453

-13.3%

28

34

Educational Games

21,538

51.4%

8,269

24.3%

22,752,240

55.2%

29

25

Word Games

4,892

2.9%

2,809

2.6%

21,896,606

-20.2%

30

29

Weather

4,010

2.0%

2,219

2.3%

20,241,028

-14.7%


.

Which categories comprise the global app market? (continued)
Global App Market Composition - iOS (continued)
Category Information
Category Rank
(August 2013)

Category Rank
(July 2013)

Category

Apps

Change in
Apps

Publishers

Change in
Publishers

Downloads

Change in
Downloads

31

32

Finance

23,708

3.1%

14,536

3.1%

20,063,550

-0.3%

32

28

Reference

28,420

1.8%

11,322

2.5%

18,735,846

-24.1%

33

35

Sports

27,184

2.9%

12,601

3.3%

18,379,270

30.5%

34

30

Navigation

13,687

2.0%

6,678

2.2%

17,847,939

-19.1%

35

33

Business

71,098

4.7%

36,867

3.5%

16,632,618

-11.3%

36

36

Food and Drink

18,756

4.1%

9,968

3.8%

9,015,739

-14.5%

37

37

Music Games

2,310

11.6%

1,336

8.6%

7,973,730

-11.9%

38

38

Dice Games

1,625

5.2%

1,037

3.8%

5,054,997

-12.8%

39

39

Medical

22,161

2.7%

10,032

2.8%

4,778,072

-14.3%

40

40

Catalogs

5,635

5.0%

3,420

4.6%

2,759,937

-25.6%

41

41

Other Games

13

0.0%

10

0.0%

866

1.9%

14/ 39

App Market Saturation by Category

.

What is the level of market saturation by category?
In the ﬁgure below, we use the ratio of apps-per-thousand downloads as a proxy for the level of saturation in each of the categories comprising the global app market.
The category with the highest app-to-download ratio is Other Games. The category with the lowest
app-to-download ratio is Role Playing Games.

Global App Market Composition - iOS
Apps Per Thousand Downloads
Other Games
Medical
Business
Travel
Education
Food and Drink
Catalogs
Books
Reference
Sports
Lifestyle
Finance
Educational Games
News
Utilities
Navigation
Music
Entertainment
Productivity
Kids Games
Photography
Dice Games
Music Games
Social Networking
Board Games
Family Games
Word Games
Weather
Trivia Games
Puzzle Games
Arcade Games
Racing Games
Casino Games
Sports Games
Action Games
Card Games
Adventure Games
Strategy Games
Simulation Games
Role Playing Games

15.01
4.64
4.27
2.12
2.09
2.08
2.04
1.89
1.52
1.48
1.22
1.18
0.95
0.94
0.92
0.79
0.77
0.70
0.67
0.60
0.51
0.40
0.32
0.29
0.26
0.24
0.23
0.22
0.20
0.19
0.17
0.16
0.16
0.15
0.15
0.12
0.12
0.11
0.10
0.07
0.06

0

5

10

15

15/ 39

Category Monetization

.

How do the different categories monetize?
The following ﬁgures show how different monetization methods are utilized by the various categories.
Global monetization information is based on a given app's price in the country store where it is most
popular, i.e., where it has achieved the most downloads in a given month. Figures in parentheses
denote the prior month values. Note that the apps counted below only include apps which have been
downloaded in the past month.
The category with the highest proportion of free versus paid apps is News. Among free apps, the
category most likely to contain in-app purchase is Role Playing Games. Among paid apps, the category
most likely to contain in-app purchase is Role Playing Games.

App Category Monetization - iOS
% of Apps Using the Following Monetization Methods

Category Name

Apps

Free

Free w/ In-App
Purchase

Paid

Paid w/ In-App
Purchase

Entertainment

15,172

64% (64%)

16% (16%)

18% (19%)

2% (2%)

Lifestyle

13,039

72% (72%)

12% (12%)

14% (14%)

1% (1%)

Education

12,821

53% (52%)

17% (17%)

28% (29%)

2% (2%)

Utilities

10,742

59% (58%)

9% (9%)

30% (31%)

2% (2%)

Business

6,923

75% (75%)

7% (7%)

16% (16%)

2% (2%)

Travel

6,693

67% (65%)

8% (8%)

23% (25%)

1% (1%)

Music

6,662

58% (59%)

13% (12%)

26% (26%)

3% (3%)

Photography

6,188

49% (49%)

18% (17%)

30% (31%)

3% (3%)

Productivity

6,119

48% (48%)

13% (12%)

36% (37%)

3% (3%)

Books

5,587

51% (50%)

18% (18%)

29% (30%)

2% (2%)

News

5,393

78% (78%)

17% (17%)

5% (5%)

1% (0%)


5,120

54% (53%)

13% (12%)

30% (31%)

3% (3%)

Sports

5,067

62% (62%)

15% (15%)

21% (21%)

2% (2%)

Puzzle Games

5,016

50% (50%)

27% (25%)

19% (20%)

5% (5%)

Finance

4,836

78% (77%)

6% (6%)

15% (15%)

1% (1%)

Action Games

4,804

48% (47%)

24% (23%)

22% (23%)

6% (7%)

Reference

4,557

49% (48%)

12% (12%)

36% (37%)

3% (3%)

Arcade Games

4,461

51% (51%)

25% (25%)

18% (18%)

6% (6%)

Social Networking

4,226

70% (70%)

15% (14%)

13% (14%)

2% (2%)

Educational Games

3,990

47% (43%)

23% (22%)

28% (33%)

2% (2%)

Kids Games

3,640

56% (55%)

29% (29%)

13% (14%)

2% (2%)

Family Games

3,619

52% (52%)

27% (27%)

17% (17%)

4% (4%)

Adventure Games

3,264

45% (46%)

28% (27%)

22% (22%)

5% (5%)

Navigation

2,854

51% (51%)

14% (13%)

28% (29%)

7% (7%)

Medical

2,825

58% (57%)

10% (10%)

29% (31%)

2% (2%)

16/ 39

Category Monetization

.

How do the different categories monetize? (continued)
App Category Monetization - iOS (continued)
% of Apps Using the Following Monetization Methods

Category Name

Apps

Free

Free w/ In-App
Purchase

Paid

Paid w/ In-App
Purchase

Strategy Games

2,754

44% (43%)

28% (27%)

22% (23%)

6% (7%)

Food and Drink

2,746

69% (68%)

10% (10%)

20% (20%)

2% (2%)

Simulation Games

2,466

48% (49%)

30% (30%)

17% (17%)

4% (4%)

Board Games

2,299

54% (53%)

26% (26%)

17% (18%)

3% (3%)

Role Playing Games

1,997

45% (45%)

33% (32%)

16% (16%)

6% (7%)

Sports Games

1,652

52% (51%)

23% (23%)

19% (20%)

6% (6%)

Card Games

1,547

51% (51%)

31% (30%)

15% (16%)

3% (2%)

Racing Games

1,506

51% (51%)

29% (27%)

14% (16%)

5% (6%)

Trivia Games

1,404

52% (51%)

30% (30%)

14% (15%)

4% (4%)

Word Games

1,333

49% (50%)

35% (34%)

13% (13%)

3% (3%)

Casino Games

1,234

49% (48%)

35% (35%)

13% (14%)

3% (3%)

Weather

1,173

58% (59%)

10% (11%)

28% (27%)

3% (4%)

Catalogs

860

79% (78%)

7% (7%)

12% (13%)

1% (2%)

Music Games

709

51% (53%)

29% (31%)

15% (13%)

4% (3%)

Dice Games

462

49% (49%)

30% (28%)

18% (19%)

3% (4%)

Note: Percentages have been rounded and may not sum up to 100%.

17/ 39

Paid App Price Distribution

.

What is the price distribution of pay-per-download apps
across categories?
The price distribution of pay-per-download apps is given in the table below. Again, only apps which
have been downloaded in the past month are counted. Note that global app price is taken from the
country store where a given app is most popular, i.e., where it has achieved the most downloads in a
given month. Figures in parentheses denote the prior month values.
On average, the Navigation category tends to have the most expensive pay-per-download apps, with
a category average price of $11.77. Conversely, the Arcade Games category tends to have the least
expensive pay-per-download apps, with a category average price of only $1.77. For the bulk of categories, the average price of pay-per-download apps increased relative to last month.

Global Paid Apps - iOS

Category Name

Paid Apps

Min

Max

Median

Average

Education

4,457

$0.84 ($0.87)

$299.99 ($299.99)

$2.51 ($2.36)

$4.54 ($4.41)

Utilities

3,629

$0.84 ($0.87)

$249.99 ($399.99)

$1.24 ($1.18)

$2.81 ($2.90)

Entertainment

3,361

$0.84 ($0.87)

$250.00 ($99.99)

$1.07 ($1.06)

$2.14 ($2.10)

Productivity

2,635

$0.84 ($0.87)

$373.92 ($949.72)

$2.36 ($2.36)

$4.61 ($4.78)

Photography

2,376

$0.85 ($0.87)

$99.99 ($74.99)

$1.71 ($1.74)

$2.41 ($2.33)

Lifestyle

2,139

$0.84 ($0.87)

$105.87 ($199.99)

$1.83 ($1.80)

$2.82 ($3.16)

Music

2,038

$0.84 ($0.87)

$999.99 ($999.99)

$1.99 ($1.99)

$4.87 ($4.65)

Books

2,021

$0.84 ($0.87)

$69.99 ($69.99)

$2.36 ($2.36)

$3.62 ($3.64)

Reference

1,916

$0.84 ($0.87)

$106.83 ($107.18)

$1.99 ($1.99)

$5.78 ($6.02)


1,832

$0.84 ($0.87)

$165.63 ($89.99)

$1.99 ($1.99)

$3.23 ($3.02)

Travel

1,732

$0.85 ($0.87)

$72.04 ($76.27)

$2.75 ($2.36)

$3.24 ($3.23)

Action Games

1,516

$0.84 ($0.87)

$19.99 ($129.99)

$0.99 ($0.99)

$2.02 ($2.07)

Educational Games

1,504

$0.84 ($0.87)

$42.99 ($42.99)

$1.99 ($1.99)

$2.57 ($2.61)

Puzzle Games

1,391

$0.84 ($0.87)

$11.11 ($14.99)

$1.55 ($1.24)

$2.11 ($2.10)

Sports

1,294

$0.84 ($0.87)

$156.81 ($171.51)

$2.34 ($2.36)

$4.87 ($4.87)

Business

1,226

$0.85 ($0.87)

$999.99 ($999.99)

$3.16 ($2.99)

$8.50 ($8.77)

Arcade Games

1,157

$0.84 ($0.87)

$105.87 ($15.35)

$0.99 ($0.99)

$1.77 ($1.71)

Adventure Games

1,057

$0.85 ($0.87)

$30.15 ($30.69)

$1.99 ($1.99)

$2.83 ($2.66)

Navigation

1,024

$0.85 ($0.87)

$300.00 ($263.87)

$2.98 ($2.63)

$11.77 ($11.26)

954

$0.85 ($0.87)

$799.99 ($799.99)

$2.99 ($3.38)

$10.86 ($12.84)

Medical

18/ 39


.

What is the price distribution of pay-per-download apps
across categories? (continued)
Global Paid Apps - iOS (continued)

Category Name

Paid Apps

Min

Max

Median

Average

Strategy Games

907

$0.85 ($0.87)

$19.99 ($19.99)

$1.99 ($1.99)

$2.36 ($2.38)

Family Games

867

$0.85 ($0.87)

$11.11 ($10.96)

$1.08 ($0.99)

$1.81 ($1.79)

Finance

772

$0.84 ($0.87)

$79.73 ($160.84)

$1.99 ($1.99)

$3.99 ($4.24)

Kids Games

697

$0.85 ($0.87)

$9.99 ($11.99)

$1.17 ($1.17)

$1.81 ($1.82)

Social Networking

672

$0.84 ($0.87)

$19.50 ($50.68)

$1.08 ($1.17)

$1.99 ($2.03)

Simulation Games

651

$0.85 ($0.87)

$349.99 ($370.34)

$1.99 ($1.99)

$3.47 ($3.49)

Food and Drink

613

$0.85 ($0.87)

$349.99 ($51.45)

$1.99 ($1.99)

$3.77 ($3.06)

Board Games

552

$0.85 ($0.87)

$12.74 ($14.99)

$1.17 ($1.17)

$2.17 ($2.13)

Role Playing Games

513

$0.85 ($0.87)

$34.99 ($34.99)

$1.99 ($1.99)

$3.53 ($3.43)

Sports Games

440

$0.84 ($0.87)

$10.96 ($12.24)

$1.96 ($1.17)

$2.16 ($2.08)

Weather

388

$0.85 ($0.87)

$39.57 ($39.57)

$1.99 ($1.99)

$2.31 ($2.38)

Card Games

356

$0.84 ($0.87)

$19.99 ($19.99)

$1.99 ($1.98)

$2.23 ($2.22)

Racing Games

332

$0.85 ($0.87)

$39.99 ($44.99)

$1.08 ($1.06)

$2.14 ($2.05)

News

330

$0.84 ($0.87)

$25.00 ($15.30)

$1.99 ($1.99)

$2.57 ($2.35)

Trivia Games

297

$0.84 ($0.87)

$9.99 ($6.99)

$1.17 ($1.06)

$1.82 ($1.71)

Word Games

278

$0.84 ($0.87)

$13.18 ($13.18)

$1.17 ($1.17)

$1.91 ($1.90)

Casino Games

263

$0.85 ($0.87)

$18.09 ($15.35)

$1.99 ($1.99)

$2.99 ($3.15)

Music Games

163

$0.85 ($0.87)

$48.23 ($49.11)

$1.96 ($1.77)

$3.21 ($3.36)

Dice Games

124

$0.84 ($0.87)

$9.22 ($9.22)

$1.96 ($1.17)

$2.26 ($2.00)

Catalogs

117

$0.85 ($0.87)

$50.79 ($50.68)

$0.99 ($0.99)

$2.41 ($2.32)

Note: All currencies have been converted to US dollars.

19/ 39

Paid App Revenue By Category

.

How large are the in-month revenues for pay-per-download
apps across categories?
The following table shows the current and prior month revenues for pay-per-download apps at the
category level. All revenue numbers have been rounded to the nearest dollar. App level revenue is
calculated as the pay-per-download price in a given country store multiplied by estimated in-month
downloads in that same country store. The revenues presented below are aggregated over all country
stores. Note that this excludes in-app purchase revenues.
The highest grossing category in August 2013 was Productivity, with pay-per-download revenues of
$29,783,170. The revenues for this category decreased relative to the prior month. The lowest grossing
category in August 2013 was Dice Games.

In-Month Paid App Revenue By Category

Rank
(August
2013)

Rank (July
2013)

1

2

2

Category Name

Total Revenue
(August 2013)

Total Revenue
(July 2013)

Change in
Revenue (%)

Productivity

$29,783,170

$30,492,324

-2%

1

Action Games

$26,304,923

$38,723,961

-32%

3

5

Music

$22,061,529

$21,763,535

1%

4

8

Utilities

$20,837,731

$17,752,755

17%

5

6

Simulation Games

$19,930,623

$18,862,778

6%

6

4

Adventure Games

$19,156,122

$23,104,111

-17%

7

3

Navigation

$18,115,405

$23,681,423

-24%

8

7

Education

$16,256,908

$17,822,953

-9%

9

11

Photography

$15,243,887

$14,129,237

8%

10

10

Entertainment

$15,237,167

$14,439,556

6%

11

9


$14,479,527

$15,300,223

-5%

12

12

Business

$14,300,975

$13,653,760

5%

13

13

Puzzle Games

$ 9,989,684

$13,391,938

-25%

14

14

Reference

$ 9,850,703

$11,550,272

-15%

15

15

Strategy Games

$ 9,492,758

$11,206,267

-15%

16

16

Arcade Games

$ 9,227,341

$11,075,336

-17%

17

17

Role Playing Games

$ 8,843,398

$ 9,452,925

-6%

18

18

Medical

$ 8,087,816

$ 9,054,695

-11%

19

19

Lifestyle

$ 7,731,324

$ 8,171,651

-5%

20

21

Books

$ 7,240,411

$ 7,611,515

-5%

21

20

Sports Games

$ 6,225,632

$ 7,739,671

-20%

22

25

Sports

$ 5,951,962

$ 4,889,977

22%

23

22

Travel

$ 5,756,633

$ 6,702,756

-14%

20/ 39

Paid App Revenue By Category

.

How large are the in-month revenues for pay-per-download
apps across categories? (continued)
In-Month Paid App Revenue By Category

Rank
(August
2013)

Rank (July
2013)

24

23

25

Category Name

Total Revenue
(August 2013)

Total Revenue
(July 2013)

Change in
Revenue (%)

Family Games

$ 5,171,474

$ 5,624,061

-8%

30

Racing Games

$ 4,721,882

$ 3,322,325

42%

26

24

Weather

$ 4,526,158

$ 5,259,581

-14%

27

26

Finance

$ 3,927,128

$ 4,059,466

-3%

28

27

Board Games

$ 3,517,441

$ 3,959,681

-11%

29

32

Educational Games

$ 3,457,216

$ 2,713,731

27%

30

28

Food and Drink

$ 2,962,695

$ 3,927,312

-25%

31

31

Social Networking

$ 2,935,718

$ 3,281,381

-11%

32

29

Word Games

$ 2,495,610

$ 3,409,835

-27%

33

36

Casino Games

$ 1,851,845

$ 1,329,350

39%

34

33

Kids Games

$ 1,811,419

$ 1,894,419

-4%

35

34

Card Games

$ 1,609,013

$ 1,861,446

-14%

36

37

News

$ 1,160,191

$ 1,252,736

-7%

37

35

Music Games

$ 1,080,834

$ 1,757,732

-39%

38

38

Trivia Games

$ 644,898

$ 635,054

2%

39

39

Catalogs

$ 527,868

$ 354,420

49%

40

40

Dice Games

$ 335,180

$ 321,773

4%

21/ 39

Paid App Revenue Distribution

22/ 39

.

What is the distribution of in-month revenues for payper-download apps across categories?
The distribution of in-month revenues for pay-per-download apps is given in the table below. Figures
in parentheses denote the prior month values. All revenue numbers have been rounded to the nearest
dollar. App level revenue is calculated as the pay-per-download price in a given country store multiplied by estimated in-month downloads in that same country store. The revenues presented below are
aggregated over all country stores. Note that this excludes in-app purchase revenues.
On average, the Simulation Games category tends to have the highest in-month revenues for pay-perdownload apps, with category average revenues of $29,747. Conversely, the Trivia Games category
tends to have the lowest in-month revenues for pay-per-download apps, with category average revenues of only $2,009.

In-Month Paid App Revenue Distribution

Category Name

Paid Apps

Min

Education

4,695

$ 2 ($ 5)

Utilities

3,844

Entertainment

Max

Median

Average

$ 215,241 ($ 643,256)

$1,220 ($1,065)

$ 3,469 ($ 3,249)

$ 3 ($ 2)

$1,885,715 ($ 1,275,644)

$ 789 ($ 735)

$ 5,429 ($ 4,372)

3,757

$ 8 ($ 4)

$2,122,757 ($ 787,171)

$ 693 ($ 642)

$ 4,062 ($ 3,474)

Productivity

2,719

$ 10 ($ 9)

$1,658,418 ($ 1,896,632)

$1,338 ($1,231)

$10,962 ($10,677)

Photography

2,487

$ 16 ($ 9)

$ 841,797 ($ 399,295)

$ 904 ($ 849)

$ 6,139 ($ 5,414)

Books

2,365

$ 24 ($ 17)

$ 198,534 ($ 266,254)

$1,220 ($1,071)

$ 3,081 ($ 2,958)

Lifestyle

2,286

$ 10 ($ 9)

$ 928,904 ($ 649,541)

$ 752 ($ 710)

$ 3,392 ($ 3,312)

Music

2,099

$ 46 ($ 39)

$3,101,833 ($ 3,917,118)

$1,137 ($ 988)

$10,516 ($ 9,479)

Reference

1,985

$ 27 ($ 23)

$ 186,638 ($ 512,215)

$1,266 ($1,169)

$ 4,968 ($ 5,224)


1,899

$ 33 ($ 22)

$1,732,680 ($ 2,163,441)

$1,094 ($ 945)

$ 7,637 ($ 7,265)

Travel

1,794

$ 73 ($ 63)

$ 284,521 ($ 427,876)

$1,041 ($ 854)

$ 3,214 ($ 3,233)

Action Games

1,629

$ 3 ($ 2)

$3,407,879 ($11,879,585)

$ 938 ($ 902)

$16,278 ($22,619)

Educational Games

1,540

$ 7 ($ 5)

$ 210,025 ($ 93,426)

$ 849 ($ 848)

$ 2,252 ($ 2,277)

Puzzle Games

1,451

$ 33 ($ 30)

$ 838,286 ($ 2,488,636)

$ 969 ($ 854)

$ 6,904 ($ 8,401)

Sports

1,364

$ 53 ($ 47)

$ 468,456 ($ 374,697)

$ 975 ($ 854)

$ 4,364 ($ 3,753)

Business

1,266

$ 17 ($ 16)

$ 835,456 ($ 787,755)

$1,925 ($1,622)

$11,305 ($10,062)

Arcade Games

1,239

$ 36 ($ 17)

$ 428,326 ($ 990,188)

$ 752 ($ 710)

$ 7,465 ($ 8,748)

Adventure Games

1,140

$ 24 ($ 21)

$1,934,925 ($ 3,405,328)

$1,302 ($1,177)

$16,848 ($19,917)

Navigation

1,075

$ 38 ($ 33)

$1,276,328 ($ 2,062,940)

$1,423 ($1,283)

$16,852 ($20,828)

Medical

1,007

$ 32 ($ 30)

$ 588,669 ($ 570,330)

$1,521 ($1,467)

$ 8,032 ($ 8,092)

Paid App Revenue Distribution

23/ 39

.

What is the distribution of in-month revenues for pay-perdownload apps across categories? (continued)
In-Month Paid App Revenue Distribution

Category Name

Paid Apps

Min

Strategy Games

936

$ 77 ($100)

Family Games

923

Finance

Median

Average

$ 380,327 ($ 511,164)

$1,136 ($1,028)

$10,153 ($10,859)

$ 7 ($ 4)

$ 254,254 ($ 561,107)

$ 842 ($ 740)

$ 5,621 ($ 5,687)

817

$ 19 ($ 17)

$ 146,855 ($ 135,244)

$1,113 ($ 988)

$ 4,807 ($ 4,608)

Kids Games

767

$ 53 ($ 46)

$ 217,718 ($ 276,837)

$ 752 ($ 658)

$ 2,368 ($ 2,291)

Social Networking

707

$146 ($126)

$ 174,849 ($ 164,734)

$ 849 ($ 732)

$ 4,164 ($ 4,185)

Simulation Games

671

$116 ($ 26)

$8,356,756 ($ 6,740,132)

$1,537 ($1,486)

$29,747 ($28,028)

Food and Drink

624

$ 21 ($ 19)

$ 648,858 ($ 1,407,717)

$ 971 ($ 823)

$ 4,763 ($ 5,853)

Board Games

571

$176 ($153)

$ 481,635 ($ 594,467)

$ 973 ($ 835)

$ 6,193 ($ 6,689)

Role Playing Games

528

$ 24 ($ 21)

$ 807,548 ($ 1,191,719)

$1,895 ($1,921)

$16,749 ($17,538)

Sports Games

462

$166 ($146)

$1,719,433 ($ 2,614,921)

$1,190 ($ 877)

$13,505 ($15,206)

Weather

397

$127 ($110)

$ 745,898 ($ 867,734)

$1,054 ($1,142)

$11,401 ($12,643)

Card Games

376

$186 ($145)

$ 100,842 ($ 157,527)

$ 871 ($ 854)

$ 4,291 ($ 4,848)

News

356

$ 26 ($ 23)

$ 79,537 ($ 104,210)

$ 979 ($ 746)

$ 3,268 ($ 3,499)

Racing Games

351

$ 59 ($ 51)

$1,342,432 ($ 190,369)

$1,139 ($1,019)

$13,530 ($ 8,907)

Trivia Games

322

$ 14 ($ 30)

$ 36,730 ($ 32,708)

$ 752 ($ 651)

$ 2,009 ($ 1,799)

Word Games

301

$ 35 ($150)

$ 724,820 ($ 1,359,584)

$ 842 ($ 658)

$ 8,319 ($10,524)

Casino Games

283

$176 ($153)

$ 667,855 ($ 68,801)

$1,308 ($1,178)

$ 6,590 ($ 4,537)

Music Games

171

$176 ($164)

$ 259,146 ($ 512,585)

$ 849 ($ 846)

$ 6,358 ($12,378)

Dice Games

128

$ 43 ($153)

$ 40,662 ($ 46,694)

$ 820 ($ 658)

$ 2,619 ($ 2,282)

Catalogs

126

$176 ($153)

$ 143,978 ($ 73,109)

$ 738 ($ 578)

$ 4,189 ($ 2,478)

Note: All currencies have been converted to US dollars.

Max

App Store Rating Distribution

.

What is the distribution of app store ratings across categories?
The distribution of average iOS app store ratings is given below at the category level. Note that global
app app store rating is taken from the country store where a given app is most popular, i.e., where it
has achieved the most downloads in a given month. Figures in parentheses denote the prior month
values. Ratings are given on a scale of one to ﬁve stars, and partial stars are not awarded.
As shown in the table below, Word Games apps receive the highest app store ratings on average, while
Entertainment apps receive the lowest.

Average App Store Ratings - iOS

Category Name

Average Rating
(No. of Stars)

1-Star
Ratings (%)

2-Star
Ratings (%)

3-Star
Ratings (%)

4-Star
Ratings (%)

5-Star
Ratings (%)

Word Games

4.0 (4.0)

0% (0%)

2% (2%)

17% (18%)

59% (55%)

22% (25%)

Educational Games

4.0 (4.0)

0% (0%)

2% (3%)

16% (15%)

65% (64%)

17% (18%)

Role Playing Games

4.0 (4.0)

1% (0%)

3% (3%)

19% (20%)

53% (53%)

24% (24%)

Puzzle Games

4.0 (4.0)

0% (0%)

3% (3%)

15% (16%)

58% (58%)

23% (22%)

Action Games

4.0 (4.0)

0% (0%)

3% (3%)

18% (18%)

59% (58%)

20% (20%)

Trivia Games

4.0 (3.9)

1% (1%)

4% (5%)

16% (18%)

58% (58%)

21% (19%)

Strategy Games

4.0 (3.9)

0% (0%)

3% (4%)

20% (20%)

53% (52%)

24% (24%)

Arcade Games

4.0 (3.9)

0% (0%)

3% (4%)

18% (18%)

58% (57%)

21% (21%)

Card Games

3.9 (4.0)

0% (1%)

3% (3%)

19% (16%)

57% (58%)

21% (22%)

Music Games

3.9 (3.9)

0% (1%)

3% (4%)

21% (19%)

57% (56%)

19% (20%)

Casino Games

3.9 (3.9)

1% (1%)

5% (4%)

19% (19%)

60% (60%)

16% (15%)

Books

3.9 (3.9)

0% (1%)

5% (5%)

21% (21%)

48% (47%)

26% (27%)

Board Games

3.9 (3.9)

0% (0%)

4% (4%)

19% (21%)

59% (58%)

17% (16%)

Education

3.9 (3.9)

1% (1%)

5% (4%)

20% (20%)

52% (53%)

23% (22%)

Family Games

3.9 (3.9)

0% (0%)

3% (4%)

19% (19%)

61% (60%)

17% (16%)

Adventure Games

3.9 (3.9)

0% (0%)

3% (4%)

20% (20%)

57% (57%)

19% (19%)

Dice Games

3.9 (3.8)

1% (0%)

5% (6%)

18% (20%)

56% (56%)

20% (18%)

Catalogs

3.8 (3.8)

1% (1%)

7% (8%)

24% (26%)

45% (42%)

23% (23%)

Food and Drink

3.8 (3.8)

1% (1%)

8% (8%)

24% (24%)

42% (42%)

25% (25%)

Reference

3.8 (3.8)

2% (2%)

7% (8%)

22% (22%)

43% (44%)

26% (24%)


3.8 (3.8)

2% (1%)

9% (9%)

22% (22%)

43% (43%)

25% (24%)

Kids Games

3.8 (3.8)

0% (0%)

3% (3%)

20% (20%)

65% (63%)

12% (13%)

Music

3.8 (3.8)

1% (1%)

6% (7%)

24% (25%)

46% (45%)

23% (22%)

Simulation Games

3.8 (3.8)

1% (1%)

5% (5%)

23% (23%)

56% (55%)

16% (16%)

Medical

3.8 (3.7)

1% (2%)

9% (9%)

23% (25%)

46% (44%)

21% (20%)

24/ 39


.

What is the distribution of app store ratings across categories? (continued)
Average App Store Ratings - iOS (continued)

Category Name

Average Rating
(No. of Stars)

1-Star
Ratings (%)

2-Star
Ratings (%)

3-Star
Ratings (%)

4-Star
Ratings (%)

5-Star
Ratings (%)

Lifestyle

3.8 (3.7)

1% (1%)

10% (10%)

25% (26%)

39% (39%)

24% (24%)

Sports

3.7 (3.8)

1% (1%)

9% (8%)

27% (25%)

42% (44%)

21% (21%)

Finance

3.7 (3.7)

1% (1%)

11% (11%)

27% (28%)

39% (39%)

22% (22%)

Weather

3.7 (3.7)

1% (1%)

8% (8%)

26% (28%)

46% (46%)

19% (18%)

Travel

3.7 (3.7)

2% (1%)

12% (12%)

26% (26%)

40% (40%)

20% (20%)

Racing Games

3.7 (3.7)

0% (0%)

5% (5%)

28% (28%)

54% (55%)

12% (12%)

Sports Games

3.7 (3.7)

0% (1%)

6% (6%)

26% (26%)

55% (55%)

12% (12%)

Productivity

3.7 (3.7)

1% (1%)

10% (10%)

27% (28%)

47% (46%)

15% (15%)

Photography

3.7 (3.7)

2% (2%)

9% (9%)

26% (26%)

46% (45%)

17% (18%)

Social Networking

3.7 (3.7)

1% (1%)

10% (10%)

26% (26%)

40% (41%)

22% (22%)

Business

3.6 (3.6)

1% (1%)

12% (11%)

28% (28%)

41% (41%)

18% (18%)

Navigation

3.5 (3.5)

3% (2%)

12% (14%)

34% (33%)

39% (39%)

12% (12%)

News

3.5 (3.5)

1% (1%)

13% (13%)

33% (34%)

37% (37%)

16% (15%)

Utilities

3.5 (3.5)

3% (3%)

14% (14%)

28% (29%)

38% (38%)

16% (16%)

Entertainment

3.5 (3.5)

2% (2%)

13% (13%)

31% (31%)

40% (39%)

15% (15%)

Note: Percentages have been rounded and may not sum up to 100%.

25/ 39

.

KEY
TITLES
&
PUBLISHERS
The following pages identify the key players in the global app
market, from up-and-coming new entrants to established app
market veterans.
www.prioridata.com

Top NEW Free App Titles

27/ 39

.

What are the top NEW free titles?
The following table provides insight into which free app titles are up-and-coming in the global app
market. All app titles shown below have been in the iOS app store for three months or less.
As is evident in the table below, the most popular new free app is Shenzhen Tencent Computer Systems
Company Limited's
, with 21,060,000 downloads in August 2013. This app rose to the top
of the rankings in under a month's time.

Free New Entrants - iOS
Top 30 New Free Apps
Rank
(August
2013)

Rank
(July
2013)

App Title

Publisher

Native
Category

Priori SubCategory

Platform

Has In-App
Purchase

Average
Rating

Free
Downloads
(In-Month)

Growth in
Downloads
(%)

1

-

Shenzhen Tencent Computer Systems Company Limited

Puzzle Games

Money Making Games

all iOS native

Y

4.8

21,060,000

-

2

56

Plants vs. Zombies™ 2

PopCap

Strategy Games

Zombie Games

all iOS native

Y

4.3

19,356,000

2038.8%

3

1

Despicable Me: Minion Rush

Gameloft

Action Games

Superheroes and Superpowers

all iOS native

Y

4.7

9,455,000

-53.6%

4

9

Colormania - Guess the Colors

Genera Mobile

Puzzle Games

IQ and Memory Games

all iOS native

Y

4.5

8,911,000

64.9%

5

84


Puzzle Games

Love and Valentine Games

all iOS native

Y

4.6

8,605,000

1245.6%

6

-

7

2503

8

45

10

12

5

13

-

14
15

Y

4.6

8,585,000

-

all iOS native

Y

4.9

6,470,000

54319.1%

Strategy Games

Zombie Games

all iOS native

Y

2.5

5,392,000

-7.0%

Entertainment

Guns and Weapons

iPhone native

N

4.8

4,877,000

366.5%

Action Games

War Games

iPhone native

Y

4.9

4,745,000

-

Rhino Studio

Puzzle Games

Fashion and Style Games

iPad native

Y

4.9

4,619,000

20.8%
-38.6%

Chillingo Ltd

Arcade Games

War Games

all iOS native

Y

4.8

4,095,000

CJ E&M

Adventure Games

-

all iOS native

Y

4.5

4,092,000

-

23

SEGA CORPORATION

Action Games

-

all iOS native

Y

4.7

3,954,000

73.9%

17

Rhino Studio

Simulation Games


iPhone native

Y

5.0

3,946,000

17.0%

TapYou Inc.

Lifestyle

-

iPhone native

N

4.7

3,096,000

-31.3%

Waynett Cheung

Productivity

Smileys and Emoticons

iPhone native

Y

4.4

2,584,000

2150.9%

PNIX Games

Sports Games

-

all iOS native

Y

4.5

2,577,000

-

Adventure Games

Role Playing Games

all iOS native

Y

4.9

2,574,000

163.6%

16

436

for Kakao

10

17

Iron Force

all iOS native

Song Yang
HD

Zombie Games
Fighting Games

zihang yuan

13

Action Games
Role Playing Games

PopCap

2
Flight Guns

-

11

FDG Entertainment
Koramgame.com

7

9

Bloody Harry

18

-

19

Emoticon & Emoji Keyboard & Photo Grafﬁti

52

20

-

21

for Kakao

18

Who Am I - Hi Guess

FAN JINMING

Family Games

Quiz and Trivia

all iOS native

Y

4.9

2,535,000

-

Bin Wang

Family Games

Guessing Games

all iOS native

Y

4.9

2,486,000

-10.1%

22

-

Perfect Kick

Chillingo Ltd

Action Games

Sport Ball Games

all iOS native

Y

4.7

2,424,000

-

23

6

Can You Escape

Kaarel Kirsipuu

Adventure Games

Escape Games

all iOS native

Y

4.5

2,387,000

-62.0%

24

8

motionBEAT Inc.

Entertainment

-

iPhone native

N

4.8

2,374,000

-58.4%

25

35

Xilei Li

Social Networking

Face Recognition and Distortion

iPhone native

Y

4.7

2,346,000

80.2%

26

14

Disney

Role Playing Games


all iOS native

Y

4.7

2,311,000

-37.0%

Animal Voyage: Island Adventure

Pocket Gems Inc.

Role Playing Games

Build and Manage Sims

all iOS native

Y

4.1

2,234,000

-

Dr. Driving

SUD Inc.

Educational Games

Racing Games

all iOS native

Y

4.6

2,207,000

-14.0%

Hortor

Trivia Games

Music Games

all iOS native

Y

4.6

2,026,000

-75.9%

Com2uS USA Inc.

Role Playing Games

Role Playing Games

all iOS native

Y

4.6

1,983,000

62.4%

27

-

28

20

29

4

30

40

Heroes War™

Note: In cases where an app's prior month rank is missing, the app was released within the past month.

What is a Sub-Category? - Our technology dynamically structures the app universe into more than 550
app and 120 game sub-categories, resulting in the most advanced taxonomy in the industry. This system allows our customers to truly measure app economy developments at a level of detail that is practical for their business analysis. A full overview can be found on our website www.prioridata.com.

Top NEW Paid App Titles

28/ 39

.

What are the top NEW paid titles?
The following table provides insight into which paid app titles are up and coming in the global app
market. All app titles shown below have been in the iOS app store for three months or less.
As shown in the table below, the most popular new paid app is Asphalt 8: Airborne, published by
Gameloft. This app rose to the top of the rankings in under a month's time.

Paid New Entrants - iOS
Top 30 New Paid Apps

Rank
(August
2013)

Rank
(July
2013)

1

-

2

App Title

Publisher

70

3

-

4

Asphalt 8: Airborne

5

-

Priori SubCategory

Platform

Price

Average
Rating

Paid
Downloads
(In-Month)

Growth in
Downloads
(%)

Gameloft

4.6

1,324,000

-

85.00 JPY

4.6

458,000

1047.3%

Adventure Games

Role Playing Games

all iOS native

4.99 USD

4.5

377,000

-

Entertainment

Media Players and Organizers

iPhone native

40.00 CNY

4.2

325,000

86.2%

Bending Spoons

Utilities

Home Finances

iPhone native

0.99 USD

4.1

306,000

-

Utilities

Call Managers and Tools

iPhone native

45.00 CNY

3.9

256,000

104.3%

RUNHAO YAO

1000Likes - get more Likes on Instagram like on Wowlikes

6.00 CNY

iPhone native

Li Pu

21

all iOS native

-

De Wei Luo

Pro

Racing Games

Simulation Games

505 Games

Terraria

Racing Games

adinnovation Inc.

12

6

Native
Category

Puzzle Games


iPhone native

6.00 CNY

4.9

256,000

41.9%

RUNHAO YAO

Simulation Games


iPad native

6.00 CNY

4.8

244,000

61.4%

HaiYan Fang

Utilities


iPhone native

28.00 CNY

4.4

232,000

-

7

11

8

17

9

-

10

7

Cover Orange 2

FDG Entertainment

Family Games

Fruit Games

all iOS native

0.99 USD

4.7

229,000

-9.4%

11

5

AA Ringtone Maker Pro

LI SI MIN

Utilities

Ringtones

iPhone native

6.00 CNY

4.5

213,000

-27.8%

12

9

AA Video Browser

LI SI MIN

Utilities

Web Browsing

all iOS native

6.00 CNY

4.3

175,000

-13.1%

13

1

LIMBO Game

Playdead

Puzzle Games

Monster Games

all iOS native

4.99 USD

4.3

162,000

-66.7%

14

-

Junk Jack X

Pixbits SRL

Adventure Games


all iOS native

4.99 USD

4.7

155,000

-

15

-

Emoji for Whatsapp & Hangouts & Viber with Cool Fonts & Backgrounds & Wallpapers

Rockabye Baby

Catalogs


all iOS native

0.99 USD

4.6

137,000

-

HD
Download and Player

16

1855

Stickers for WhatsApp & Hangouts & Viber

Rockabye Baby

Lifestyle


all iOS native

0.99 USD

4.6

133,000

15187.4%

17

173

Worms™ 3

Team17 Software Ltd

Action Games

War Games

all iOS native

4.99 USD

4.0

133,000

695.1%

18

3

Tiny Thief

Rovio Stars Ltd.

Adventure Games

Role Playing Games

all iOS native

2.99 USD

4.8

130,000

-65.7%

19

-

1024

Liu Cao

Photography

Jewelery

all iOS native

40.00 CNY

3.5

129,000

-

20

33

JINHO LEE

Role Playing Games

-

iPhone native

0.99 USD

4.6

129,000

65.3%

Xiangzhi He

Utilities


iPhone native

45.00 CNY

4.2

126,000

-

Monkey Taps

Utilities

Data Privacy

all iOS native

8.00 CNY

3.9

123,000

278.0%

LING WU

Utilities


iPhone native

30.00 CNY

3.9

117,000

-

SQUARE ENIX

Adventure Games

Catching Games

all iOS native

6.99 USD

4.3

115,000

-61.2%

21

-

22

91

(Ninja Wrath)

iClean - Remove and clean all the deleted temporary ﬁles from your iPhone iPad or iPod

23

-

24

4

Deus Ex: The Fall

25

-

Pirate Legends TD

Super Hippo Studios Limited

Strategy Games

Pirate and Treasure Games

all iOS native

0.99 USD

4.1

110,000

-

26

14

Sky Gamblers: Cold War

Atypical Games

Simulation Games

Flight Games

all iOS native

4.99 USD

4.4

105,000

-38.0%

27

-

28

13

29

25

30

-

Graft Audio

NGUYEN LE

Music

Guides and Howtos

iPhone native

0.99 USD

5.0

98,000

-

XCOM®: Enemy Unknown

2K Games

Action Games

War Games

all iOS native

19.99 USD

4.4

98,000

-43.9%

djay 2

algoriddim

Music

Music Studios

iPad native

9.99 USD

4.5

97,000

0.5%

After Camera

NGUYEN LE

Photography

Photo Organizers

iPhone native

0.99 AUD

5.0

89,000

-


Top Publishers of NEW Free & Paid Apps

.

Who are the top publishers of NEW free and paid apps?
The following tables provide insight into which free and paid app publishers have been successful with
recent app releases.

New Entrants - iOS
Top 15 Publishers of New Free Apps

Rank

1

Publisher

New Free
Apps
Published

All Free
Apps
Published

New Free App
Downloads
(In-Month)

All Free App
Downloads
(In-Month)

New Free App
Downloads
(All-Time)

All Free App
Downloads
(All-Time)

5

21

29,824,000

30,339,000

30,457,000

43,448,000


2

PopCap

2

8

24,748,000

25,572,000

31,966,000

59,055,000

3

Gameloft

4

60

9,491,000

29,645,000

43,518,000

466,565,000

4

Genera Mobile

1

5

8,911,000

8,924,000

14,625,000

14,941,000

5

FDG Entertainment

1

3

8,585,000

14,185,000

8,585,000

46,563,000

6

Rhino Studio

2

2

8,566,000

8,566,000

16,259,000

16,259,000

7

Chillingo Ltd

9

72

7,372,000

13,292,000

15,454,000

119,273,000

8

Koramgame.com

4

14

6,578,000

6,632,000

6,933,000

10,061,000

9

CJ E&M

8

21

6,244,000

7,021,000

27,307,000

43,878,000

10

zihang yuan

9

13

4,963,000

4,974,000

6,184,000

6,270,000

11

Song Yang

1

1

4,745,000

4,745,000

4,745,000

4,745,000

12

FAN JINMING

6

8

4,492,000

4,588,000

5,329,000

6,448,000

13

Big Fish Games Inc

62

530

4,111,000

10,495,000

8,794,000

268,497,000

14

SEGA CORPORATION

4

24

4,015,000

5,446,000

6,716,000

29,273,000

15

Pocket Gems Inc.

2

14

3,514,000

5,281,000

9,826,000

90,412,000

Top 15 Publishers of New Paid Apps

Rank

Publisher

New Paid
Apps
Published

All Paid
Apps
Published

New Paid App
Downloads
(In-Month)

All Paid App
Downloads
(In-Month)

New Paid App
Downloads
(All-Time)

All Paid App
Downloads
(All-Time)

1

Gameloft

1

93

1,324,000

2,720,000

1,324,000

61,513,000

2

adinnovation Inc.

2

2

502,000

502,000

502,000

502,000

3

RUNHAO YAO

2

2

499,000

499,000

926,000

926,000

4

LI SI MIN

2

5

388,000

398,000

1,161,000

1,219,000

5

505 Games

3

5

382,000

383,000

395,000

530,000

6

De Wei Luo

1

1

325,000

325,000

415,000

415,000

7

Bending Spoons

1

1

306,000

306,000

306,000

306,000

8

Rockabye Baby

2

6

271,000

292,000

414,000

913,000

9

Li Pu

1

1

256,000

256,000

420,000

420,000

10

HaiYan Fang

1

1

232,000

232,000

232,000

232,000

11

Talpi Calin

5

5

231,000

231,000

231,000

231,000

12

FDG Entertainment

1

27

229,000

1,108,000

1,011,000

47,255,000

13

Disney

11

82

209,000

920,000

694,000

17,335,000

14

SQUARE ENIX

5

50

201,000

456,000

695,000

6,044,000

15

NGUYEN LE

2

2

187,000

187,000

187,000

187,000

29/ 39

Top Free App Titles - IN-MONTH

30/ 39

.

What are the top free titles in terms of IN-MONTH downloads?
The following table provides insight into which free app titles are currently ranked at the top of all apps
in terms of in-month downloads. All app titles (regardless of publishing date) currently in the iOS app
store are considered.
, with 21,060,000
As can be seen below, the top free app in terms of in-month downloads is
August 2013 downloads. This app rose to the top of the rankings in under a month's time.

Top Free Apps - iOS
Top 30 Free Apps - IN-MONTH

Rank
(August
2013)

Rank
(July
2013)

1

265

3
4

Publisher

-

2

App Title

Native
Category

Priori SubCategory

Platform

Has In-App
Purchase

Average
Rating

Free
Downloads
(In-Month)

Growth in
Downloads
(%)


Puzzle Games

Money Making Games

all iOS native

Y

4.8

21,060,000

-

Plants vs. Zombies™ 2

PopCap

Strategy Games

Zombie Games

all iOS native

Y

4.3

19,356,000

2038.8%

3

Clash of Clans

Supercell

Strategy Games

War Games

all iOS native

Y

4.6

10,116,000

-19.0%

1

Despicable Me: Minion Rush

Gameloft

Action Games


all iOS native

Y

4.7

9,455,000

-53.6%

5

5

LINE Pokopang

NAVER Japan Corporation

Action Games

Various Block Games

iPhone native

Y

4.2

9,141,000

-11.8%

6

19

Colormania - Guess the Colors

Genera Mobile

Puzzle Games

IQ and Memory Games

all iOS native

Y

4.5

8,911,000

64.9%

7

409


Puzzle Games

Love and Valentine Games

all iOS native

Y

4.6

8,605,000

1245.6%

8

-

Bloody Harry

FDG Entertainment

Action Games

Zombie Games

all iOS native

Y

4.6

8,585,000

-

9

6

Candy Crush Saga

King.com Limited

Arcade Games

Puzzles and Logic Games

all iOS native

Y

4.1

7,718,000

-22.8%

10

13773

Koramgame.com

Role Playing Games

Fighting Games

all iOS native

Y

4.9

6,470,000

54319.1%

11

8

Injustice: Gods Among Us

Warner Bros.

Action Games


all iOS native

Y

4.7

6,155,000

-26.5%

12

9

LINE WIND runner


Adventure Games

Jump and Run

iPhone native

Y

4.1

5,892,000

-28.2%

13

76

GungHo Online Entertainment Inc.

Action Games

-

all iOS native

Y

4.6

5,681,000

170.7%

14

17

2

PopCap

Strategy Games

Zombie Games

all iOS native

Y

2.5

5,392,000

-7.0%

15

10

Subway Surfers

Kiloo

Arcade Games

Jump and Run

all iOS native

Y

4.6

5,108,000

-26.9%

16

27

Sonic Dash

SEGA

Arcade Games

Jump and Run

all iOS native

Y

4.5

5,093,000

23.9%

17

206

Flight Guns

zihang yuan

Entertainment

Guns and Weapons

iPhone native

N

4.8

4,877,000

366.5%

Song Yang

Action Games

War Games

iPhone native

Y

4.9

4,745,000

-

Rhino Studio

Puzzle Games


iPad native

Y

4.9

4,619,000

20.8%
-35.1%

18

-

19

29

20

11

21

-

22

12

23
24

HD
Banana Kong

FDG Entertainment

Adventure Games

Jump and Run

all iOS native

Y

4.5

4,506,000

KooGame

Adventure Games

War Games

iPhone native

Y

4.7

4,490,000

-

Head Soccer

D&D Dream Corp.

Arcade Games

Sport Ball Games

all iOS native

Y

4.8

4,334,000

-35.6%

14

Google Maps

Google Inc.

Navigation

City and Local Info

all iOS native

N

4.5

4,230,000

-35.1%

16

Hay Day

Supercell

Simulation Games

Farm and Animal Games

all iOS native

Y

4.5

4,145,000

-33.4%

25

13

Iron Force

Chillingo Ltd

Arcade Games

War Games

all iOS native

Y

4.8

4,095,000

-38.6%

26

-

CJ E&M

Adventure Games

-

all iOS native

Y

4.5

4,092,000

-

27

22

Social Point

Role Playing Games

Role Playing Games

all iOS native

Y

4.5

4,090,000

-17.4%
73.9%

2012:

for Kakao
Dragon City Mobile

28

66

SEGA CORPORATION

Action Games

-

all iOS native

Y

4.7

3,954,000

29

37

Rhino Studio

Simulation Games


iPhone native

Y

5.0

3,946,000

17.0%

30

129

Google Inc.

Photography

Various Video Content

all iOS native

N

2.4

3,605,000

133.6%

YouTube


Top Paid App Titles - IN-MONTH

.

What are the top paid titles in terms of IN-MONTH downloads?
The following table provides insight into which paid app titles are currently ranked highest in terms of
in-month downloads. All app titles (regardless of publishing date) currently in the iOS app store are
considered.
The most popular paid app in terms of in-month downloads is Gameloft's Asphalt 8: Airborne. This
app rose to the top of the rankings in under a month's time.

Top Paid Apps - iOS
Top 30 Paid Apps - IN-MONTH

Rank
(August
2013)

Rank
(July
2013)

App Title

Publisher

Native
Category

Priori SubCategory

Platform

Has In-App
Purchase

Average
Rating

Paid
Downloads
(In-Month)

Growth in
Downloads
(%)

1

-

Asphalt 8: Airborne

Gameloft

Racing Games

Racing Games

all iOS native

6.00 CNY

4.6

1,324,000

-

2

2

Minecraft – Pocket Edition

Mojang

Simulation Games

Various Block Games

all iOS native

6.99 USD

4.4

1,178,000

23.7%

3

6

Fruit Ninja

Halfbrick Studios

Action Games

Classic Arcade

iPhone native

0.99 USD

4.6

543,000

-13.6%

4

1

Inﬁnity Blade II

Chair Entertainment Group LLC

Action Games

Quest and Mystery

all iOS native

6.99 USD

4.7

475,000

-71.6%

5

13

The Room

Fireproof Games

Adventure Games

Quest and Mystery

iPad native

0.99 USD

4.8

472,000

18.4%

6

406

adinnovation Inc.

Simulation Games

-

iPhone native

85.00 JPY

4.6

458,000

1047.3%

7

15

2.3%

8

-

9

Pimp Your Screen

Apalon

Lifestyle

iPhone Personalization

all iOS native

0.99 USD

4.4

399,000

Terraria

505 Games

Adventure Games

Role Playing Games

all iOS native

4.99 USD

4.5

377,000

-

22

Smart Alarm Clock for iPad: sleep cycles and noise recording

Plus Sports


Alarm Clocks

iPad native

2.99 USD

4.3

368,000

23.6%

10

160

Sky Gamblers: Storm Raiders

Atypical Games

Simulation Games

Flight Games

all iOS native

4.99 USD

4.5

359,000

313.0%

11

3

BADLAND

Frogmind

Adventure Games

-

all iOS native

3.99 USD

4.7

333,000

-59.5%

12

14

Asphalt 7: Heat

Gameloft

Arcade Games

Racing Games

all iOS native

6.00 CNY

4.7

327,000

-17.3%

13

46

Pro

De Wei Luo

Entertainment


iPhone native

40.00 CNY

4.2

325,000

86.2%

14

7

FIFA 13 by EA SPORTS

Electronic Arts

Sports Games

Sport Ball Games

all iOS native

2.99 GBP

4.4

324,000

-34.3%
-51.8%

15

5

SINA Corporation (Nasdaq: SINA)

Weather

Weather

iPhone native

6.00 CNY

4.8

322,000

16

21

Free Music Download Pro - Mp3 Downloader

ASPS Apps

Music

Download Managers

all iOS native

1.99 USD

4.5

319,000

1.2%

17

12

Clear Vision (17+)

FDG Entertainment

Arcade Games

Gun and Shoot'em Up Games

all iOS native

0.99 USD

4.7

315,000

-22.2%

18

-

19

18

20

-

21

Pro

1000Likes - get more Likes on Instagram like on Wowlikes

Bending Spoons

Utilities

Home Finances

iPhone native

0.99 USD

4.1

306,000

-

Runtastic PRO GPS Running Walking & Fitness Tracker

runtastic


Outdoor Sports

iPhone native

4.99 EUR

4.7

292,000

-21.2%

89

Rise Alarm Clock

270

Pixel Gun 3D

24

17

Plague Inc.

25

62

26

25

27
28

Alarm Clocks

all iOS native

1.99 USD

3.9

264,000

-

Utilities


iPhone native

45.00 CNY

3.9

256,000

104.3%

Puzzle Games


iPhone native

6.00 CNY

4.9

256,000

41.9%

Alex Krasnov

45

23

Utilities

RUNHAO YAO

22

Kellen Styler
Li Pu

Simulation Games


all iOS native

0.99 USD

4.1

253,000

353.4%
-34.4%

Ndemic Creations

Simulation Games

Virus and Disease Games

all iOS native

0.99 USD

4.7

244,000

RUNHAO YAO

Simulation Games


iPad native

6.00 CNY

4.8

244,000

61.4%

Fruit Ninja HD

Halfbrick Studios

Action Games

Classic Arcade

iPad native

2.99 USD

4.6

241,000

-17.0%

32

8 Ball Pool™

Miniclip.com

Simulation Games

Arcade Ball Games

all iOS native

0.99 USD

4.4

240,000

-0.3%

11

Weather Live

Apalon

Weather

Weather

all iOS native

1.99 USD

4.5

239,000

-41.6%

29

-

30

4

HD

Download and Player
Where's My Water?

HaiYan Fang

Utilities


iPhone native

28.00 CNY

4.4

232,000

-

Disney

Puzzle Games

Water and Fire Games

all iOS native

0.99 USD

4.6

230,000

-67.9%


31/ 39

Top Publishers of Free & Paid Apps - IN-MONTH

.

Who are the publishers of top free and paid apps in terms
of IN-MONTH downloads?
The following tables provide insight into which publishers of free and paid apps are currently ranked at
the top of the global app market in terms of all-time downloads.

Top Publishers - iOS
Top 15 Publishers of Free Apps - IN-MONTH

Rank

Publisher

Free Apps
Published

Total Apps
Published

Free App
Downloads
(In-Month)

Total App
Downloads
(In-Month)

Free App
Downloads
(All-Time)

Total App
Downloads
(All-Time)

1


21

21

30,339,000

30,339,000

43,448,000

43,448,000

2

Gameloft

60

153

29,645,000

32,365,000

470,321,000

531,834,000

3

PopCap

8

25

25,572,000

26,228,000

61,538,000

92,927,000

4


67

68

24,782,000

24,786,000

230,174,000

230,483,000

5

FDG Entertainment

3

30

15,282,000

16,459,000

68,128,000

117,883,000

6

Supercell

2

2

14,261,000

14,261,000

151,017,000

151,017,000

7

Electronic Arts

81

223

13,713,000

14,867,000

201,649,000

241,591,000

8

Chillingo Ltd

72

198

13,292,000

14,439,000

121,896,000

197,026,000

9

Google Inc.

24

24

12,530,000

12,530,000

196,937,000

196,937,000

10

Beijing Baidu Netcom Science & Technology Co.Ltd

40

40

10,908,000

10,917,000

73,384,000

73,393,000

11

Big Fish Games Inc

530

769

10,550,000

11,027,000

268,552,000

280,824,000

12

Genera Mobile

5

5

8,924,000

8,924,000

14,941,000

14,941,000

13

King.com Limited

4

4

8,898,000

8,898,000

87,190,000

87,190,000

14

Rhino Studio

2

8

8,566,000

8,618,000

16,428,000

17,177,000

15

GungHo Online Entertainment Inc.

11

11

8,546,000

8,546,000

96,341,000

96,341,000

Top 15 Publishers of Paid Apps - IN-MONTH

Rank

Publisher

Paid Apps
Published

Total Apps
Published

Paid App
Downloads
(In-Month)

Total App
Downloads
(In-Month)

Paid App
Downloads
(All-Time)

Total App
Downloads
(All-Time)
531,834,000

1

Gameloft

93

153

2,720,000

32,365,000

61,513,000

2

Mojang

1

2

1,178,000

1,889,000

9,155,000

20,310,000

3

FDG Entertainment

27

30

1,177,000

16,459,000

49,755,000

117,883,000

4

Electronic Arts

142

223

1,155,000

14,867,000

39,942,000

241,591,000

5

Chillingo Ltd

126

198

1,147,000

14,439,000

75,130,000

197,026,000

6

Apalon

12

18

1,014,000

2,847,000

11,933,000

46,837,000

7

Halfbrick Studios

6

14

928,000

3,544,000

32,836,000

170,949,000

8

Disney

82

187

920,000

8,887,000

17,345,000

128,186,000

9

Rovio Entertainment Ltd

12

29

831,000

4,226,000

47,625,000

212,882,000

10

Plus Sports

8

21

785,000

1,046,000

1,992,000

4,764,000

11

runtastic

16

31

761,000

2,019,000

8,310,000

21,705,000

12


3

3

698,000

698,000

25,130,000

32,002,000

13

PopCap

17

25

656,000

26,228,000

31,389,000

92,927,000

14

adinnovation Inc.

2

2

502,000

502,000

502,000

502,000

15

RUNHAO YAO

2

2

499,000

499,000

926,000

926,000

32/ 39

Top Free App Titles - ALL-TIME

.

What are the top free titles in terms of ALL-TIME downloads?
The following table provides insight into which free app titles are currently ranked at the top of all apps
in terms of all-time downloads. All app titles (regardless of publishing date) currently in the iOS app
store are considered.
As can be seen below, the top free app on this list is Facebook, with all-time downloads (as of August
2013). This app also held the first place position last month.

Free Apps - iOS
Top 30 Free Apps - ALL-TIME

Rank
(August
2013)

Rank
(July
2013)

App Title

Publisher

Native
Category

Priori SubCategory

Platform

Has In-App
Purchase

Average
Rating

Free
Downloads
(All-Time)

Growth in
Downloads
(%)

1

1

Facebook

Facebook Inc.

Social Networking

Social Networking

2

2

Instagram

Burbn Inc.

Photography

Photos and Authoring

all iOS native

N

3.7

199,272,000

0.9%

iPhone native

N

4.6

158,023,000

-0.9%

3

4

Smurfs' Village

Beeline Interactive Inc.

Adventure Games


all iOS native

Y

4

3

Temple Run

Imangi Studios LLC

Action Games

Jump and Run

all iOS native

Y

4.6

94,212,000

2.3%

4.6

94,152,000

5

5

Clash of Clans

Supercell

Strategy Games

War Games

all iOS native

Y

4.6

90,478,000

0.3%
4.7%

6

6

Subway Surfers

Kiloo

Arcade Games

Jump and Run

all iOS native

Y

4.6

77,252,000

0.3%

7

7

Words With Friends Free

Zynga Inc.

Word Games

Word Games

iPhone native

Y

4.3

73,479,000

2.2%

8

8

Candy Crush Saga

King.com Limited

Arcade Games


all iOS native

Y

4.1

70,434,000

3.0%

9

9

Head Soccer

D&D Dream Corp.

Arcade Games

Sport Ball Games

all iOS native

Y

4.8

69,738,000

2.7%

10

10

LINE WIND runner


Adventure Games

Jump and Run

iPhone native

Y

4.1

62,022,000

0.9%

11

12

Hay Day

Supercell

Simulation Games

Farm and Animal Games

all iOS native

Y

4.5

60,540,000

1.3%

12

14

Solitaire

MobilityWare

Card Games

Solitaire

all iOS native

N

4.2

58,408,000

1.9%

13

15

Pinterest

Pinterest Inc.

Social Networking

Social Networking

all iOS native

N

4.6

58,381,000

2.3%

14

13

Ice Age Village

Gameloft

Action Games


all iOS native

Y

4.6

57,694,000

0.6%

15

11

Find Something - where is my goal!

Funship Entertainment

Puzzle Games

Hidden Object Games

all iOS native

Y

4.7

57,464,000

-4.5%

16

16

Diamond Dash

wooga

Arcade Games

Jewel Puzzles

all iOS native

Y

4.4

56,112,000

2.8%

17

17

Fruit Ninja Free

Halfbrick Studios

Action Games

Classic Arcade

iPhone native

Y

4.4

54,629,000

2.3%

18

19

Bible

LifeChurch.tv

Reference

Bible Study

all iOS native

N

4.6

53,617,000

2.1%

19

20

PAC-MAN Lite

NAMCO BANDAI Games

Arcade Games

Classic Arcade

iPhone native

Y

3.0

52,968,000

2.7%

20

21

Touch Hockey: FS5 (FREE)

FlipSide5 Inc.

Sports Games

Hockey Games

iPhone native

Y

3.0

52,122,000

2.7%

21

23

DragonVale

Backflip Studios

Role Playing Games

Virtual Pets and Families

all iOS native

Y

4.6

51,345,000

1.6%

22

24

Skype for iPhone

Skype Communications S.a.r.l

Social Networking

Instant Messaging

iPhone native

Y

3.4

50,630,000

2.5%

23

26

Google Earth

Google Inc.

Travel

Space Exploration

all iOS native

N

3.6

50,398,000

2.6%

24

25

MetalStorm: Online

Z2Live Inc

Action Games

Flight Games

all iOS native

Y

4.5

50,146,000

1.6%

25

22

Battery Doctor (Battery SaverBattery Life)

Beijing Kingsoft Internet Security software Co.Ltd

Utilities

Battery Monitors

iPhone native

N

4.7

50,050,000

-1.4%

26

27

Shazam

Shazam Entertainment Ltd.

Music

Music and Lyrics

all iOS native

Y

3.7

50,022,000

2.7%

27

32

PPS

ShangHai ZhongYuan Network Technology Co.Ltd

Entertainment


all iOS native

N

4.5

49,722,000

9.0%

28

28

Paper Toss

Backflip Studios

Simulation Games

Drawing Puzzles

iPhone native

Y

3.5

49,430,000

2.7%

29

29

Google Search

Google Inc.

Reference

Search Engines

all iOS native

N

3.6

49,250,000

2.3%

30

30

Injustice: Gods Among Us

Warner Bros.

Action Games


all iOS native

Y

4.7

47,995,000

4.3%


33/ 39

Top Paid App Titles - ALL-TIME

.

What are the top paid titles in terms of ALL-TIME downloads?
The following table provides insight into which paid app titles are currently ranked at the top in terms
of all-time downloads. All app titles (regardless of publishing date) currently in the iOS app store are
considered.
The most popular paid app on the iOS platform in terms of all-time downloads is Halfbrick Studios's
Fruit Ninja. This app held the #2 position in the prior month.

Paid Apps - iOS
Top 30 Paid Apps - ALL-TIME

Rank
(August
2013)

Rank
(July
2013)

App Title

1

2

Fruit Ninja

2

3

Doodle Jump

3

4

4

Publisher

Native
Category

Priori SubCategory

Platform

Has In-App
Purchase

Average
Rating

Paid
Downloads
(All-Time)

Growth in
Downloads
(%)

Halfbrick Studios

Action Games

Classic Arcade

iPhone native

0.99 USD

4.6

22,519,000

-2.1%

Lima Sky

Action Games

Jump and Run

iPhone native

0.99 USD

4.5

22,015,000

0.1%

Ski On Neon

Esoteric Development

Action Games

Stunts and Tricks

iPhone native

0.99 USD

4.1

21,270,000

0.4%

5

Angry Birds


Action Games

Classic Arcade

iPhone native

0.99 USD

4.6

20,274,000

2.7%

5

6

Cover Orange

FDG Entertainment

Family Games

Fruit Games

iPhone native

0.99 USD

4.7

19,145,000

3.2%

6

495

Infinity Blade


Action Games

Role Playing Games

all iOS native

5.99 USD

4.7

15,148,000

2043.9%

7

7

Clear Vision (17+)

FDG Entertainment

Arcade Games


all iOS native

0.99 USD

4.7

14,968,000

0.1%

8

8

The Moron Test

DistinctDev Inc.

Entertainment

Self Testing

iPhone native

0.99 USD

3.9

14,550,000

0.1%

9

9

Plants vs. Zombies

PopCap

Strategy Games

Zombie Games

iPhone native

0.99 USD

4.8

12,544,000

1.8%

10

10

Air Penguin

GAMEVIL Inc.

Arcade Games

Classic Arcade

all iOS native

0.99 USD

4.7

10,240,000

-4.1%

11

11

Quell Reflect

Fallen Tree Games Ltd

Family Games


all iOS native

1.99 USD

4.8

9,851,000

1.2%

12

12

Infinity Blade II


Action Games

Quest and Mystery

all iOS native

6.99 USD

4.7

9,749,000

10.4%

13

13

Minecraft – Pocket Edition

Mojang

Simulation Games

Various Block Games

all iOS native

6.99 USD

4.4

9,155,000

6.2%

14

14

Words With Friends

Zynga Inc.

Word Games

Word Games

iPhone native

1.99 USD

4.5

8,232,000

2.3%

15

15

Asphalt 7: Heat

Gameloft

Arcade Games

Racing Games

all iOS native

6.00 CNY

4.7

8,089,000

0.9%

16

20

Where's My Water?

Disney

Puzzle Games

Water and Fire Games

all iOS native

0.99 USD

4.6

7,729,000

8.1%

17

18

Angry Birds Seasons


Action Games

Classic Arcade

iPhone native

0.99 USD

4.4

7,641,000

2.7%

18

17

Rat On The Run

Donut Games

Action Games

Classic Arcade

all iOS native

0.99 USD

3.1

7,448,000

0.0%

19

19

The Room

Fireproof Games

Adventure Games

Quest and Mystery

iPad native

0.99 USD

4.8

7,426,000

2.3%

20

21

Tiny Wings

Andreas Illiger

Action Games

Classic Arcade

iPhone native

0.99 USD

4.7

7,260,000

5.8%

21

23

Asphalt 6: Adrenaline

Gameloft

Racing Games

Racing Games

iPhone native

30.00 CNY

4.9

6,984,000

2.9%

22

22

Plants vs. Zombies HD

PopCap

Strategy Games

Zombie Games

iPad native

0.99 USD

4.7

6,837,000

0.3%

23

24

Siege Hero

Armor Games Inc

Action Games

Jump and Run

iPhone native

0.99 USD

4.8

6,806,000

2.8%

24

25

Traffic Rush

Donut Games

Strategy Games

Racing Games

all iOS native

0.99 USD

3.3

6,805,000

2.9%

25

26

Fruit Ninja HD

Halfbrick Studios

Action Games

Classic Arcade

iPad native

2.99 USD

4.6

5,880,000

-5.6%

26

27

Monster Trucks Nitro

RedLynx Ltd

Racing Games

Racing Games

iPhone native

0.99 USD

3.6

5,744,000

0.0%

27

31

Pocket God

Bolt Creative

Entertainment

Fun Animals

iPhone native

0.99 USD

4.0

4,729,000

2.7%

28

29

FIFA 13 by EA SPORTS

Electronic Arts

Sports Games

Sport Ball Games

all iOS native

2.99 GBP

4.4

4,597,000

-0.9%

29

33

Bejeweled

PopCap

Family Games

Jewel Puzzles

iPhone native

0.99 USD

4.8

4,570,000

1.0%

30

30

Plague Inc.

Ndemic Creations

Simulation Games

Virus and Disease Games

all iOS native

0.99 USD

4.7

4,569,000

-1.2%


34/ 39

Top Publishers of Free & Paid Apps - ALL-TIME

.

Who are the publishers of top free and paid apps in terms
of ALL-TIME downloads?
The following tables provide insight into which publishers of free and paid apps are currently ranked at
the top of the global app market in terms of all-time downloads.

Top Publishers - iOS
Top 15 Publishers of Free Apps - ALL-TIME

Rank

Publisher

Free Apps
Published

Total Apps
Published

Free App
Downloads
(In-Month)

Total App
Downloads
(In-Month)

Free App
Downloads
(All-Time)

Total App
Downloads
(All-Time)

1

Gameloft

60

153

29,645,000

32,365,000

470,321,000

531,834,000

2

Glu Games Inc.

66

73

8,528,000

8,547,000

381,055,000

383,896,000

3

Big Fish Games Inc

530

769

10,550,000

11,027,000

268,552,000

280,824,000

4

Facebook Inc.

5

5

3,295,000

3,295,000

238,424,000

238,424,000

5

Zynga Inc.

39

57

4,989,000

5,456,000

238,010,000

254,452,000

6

Backﬂip Studios

42

51

2,216,000

2,235,000

235,291,000

237,749,000

7


67

68

24,782,000

24,786,000

230,174,000

230,483,000

8

Electronic Arts

81

223

13,713,000

14,867,000

201,649,000

241,591,000

9

GAMEVIL Inc.

72

92

3,775,000

3,859,000

199,312,000

211,853,000

10

Google Inc.

24

24

12,530,000

12,530,000

196,937,000

196,937,000

11

TeamLava

19

19

6,215,000

6,215,000

170,746,000

170,746,000

12


17

29

3,395,000

4,226,000

165,257,000

212,882,000

13

Com2uS USA Inc.

49

75

7,310,000

7,621,000

160,949,000

178,406,000

14

Optime Software LLC

23

40

1,183,000

1,250,000

160,624,000

161,894,000

15

Burbn Inc.

1

1

2,750,000

2,750,000

158,023,000

158,023,000

Paid Apps
Published

Total Apps
Published

Paid App
Downloads
(In-Month)

Total App
Downloads
(In-Month)

Paid App
Downloads
(All-Time)

Total App
Downloads
(All-Time)

Top 15 Publishers of Paid Apps - ALL-TIME

Rank

Publisher

1

Chillingo Ltd

126

198

1,147,000

14,439,000

75,130,000

197,026,000

2

Gameloft

93

153

2,720,000

32,365,000

61,513,000

531,834,000

3

FDG Entertainment

27

30

1,177,000

16,459,000

49,755,000

117,883,000

4


12

29

831,000

4,226,000

47,625,000

212,882,000

5

Donut Games

32

34

172,000

200,000

44,928,000

48,935,000

6

Electronic Arts

142

223

1,155,000

14,867,000

39,942,000

241,591,000

7

Halfbrick Studios

6

14

928,000

3,544,000

32,836,000

170,949,000

8

Triniti Interactive Limited

24

102

155,000

2,839,000

32,782,000

79,771,000

9

PopCap

17

25

656,000

26,228,000

31,389,000

92,927,000

10


3

3

698,000

698,000

25,130,000

32,002,000

11

Lima Sky

8

13

29,000

183,000

23,304,000

32,355,000

12

Esoteric Development

2

4

28,000

38,000

21,294,000

22,378,000

13

Com2uS USA Inc.

26

75

311,000

7,621,000

17,457,000

178,406,000

14

Disney

82

187

920,000

8,887,000

17,345,000

128,186,000

15

Zynga Inc.

18

57

466,000

5,456,000

16,442,000

254,452,000

35/ 39

.

APPENDIX

www.prioridata.com

Glossary

.

Glossary
Active Apps Our Active Apps definition excludes apps that have not been downloaded in the month
reported on.

Average Rating Average app rating as assigned by the users directly in the app store. Ratings are
assigned on a scale from 1 to 5 stars, where 1 is the lowest, and 5 is the highest. A rating of 0 (zero)
means that app has not been rated yet. iOS and Windows ratings are country-specific, meaning an app
can have a different rating in each country. Android app ratings are not localized - Google assigns a
global rating only, so an Android app's rating is the same across countries.

Basis Points (bps) A basis point is a unit equal to one hundredth of a percentage point.
Change in Downloads The month-over-month growth in estimated period downloads.
Estimated Active Users Active Users measures the cumulative number of individual users who have
actively used an app in the last month. It excludes multiple usage sessions by a single user. We derive
our Active Users estimates by multiplying our download estimates by app interest specific retention
rates that we get from a data partner. The calculation is made over a 90 day period.

Estimated Downloads (In-Month) Number of downloads generated by an app in the current or
designated month.

Estimated Downloads (Prior Month) Number of downloads generated by an app during the prior
month.

Estimated Downloads (All-Time) Number of downloads generated by an app since its inception
in the app store.

Free Apps Number of free-to-download apps counted in the app store at a given point in time.
In-App Purchase Virtual goods or features that can be purchased from within an app.
Native Category The category as designated by the developers when submitting their apps to the
app store.

New Apps Number of apps currently in the app store that were published within the last three months.
Paid App Download Price Price of a pay-to-download app as listed in the app store at the end
of a given month. All prices are converted to Euros using exchange rates published by the European
Central Bank.

Paid Apps Number of pay-to-download apps counted in the app store at a given point in time.
Platform The mobile operating system supporting a particular app. “Android” platform apps refer
to apps in the Google Play marketplace. “Windows” platform apps refer to apps in the Windows
Marketplace for Mobile. “iOS” platform apps refer to apps in the Apple app store, which includes both
iPhone and iPad apps.

Publisher Name of the developer or official entity (i.e. company) publishing the app.
Sub-Category Priori’s designator for detailed app category. Sub-Categories denote the functional
categories to which an app belongs. Sub-Categories are constructed using Priori’s proprietary AppArchitecture classification system.

37/ 39

Methodology

.

Methodology
Every month, we collect app data from the Apple App Store, Google Play Store, and Windows Phone
Marketplace. This effort covers 30 countries and processes information on more than 2,000,000 apps
and 500,000 developers. Our collection process runs on the 8th of each month, and our reports contain
information from the preceding 30 days. A report titled “June 2013” contains information collected
between June 9th and July 8th.
Our collection process gives us detailed metadata on apps and developers, including descriptions,
versioning, size, monetization, user ratings and commentary. This information is collected directly from
the stores and presented un-altered in our reports.
We have also generated a series of additional data metrics which add value and context to public data.
These metrics, developed using proprietary technologies, enable us to better understand the scale,
growth, and composition of the markets we cover. Two of these metrics are contained in this report:
First, Priori generates download estimates for each app in the store. Our methodology utilizes publicly
available information given by the app stores, hard data which is published in company filings and press
releases, and other quantitative indicators which serve as inputs to our regression models. In some
cases, developers give us direct access to their app store accounts, allowing us to calibrate our models
against actual values. Proprietary download information is never displayed in our reports, therefore it is
natural to expect a margin of error in our estimates. We hear that for 80% of apps in our database (now
more than 1.6mm) our estimates for in-month downloads are within a margin of +- 20%. The error is
largest for small apps, particularly those who have just entered a store. As we aggregate the numbers
up to the publisher, sub-category, category, country, and platform levels, our margin of error decreases
to about 5%.
Second, Priori maintains a proprietary app classification system which we call AppArchitecture, which
assigns a sub-category designator to each app in the store. This allows us, for example, to classify
an app not just as a “Medical” app, but rather a “diabetes” app, a “first aid” app, or a “heart rate
monitor” app. This system allows our customers to better target a specific area of interest in the app
stores, either for competitive intelligence, investment, or ecosystem review purposes.

38/ 39

License Type & Disclaimer

.

License Type & Disclaimer
License Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
The data in this report is provided to you (the Client) by Priori Data GmbH with a Single User License.
A Single User License is for the sole use of the client. The material shall not be posted on a corporate
intranet or network, or reproduced. The licenses prohibit entering the material into any electronic
database either in part or in whole without the written consent of Priori Data GmbH. Dissemination in
whole or in part is strictly forbidden. Please contact us at info@prioridata.com with licensing questions.

Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the date
of this report, are subject to change without notice and are provided in good faith but without legal
responsibility. Nothing in this report constitutes business, marketing or other advice, nor other individually tailored business strategic or investment advice. If any hypotheses, observations and perspectives
on any of the items covered in this report were to be used for ventures, investments or corporate actions, the effect and consequences of these will make Priori Data GmbH exempt from any direct or
indirect involvement in them. Choosing to use this information for any purpose other than being informed remains and will remain the responsibility of the reader and recipient of this report.
This material is prepared for general circulation and has been prepared without regard to the individual
circumstances and objectives of persons who receive it. To the full extent permitted by law neither
Priori Data GmbH nor any of its afﬁliates, nor any other person, accepts any liability whatsoever for any
direct or consequential loss arising from any use of this report or the information contained herein. Our
salespeople, analysts, and other professionals may provide oral or written statements about the mobile
industry and the general market that reﬂect opinions that are contrary to the opinions expressed in our
research.
No matter contained in this document and no part of this material may be (i) copied, photocopied or
duplicated in any form by any means or (ii) redistributed without the prior written consent of Priori Data
GmbH.

Validation, Limits & Accuracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
We continuously validate our data with independent third-party data sources. The Priori methodology
employs a multitude of techniques to ensure that our estimates achieve a high degree of accuracy.

39/ 39

Global app market insights report iOS

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