1. In cooperation with
Seagate Press Conference // 2013-02-15
Sourcing from the Cloud
Andre Kiehne @AndreKiehne
Vice President, Cloud Business
Fujitsu Technology Solutions http://www.fujitsucloud.de
0 Copyright 2013 FUJITSU

2. The Cloud Promise vs Reality
Agility, Lower Costs, Innovation: Yes, they are still
We made these promises around what valid, but we
Cloud can and should deliver… found out these
weren‘t the real
reasons for
Cloud Adoption...
1 Copyright 2013 FUJITSU

3. Main Drivers for Cloud Adoption
80% of BUs use
Cloud without
notifying IT
Resource Availability 1 2 Departmental Enablement
Manpower, budget, knowhow, execution ability Ability to purchase on-demand and pay for
CIO: Affinity for outsourcing... Cloud without strenuous IT purchase cycles
CFO: Financial requirements...
2 1
Drivers
14% of all
global web
traffic is mobile
3
Mobile Device Proliferation
Smartphones outsold the PC in 2011 // Tablets will do the same by 2015
Global Smartphone + Tablet Installed Base Should Exceed PC Installed Base this year.
2 Copyright 2013 FUJITSU

4. SOCIAL and BIG DATA
will further drive Cloud adoption.
3

5. The Role of Storage in the Cloud
 Online storage & backup of photos, videos, personal files
 Online storage & collaboration on business documents
SaaS Layer
 Offsetting limited storage capacities of smartphones, tablets
 Cross-device access of above documents
 Social & Big Data  Business analytics
 Enterprise storage to supplement compute activities
 Backup of entire datacenter applications & data
IaaS Layer
 Social & Big Data  Data growth
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6. Fujitsu Cloud Portfolio
One of the world's strongest cloud portfolios supported
by the services you need to deliver real business value
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7. We are Building on our Successful Platform
Fujitsu Global Cloud Award-Winning Platform
More than 3,000 cloud customers worldwide
2012
2011
London
Neuenstadt
Sunnyvale, CA Tokyo
Singapore
Sydney
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8. Backed with a Strong Ecosystem
5000+
Users
cloudstore.ts.fujitsu.com
700+
Custo-
mers
50+
Partners
70+
Apps
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9. Enriched by Smart Solutions & Apps
Fujitsu Backup as a Service SAP HANA
 Cloud-based backup and recovery service  SAP HANA is a computing platform based on in-
delivered from the Fujitsu Global Cloud Platform. memory technology which allows
 Pay-per-GB basis with no minimum commitment real-time insights on Big Data
 Fujitsu and SAP successfully
powered by co-innovate in this area
Fujitsu Cloud Secure Space Collaboration & Productivity Suites
 Securely store, share, and receive documents via  Personal Information Management from the
the Cloud Cloud: Email, calendar, contacts and more
 Supports Windows, iOS, Android  Based on Microsoft Exchange 2010 or on Open-
 30-day free trial, 5GB data space, 5 users Xchange
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10. Cloud Business Cases
Software as a Service Software as a Service Software as a Service
Secure Space document Cloud-based project Secure Space offers reliable
exchange compliant with high management removed entire and easy-to-use B2B platform
demands for privacy, data servers and associated costs for exchanging data for
security, and IT regulation (cooling, backup, maintenance) production and construction.
Infrastructure as a Service Infrastructure as a Service Infrastructure as a Service
Canon rolls out inkjet printer Pubs and restaurants operator Hardware Dealer VBH utilizes
solution globally on Fujitsu cuts costs with Fujitsu's IaaS server, storage, backup, and
Global Cloud and superfast broadband security, saving 25% in costs.
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11. In Summary
Fujitsu
Your trusted Strongest cloud portfolio
partner
Competence, viability, trust
Flexible IT = business agility
Customer & partner success
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12. 11

13. Two Approaches to Cloud are Converging
Business Clouds Consumer Clouds
Daily
User Limited
Business Usage
Power
User
Limited
User-centered IT
Admin
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