http://insights.wired.com/profile/AndreLehrer This is a perfect example of a Social Media Marketing Training according to the SMM Expert, Andre Lehrer.

1. Building BrandBuilding Brand
YouYou
David Peters and Net Point MarketingDavid Peters and Net Point Marketing
PresentsPresents
The Social Media MarketingThe Social Media Marketing
LabLab

2. What is the Social MediaWhat is the Social Media
Marketing Lab?Marketing Lab?
 Education and Action– Learn how to build your business with Facebook,Education and Action– Learn how to build your business with Facebook,
LinkedIn and TwitterLinkedIn and Twitter
 Social Media Marketing strategy– what works, what doesn’t, and whySocial Media Marketing strategy– what works, what doesn’t, and why
 Training– Social Media Marketing is more about learning how to operateTraining– Social Media Marketing is more about learning how to operate
effectively in the New Media space than anything else. The Lab informs andeffectively in the New Media space than anything else. The Lab informs and
provides direction on how to get started and thrive in this explosive newprovides direction on how to get started and thrive in this explosive new
marketing arena.marketing arena.
 Content Creation– count on us to help you with your content. We’ll help youContent Creation– count on us to help you with your content. We’ll help you
write blog posts, status updates, tweets, etc.write blog posts, status updates, tweets, etc.
 Social Network Platform Development– We’ll build your Facebook FanSocial Network Platform Development– We’ll build your Facebook Fan
Page, LinkedIn Profile, and Twitter Profile. And just as importantly, we’llPage, LinkedIn Profile, and Twitter Profile. And just as importantly, we’ll
optimize them with the right content and keywords to provide better SEOoptimize them with the right content and keywords to provide better SEO
and traction.and traction.
 Consulting– one on one consulting every month!Consulting– one on one consulting every month!
 SO MUCH MORE!SO MUCH MORE!

3. The Social MediaThe Social Media
Marketing LabMarketing Lab
What’s Included MonthlyWhat’s Included Monthly

4. Getting Started– Month OneGetting Started– Month One
 Personal consulting session toPersonal consulting session to
discuss your goals and strategiesdiscuss your goals and strategies
regarding social media. Here weregarding social media. Here we
ideate, explore and discuss yourideate, explore and discuss your
campaign.campaign.
 Research and Discovery. We’llResearch and Discovery. We’ll
discuss SEO, keywords,discuss SEO, keywords,
competitors and so forth. We’ll talkcompetitors and so forth. We’ll talk
about best practices and how toabout best practices and how to
present your company effectivelypresent your company effectively
in the social media spacein the social media space
 Social Network PlatformSocial Network Platform
Development! Yep, we build yourDevelopment! Yep, we build your
Facebook Fan Page, yourFacebook Fan Page, your
LinkedIn Profile and your TwitterLinkedIn Profile and your Twitter
Profile.Profile.
 Social Network Profile expertSocial Network Profile expert
optimization. Know it’s done right.optimization. Know it’s done right.
The right content, the bestThe right content, the best
keywords, the most effectivekeywords, the most effective
applications integrated into yourapplications integrated into your
social media profilessocial media profiles
 Invitation and access toInvitation and access to
membership only New Mediamembership only New Media
Marketing Lab online community.Marketing Lab online community.
Customized Blog Development,Customized Blog Development,
powered through Wordpress.powered through Wordpress.
 Content Creation– we will get youContent Creation– we will get you
started with Blog posts and statusstarted with Blog posts and status
updates and Tweets!updates and Tweets!

5. Getting Started, Month One,Getting Started, Month One,
continued…continued…
 Facebook MarketingFacebook Marketing
teleconference– the Basics andteleconference– the Basics and
moving forward; including findingmoving forward; including finding
new Fans, uploading content,new Fans, uploading content,
using social Ads and usingusing social Ads and using
ApplicationsApplications
 LinkedIn teleconference- theLinkedIn teleconference- the
Basics and moving forward;Basics and moving forward;
including joining Groups, startingincluding joining Groups, starting
your own Group, getting involvedyour own Group, getting involved
in Answers and getting andin Answers and getting and
receiving recommendations.receiving recommendations.
 Free copy of David Peters’ newFree copy of David Peters’ new
book,book, The 3 Pillar InternetThe 3 Pillar Internet
Marketing HandbookMarketing Handbook
 Your blog or Fan PageYour blog or Fan Page
bookmarked in 150 Social Mediabookmarked in 150 Social Media
websites. For more on thewebsites. For more on the
benefits of Social Bookmarking,benefits of Social Bookmarking,
see:see:
http://www.netpointmarketing.com/faq.ph
 Introduction to Social News SitesIntroduction to Social News Sites
Digg, Reddit, othersDigg, Reddit, others
 Introduction to SocialIntroduction to Social
Bookmarking Sites Delicious andBookmarking Sites Delicious and
StumbleUponStumbleUpon
 FreeFree Instant SEO Audit of yourof your
websitewebsite

6. The Social Media MarketingThe Social Media Marketing
LabLab
Monthly Marketing CampaignMonthly Marketing Campaign
(Months Two through Six)(Months Two through Six)

7. The SMML Online CommunityThe SMML Online Community
--Social Media Marketing Lab Online Community-Social Media Marketing Lab Online Community-
 The Social Media Marketing Lab has launched an online HUB atThe Social Media Marketing Lab has launched an online HUB at
http://socialmediamarketinglab.ning.com/http://socialmediamarketinglab.ning.com/
 Eventually, this will just be found atEventually, this will just be found at www.thesocialmediamarketinglab.comwww.thesocialmediamarketinglab.com. I’m. I’m
working on making this switch.working on making this switch.
 Here you will find:Here you will find:
 Lab Chats: Weekly Lab hours where you can ask questions, get answers and chat inLab Chats: Weekly Lab hours where you can ask questions, get answers and chat in
real time with us regarding social media strategyreal time with us regarding social media strategy
 Access helpful training and marketing content in the form of articles, white papers,Access helpful training and marketing content in the form of articles, white papers,
videos, audio and presentations on all areas of social mediavideos, audio and presentations on all areas of social media
 Helpful Blog PostsHelpful Blog Posts
 Social Media Case StudiesSocial Media Case Studies
 Occasional Live WebinarsOccasional Live Webinars
 Your own online profile and links, earning additional SEO credit with Google andYour own online profile and links, earning additional SEO credit with Google and
Yahoo.Yahoo.
 NETWORKING! Network and learn from fellow members. Collaborate, promote,NETWORKING! Network and learn from fellow members. Collaborate, promote,
educate and help others prosper with their social media marketing campaign.educate and help others prosper with their social media marketing campaign.
 Shop– find targeted books on whatever area of learning you are most interested.Shop– find targeted books on whatever area of learning you are most interested.
 Work in Progress– expect ongoing improvements and additional content beingWork in Progress– expect ongoing improvements and additional content being
added on a monthly basis!added on a monthly basis!

8. The Social Media Marketing LabThe Social Media Marketing Lab
-Coaching and Consulting--Coaching and Consulting-
Monthly Consulting ServicesMonthly Consulting Services
 One 1 hour in person consulting session per month
 One 30 minute one on one phone consultation per month
 Weekly Lab Chats
 Q & A available through our online community
 Bi-Weekly Conference calls focusing on a different area of social media
marketing
 Topics Include
 Facebook Marketing
 LinkedIn Marketing
 Content Creation
 Twitter Marketing
 Blogging for Business
 Social Media Strategy
 Brand Building
 Building Your Credibility and Expert Status
 More!

9. The Social Media Marketing LabThe Social Media Marketing Lab
-Training Labs--Training Labs-
 Quarterly ½ Day WorkshopsQuarterly ½ Day Workshops (Specific dates TBD)(Specific dates TBD)
Winter 2010– Facebook MarketingWinter 2010– Facebook Marketing
Spring 2010– Building Your Business withSpring 2010– Building Your Business with
LinkedInLinkedIn
Summer 2010– Social Media MarketingSummer 2010– Social Media Marketing
StrategyStrategy
Fall 2010– Power Twitter StrategiesFall 2010– Power Twitter Strategies
SPECIAL SESSION– Blogging for BusinessSPECIAL SESSION– Blogging for Business
(Spring 2010)(Spring 2010)

10. The Social Media Marketing LabThe Social Media Marketing Lab
-Content Creation--Content Creation-
Monthly ServicesMonthly Services
4 Blog Posts written and published each
month
10 Facebook Fan Page Status Updates
7 LinkedIn Status Updates
20 Tweets
4 Blog Comments

11. The Social Media Marketing LabThe Social Media Marketing Lab
-Promotion--Promotion-
 FacebookFacebook
 Monthly Social Ads for the First MonthMonthly Social Ads for the First Month
 Fan Page promoted through Net Point Marketing’s sphere of influenceFan Page promoted through Net Point Marketing’s sphere of influence
 Fan Page promoted through other members sphere’s of influenceFan Page promoted through other members sphere’s of influence
 Custom Graphics and Applications available at additional chargeCustom Graphics and Applications available at additional charge
 Training on promotional strategiesTraining on promotional strategies
 LinkedInLinkedIn
 Profile written or rewritten with proper format and keywordsProfile written or rewritten with proper format and keywords
 Group started and promotedGroup started and promoted
 Relevant Groups joined (5 to 10)Relevant Groups joined (5 to 10)
 Introduction to Q & A section for promotionIntroduction to Q & A section for promotion
 Introduction to Recommendations for promotionIntroduction to Recommendations for promotion

12. The Social Media Marketing LabThe Social Media Marketing Lab
-Promotion--Promotion-
 TwitterTwitter
 Optimize profile with right keywordsOptimize profile with right keywords
 Training on Tweet DeckTraining on Tweet Deck
 Custom graphics available at additional chargeCustom graphics available at additional charge
 Training on Twitter etiquette; finding influencers, followersTraining on Twitter etiquette; finding influencers, followers
 BlogBlog
 Bookmarking in 150 Social Media SitesBookmarking in 150 Social Media Sites
 Blog manually submitted to Technorati and AlltopBlog manually submitted to Technorati and Alltop
 Facebook Fanbox integrated into the blogFacebook Fanbox integrated into the blog
 Share Features added to blog for each postShare Features added to blog for each post
 Subscribe by email widget addedSubscribe by email widget added
 seesee www.netpointmarketing.comwww.netpointmarketing.com/blog/blog for an example of the above 3 featuresfor an example of the above 3 features
 Optimized for SEOOptimized for SEO
 Submitted to Google, Yahoo and BingSubmitted to Google, Yahoo and Bing

13. The Social Media Marketing LabThe Social Media Marketing Lab
-Investment--Investment-
 1st Month1st Month $699$699
 22ndnd
through 6through 6thth
MonthMonth $299$299
______________________________________________________________________
 Additional OptionsAdditional Options
 Custom Blog Development $650
--Highly Recommended
 Custom Fan Page GraphicsCustom Fan Page Graphics $900$900
 Custom Twitter Profile GraphicsCustom Twitter Profile Graphics $700$700
Payment Options: Check, All Major Credit Cards, PayPalPayment Options: Check, All Major Credit Cards, PayPal

14. The Social Media Marketing LabThe Social Media Marketing Lab
-Getting Started!--Getting Started!-
The Social Media Marketing Lab is now open forThe Social Media Marketing Lab is now open for
business!business!
To get started on your path to social mediaTo get started on your path to social media
marketing success, email us at:marketing success, email us at:
info@netpointmarketing.cominfo@netpointmarketing.com or call David ator call David at
614-769-1381.614-769-1381.
Thank you,Thank you,
DavidDavid