1. BDMM 4336
Digital Consumers
Digital
Consumers
Class 9
Fall 2011
@AndreaGenevieve
andream@stedwards.edu

2. BDMM 4336
8 Net Gen Norms
Digital 1. Freedom
Consumers 2. Customizations
3. Scrutiny
Class 9
4. Integrity
Fall 2011
5. Collaboration
6. Entertainment
7. Speed
8. Innovation
@AndreaGenevieve
andream@stedwards.edu

3. BDMM 4336
Digital “This is my world.”
Consumers
Class 9
Fall 2011 No longer
“This is OUR
world.”
@AndreaGenevieve
andream@stedwards.edu

4. BDMM 4336
Freedom
Digital
The appeal is having control over your
Consumers own destiny.
Class 9 • Control at work, school and life.
Fall 2011 • Freedom leads to creativity.
• New companies formed from young
ideas (Facebook, Rent the Runway)
• Freedom to pursue side projects
• Freedom= variety
@AndreaGenevieve
andream@stedwards.edu

5. BDMM 4336
Customization
Digital
We live in the era of “Mine, mine
Consumers mine.”
Class 9 • Companies who include
Fall 2011 customization lead
• Massive shift for marketing
• Area of opportunity
• Personally brand everything
@AndreaGenevieve
andream@stedwards.edu

6. BDMM 4336
Scrutiny
Digital
Consumers
Class 9
Fall 2011
We examine information to death.
• Double and triple check claims
• Everything is documented and searchable
• Quick to judge
@AndreaGenevieve • Students teaching teachers
andream@stedwards.edu

7. BDMM 4336
Integrity
Digital
We have a special set of values.
Consumers
• Tolerance, honesty, consideration
Class 9 • Giving back and social
Fall 2011 entrepreneurship
• Make a difference
• Transparency
@AndreaGenevieve
andream@stedwards.edu

8. BDMM 4336
Collaboration
Digital
Consumers
Class 9
Fall 2011
The Net Gen is built on relationships.
• We create, we share, we crowdsource.
• Mobile collaborations
• Collaboration is good for business (99 designs)
@AndreaGenevieve
andream@stedwards.edu

9. BDMM 4336
Entertainment
Digital
Everything we look at should be a form
Consumers of fun.
Class 9 • Google campus
Fall 2011 • Work place flexibility
• Sets the bar for more interactive
marketing
@AndreaGenevieve
andream@stedwards.edu

10. BDMM 4336
Speed
Digital
The Net Gen has little patience
Consumers
• Tasks completed quickly
Class 9 • Everyone isn’t as quick as we are
Fall 2011
• Speed is expected
• New generations will only be worse
@AndreaGenevieve
andream@stedwards.edu

11. BDMM 4336
Fear of Detachment
Digital Harrisburg University Campus Facebook Study:
Consumers • Sept 2010
• Students, Faculty and Staff
Class 9
• Blackout on campus to social networks
Fall 2011
• Forced to used other tools to
communication
• 33% reported feeling less stressed
• 25% reported better concentration in class
• Find more in the official Press Release
• Listen to the NPR story
@AndreaGenevieve
andream@stedwards.edu

12. BDMM 4336
Innovation
Digital
We assume new = innovative.
Consumers
• Versions are improved
Class 9 • Advertising and marketing pull on
Fall 2011 this craving for new
• Play on emotions
@AndreaGenevieve
andream@stedwards.edu

13. BDMM 4336
Physical Side
Digital
Consumers •Learn the most
from 0-3 and 12-24
Class 9
Fall 2011
•Brains can
CHANGE
•Standard tests vs
learning
•Marketers target
at key points in life
@AndreaGenevieve
andream@stedwards.edu

14. BDMM 4336
Games in Education
Digital Gaming as a teaching tool.
Consumers Gaming as a new career frontier.
Enter SCVNGR:
Class 9
Fall 2011
@AndreaGenevieve
andream@stedwards.edu

15. BDMM 4336
Brains and Games
Digital
Did you play video games?
Consumers
Why?
Class 9 Has it taught you anything?
Fall 2011
@AndreaGenevieve
andream@stedwards.edu

16. BDMM 4336
Screens
Digital
Older generations don’t understand
Consumers screens.
Class 9 • Methodical vs sporadic
Fall 2011 • Screens allow for skimming
• Screens allow multitasking
@AndreaGenevieve
andream@stedwards.edu

17. BDMM 4336
Creativity
Digital
Creativity stems from possibility and
Consumers freedom.
Class 9
Fall 2011 Need for recharging.
Realize there are ways to make your
mind sharper by stepping AWAY
from the screen.
@AndreaGenevieve
andream@stedwards.edu

18. BDMM 4336
7 Guidelines
Digital 1. Work on your wiring (learn
Consumers something new)
2. Work on your Net Gen wiring
Class 9 (become fluent in tech)
Fall 2011
3. Multitask wisely
4. Know when to focus
5. Work hard but take breaks
6. Practice scanning
7. Study and notice how you learn
best.
@AndreaGenevieve
andream@stedwards.edu