Interior Design Coaching - Introduction (Oct 23, 2012 at HUB Prague)

WHY ARE WE HERE

Have you ever designed an interior with a professional?

Do you like home decorating?

Are you living in a home that makes you feel good?

Would you like to change something about your interior?

Interior Designer | info@andreahylmarova.com | www.andreahylmarova.com 2

WHAT HAS BROUGHT ME HERE
1979
1990
Ready!

1st Fashion Show
2004
Project
Management

Facilitation &
Coaching 2005
2012
Customer
Experience
Interior Design Coaching
2007

Facilitation &
Coaching
Interior Design

Process
2009 management

2011


What was the one beautiful thing I saw today?

‘Krása nemající svědka není k užitku.’
Cicero Marcus Tullius


JOURNEY OF DESIGN

How do you create interiors?


LOOKING FOR INSPIRATION


JOURNEY OF DESIGN

1. Pick an image of an interior, that appeals to you.

2. What do you like about it?
• Think about its qualities and the way you think it was created, the
people who live there, the process of construction...


JOURNEY OF DESIGN
Beauty is individual

...each of us has it his or her own journey

EXERCISE: Journey Mapping

1. Think of a time when you were creating an interior or house

• with a professional (architect or designer)
• by yourself
2. Draw a journey of the whole design process and define major touchpoints on it.

3. For each touchpoint, think about its high vs. low points. Use stickies.

4. Each group to come up with 3 major low points and 3 major high points of your
journey.


WHAT’S NOT WORKING TODAY

We are often lost in number of trends, that
come and go. We go to same places all the time.

Architects and designers often spend more Some clients are afraid designers will push them
time by convincing rather than listening. to choose particular style.

Many people are not clear about their own tastes People hesitate to work with designers
and preferences. thinking they will be too expensive.


AESTHETICS & FUNCTION

What we see today is a “2D” perspective.


FEEL- FUNCTION - FLOW

I want to work in “3F” perspective.
How to put
things together?

How do I want
to FEEL?

What do I need?


SO WHAT’S MISSING HERE

Esteem needs
confidence, achievement, independence,
Home as satisfaction of
self-respect, esteem from others Esthetic needs

Belongingness and Love needs Home as satisfaction of
friendship, family, sexual intimacy Social needs

Safety needs Home as satisfaction of
security of body, of employment, of resources, of morality, of the family, of health, of Psychological needs
property

Physiological needs Home as
breathing, food, water, sex, sleep, homeostasis, excretion Shelter


SO WHAT’S MISSING HERE

Self- Home as Self-actualization
actualization
morality, creativity,
spontaneity, self-fulfillment

Esteem needs
confidence, achievement, independence,
Home as satisfaction of
self-respect, esteem from others Esthetic needs

Belongingness and Love needs Home as satisfaction of
friendship, family, sexual intimacy Social needs

Safety needs Home as satisfaction of
security of body, of employment, of resources, of morality, of the family, of health, of Psychological needs
property

Physiological needs Home as
breathing, food, water, sex, sleep, homeostasis, excretion Shelter


DESIGN PSYCHOLOGY BASICS

The practice of planning, architecture, interior design in which
psychology is the principle design tool.

• Design Psychology evolved from Environmental psychology, now a respected field of
applied psychology dealing with our symbiotic relationship with the environment.

• Human-environment behaviors deriving from a combination of diﬀerent aspects:

• Sociocultural: based on learning and behavioral perspectives. Actions might derive
from a unique cultural, religious, social and/or personal experiences.

• Neurobiological: our actions, behaviors, and preferences result from genetics and
our biological composition.

• Humanistic: based on the notions of free will and the desire for self-actualization.
Our primary motivation in life is to fulfill our potential.


I HAVE COME TO BELIEVE THAT...

Our sense of SELF and
The seeds of this
sense of the
connection between self
ENVIRONMENT are
and place are planted in
intimately and profoundly
CHILDHOOD.
intertwined.

The places we create are a
Our sense of self-place
REFLECTION of who we
connection continues to
are, thus the ultimate
GROW and CHANGE
source of inspiration lies
throughout our lives.
inside.


INTERIOR DESIGN COACHING

I help both non-professionals as well as professionals to:

1. uncover and define their own interior style

2. create interiors that will go beyond aesthetics and function

3. get clients engaged more in the design process itself

because I want.....

To change the way people think about designing their
interiors.



[ MODUL 1 ] [ MODUL 2 ] [ MODUL 3 ]

Personality & Place Defining the Style Space Plan

• What shapes the client’s • Find the right mood for client’s • Defining functional needs of the
relationships with environment interior client and others

• What is the actual connection • Choosing the best color scheme • Distinguishing private vs. public
between self and place spaces
• Defining the finishes, textures,
• What the client really wants and materials etc. • Zoning the space
what are potential concerns
• Resolving eventual conflicts of • Find the right layout of the room
• What does the client value diﬀerent style preferences to support the chosen style

Key elements of style My own interior style My space


MUST HAVE


Personality & Place Defining the Style Space Plan

• What shapes the client’s • Find the right mood for client’s • Defining functional needs of the
relationships with environment interior client and others

• What is the actual connection • Choosing the best color scheme • Distinguishing private vs. public
between self and place spaces
• Defining the finishes, textures,
• What the client really wants and materials etc. • Zoning the space
what are potential concerns
• Resolving eventual conflicts of • Find the right layout of the room
• What does the client value diﬀerent style preferences to support the chosen style



EXERCISES EXAMPLE


Defining the Style Defining the Style Space Plan

• Childhood space visualization • Mood Board creation • Environmental Timeline

• Environmental Family Tree • Attributes of my style • Environmental Sociogram

• My Dream House • Special Objects inventory • Havens at home

• Mental Map • Colors Scheme

• Some Place Like Home • Style battles

• Appreciation exercise



ENVIRONMENTAL FAMILY TREE

• Fill in the blank Environmental Family Tree by using nouns or adjectives to describe the large-
scale places or homes of your ancestors.
• These don’t need to be places you have experienced. They can just be places you’ve heard
about. The homes and places you describe can be environments of your grand parents, aunts
and uncles, cousins or even friends who had a major impact on you/your family. There's no
right or wrong: you can write inside or outside the boxes. Simply do this exercise at a level that
feels comfortable to you.

Reflection
1. In what way(s), if any, did your family's environmental experiences diﬀer or stayed the same from
generation to generation?
2. In what way(s), if any, do you think your environmental genealogy influenced your own
environmental perspective and values?
3. In what way(s), if any do you think that influence was positive or negative?
4. Do you have any further reflections on how your environmental family tree may have influenced
you ?


CLOSURE

What do you think about the whole concept?

Do you have any interesting insights on where to
go next with designing your interior?


‘INTERIOR DESIGN COACHING’
WWW.ANDREAHYLMAROVA.COM

Interior Design Coaching - Introduction (Oct 23, 2012 at HUB Prague)

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Interior Design Coaching - Introduction (Oct 23, 2012 at HUB Prague)