Learn how Experience Grand Rapids has used Instagram contests to promote events and collect user generated content. Discover easy tools like, Seen, that can help manage your contests. Presentation was given at #SoMeT13US on November 7, 2013 in Huntsville, Alabama.

1. Insta-Grand Instagram
Contests
Quick, easy and successful Instagram contest
[with help from Seen]
Andrea Robyns [ @Andrea_VisitGR ]
Experience Grand Rapids

2. Getting Started
 Austin Rocks [ @Austin_Langlois ]
 Instagram – Yes or No?
 Developed implementation plan

3. Instagram Account
 ExperienceGrandRapids Account
 Posting Destination Images
 Using Hashtags

4. Contests
 Build followers
 Engage users
 Collect user generated content

5. Old School
 Use a #HashTag
 Download the photos
 Select 10 photos
 Post on website for official vote
 Post winners

6. New School
 Seen [VenueSeen] platform
 Collects group based on hashtag
 Approve/Deny
 Use # of Likes for criteria (not subjective)
 Display Approved Photos
 Comment via Instagram with different messages
 Collect User information from Instagram

7. Promoted Contest
 Promote the contest hashtag
 Restaurant Week GR
 August 14-24, 2013
 #MyRWGR

8. Results
 94 images to #MyRWGR
 56 claimed
 Conversion Rate = 66%
 14K photo reach
 Follower impact = 269

9. Hijacked Contest
 Use existing hashtag
 #ArtPrize

10. Results
 18K+ images to #ArtPrize
 13K+ submitting to entry into contest
 140 claimed
 Conversion Rate = 1%
 5M photo reach
 Follower impact = 110

11. Set-up Contest in Seen
SeenMoment.com

12. Get Started

13. Select Design

14. Messaging

15. Advanced

17. The User
 Get’s notified on photo with link
to claim
 Claim their image

18. Thank You!
Andrea Robyns [ @Andrea_VisitGR ]
Experience Grand Rapids