More Related Content More from Andrew Ballenthin (7) 50 Tips For Better Advertising1. 50 Tips For Better Advertising
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Contact: andrew@solsolutions.ca 416.317.7313
2. Promotional Pointers
Consider the following tips to help increase sales when
looking for promotional ideas:
Price point – What $$ value achieves the highest number of sales
1.
Be creative but relevant – Unique images get attention
2.
Make it easy to find the offer – Make it simple, clear and bold
3.
Do not overload with information – Say less but be impactful
4.
Consider pricing a popular item low – Draw a crowd
5.
Sell bundled products – Give a lower price but get a higher spend
6.
Use catchy and short headlines – Get people stop and read
7.
Sol Solutions
Passionate About Connecting Pieces ©
Passionate About Connecting Pieces
Contact: andrew@solsolutions.ca 416.317.7313
3. Promotional Pointers
Note an offer expiry date – Stirs a sense of urgency
8.
Note “limited supply” – If it’s a hot item
9.
10. Use testimonials – Eases anxiety due to proof, reduces fear of trying
11. Reduce prices to a daily value – “For the price of a coffee”
12. Avoid using a % discounts unless it’s big – Dollars off speak louder
13. Use short sentences – Stay around 8-12 words
14. Be positive – Negative advertising makes you look bad
15. Show problem and solutions – Show how you can solve an issue
16. Create layers – Entice skimmers to read more
17. Show credibility – Awards won, how long in business, how many
customers served.
Sol Solutions
Passionate About Connecting Pieces ©
Passionate About Connecting Pieces
Contact: andrew@solsolutions.ca 416.317.7313
4. Promotional Pointers
18. State statistics – Appeals to buyers that like facts
19. Find less obvious sales trends – What sells slightly more weekly
20. “New “ or “New and Improved” – Always draws a strong reaction
21. Show an innovative use – Example; baking soda in the fridge
22. Encourage more usage – Example; soup used in recipes
23. Risk free trial period – Helps undecided buyers feel safe
24. Try before you buy – “For only a deposit try for 7 days or return”
25. Introductory offer – If there will be repeat orders discount the first
26. Coupons – This old technique still works like a charm
27. Bring a friend and get a discount – Increase traffic flow
28. Extend service hours – “Now open till midnight to serve you better”
Sol Solutions
Passionate About Connecting Pieces ©
Passionate About Connecting Pieces
Contact: andrew@solsolutions.ca 416.317.7313
5. Promotional Pointers
29. State statistics – “3 out of 4 customers agree...”
30. State study results – “Studies found 85% of problems were fixed”
31. Appeal to emotions - “Do away with frustration”
32. Talk to the target client – “If you are between 25-32 do not miss...”
33. Consider seasons – “This winter drive safe with a new...”
34. Unbundle packaged prices – “Vacation excluding flight price is...”
35. Create and build value - Give impactful reasons why your offer is hot
36. Co-brand with big business – Example; Intel with various computers
37. Encourage more use – Describe more uses for the product/service
38. Appeal to aspirations – “Now you can have the perfect...”
39. State your success – “We are the leaders in this field...”
Sol Solutions
Passionate About Connecting Pieces ©
Passionate About Connecting Pieces
Contact: andrew@solsolutions.ca 416.317.7313
6. Promotional Pointers
40. Use questions – This is great to draw attention and further reading
41. Make promises – “The best experience you will ever have”
42. Pick-up on social topics – Relate to the economy, the news, trends
43. Offer free advice – “Free introductory consultation”
44. Easy payment plan – Offer finance to reduce burden of big prices
45. Use endearing pictures – Family, babies, cute animals, couples
46. List reasons why – “6 Reasons Why You Won’t Worry Again”
47. Give steps to get results – “Lose Weight In 3 Easy Steps”
48. Use impactful and appropriate colours – Bright solids get attention
49. Get the idea across in 2 seconds – Appeal to skimmers
50. Use time – “A one hour meeting can change your life”
Sol Solutions
Passionate About Connecting Pieces ©
Passionate About Connecting Pieces
Contact: andrew@solsolutions.ca 416.317.7313