ConAgra - High Level Digital Pitch March 2010
2010 Is The Year For Taking Digital Leadership The digital world is racing ahead with consumers setting the pace of change. Current data shows a tremendous shift in individual’s behavior as they spend unprecedented amounts of time online, participate in social media, and rapidly adapt to mobile phone innovations. Brand Marketing and Communications Group proposes three areas of strategic focus to move ConAgra in the digital leadership position: Social Media: coupling the power of social media with packaging, POS and promotional real estate to drive brand loyalty. Mobile: implement permission based mobile text message and applications for rapid campaign responses. Contests/Causes: creating multi-channel integrated campaigns to boost share of voice and drive penetration. 2010-2011 is a pivotal year for brands to keep pace with their customers and merge into their digital lifestyles.
![Using the Pitchbook Template 2010 Is The Year For Taking Digital Leadership The digital world is racing ahead with consumers setting the pace of change. Current data shows a tremendous shift in individual’s behavior as they spend unprecedented amounts of time online, participate in social media, and rapidly adapt to mobile phone innovations. Brand Marketing and Communications Group proposes three areas of strategic focus to move ConAgra in the digital leadership position: Social Media: coupling the power of social media with packaging, POS and promotional real estate to drive brand loyalty. Mobile:implement permission based mobile text message and applications for rapid campaign responses. Contests/Causes: creating multi-channel integrated campaigns to boost share of voice and drive penetration. 2010-2011 is a pivotal year for brands to keep pace with their customers and merge into their digital lifestyles. Social Media Engagement Continues To Grow Interactive Media Is A Must ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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ConAgra - High Level Digital Pitch March 2010
- 1. The Future is now:digital innovation, creativity, and leadership The Brand Marketing and Communication Group Inc.
- 5. failing to understand the profile of how their customers are using technology,
- 6. lacking a digital footprint where the customer wants to find a brand and thereby missing lifestyle touch points.Steps For Success Categorizing Behaviour Livecasting Video and Audio Events Documents/Content Customer Service Crowdsourcing Collaboration Video Location Reviews and rating Technographic Profile Discounts, coupons, specials Customer service Advice, news, facts How they socialize Where they find URL What types of digital appeals Which social networks Events vs. cause vs. contests Brand Marketing and Communications Group has over 12 years of top tier consumer good marketing results. We are able to offer our clients not only the creative capability to execute winning campaigns but sound strategic planning to adapt to today’s changing digital landscape. The Engagement Model noted to the right is just one example of how we assist clients in turning concept into strategy that boosts share of shopping cart and lifestyle touch points with your brands. What Digital Media Phone Apps Blogs Bookmarking Micromedia Forums Social Networks Wiki’s What Footprint Twitter Facebook YouTube POS Coupons Press iPhone Custom Microsite Events Contests Broadcast