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Belgrade digital May 2012

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Andrew Daines
Andrew Daines
TravelBusinessTechnology
1 of 18
Andrew Daines Brand Fair 8, Sava Centar, Belgrade, 29 May 2012
 20+ years in travel and tourism  14 years with VisitBritain  Represented VisitBritain with European Travel Commission  Member of Tourism Management Institute  Member of ENAT
1000 800 600 400 700 200 371 378 0 (thousands) Babies born iPhones sold Android devices activated
Reflect Dream Experience Plan Book
 Being inspired by ‘travel Reflect Dream companies’  Traditional advertising…with a modern twist?  Social media activity  Games  Being inspired by friends’ Experience Plan experiences  In a social gathering  In a social media space…maybe in real time! Book  Where?  Everywhere!
 Web is the primary research tool Reflect Dream  85% use web in the research / booking phase  22 site visits across 9.5 sessions before booking Source: Nielsen 2010  One third of all browsing is on mobile devices Source: tnooz, 2012 We value the opinions of Experience Plan  others…  57% read other travellers’ reviews every time Source: TripAdvisor  European consumers place Book more trust in peer reviews than corporate communications Source: Forrester
 70% UK adults say they Reflect Dream prefer to book online  To find the best price (54%)  Convenience (31%) Source: TravelMole / YouGuv 2011  Online travel bookings Experience Plan will represent a third of all bookings by end 2012 Source: TravelMole 2012 Book  Some travel companies go further…
 The ‘always-on’ Reflect Dream traveller:  Is never far from mobile device  Accesses mobile media  Checks-in Experience Plan  Could be tempted by a good offer  Posts, tweets, blogs, u Book ploads… shares experiences
Mobile check-ins via foursquare / Facebook, US 2011 2012 Adult population 4% 10% Source: Tnooz, May 2012
 Shares experiences Reflect Dream (posts, tweets, blogs, reviews…)  Is ready, willing and able to be a brand ambassador and Experience Plan inspire more visitors to your destination / hotel / Book attraction…make it easy and rewarding!
Keep in touch: E-mail: andrew.daines@tourismventures.com Web: www.tourismventures.com LinkedIn: linkedin.com/in/andrewdaines Twitter: @AndyDaines

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Belgrade digital May 2012

  • 1. Andrew Daines Brand Fair 8, Sava Centar, Belgrade, 29 May 2012
  • 2. 20+ years in travel and tourism  14 years with VisitBritain  Represented VisitBritain with European Travel Commission  Member of Tourism Management Institute  Member of ENAT
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  • 5. 1000 800 600 400 700 200 371 378 0 (thousands) Babies born iPhones sold Android devices activated
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  • 7. Reflect Dream Experience Plan Book
  • 8. Being inspired by ‘travel Reflect Dream companies’  Traditional advertising…with a modern twist?  Social media activity  Games  Being inspired by friends’ Experience Plan experiences  In a social gathering  In a social media space…maybe in real time! Book  Where?  Everywhere!
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  • 10. Web is the primary research tool Reflect Dream  85% use web in the research / booking phase  22 site visits across 9.5 sessions before booking Source: Nielsen 2010  One third of all browsing is on mobile devices Source: tnooz, 2012 We value the opinions of Experience Plan  others…  57% read other travellers’ reviews every time Source: TripAdvisor  European consumers place Book more trust in peer reviews than corporate communications Source: Forrester
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  • 12. 70% UK adults say they Reflect Dream prefer to book online  To find the best price (54%)  Convenience (31%) Source: TravelMole / YouGuv 2011  Online travel bookings Experience Plan will represent a third of all bookings by end 2012 Source: TravelMole 2012 Book  Some travel companies go further…
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  • 14. The ‘always-on’ Reflect Dream traveller:  Is never far from mobile device  Accesses mobile media  Checks-in Experience Plan  Could be tempted by a good offer  Posts, tweets, blogs, u Book ploads… shares experiences
  • 15. Mobile check-ins via foursquare / Facebook, US 2011 2012 Adult population 4% 10% Source: Tnooz, May 2012
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  • 17. Shares experiences Reflect Dream (posts, tweets, blogs, reviews…)  Is ready, willing and able to be a brand ambassador and Experience Plan inspire more visitors to your destination / hotel / Book attraction…make it easy and rewarding!
  • 18. Keep in touch: E-mail: andrew.daines@tourismventures.com Web: www.tourismventures.com LinkedIn: linkedin.com/in/andrewdaines Twitter: @AndyDaines