Huge is a digital agency founded in 1999 with 550 employees across interactive disciplines. It was ranked in the top ten agencies by AdAge in 2012 and named social media agency of the year in 2011-2012 and most innovative agency in 2012. The document discusses metadata strategies including Schema.org, Open Graph, and Twitter Cards to generate richer content and improve search engine results by providing structured data about content types, facts, events and more. It also covers best practices for implementation and future proofing websites with metadata.