Class number 3 of the Fall Semester session of Intro to Social Media at Huntington University.

1. Twitter & Facebook Changing The Conversation
9.8.11 - Fall 2011
Instructor: Andrew Hoffman
Monday, September 26, 2011

2. Monday, September 26, 2011

3. Twitter In Plain English
Video Created by & Links to CommonCraft.com
Monday, September 26, 2011

4. Background of Twitter
๏ Created in 2006 in San Francisco
๏ Real-time short messaging service that works over
multiple networks and devices. “Micro Blogging”
๏ 175 Million Registered Users - (Sept ‘10)
๏ 25 Billion Tweets in 2010
๏ 95 Million Tweets Per Day
Monday, September 26, 2011

5. Why People Like Twitter?
๏ Simplicity
๏ We’re eager to connect with others
๏ We long for community & gives us glimpses of that
๏ Sharing is Powerful
๏ It’s Resourceful
๏ Local & Global Reach
๏ It’s fast
Monday, September 26, 2011

6. BP Oil Spill
๏ @BPGlobalPR
๏ Twitter Acct started due to BP’s lack of prompt response
Monday, September 26, 2011

7. Newark, NJ Mayor -
Cory Booker
๏ @CoryBooker
๏ Extremely active local politician who’s listening & responding
Monday, September 26, 2011

8. Twitter Trends
http://tweetstats.com/trends
Monday, September 26, 2011

9. Twitter Trends - August 2011
Soccer One Direction
Justin Bieber Jersey Shore
British Riots Jonas Brothers
Super Junior Lil Wayne
Hurricane Irene Chris Brown
http://news.yahoo.com/top-10-twitter-trends-month-chart-200054049.html
Monday, September 26, 2011

10. Review Items
Profile
Search
ReTweeting
Hashtags
Lists
3rd Party Tools
Monday, September 26, 2011

11. Twitter Profile
Monday, September 26, 2011

12. Twitter Profile
BACKGROUND
Make sure you have a design
selected.
If you know how to design one,
do it. Utilize the space for
additional information
First Impressions Matter
Monday, September 26, 2011

13. Twitter Profile
PROFILE
Fill it out if you want people to
follow you.
Include your blog URL or
website
Be clear, concise, & creative
Monday, September 26, 2011

14. Twitter Profile
Who To Follow
Follower Ratio
Lists
Similar to You
Navigation
Monday, September 26, 2011

15. Twitter Search
Search By:
- Name
- Hashtag #
- Keyword
Monday, September 26, 2011

16. Twitter ReTweeting
Re-Tweeting is the act
of sharing the
tweet of someone
else to all of your
followers
MT - Modified Tweet
Re-Tweeting while
letting people
know you modified
the original tweet
to make it 140
characters
Monday, September 26, 2011

17. Twitter HashTags
The Hashtag gives
you the ability to
give a tweet a
notation, create a
trend, create a
search word, or
just add some
#
creative flavor.
Monday, September 26, 2011

18. Twitter Lists
Lists give you the
ability to
catalog the
people you
follow into
manageable
subsets.
Monday, September 26, 2011

19. Twitter 3rd Party Tools
Monday, September 26, 2011

20. Monday, September 26, 2011

21. Background of Facebook
๏
CEO Mark Zuckerberg
๏
Co-Founded Facebook in dorm room at Harvard in 2004
๏
Had a movie made about it
๏
750 Million active users - 50% of active users login daily
๏
$1.6 Billion in Revenue reported in 1st half of 2011
๏
Estimated valuation of $100 Billion - Highly speculative at this point
๏
$50 Billion at first of 2011
๏
70% of users are outside of USA
Monday, September 26, 2011

22. 2010 Year In Review
๏
2.7M pics uploaded, 1M links shared and 7.6M “Likes” every 20
Minutes
๏
Lady Gaga - Most liked celebrity - 24.7M (Barak only had 17.2M)
๏
Relationship Status
๏
43,460,516 Relationship status changes to “Single”
๏
3,025,791 to “It’s Complicated”
๏
28,460,516 to “In a Relationship”
๏
5,974,574 to “Engaged” Stats From Facebook
๏
36,774,801 to “Married”
Monday, September 26, 2011

23. Data Example
From Facebook Data Team
Monday, September 26, 2011

24. Data Example
From Facebook Data Team
Monday, September 26, 2011

25. Chilean Mine Traffic Pattern
Monday, September 26, 2011

26. Top Status Trends of 2010
Stats From Facebook
Monday, September 26, 2011

27. Facebook vs. Myspace
November 2010 Unique Visitors
Facebook - 132,665,694
to
Myspace - 51,874,016
Stats From Compete.com
Monday, September 26, 2011

28. Facebook Demographics
Key Takeaways:
1. According to e-Marketer, there
are 206.2 million US internet
users. That means 71.2% of the
US web audience is on
Facebook.
2. The 18-24 (college)
demographic grew the fastest
at 74% in one year.
3. Perhaps Facebook’s new “Like”
structure drove this metric, but
liking “Drugs” is up 1131.9% this
year.
Stats From
istrategylabs.com
1/4/10 - 1/4/11
Monday, September 26, 2011

29. Apps &
Games
Stats From
http://www.appdata.com/
9.13.11
Monday, September 26, 2011

30. Facebook Demographics
Facebook User by Age
Facebook Users by Gender
55-64
5%
45-54
8% 13-17
20.6%
35-44
15%
Male Female
48.8% 51.2%
18-25
25.8%
26-34
26%
Stats From
http://gold.insidenetwork.com/facebook/facebook-stats/ July 2011
Monday, September 26, 2011

31. 5 Things For Successful Fan Page
1.Networking with other Platforms
2.Creating a Resource
3.Creating Contests that Include Participation
4.Empowering Pre-Existing Pages
5.Targeting the Proper Demographic
Monday, September 26, 2011

32. Vitamin Water
Facebook Flavor: Connect
Black Cherry Lime - March 2010
Sarah from Illinois—$5,000
Monday, September 26, 2011

33. 2011 Ford Explorer
30,000 fans prior to launch - Successful number to Ford
http://www.facebook.com/FordExplorer
923 Other People have posted their own Explorer Pics
Monday, September 26, 2011

34. Review Items
Profile Topics
Status Updates
Privacy Settings
Fan Pages
Groups
Pictures
Events
Applications & Games
Monday, September 26, 2011

35. Assignments
3 blog posts a week starts now
Online participations grading will really start now
Book Review Video - Due Oct 6th
No Class Next Week - Forester Lecture is Mandatory
Monday, September 26, 2011