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Friends Tweets & Change
                            THE CASE FOR GRASSROOTS COMMUNICATION
                                                                J-TERM 2011




                               Twitter
                                  Day 4




                                                   Instructor: Andrew Hoffman



Thursday, January 6, 2011
Twitter in Plain English




                                          Video Created by & Links to CommonCraft.com



Thursday, January 6, 2011
Background of Twitter

         Created in 2006 in San Francisco
         Real-time short messaging service that works over
         multiple networks and devices. “Micro Blogging”
         175 Million Registered Users - (Sept ‘10)
         25 Billion Tweets in 2010
         95 Million Tweets Per Day




Thursday, January 6, 2011
Why People Like Twitter?

         Simplicity
         We’re eager to connect with others
         We long for community & gives us glimpses of that
         Sharing is Powerful
         It’s Resourceful
         Local & Global Reach
         It’s fast


Thursday, January 6, 2011
BP Oil Spill
               @BPGlobalPR
               Twitter Acct started due to BP’s lack of prompt response




Thursday, January 6, 2011
Newark, NJ Mayor - Cory Booker

               @CoryBooker
               Extremely active local politician who’s listening & responding




Thursday, January 6, 2011
Twitter & The NFL

                        All 12 playoff teams and a
                        full one-third (200+) of the
                        players in the playoffs have
                        Twitter accounts.


                            Full List of Players Twitter Accounts

                     https://twitter.com/twitter/nfl-playoffs#


Thursday, January 6, 2011
Top 10 Twitter Trends in 2010

                               1. Gulf Oil Spill
                            2. FIFA World Cup
                            3. Inception
                            4. Haiti Earthquake
                            5. Vuvuzela
                            6. Apple iPad
                            7. Google Android
                            8. Justin Bieber
                            9. Harry Potter & the Deathly Hallows
                            10. Pulpo Paul




Thursday, January 6, 2011
Review Items

                   Profile
                   Search
                   ReTweeting
                   Hashtags
                   Lists
                   3rd Party Tools




Thursday, January 6, 2011

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J term11 Day 4 - Twitter

  • 1. Friends Tweets & Change THE CASE FOR GRASSROOTS COMMUNICATION J-TERM 2011 Twitter Day 4 Instructor: Andrew Hoffman Thursday, January 6, 2011
  • 2. Twitter in Plain English Video Created by & Links to CommonCraft.com Thursday, January 6, 2011
  • 3. Background of Twitter Created in 2006 in San Francisco Real-time short messaging service that works over multiple networks and devices. “Micro Blogging” 175 Million Registered Users - (Sept ‘10) 25 Billion Tweets in 2010 95 Million Tweets Per Day Thursday, January 6, 2011
  • 4. Why People Like Twitter? Simplicity We’re eager to connect with others We long for community & gives us glimpses of that Sharing is Powerful It’s Resourceful Local & Global Reach It’s fast Thursday, January 6, 2011
  • 5. BP Oil Spill @BPGlobalPR Twitter Acct started due to BP’s lack of prompt response Thursday, January 6, 2011
  • 6. Newark, NJ Mayor - Cory Booker @CoryBooker Extremely active local politician who’s listening & responding Thursday, January 6, 2011
  • 7. Twitter & The NFL All 12 playoff teams and a full one-third (200+) of the players in the playoffs have Twitter accounts. Full List of Players Twitter Accounts https://twitter.com/twitter/nfl-playoffs# Thursday, January 6, 2011
  • 8. Top 10 Twitter Trends in 2010 1. Gulf Oil Spill 2. FIFA World Cup 3. Inception 4. Haiti Earthquake 5. Vuvuzela 6. Apple iPad 7. Google Android 8. Justin Bieber 9. Harry Potter & the Deathly Hallows 10. Pulpo Paul Thursday, January 6, 2011
  • 9. Review Items Profile Search ReTweeting Hashtags Lists 3rd Party Tools Thursday, January 6, 2011