This document discusses the prevalence of video game playing among different age groups in the UK based on a 2005 BBC research paper. It notes that at the time, the Nintendo DS had only been available for under a year. It then provides examples of popular video games from 2007-2010 to show how the medium has progressed since 2005. The document argues that while video game stories are often terrible, games are now a natural part of media for younger generations. It concludes by providing contact information for the company Six to Start.