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2012 Priorities
Feedback from Senior IT people in UK Enterprises:

February 2012
Base: 100 Senior IT Decision Makers in UK
                                    businesses with more than 1000 employees.
                                    Surveyed January 2012




Which of the following are on your organisation’s IT agenda for 2012?




                                                                                2
Question: Which of the following are on your
                                                                       organisation's IT agenda for the next 12 months?



                             OPERATIONS
                          OPERATIONAL
                        Improving security                                         86%
                          Network capacity                                      82%
                  Management of 'big data'                              72%
                   Private cloud computing                        27%
                                                                    67%            26%            35%              24%
                         VIRTUALISATION
                      VIRTUALISATION                                      51%            0%13%                     19%
                       Server virtualisation                        38%         83% 15%      22%                   23%
                      Storage virtualisation                      31%           83%
                                                                                  22%           26%                 25%
                      Desktop virtualisation                            73%
                                                                  29%              24%      19%         18%         25%
                  FLEXIBLE WORKING
                     FLEXIBLE WORKING
                                                             14%              39%                33%         4%     25%
Monitor/restrict employee non-work 'net use                            69%
   Providing tablet computers to employees           The areas of technology27%
                                                          21%
                                                            67%
                                                                   32%
                                                                             listed10%                             23%

       Providing smartphones to employees                        25%
                                                                   67%           28%        20%                     25%
                  Enabling flexible working                  18%
                                                              63%               35%             24%     13%         27%
                    Enterprise social media                  18%
                                                              63%               35%          22%                    27%
                 Mobile apps for employees                   60%
                                                               27%                 26%      16%        21%         24%
                    CUSTOMER MOBILITY
                 CUSTOMER MOBILITY                           18%                35%             24%     13%         25%
             Mobile optimisation of website                            71%
                                                             17%                36%             24%     13%        23%
                 Mobile apps for customers                             70%
                                                                 23%            30%         19%         18%        21%
                          Mobile payments                  54%
               OTHER TECHNOLOGIES                                21%            32%          22%        15%        20%
        Next generation/real-time analytics                 13%
                                                              64%             40%            23%        14%        24%
                  Geo-mapping technology             47%         20%            33%        15%         22%         19%
                  Context-aware computing            46%    10%              43%            20%         17%       17%
                                3D printing    28%          10%              43%            18%         19%       18%
                                                            8%               45%           8%         29%         12%
                                                                                                                          3
The % of companies with each technology on
                                                                                    their 2012 to-do list



                     OPERATIONAL
                          OPERATIONS

                        Improving security                                    86%
                          Network capacity                                   82%
                  Management of 'big data'                             72%
                   Private cloud computing                        67%
                VIRTUALISATION
                     VIRTUALISATION

                       Server virtualisation                                 83%
                      Storage virtualisation                                 83%
                      Desktop virtualisation                           73%
            FLEXIBLE WORKING
                   FLEXIBLE WORKING

Monitor/restrict employee non-work 'net use                        69%
                                                                                                      Virtualisation has
   Providing tablet computers to employees                        67%
                                                                                                      become as pervasive as
       Providing smartphones to employees                         67%
                                                                                                      key operational
                   Enabling flexible working                     63%                                  investments in security,
                    Enterprise social media                      63%                                  network and data
                 Mobile apps for employees                   60%                                      management
           CUSTOMER MOBILITY
                 CUSTOMER MOBILITY

             Mobile optimisation of website                            71%
                 Mobile apps for customers                         70%
                           Mobile payments                 54%
        OTHER TECHNOLOGIES
        Next generation/real-time analytics                      64%
                  Geo-mapping technology             47%
                  Context-aware computing            46%                                  Most of the tech areas investigated are
                                3D printing    28%                                        on the 2012 agenda of more than half
                                                                                          the companies surveyed
                                                                                                                            4
The % of companies with each technology on
                                                                                    their 2012 to-do list



                     OPERATIONAL
                          OPERATIONS

                        Improving security                                    86%
                          Network capacity                                   82%
                  Management of 'big data'                             72%
                   Private cloud computing                        67%
                VIRTUALISATION
                     VIRTUALISATION

                       Server virtualisation                                 83%
                      Storage virtualisation                                 83%
                      Desktop virtualisation                           73%
            FLEXIBLE WORKING
                   FLEXIBLE WORKING
                                                                                                       Enterprise private
Monitor/restrict employee non-work 'net use                        69%                                 cloud computing is on
   Providing tablet computers to employees                        67%                                  the agenda of 2/3rds
       Providing smartphones to employees                         67%                                  of companies surveyed,
                   Enabling flexible working                     63%                                   and for nearly half (see
                    Enterprise social media                      63%                                   slide 10) it is new
                 Mobile apps for employees                   60%
                                                                                                       investment
           CUSTOMER MOBILITY
                 CUSTOMER MOBILITY

             Mobile optimisation of website                            71%
                 Mobile apps for customers                         70%
                           Mobile payments                 54%
        OTHER TECHNOLOGIES
        Next generation/real-time analytics                      64%
                  Geo-mapping technology             47%
                  Context-aware computing            46%                                  Most of the tech areas investigated are
                                3D printing    28%                                        on the 2012 agenda of more than half
                                                                                          the companies surveyed
                                                                                                                            5
The % of companies with that technology on
                                                                                    their 2012 to-do list



                     OPERATIONAL
                          OPERATIONS

                        Improving security                                    86%
                          Network capacity                                   82%
                  Management of 'big data'                             72%
                   Private cloud computing                        67%
                VIRTUALISATION
                     VIRTUALISATION

                       Server virtualisation                                 83%
                      Storage virtualisation                                 83%
                      Desktop virtualisation                           73%
            FLEXIBLE WORKING
                   FLEXIBLE WORKING

Monitor/restrict employee non-work 'net use                        69%
   Providing tablet computers to employees                        67%
       Providing smartphones to employees                         67%                                  Technologies that
                   Enabling flexible working                     63%                                   support employee or
                    Enterprise social media                      63%
                                                                                                       customer mobility and
                                                                                                       location-independence
                 Mobile apps for employees                   60%
                                                                                                       are on the 2012 agenda
           CUSTOMER MOBILITY
                 CUSTOMER MOBILITY
                                                                                                       of around 2/3rds of the
             Mobile optimisation of website                            71%                             companies surveyed
                 Mobile apps for customers                         70%
                           Mobile payments                 54%
        OTHER TECHNOLOGIES
        Next generation/real-time analytics                      64%
                  Geo-mapping technology             47%
                  Context-aware computing            46%                                  Most of the tech areas investigated are
                                3D printing    28%                                        on the 2012 agenda of more than half
                                                                                          the companies surveyed
                                                                                                                            6
The most urgent priorities on the agenda:
                                                                            1-3 months


                                                  Companies                           Companies                     Companies
                                                  investing in                      investing in 3-6             investing in 6-12
                       OPERATIONAL
                          OPERATIONS
                                                  1-3 months                            months                        months
                Improving security: 86%                 27%                                     35%                    24%
                  Network capacity: 82%                  31%                               26%                         25%
          Management of 'big data': 72%       14%                                               33%                    25%
           Private cloud computing: 67%           18%                                     24%                          25%
                   VIRTUALISATION
                      VIRTUALISATION
               Server virtualisation: 83%                           51%             13%                             19%
              Storage virtualisation: 83%                     38%                        22%           Server virtualisation is
                                                                                                                       23%
              Desktop virtualisation: 73%               29%                             19%            the most urgent  25%
               FLEXIBLE WORKING
                   FLEXIBLE WORKING                                                                    priority we identified,
                                    69%
  Monitor/restrict employee non-work 'net…        18%                                     24%          with half the 27%
                                     67%
 Providing tablet computers to employees:…        18%                                    22%           companies surveyed27%
Providing smartphones to employees: 67%                 27%                          16%
                                                                                                       planning action on
                                                                                                                       24%
           Enabling flexible working: 63%           23%                                 19%
                                                                                                       it in the first21%
                                                                                                                       quarter of
                                                                                                       2012
            Enterprise social media: 63%           21%                                   22%                        20%
         Mobile apps for employees: 60%       13%                                         23%                          24%
            CUSTOMER MOBILITY
                CUSTOMER MOBILITY
      Mobile optimisation of website: 71%          21%                                     27%                         23%
         Mobile apps for customers: 70%             25%                                 20%                            25%
                  Mobile payments: 54%             20%                               15%                            19%
            OTHER TECHNOLOGIES
 Next generation/real-time analytics: 64%         17%                                     24%                          23%
           Geo-mapping technology: 47%       10%                                        20%                        17%
          Context-aware computing: 46%       10%                                        18%                        18%
                        3D printing: 28%     8%                                    8%                            12%


                                                                                                                               7
                                              The % of the sample planning investments in the next 12 months
How the planned investments are spread
                                                                            throughout the year after Q1


                                                Companies                             Companies                   Companies
                                              investing in 1-3                      investing in 3-6           investing in 6-12
                       OPERATIONAL
                          OPERATIONS
                                                  months                                months                      months
                Improving security: 86%                 27%                                     35%                  24%
                  Network capacity: 82%                  31%                               26%                       25%
          Management of 'big data': 72%       14%                                               33%                  25%
           Private cloud computing: 67%           18%                                     24%                        25%
                   VIRTUALISATION
                      VIRTUALISATION
               Server virtualisation: 83%                           51%             13%                           19%
              Storage virtualisation: 83%                     38%                        22%                         23%
              Desktop virtualisation: 73%               29%                             19%                          25%
               FLEXIBLE WORKING
                   FLEXIBLE WORKING
                                    69%
  Monitor/restrict employee non-work 'net…        18%                                     24%                          27%
                                     67%
 Providing tablet computers to employees:…        18%                                    22%                           27%
Providing smartphones to employees: 67%                 27%                          16%                             24%
           Enabling flexible working: 63%           23%                                 19%                       21%
            Enterprise social media: 63%           21%                                   22%                      20%
         Mobile apps for employees: 60%       13%                                         23%                        24%
            CUSTOMER MOBILITY
                CUSTOMER MOBILITY
      Mobile optimisation of website: 71%          21%                                     27%                       23%
         Mobile apps for customers: 70%             25%                                 20%                          25%
                  Mobile payments: 54%             20%                               15%                          19%
            OTHER TECHNOLOGIES
 Next generation/real-time analytics: 64%         17%                                     24%                        23%
           Geo-mapping technology: 47%       10%                                        20%                      17%
          Context-aware computing: 46%       10%                                        18%                      18%
                        3D printing: 28%     8%                                    8%                          12%


                                                                                                                             8
                                              The % of the sample planning investments in the next 12 months
Does this investment represent market growth?


                                                 Companies              Companies                Companies     Percentage where the area of
                                                investing in           investing in             investing in   planned investment is new to
                                                1-3 months             3-6 months              6-12 months             the company
                       OPERATIONAL

                         Improving security          27%                      35%                    24%
                          Network capacity            31%                     26%                   25%
                  Management of 'big data'     14%                33%                         25%
                   Private cloud computing      18%               24%                    25%                             43%
                   VIRTUALISATION
                       Server virtualisation                51%                          13%         19%         22%
                      Storage virtualisation              38%                      22%              23%            30%
                      Desktop virtualisation         29%                19%                   25%                      36%
                FLEXIBLE WORKING
Monitor/restrict employee non-work 'net use     18%               24%                    27%                      26%
   Providing tablet computers to employees      18%               22%                   27%                                  52%
       Providing smartphones to employees            27%               16%               24%                       28%
                                                                                                                     The 2012 investment
                    Enterprise social media         21%               22%               20%                            40%
                                                                                                                     agenda showing how
                   Enabling flexible working        23%               19%               21%                       27%
                                                                                                                     each is prioritised over
                 Mobile apps for employees     13%              23%                24%                                 47%
                                                                                                                     the course of the year
             CUSTOMER MOBILITY
             Mobile optimisation of website         21%                27%                    23%                        42%
                 Mobile apps for customers           25%               20%                25%                             46%
                           Mobile payments          20%          15%              19%                                        54%
             OTHER TECHNOLOGIES
        Next generation/real-time analytics     17%               24%                   23%                         31%
                  Geo-mapping technology       10%         20%              17%                                     33%
                  Context-aware computing      10%         18%              18%                                        39%
                                3D printing    8%     8%        12%                                                       46%


                                                                                                                                              9
Does this investment represent market growth?


                                               Companies     Companies      Companies
                                               investing in  investing in
                                                Beyond key operational areasinvesting in network capacity, data
                                                                             (security,
                                               1-3 months    3-6 months     6-12 months first-time investments in a number
                                                management), UK enterprises are making
                       OPERATIONAL              of areas in 2012. Notable examples where close to or over 50% of the
                                                enterprises surveyed will be new users are private cloud, tablets for
                         Improving security     employees, mobile 35% for employees and customers, mobile payments and
                                                   27%              apps          24%
                          Network capacity      3D printing
                                                    31%            26%          25%
                  Management of 'big data'     14%                33%                         25%
                   Private cloud computing      18%               24%                    25%                         43%
                   VIRTUALISATION
                       Server virtualisation                51%                          13%        19%       22%
                      Storage virtualisation              38%                      22%              23%         30%
                      Desktop virtualisation         29%                19%                   25%                   36%
                FLEXIBLE WORKING
Monitor/restrict employee non-work 'net use     18%               24%                    27%                   26%
   Providing tablet computers to employees      18%               22%                   27%                               52%
       Providing smartphones to employees            27%               16%               24%                   28%
                                                                      Percentage where the
                    Enterprise social media         21%               22%        20%                                40%
                                                                      area of investment is new
                   Enabling flexible working        23%               19%        21%                           27%
                                                                      to the company
                 Mobile apps for employees     13%              23%                24%                                47%
             CUSTOMER MOBILITY
             Mobile optimisation of website         21%                27%                    23%                    42%
                 Mobile apps for customers           25%               20%                25%                         46%
                           Mobile payments          20%          15%              19%                                     54%
             OTHER TECHNOLOGIES
        Next generation/real-time analytics     17%               24%                   23%                     31%
                  Geo-mapping technology       10%         20%              17%                                 33%
                  Context-aware computing      10%         18%              18%                                     39%
                                3D printing    8%     8%        12%                                                   46%


                                                                                                                                    10
About Vanson Bourne
About Us


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         specialist technology research expertise with our years
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IT Priorities Survey: Security, Data, Virtualization Top 2012 Agendas

  • 1. 2012 Priorities Feedback from Senior IT people in UK Enterprises: February 2012
  • 2. Base: 100 Senior IT Decision Makers in UK businesses with more than 1000 employees. Surveyed January 2012 Which of the following are on your organisation’s IT agenda for 2012? 2
  • 3. Question: Which of the following are on your organisation's IT agenda for the next 12 months? OPERATIONS OPERATIONAL Improving security 86% Network capacity 82% Management of 'big data' 72% Private cloud computing 27% 67% 26% 35% 24% VIRTUALISATION VIRTUALISATION 51% 0%13% 19% Server virtualisation 38% 83% 15% 22% 23% Storage virtualisation 31% 83% 22% 26% 25% Desktop virtualisation 73% 29% 24% 19% 18% 25% FLEXIBLE WORKING FLEXIBLE WORKING 14% 39% 33% 4% 25% Monitor/restrict employee non-work 'net use 69% Providing tablet computers to employees The areas of technology27% 21% 67% 32% listed10% 23% Providing smartphones to employees 25% 67% 28% 20% 25% Enabling flexible working 18% 63% 35% 24% 13% 27% Enterprise social media 18% 63% 35% 22% 27% Mobile apps for employees 60% 27% 26% 16% 21% 24% CUSTOMER MOBILITY CUSTOMER MOBILITY 18% 35% 24% 13% 25% Mobile optimisation of website 71% 17% 36% 24% 13% 23% Mobile apps for customers 70% 23% 30% 19% 18% 21% Mobile payments 54% OTHER TECHNOLOGIES 21% 32% 22% 15% 20% Next generation/real-time analytics 13% 64% 40% 23% 14% 24% Geo-mapping technology 47% 20% 33% 15% 22% 19% Context-aware computing 46% 10% 43% 20% 17% 17% 3D printing 28% 10% 43% 18% 19% 18% 8% 45% 8% 29% 12% 3
  • 4. The % of companies with each technology on their 2012 to-do list OPERATIONAL OPERATIONS Improving security 86% Network capacity 82% Management of 'big data' 72% Private cloud computing 67% VIRTUALISATION VIRTUALISATION Server virtualisation 83% Storage virtualisation 83% Desktop virtualisation 73% FLEXIBLE WORKING FLEXIBLE WORKING Monitor/restrict employee non-work 'net use 69% Virtualisation has Providing tablet computers to employees 67% become as pervasive as Providing smartphones to employees 67% key operational Enabling flexible working 63% investments in security, Enterprise social media 63% network and data Mobile apps for employees 60% management CUSTOMER MOBILITY CUSTOMER MOBILITY Mobile optimisation of website 71% Mobile apps for customers 70% Mobile payments 54% OTHER TECHNOLOGIES Next generation/real-time analytics 64% Geo-mapping technology 47% Context-aware computing 46% Most of the tech areas investigated are 3D printing 28% on the 2012 agenda of more than half the companies surveyed 4
  • 5. The % of companies with each technology on their 2012 to-do list OPERATIONAL OPERATIONS Improving security 86% Network capacity 82% Management of 'big data' 72% Private cloud computing 67% VIRTUALISATION VIRTUALISATION Server virtualisation 83% Storage virtualisation 83% Desktop virtualisation 73% FLEXIBLE WORKING FLEXIBLE WORKING Enterprise private Monitor/restrict employee non-work 'net use 69% cloud computing is on Providing tablet computers to employees 67% the agenda of 2/3rds Providing smartphones to employees 67% of companies surveyed, Enabling flexible working 63% and for nearly half (see Enterprise social media 63% slide 10) it is new Mobile apps for employees 60% investment CUSTOMER MOBILITY CUSTOMER MOBILITY Mobile optimisation of website 71% Mobile apps for customers 70% Mobile payments 54% OTHER TECHNOLOGIES Next generation/real-time analytics 64% Geo-mapping technology 47% Context-aware computing 46% Most of the tech areas investigated are 3D printing 28% on the 2012 agenda of more than half the companies surveyed 5
  • 6. The % of companies with that technology on their 2012 to-do list OPERATIONAL OPERATIONS Improving security 86% Network capacity 82% Management of 'big data' 72% Private cloud computing 67% VIRTUALISATION VIRTUALISATION Server virtualisation 83% Storage virtualisation 83% Desktop virtualisation 73% FLEXIBLE WORKING FLEXIBLE WORKING Monitor/restrict employee non-work 'net use 69% Providing tablet computers to employees 67% Providing smartphones to employees 67% Technologies that Enabling flexible working 63% support employee or Enterprise social media 63% customer mobility and location-independence Mobile apps for employees 60% are on the 2012 agenda CUSTOMER MOBILITY CUSTOMER MOBILITY of around 2/3rds of the Mobile optimisation of website 71% companies surveyed Mobile apps for customers 70% Mobile payments 54% OTHER TECHNOLOGIES Next generation/real-time analytics 64% Geo-mapping technology 47% Context-aware computing 46% Most of the tech areas investigated are 3D printing 28% on the 2012 agenda of more than half the companies surveyed 6
  • 7. The most urgent priorities on the agenda: 1-3 months Companies Companies Companies investing in investing in 3-6 investing in 6-12 OPERATIONAL OPERATIONS 1-3 months months months Improving security: 86% 27% 35% 24% Network capacity: 82% 31% 26% 25% Management of 'big data': 72% 14% 33% 25% Private cloud computing: 67% 18% 24% 25% VIRTUALISATION VIRTUALISATION Server virtualisation: 83% 51% 13% 19% Storage virtualisation: 83% 38% 22% Server virtualisation is 23% Desktop virtualisation: 73% 29% 19% the most urgent 25% FLEXIBLE WORKING FLEXIBLE WORKING priority we identified, 69% Monitor/restrict employee non-work 'net… 18% 24% with half the 27% 67% Providing tablet computers to employees:… 18% 22% companies surveyed27% Providing smartphones to employees: 67% 27% 16% planning action on 24% Enabling flexible working: 63% 23% 19% it in the first21% quarter of 2012 Enterprise social media: 63% 21% 22% 20% Mobile apps for employees: 60% 13% 23% 24% CUSTOMER MOBILITY CUSTOMER MOBILITY Mobile optimisation of website: 71% 21% 27% 23% Mobile apps for customers: 70% 25% 20% 25% Mobile payments: 54% 20% 15% 19% OTHER TECHNOLOGIES Next generation/real-time analytics: 64% 17% 24% 23% Geo-mapping technology: 47% 10% 20% 17% Context-aware computing: 46% 10% 18% 18% 3D printing: 28% 8% 8% 12% 7 The % of the sample planning investments in the next 12 months
  • 8. How the planned investments are spread throughout the year after Q1 Companies Companies Companies investing in 1-3 investing in 3-6 investing in 6-12 OPERATIONAL OPERATIONS months months months Improving security: 86% 27% 35% 24% Network capacity: 82% 31% 26% 25% Management of 'big data': 72% 14% 33% 25% Private cloud computing: 67% 18% 24% 25% VIRTUALISATION VIRTUALISATION Server virtualisation: 83% 51% 13% 19% Storage virtualisation: 83% 38% 22% 23% Desktop virtualisation: 73% 29% 19% 25% FLEXIBLE WORKING FLEXIBLE WORKING 69% Monitor/restrict employee non-work 'net… 18% 24% 27% 67% Providing tablet computers to employees:… 18% 22% 27% Providing smartphones to employees: 67% 27% 16% 24% Enabling flexible working: 63% 23% 19% 21% Enterprise social media: 63% 21% 22% 20% Mobile apps for employees: 60% 13% 23% 24% CUSTOMER MOBILITY CUSTOMER MOBILITY Mobile optimisation of website: 71% 21% 27% 23% Mobile apps for customers: 70% 25% 20% 25% Mobile payments: 54% 20% 15% 19% OTHER TECHNOLOGIES Next generation/real-time analytics: 64% 17% 24% 23% Geo-mapping technology: 47% 10% 20% 17% Context-aware computing: 46% 10% 18% 18% 3D printing: 28% 8% 8% 12% 8 The % of the sample planning investments in the next 12 months
  • 9. Does this investment represent market growth? Companies Companies Companies Percentage where the area of investing in investing in investing in planned investment is new to 1-3 months 3-6 months 6-12 months the company OPERATIONAL Improving security 27% 35% 24% Network capacity 31% 26% 25% Management of 'big data' 14% 33% 25% Private cloud computing 18% 24% 25% 43% VIRTUALISATION Server virtualisation 51% 13% 19% 22% Storage virtualisation 38% 22% 23% 30% Desktop virtualisation 29% 19% 25% 36% FLEXIBLE WORKING Monitor/restrict employee non-work 'net use 18% 24% 27% 26% Providing tablet computers to employees 18% 22% 27% 52% Providing smartphones to employees 27% 16% 24% 28% The 2012 investment Enterprise social media 21% 22% 20% 40% agenda showing how Enabling flexible working 23% 19% 21% 27% each is prioritised over Mobile apps for employees 13% 23% 24% 47% the course of the year CUSTOMER MOBILITY Mobile optimisation of website 21% 27% 23% 42% Mobile apps for customers 25% 20% 25% 46% Mobile payments 20% 15% 19% 54% OTHER TECHNOLOGIES Next generation/real-time analytics 17% 24% 23% 31% Geo-mapping technology 10% 20% 17% 33% Context-aware computing 10% 18% 18% 39% 3D printing 8% 8% 12% 46% 9
  • 10. Does this investment represent market growth? Companies Companies Companies investing in investing in Beyond key operational areasinvesting in network capacity, data (security, 1-3 months 3-6 months 6-12 months first-time investments in a number management), UK enterprises are making OPERATIONAL of areas in 2012. Notable examples where close to or over 50% of the enterprises surveyed will be new users are private cloud, tablets for Improving security employees, mobile 35% for employees and customers, mobile payments and 27% apps 24% Network capacity 3D printing 31% 26% 25% Management of 'big data' 14% 33% 25% Private cloud computing 18% 24% 25% 43% VIRTUALISATION Server virtualisation 51% 13% 19% 22% Storage virtualisation 38% 22% 23% 30% Desktop virtualisation 29% 19% 25% 36% FLEXIBLE WORKING Monitor/restrict employee non-work 'net use 18% 24% 27% 26% Providing tablet computers to employees 18% 22% 27% 52% Providing smartphones to employees 27% 16% 24% 28% Percentage where the Enterprise social media 21% 22% 20% 40% area of investment is new Enabling flexible working 23% 19% 21% 27% to the company Mobile apps for employees 13% 23% 24% 47% CUSTOMER MOBILITY Mobile optimisation of website 21% 27% 23% 42% Mobile apps for customers 25% 20% 25% 46% Mobile payments 20% 15% 19% 54% OTHER TECHNOLOGIES Next generation/real-time analytics 17% 24% 23% 31% Geo-mapping technology 10% 20% 17% 33% Context-aware computing 10% 18% 18% 39% 3D printing 8% 8% 12% 46% 10
  • 12. About Us We create and deliver compelling, relevant content for technology brands to own and use in high value media relations, demand generation and thought leadership marketing campaigns. specialist technology research expertise with our years We couple our of experience in helping tech brands communicate with their markets. The result is well-crafted, independent and robust content for B2B and B2C marketing programmes. to fit all your marketing communications We adapt the delivery of our content and direct sales efforts. This makes it easier than ever to leverage our high-value content across both traditional and new social media channels, creating news coverage, market buzz and customer action.
  • 13. We create relevant, compelling content for... Credible media and influencer relations Press releases & FAQs Briefing packs for executive spokespeople Presentation material for analyst house tours Effective demand generation campaigns Integrated email, direct & telephone marketing communications Presentation materials & conversation starters for sales teams Online and offline event presentations for prospects Differentiating thought leadership initiatives Whitepapers, data books, articles, blog posts, interactive tools… Executive & subject matter speaker materials Social media campaigns