Cultural Sector Online Strategy Forum 2 October 2012
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Informal overview of digital content delivery within the Digital Media department at the V&A, presented at Online Strategy Forum, at National Theatre, London, 2 October 2012
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Cultural Sector Online Strategy Forum 2 October 2012
- 1. Andrew Lewis Digital Content Delivery Manager Victoria and Albert Museum, London linkd.in/andrewlewis Digital Content Delivery October 2012
- 2. • Current thinking and aims • Some recent things we have done • Interesting things that happened • Questions
- 4. Thinking
- 5. • Faster, smaller changes • Short planning cycles • Evidence-based change • Review and rationalisation of portfolio • Changing governance • Splitting content from delivery • Data driven model • Mobile first approach • A direction, not a destination
- 7. Past, present and future
- 8. V&A website landscape March 2012
- 10. Suggested actions in the 6-12 months
- 11. Governance
- 14. Achieved 2011 - 2012
- 15. • Introduced responsive design • Initiated blog-fed newsfeeds (external hosting) • Launched calendar app • Migrated main CMS to the Cloud • Negotiated new digital governance model • Improved data process for collections • Restructured digital media department • Closed down 50+ legacy microsites • Closed down 100+ legacy interactives
- 20. Next steps
- 21. • Improve What’s On display • Mobile map feature driven by collections data • Image migration • Close down old Drupal servers • Tackle video delivery • Digital Labels • Refresh Search the Collections • Develop content programme • Refresh home page and global navigation
- 22. Blogs as devolved news-generating content
- 27. Marketing Channels being tracked • Facebook • Twitter • Email newsletter (general marketing) • Email newsletter (paid Members only) • Site promotional module
- 29. ail newsletter Twitter ebook promotional module
- 30. Andrew Lewis linkd.in/andrewlewis @rosemarybeetle October 2012
Notes de l'éditeur
- Information scientist with 11 years managing projects and live digital services in museums and public libraries. BSc Cybernetics & Control Engineering, MSc Information and Library Studies, chartered librarian, makes stuff… Joined the Victoria and Albert Museum in 2008. Currently Digital Content Delivery Manager, previously Senior Web Content Manager. Projects – large-scale website redesign, content programme management, self-issue services, automated telephone renewal systems, public access computer services, online information, game development, SMART cards, multi-authority procurement and digitisation projects, etc. Third post change in 4 years. 4 office moves in last 8 months. Luckily I love learning.
- Facebook (120,000 fans) Twitter (90,000 followers) Marketing email newsletter (xxx,000 subscribers) Members email newsletter (ccc, Members) Physical newsletter (circulation?)