Looks at how data publishign can decouple front end services from back end systems to allow rapid and responsive service development

1. Andrew Lewis, Digital Content Delivery Manager
www.vam.ac.uk/digital
Publishing data by default
How to respond to a multi-channel,
multi-device digital world
Culture by numbers
Leeds Data Mill, 25 February 2014
Victoria and Albert Museum

3. Data Rocks

4. Mutation

5. Web access is mutating
Mobile Device Diversity - the growing variety of devices, computing styles, user contexts and
interaction paradigms will make "everything everywhere" strategies unachievable.
Improved JavaScript performance – Growth of HTML5 and the browser as a mainstream
enterprise application development environment.
The Era of Personal Cloud - The personal cloud era will mark a power shift away from
devices toward services.
The Internet of Everything - expanding beyond PCs and mobile devices into enterprise assets
such as field equipment, and consumer items such as cars and televisions.
Gartner. The Top 10 Strategic Technology Trends for 2014.
(October 2013)

6. Let’s talk about computers

7. Google. The New Multi-Screen World. Understanding cross-platform consumer behaviour (published August 2012)

8. Google. The New Multi-Screen World. Understanding cross-platform consumer behaviour (published August 2012)

9. Visit-planning content mapped to consumer device use
1.
2.
3.
4.
Visit Us
What’s On
Exhibitions
All Visits
Desktop
Mobile
August 2011 – August 2013
Tablet

10. Mutation requires flexibility…

13. V&A collections API - launched 2008

15. V&A events API - launched 2011

17. A pleasurable way to discover what’s in, and what’s on at, the V&A
• Familiar gesture-based controls - Pinch and zoom, drag-and-drop, etc
• Feels like an app, but it’s an html5 web page
• SVG images zoom with no loss of quality, responsive on large screens
www.vam.ac.uk/map

18. Optimised for discovery on a tablet because…
• Tablet ownership by UK adults doubled 2012 to 2013 to 24%*
• More than a third of V&A visitors own a tablet device (above national average)+
• One in ten households has more than one tablet*
• Bedrooms, and main TV rooms, are popular locations to use a tablet*
• Main tablet uses - ‘Entertainment’ and (50%) ‘easy access to the internet’ (45%)*
Tablets = enjoyable way to leisurely browse the web
* OFCOM. Communications Market Report 2013.
(published August 2013)
+ V&A Mobile usage visitor survey, 2012. Commissioned by V&A Digital
Media and Learning departments and conducted by Fusion/Frankly Green
and Webb

22. Also works on phones (for at least 95% of V&A mobile web users)
V&A mobile web access
•
•
•
•
•
iOS
Android
iOS 75%
Android 21%
BlackBerry 1%
Windows Phone 1%
Also-rans… 2%

23. Objects
Collection data
fed via web API
V&A Digital Map – optimised for enjoyable discovery on a tablet
www.vam.ac.uk/map

24. Events
Event data
fed via web API
V&A Digital Map – optimised for enjoyable discovery on a tablet
www.vam.ac.uk/map

25. Digital elements of a museum visit… screen use is contextual
Awareness
Discovery
Journey
Activity: social digital
Location: anywhere
Screen: mobile
Activity: leisurely discovery
Location: home
Screen: tablet
Activity: wayfinding
Location: on the move
Screen: mobile
Activity: leisurely discovery
Location: Museum
Screen – provided + user’s
Mobile optimised Visit Us page
The awesome V&A
Twitter, Facebook, etc
Digital map, What’s On
Being here

26. Mobile STC
Furniture gallery digital label
Search the Collections (STC)
Digital map
Website auto-display module
One chair.
One authoritative digital asset.
At least five uses

27. Andrew Lewis, Digital Content Delivery Manager
Free stuff /connections
V&A Digital Media blog:
I tweet about stuff at:
These and other slides at:
www.vam.ac.uk/api/
Victoria and Albert Museum
www.vam.ac.uk/digital
twitter.com/rosemarybeetle
slideshare.net/AndrewLVandA