The document discusses making businesses more resilient by focusing outward rather than inward. It introduces the concept of the "ME Myth", which is focusing on oneself ("ME") rather than customers and others ("YOU"). Applying the ME Myth approach means prioritizing customers, building relationships, raising standards of service, and thinking boldly. This outward focus can change businesses and have profound effects if adopted, though most businesses will continue doing what they have always done.

1. Making your business bulletproof.
Enhance Plus Events - Newcastle/Sydney June 2008

2. Here we go, another bloody
“motivational” speaker...

3. Here we go, another bloody
“motivational” speaker...

4. But first a bit about me...

5. But first a bit about me...

6. Now sold around the world....

7. Now sold around the world....

8. Doing business today

9. Doing business today

10. Tonight I am going to introduce a simple concept
that can change the way you do business forever.

11. Tonight I am going to introduce a simple concept
that can change the way you do business forever.

12. But first - what kind of business do you really
want to have?

13. But first - what kind of business do you really
want to have?

14. How we do business has changed a lot. It was so
much simpler before.

15. How we do business has changed a lot. It was so
much simpler before.

16. We live in a world where we, as individuals,
are the centre of everything.

17. We live in a world where we, as individuals,
are the centre of everything.

18. Our decision making processes are generally
all about “ME”.

19. Our decision making processes are generally
all about “ME”.

20. In many cases this inward focus leads to over
analysis paralysis in many parts of our lives.

21. In many cases this inward focus leads to over
analysis paralysis in many parts of our lives.

22. Welcome to the ME Myth!

23. Welcome to the ME Myth!

24. Smart businesses, big and small, have figured this
out - with profound effects.

25. Smart businesses, big and small, have figured this
out - with profound effects.

26. e key is - focus outwards not inwards when it
comes to doing business.

27. e key is - focus outwards not inwards when it
comes to doing business.

28. Every time you start to think about “ME” change
your thoughts and start thinking about “YOU”.

29. Every time you start to think about “ME” change
your thoughts and start thinking about “YOU”.

30. So this sounds really simple. How do we apply it?

31. So this sounds really simple. How do we apply it?

32. We can apply the ME Myth to all aspects of our
lives - with profound effects.

33. We can apply the ME Myth to all aspects of our
lives - with profound effects.

34. e ME Myth and our customers...

35. e ME Myth and our customers...

36. Why bother?

37. Why bother?

38. Our expectations as consumers have gone through
the roof and this is reinforced by the amount of
choice (which grows by the second) that we have.

39. Our expectations as consumers have gone through
the roof and this is reinforced by the amount of
choice (which grows by the second) that we have.

40. What type of customer are you creating?

41. What type of customer are you creating?

42. e Ambassador
e Advocate
e Loyal Customer
e Acquaintance
e Stranger
e Disappointed
e Angry
e Terrorist

43. e Ambassador
e Advocate
e Loyal Customer
e Acquaintance
e Stranger
e Disappointed
e Angry
e Terrorist

44. It all starts with our attitude...

45. It all starts with our attitude...

46. We have to raise our standards.

47. We have to raise our standards.

48. e Power of Perception Points

49. e Power of Perception Points

50. We need a communication overhaul

51. We need a communication overhaul

52. Sales in the satisfaction process...

53. Sales in the satisfaction process...

54. Put a bit of love into building relationships...

55. Put a bit of love into building relationships...

56. It’s so much more than a place to work...

57. It’s so much more than a place to work...

58. Our customers are in our community...

59. Our customers are in our community...

60. e need for extraordinary...

61. e need for extraordinary...

62. e ME Myth requires boldness...

63. e ME Myth requires boldness...

64. Every time you start to think about “ME” change
your thoughts and start thinking about “YOU”.

65. Every time you start to think about “ME” change
your thoughts and start thinking about “YOU”.

66. So what’s the big deal - it seems pretty simple?

67. So what’s the big deal - it seems pretty simple?

68. Only a tiny percentage of smart businesses will do
it, most will do what they always do.

69. Only a tiny percentage of smart businesses will do
it, most will do what they always do.

70. e end.........or perhaps it might just be the
beginning.

71. e end.........or perhaps it might just be the
beginning.

72. Our competitors are big, bright and colourful. We
need to use everything within our disposal to win.

73. Our competitors are big, bright and colourful. We
need to use everything within our disposal to win.

74. ank you for your time...
www.andrewgriffiths.com.au

75. ank you for your time...
www.andrewgriffiths.com.au