This is my presentation for those who attended the "Kickstart Your Business" workshop in Cairns on Saturday, August 21, 2010.

3. EXERCISE TIME

7. So clearly I have all of the answers...

9. WHAT DOES SUCCESS MEAN TO YOU?

10. EXERCISE TIME

11. It is hard to have a truly successful
business if things aren’t right up top.

12. We get to choose our attitude - so why not choose the right one?

13. Face up to reality.
STEP 2
Figure out what
bad habits have
snuck into our
daily lives - and
get rid of them.

14. What we focus our attention on the
most is normally what we get the most of.
We had better focus wisely.

15. It is time to get a
little uncomfortable -
that is when we
grow the most.

16. When you lay down
with dogs, you get up
with fleas.

17. Sometimes we have to
let the situation play
out - it might end up
better than we first
thought.

18. Perhaps this is the perfect time to do some of the things you have
been putting off?

19. Reflecting on what we have, not what
we have not, is a good thing.

20. Beware of hot dogs

21. The grass is not
always greener.

22. Celebrate much more
often and much louder.

23. EXERCISE TIME

24. WHERE DO BUSINESSES GO WRONG?

25. Many different types of
businesses have evolved in
recent years...

26. 1 The “I am too busy to deal with you” business

27. 2 The “no, no, no” business

28. 3 The “that’s our policy” business

29. 4 The “we hate our business so we hate you”
business

30. 5 The “she’ll be right” business

31. 6 The “we’ll get right back to you” business

32. 7 The “we just don’t care” business

33. 8 The “smart arse” business

34. 9 The “how can we make this transaction really, really
complicated?” business

35. 10 The “we have no idea what we are
doing” business

36. Of course none of these apply to
your business (or mine)
I am sure...

37. EXERCISE TIME

38. 10 MOST IMPORTANT FACTORS IN BUILDING A
TRULY SUCCESSFUL BUSINESS

39. 1. Be very clear about where you are heading

40. 2. We need to stand out from the crowd.

41. 3. We need to get much
better at communicating.

42. 4. It is all about
our customer
connection.

43. 5. It’s time to get creative.
We are pretty certain no tortoises got hurt in the making of this photo........but if they did, it was nothing serious.

44. 6. We can’t sit back and wait for business to come to us.

45. 7. We have to get much better at selling.

46. 8. We have to be great
corporate citizens.

47. 9. We have to give marketing the
attention it deserves.
MARKETING DEPARTMENT

48. 10. We have to open our eyes.

49. EXERCISE TIME

50. Let’s talk about some of these in more detail.

51. 1. Be very clear about where you are heading

52. EXERCISE TIME

53. 2. We need to stand out from the crowd.

54. 3. We need to get much
better at communicating.

55. 4. It is all about
our customer
connection.

56. Consumers have changed, a lot, in the past
ten years.
If we don’t know how to reach them and
most importantly how to connect with
them, we are in big trouble.

57. They are less
trusting They are harder to
reach
They are time
deprived
There is more
clutter
They are
overwhelmed with
choice

58. Word of mouth, in
its various forms, is
HUGE.
Social networks, in
all shapes and sizes
are growing.
They get their Communication is
information from changing.
different sources.

59. If we don’t know how to reach them,
engage them, build a long term
relationship with them, look out.

60. 1. Be clear on your beliefs
regarding your customers.

61. 2. Review your moments of truth

62. 3. Treat people as
individuals.

63. 4. Have “THE TALK”

64. 5. Save time, save
money, make it easy.

65. 6. Be prepared to
do what others
are not.

66. 7. Communicate to
suit the customer
not you.

67. 8. Be unexpected wherever and whenever you can.

68. 5. It’s time to get creative.
We are pretty certain no tortoises got hurt in the making of this photo........but if they did, it was nothing serious.

69. 1 Creative businesses are becoming more
successful - because they keep trying new ideas.

70. 2 It’s really hard to be creative when you are
exhausted.

71. 3 Look at the success stories - what is their
common characteristic?

72. 4 Devote time to “being creative” on a weekly
basis.

73. 5 Creative people have a thirst for knowledge - they
research a lot.

74. 6. We can’t sit back and wait for business to come to us.

75. We all need to get out a lot more.

76. Lets look for new markets
(many are right under our noses).

77. Build a big network.

78. EXERCISE TIME

79. 7. We have to get much better at selling.

80. 1 Most people are crap at selling.

81. 2 The importance of product knowledge.

82. 3 The power of recommendations.

83. 4 Understanding the relationship between sales
and great customer service.

84. 5 Talk about selling - make it a part of your
business, not a taboo subject.

85. 8. We have to be great
corporate citizens.

87. 1 Just think BP.

88. 2 Your customers expect it of you.

89. 3 Better to focus on one main cause.

90. 4 Tell your customers what you are doing.

91. 5 Create a “make a difference” culture.

92. 9. We have to give marketing the
attention it deserves.
MARKETING DEPARTMENT

93. MARKETING

94. $$$$$
TIME
COMPLICATED
WILL IT WORK
MY BRAIN HURTS

96. 1. Get excited about the things you market.

97. 2. Be BOLD, make a
statement.

98. 3. Never underestimate
the importance of
image.

99. 4. We have to
build rock solid
relationships.

100. 5. Try new things - even
if they may feel a bit strange at
first.

101. 6. If you are not embracing technology, specifically the web,
look out.

102. And Build Marketing
Momentum
DAILY

103. EXERCISE TIME

104. 10. We have to open our eyes.

105. TAKING ACTION

106. 1 Identify what action you need to take.

107. 2 Be specific about what needs to be done, by
whom and by when.

108. 3 Monitor it daily or as a minimum weekly.

109. 4 If you get off track, get back on track.

110. 5 If you are serious about taking action, you have to
devote your best time and energy to the process.

111. TODAY.

112. WHAT ARE YOUR KEY “LIGHT BULB” MOMENTS FROM TODAY?

113. THANK YOU.

114. www.andrewgriffiths.com.au