What is blogging? An introduction to the basics

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The Pecha Kucha style presentation I delivered at the Late Late Breakfast Show in London on 24th May 2010. An introduction to blogging and why you as a business or entrepreneur should be interested.

Business

A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

As of December 2007, blog search engine Technorati was tracking more than 112,000,000 blogs.

http://www.youtube.com/watch?v=livzJTIWlmY

http://gapingvoid.com/2006/09/21/case-study-english-cut/

Expertise Passion Authority Interaction Engagement Relevance

Image courtesy of Hermanus Backpackers’ photostream: http://www.flickr.com/photos/hermanusbackpackers/3343254977/

Guess what: words, images, video carry more weight than sales and marketing broadcast messages

Contact me E: andybargery@klaxonmarketing.co.uk T: 020 7193 6627 M: 07951 025 029 Twitter: @abarge Blog: www.klaxonmarketing.co.uk Linkedin: http://uk.linkedin.com/in/andybargery

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What is blogging? An introduction to the basics

2. hello

4. MarketeerBlogger

6. What is blogging?

7. What is blogging? we

8. A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

9. As of December 2007, blog search engine Technorati was tracking more than 112,000,000 blogs.

10.

11.

12. http://www.youtube.com/watch?v=livzJTIWlmY

13.

14. http://gapingvoid.com/2006/09/21/case-study-english-cut/

15.

16.

17.

18.

19.

20.

21.

22.

23. Why?

24. Expertise

25. Passion

26. Authority

27. Interaction

28. Engagement

29. Relevance

30. Expertise Passion Authority Interaction Engagement Relevance

31. “ROI: Return on Irrelevance”

32. Image courtesy of Hermanus Backpackers’ photostream: http://www.flickr.com/photos/hermanusbackpackers/3343254977/

33. Want: engagement, interaction, brand loyalty, feedback, customer relationships.... Demonstrate: expertise, passion, openness , authority How: through your blog

34. Guess what: words, images, video carry more weight than sales and marketing broadcast messages

35.

36.

37. READWRITECONVERSE

38. Contact me E: andybargery@klaxonmarketing.co.uk T: 020 7193 6627 M: 07951 025 029 Twitter: @abarge Blog: www.klaxonmarketing.co.uk Linkedin: http://uk.linkedin.com/in/andybargery