A presentation I delivered to Meetup.com group organisers about why and how to use blogging to communicate with their communities. Presentation delivered in London on 13th September 2010.

1. Blogging & Your Meetup Group London Meetup Organiser GroupMonday 13th September 2010

2. About Andy... Marketing consultant Organiser of events & conferences Run the London Bloggers Meetup group 3 years & 30 events Over 1,000 members On average 60 attendees per month Regularly sponsored Co-organise the MOG

3. Without a blog your meetup group will fail...

4. A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

5. What can a blog do for you? Image courtesy of antigone’sphotostream http://www.flickr.com/photos/antigone/?

6. Foster community Encourage interaction Demonstrate credibility Display passion Aid communication Attract sponsors Enable feedback ...

7. http://bit.ly/d1vHsn

8. What are the options?

9. Which Platform?

11. Post regularly

12. Stay on focus

13. Guest posts

14. Multi-format content

15. SEO & keywords

16. Install plugins

17. Use twitter

18. Interact & link

19. Setup RSS

20. Submit sitemap

21. About & contact pagePhoto courtesy of LeenaBagawde http://www.flickr.com/photos/leenabagawde/

22. How do you know it’s working? Feedback Comments Traffic stats Increased membership Enquiries Sponsors

23. What to do next? Find out if your group wants a blog using ‘Ideas’

24. How to Setup Your Blog...

29. Need Advice on blogging? Read Problogger.com Copyblogger.com Howtomakemyblog.com Talk Bernie / Andy Londonbloggers.net

30. Contact me Email: andybargery‘at’klaxonmarketing.co.uk Twitter: @abarge Blog: klaxonmarketing.co.uk