SlideShare une entreprise Scribd logo
1  sur  12
Télécharger pour lire hors ligne
Marketing Planning for Able Power(and other SMEs or Startups),[object Object],SME 2.0,[object Object],3rd August 2011,[object Object]
Agenda,[object Object],[object Object]
Situation Analysis
Objectives
Strategic Choice
The Task
Wrap-Up & Conclusions,[object Object]
Introduction,[object Object],[object Object]
 What is the ‘Headless Chicken Trap?’
 How can marketing planning help?
What does a simple marketing plan look like?,[object Object]
Where do we want to get to?

Contenu connexe

Tendances

Stephen Bateman, Smart Insights
Stephen Bateman, Smart InsightsStephen Bateman, Smart Insights
Stephen Bateman, Smart InsightsDMX Dublin
 
Inbound Marketing
Inbound  MarketingInbound  Marketing
Inbound MarketingAziz Morsly
 
The ABCs of Startup Marketing
The ABCs of Startup MarketingThe ABCs of Startup Marketing
The ABCs of Startup MarketingHubSpot
 
Qualification & consultative selling using spin template
Qualification & consultative selling using spin templateQualification & consultative selling using spin template
Qualification & consultative selling using spin templateHeinz Marketing Inc
 
Big Wins from the Inbox: Email Strategies to Get More Conversions
Big Wins from the Inbox: Email Strategies to Get More ConversionsBig Wins from the Inbox: Email Strategies to Get More Conversions
Big Wins from the Inbox: Email Strategies to Get More ConversionsEllie Mirman
 
Techmap: CRM and Marketing Automation
Techmap: CRM and Marketing AutomationTechmap: CRM and Marketing Automation
Techmap: CRM and Marketing AutomationKlaxon
 
25 Sales Interview Questions to Recruit Superstar Reps
25 Sales Interview Questions to Recruit Superstar Reps25 Sales Interview Questions to Recruit Superstar Reps
25 Sales Interview Questions to Recruit Superstar RepsHubSpot
 
A Roadmap to Inbound Marketing in the Enterprise
A Roadmap to Inbound Marketing in the EnterpriseA Roadmap to Inbound Marketing in the Enterprise
A Roadmap to Inbound Marketing in the EnterpriseHubSpot
 
B2B Lead Generation - PPT
B2B Lead Generation - PPTB2B Lead Generation - PPT
B2B Lead Generation - PPTMohit Pachauri
 
Best Practices in Business Development Success
Best Practices in Business Development Success Best Practices in Business Development Success
Best Practices in Business Development Success Magic Logix
 
Personas and Content Marketing
Personas and Content MarketingPersonas and Content Marketing
Personas and Content MarketingMarketo
 
What is INBOUND?
What is INBOUND?What is INBOUND?
What is INBOUND?HubSpot
 
21 Essential Strategies for Growing Your Business
21 Essential Strategies for Growing Your Business21 Essential Strategies for Growing Your Business
21 Essential Strategies for Growing Your BusinessBrian Downard
 
Developing a Killer Lead Nurturing Strategy
Developing a Killer Lead Nurturing StrategyDeveloping a Killer Lead Nurturing Strategy
Developing a Killer Lead Nurturing StrategyGreenRope
 
10 B2B Masters Reveal Their Storytelling Secrets
10 B2B Masters Reveal Their Storytelling Secrets10 B2B Masters Reveal Their Storytelling Secrets
10 B2B Masters Reveal Their Storytelling SecretsLinkedIn
 
How to Build your Sales Pipeline
How to Build your Sales PipelineHow to Build your Sales Pipeline
How to Build your Sales PipelineToutApp, Inc.
 
Deliver Results with Automated Email Lead Nurturing
Deliver Results with Automated Email Lead NurturingDeliver Results with Automated Email Lead Nurturing
Deliver Results with Automated Email Lead NurturingHubSpot
 
17 Demand Generation Statistics Every CMO Needs to See
17 Demand Generation Statistics Every CMO Needs to See17 Demand Generation Statistics Every CMO Needs to See
17 Demand Generation Statistics Every CMO Needs to SeeHubSpot
 

Tendances (20)

Stephen Bateman, Smart Insights
Stephen Bateman, Smart InsightsStephen Bateman, Smart Insights
Stephen Bateman, Smart Insights
 
Inbound Marketing
Inbound  MarketingInbound  Marketing
Inbound Marketing
 
The ABCs of Startup Marketing
The ABCs of Startup MarketingThe ABCs of Startup Marketing
The ABCs of Startup Marketing
 
Qualification & consultative selling using spin template
Qualification & consultative selling using spin templateQualification & consultative selling using spin template
Qualification & consultative selling using spin template
 
Big Wins from the Inbox: Email Strategies to Get More Conversions
Big Wins from the Inbox: Email Strategies to Get More ConversionsBig Wins from the Inbox: Email Strategies to Get More Conversions
Big Wins from the Inbox: Email Strategies to Get More Conversions
 
Techmap: CRM and Marketing Automation
Techmap: CRM and Marketing AutomationTechmap: CRM and Marketing Automation
Techmap: CRM and Marketing Automation
 
25 Sales Interview Questions to Recruit Superstar Reps
25 Sales Interview Questions to Recruit Superstar Reps25 Sales Interview Questions to Recruit Superstar Reps
25 Sales Interview Questions to Recruit Superstar Reps
 
A Roadmap to Inbound Marketing in the Enterprise
A Roadmap to Inbound Marketing in the EnterpriseA Roadmap to Inbound Marketing in the Enterprise
A Roadmap to Inbound Marketing in the Enterprise
 
Attract, Sell, Wow: Date Your Leads, Marry Your Customers With Lifecycle Mark...
Attract, Sell, Wow: Date Your Leads, Marry Your Customers With Lifecycle Mark...Attract, Sell, Wow: Date Your Leads, Marry Your Customers With Lifecycle Mark...
Attract, Sell, Wow: Date Your Leads, Marry Your Customers With Lifecycle Mark...
 
Using HubSpot to Reduce Churn
Using HubSpot to Reduce ChurnUsing HubSpot to Reduce Churn
Using HubSpot to Reduce Churn
 
B2B Lead Generation - PPT
B2B Lead Generation - PPTB2B Lead Generation - PPT
B2B Lead Generation - PPT
 
Best Practices in Business Development Success
Best Practices in Business Development Success Best Practices in Business Development Success
Best Practices in Business Development Success
 
Personas and Content Marketing
Personas and Content MarketingPersonas and Content Marketing
Personas and Content Marketing
 
What is INBOUND?
What is INBOUND?What is INBOUND?
What is INBOUND?
 
21 Essential Strategies for Growing Your Business
21 Essential Strategies for Growing Your Business21 Essential Strategies for Growing Your Business
21 Essential Strategies for Growing Your Business
 
Developing a Killer Lead Nurturing Strategy
Developing a Killer Lead Nurturing StrategyDeveloping a Killer Lead Nurturing Strategy
Developing a Killer Lead Nurturing Strategy
 
10 B2B Masters Reveal Their Storytelling Secrets
10 B2B Masters Reveal Their Storytelling Secrets10 B2B Masters Reveal Their Storytelling Secrets
10 B2B Masters Reveal Their Storytelling Secrets
 
How to Build your Sales Pipeline
How to Build your Sales PipelineHow to Build your Sales Pipeline
How to Build your Sales Pipeline
 
Deliver Results with Automated Email Lead Nurturing
Deliver Results with Automated Email Lead NurturingDeliver Results with Automated Email Lead Nurturing
Deliver Results with Automated Email Lead Nurturing
 
17 Demand Generation Statistics Every CMO Needs to See
17 Demand Generation Statistics Every CMO Needs to See17 Demand Generation Statistics Every CMO Needs to See
17 Demand Generation Statistics Every CMO Needs to See
 

Similaire à Marketing Planning for Able Power & Other SMEs and Startups

Finding the Right Marketing Strategy
Finding the Right Marketing StrategyFinding the Right Marketing Strategy
Finding the Right Marketing StrategyKirk Coburn
 
Finding The Right Marketing Strategy
Finding The Right Marketing StrategyFinding The Right Marketing Strategy
Finding The Right Marketing StrategyKirk Coburn Surfing
 
Legal Marketers Association Presentation
Legal Marketers Association Presentation Legal Marketers Association Presentation
Legal Marketers Association Presentation KeelySaye.com
 
Marketing for Small Business
Marketing for Small BusinessMarketing for Small Business
Marketing for Small BusinessTwoCents Group
 
Topic 4- Planning and Preparation .ppt
Topic 4- Planning and Preparation .pptTopic 4- Planning and Preparation .ppt
Topic 4- Planning and Preparation .pptJaySears2
 
Creating an Implementation Plan for Successful Marketing Automation
Creating an Implementation Plan for Successful Marketing AutomationCreating an Implementation Plan for Successful Marketing Automation
Creating an Implementation Plan for Successful Marketing AutomationÁine Dundas
 
Creating an Implementation Plan for Successful Marketing Automation
Creating an Implementation Plan for Successful Marketing AutomationCreating an Implementation Plan for Successful Marketing Automation
Creating an Implementation Plan for Successful Marketing AutomationMarketo
 
Padilla Measurement Presentation Slideshare
Padilla Measurement Presentation SlidesharePadilla Measurement Presentation Slideshare
Padilla Measurement Presentation Slidesharetonyjmorse
 
Getting brilliant briefs from your client
Getting brilliant briefs from your clientGetting brilliant briefs from your client
Getting brilliant briefs from your clientKathryn Ellis
 
Nex Gen Presentation V02 Light
Nex Gen Presentation V02 LightNex Gen Presentation V02 Light
Nex Gen Presentation V02 LightBarry Rodrigues
 
Creating a Marketing Budget A Step-by-Step Guide.pdf
Creating a Marketing Budget A Step-by-Step Guide.pdfCreating a Marketing Budget A Step-by-Step Guide.pdf
Creating a Marketing Budget A Step-by-Step Guide.pdfEkaKhrisnanda
 
Positioning presentation - April Business Consulting
Positioning presentation - April Business ConsultingPositioning presentation - April Business Consulting
Positioning presentation - April Business ConsultingApril Marketing & PR
 
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGY
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGYTHE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGY
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGYVinodh Ramakannan
 
How to Achieve a Culture of High Performance Selling
How to Achieve a Culture of High Performance SellingHow to Achieve a Culture of High Performance Selling
How to Achieve a Culture of High Performance Sellingdreamforce2006
 
Week 3: Marketing and Entrepreneurship
Week 3: Marketing and EntrepreneurshipWeek 3: Marketing and Entrepreneurship
Week 3: Marketing and Entrepreneurshiplisahaggis
 
Nelson Service Offering Jan09
Nelson Service Offering Jan09Nelson Service Offering Jan09
Nelson Service Offering Jan09sterck
 
Session 1 -_intro_types_of_marketing
Session 1 -_intro_types_of_marketingSession 1 -_intro_types_of_marketing
Session 1 -_intro_types_of_marketingfeej72
 
Marketing Plan.ppt
Marketing Plan.pptMarketing Plan.ppt
Marketing Plan.pptAnup597384
 
Integrated measurement workshop
Integrated measurement workshopIntegrated measurement workshop
Integrated measurement workshopMarquis Insight
 

Similaire à Marketing Planning for Able Power & Other SMEs and Startups (20)

Finding the Right Marketing Strategy
Finding the Right Marketing StrategyFinding the Right Marketing Strategy
Finding the Right Marketing Strategy
 
Finding The Right Marketing Strategy
Finding The Right Marketing StrategyFinding The Right Marketing Strategy
Finding The Right Marketing Strategy
 
Your 2009 Marketing Planning
Your 2009 Marketing PlanningYour 2009 Marketing Planning
Your 2009 Marketing Planning
 
Legal Marketers Association Presentation
Legal Marketers Association Presentation Legal Marketers Association Presentation
Legal Marketers Association Presentation
 
Marketing for Small Business
Marketing for Small BusinessMarketing for Small Business
Marketing for Small Business
 
Topic 4- Planning and Preparation .ppt
Topic 4- Planning and Preparation .pptTopic 4- Planning and Preparation .ppt
Topic 4- Planning and Preparation .ppt
 
Creating an Implementation Plan for Successful Marketing Automation
Creating an Implementation Plan for Successful Marketing AutomationCreating an Implementation Plan for Successful Marketing Automation
Creating an Implementation Plan for Successful Marketing Automation
 
Creating an Implementation Plan for Successful Marketing Automation
Creating an Implementation Plan for Successful Marketing AutomationCreating an Implementation Plan for Successful Marketing Automation
Creating an Implementation Plan for Successful Marketing Automation
 
Padilla Measurement Presentation Slideshare
Padilla Measurement Presentation SlidesharePadilla Measurement Presentation Slideshare
Padilla Measurement Presentation Slideshare
 
Getting brilliant briefs from your client
Getting brilliant briefs from your clientGetting brilliant briefs from your client
Getting brilliant briefs from your client
 
Nex Gen Presentation V02 Light
Nex Gen Presentation V02 LightNex Gen Presentation V02 Light
Nex Gen Presentation V02 Light
 
Creating a Marketing Budget A Step-by-Step Guide.pdf
Creating a Marketing Budget A Step-by-Step Guide.pdfCreating a Marketing Budget A Step-by-Step Guide.pdf
Creating a Marketing Budget A Step-by-Step Guide.pdf
 
Positioning presentation - April Business Consulting
Positioning presentation - April Business ConsultingPositioning presentation - April Business Consulting
Positioning presentation - April Business Consulting
 
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGY
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGYTHE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGY
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGY
 
How to Achieve a Culture of High Performance Selling
How to Achieve a Culture of High Performance SellingHow to Achieve a Culture of High Performance Selling
How to Achieve a Culture of High Performance Selling
 
Week 3: Marketing and Entrepreneurship
Week 3: Marketing and EntrepreneurshipWeek 3: Marketing and Entrepreneurship
Week 3: Marketing and Entrepreneurship
 
Nelson Service Offering Jan09
Nelson Service Offering Jan09Nelson Service Offering Jan09
Nelson Service Offering Jan09
 
Session 1 -_intro_types_of_marketing
Session 1 -_intro_types_of_marketingSession 1 -_intro_types_of_marketing
Session 1 -_intro_types_of_marketing
 
Marketing Plan.ppt
Marketing Plan.pptMarketing Plan.ppt
Marketing Plan.ppt
 
Integrated measurement workshop
Integrated measurement workshopIntegrated measurement workshop
Integrated measurement workshop
 

Plus de Klaxon

Can Marketers Get to Grips with the Human Condition?
Can Marketers Get to Grips with the Human Condition?Can Marketers Get to Grips with the Human Condition?
Can Marketers Get to Grips with the Human Condition?Klaxon
 
Can Marketers Get to Grips with the Human Condition?
Can Marketers Get to Grips with the Human Condition?Can Marketers Get to Grips with the Human Condition?
Can Marketers Get to Grips with the Human Condition?Klaxon
 
Techmap: ROI & The New Measures of Success
Techmap: ROI & The New Measures of SuccessTechmap: ROI & The New Measures of Success
Techmap: ROI & The New Measures of SuccessKlaxon
 
Is Data The Holy Grail for Marketers?
Is Data The Holy Grail for Marketers?Is Data The Holy Grail for Marketers?
Is Data The Holy Grail for Marketers?Klaxon
 
techmap: Overcoming Content Shock
techmap: Overcoming Content Shocktechmap: Overcoming Content Shock
techmap: Overcoming Content ShockKlaxon
 
techmap: Is Programmatic the Future of Advertising
techmap: Is Programmatic the Future of Advertising techmap: Is Programmatic the Future of Advertising
techmap: Is Programmatic the Future of Advertising Klaxon
 
introducing techmap
introducing techmapintroducing techmap
introducing techmapKlaxon
 
London Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slidesLondon Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
 
What Skills do B2B Marketers Need to be Truly Effective in 2014?
What Skills do B2B Marketers Need to be Truly Effective in 2014?What Skills do B2B Marketers Need to be Truly Effective in 2014?
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
 
10 Critical Success Factors for Event Marketing
10 Critical Success Factors for Event Marketing 10 Critical Success Factors for Event Marketing
10 Critical Success Factors for Event Marketing Klaxon
 
An Introduction to Utility Marketing for Dietitians
An Introduction to Utility Marketing for DietitiansAn Introduction to Utility Marketing for Dietitians
An Introduction to Utility Marketing for DietitiansKlaxon
 
Is Pinterest Right for My B2B Marketing?
Is Pinterest Right for My B2B Marketing?Is Pinterest Right for My B2B Marketing?
Is Pinterest Right for My B2B Marketing?Klaxon
 
Email Marketing for Events
Email Marketing for EventsEmail Marketing for Events
Email Marketing for EventsKlaxon
 
Marketing Planning Workshop (for Set Square) June 2012
Marketing Planning Workshop (for Set Square) June 2012Marketing Planning Workshop (for Set Square) June 2012
Marketing Planning Workshop (for Set Square) June 2012Klaxon
 
Dissolving boundaries – using Twitter from a Customer Service Perspective and...
Dissolving boundaries – using Twitter from a Customer Service Perspective and...Dissolving boundaries – using Twitter from a Customer Service Perspective and...
Dissolving boundaries – using Twitter from a Customer Service Perspective and...Klaxon
 
The Road Map to ROI ; how companies are evolving social monitoring to social...
	The Road Map to ROI ; how companies are evolving social monitoring to social...	The Road Map to ROI ; how companies are evolving social monitoring to social...
The Road Map to ROI ; how companies are evolving social monitoring to social...Klaxon
 
Are you listening? Real Time Measurement and Monitoring
Are you listening? Real Time Measurement and MonitoringAre you listening? Real Time Measurement and Monitoring
Are you listening? Real Time Measurement and MonitoringKlaxon
 
Engaging communities – talking about mental health online
Engaging communities – talking about mental health onlineEngaging communities – talking about mental health online
Engaging communities – talking about mental health onlineKlaxon
 
Engaging your audience; building long term relationships with brand advocates...
Engaging your audience; building long term relationships with brand advocates...Engaging your audience; building long term relationships with brand advocates...
Engaging your audience; building long term relationships with brand advocates...Klaxon
 
Making Social Part of Your DNA
Making Social Part of Your DNAMaking Social Part of Your DNA
Making Social Part of Your DNAKlaxon
 

Plus de Klaxon (20)

Can Marketers Get to Grips with the Human Condition?
Can Marketers Get to Grips with the Human Condition?Can Marketers Get to Grips with the Human Condition?
Can Marketers Get to Grips with the Human Condition?
 
Can Marketers Get to Grips with the Human Condition?
Can Marketers Get to Grips with the Human Condition?Can Marketers Get to Grips with the Human Condition?
Can Marketers Get to Grips with the Human Condition?
 
Techmap: ROI & The New Measures of Success
Techmap: ROI & The New Measures of SuccessTechmap: ROI & The New Measures of Success
Techmap: ROI & The New Measures of Success
 
Is Data The Holy Grail for Marketers?
Is Data The Holy Grail for Marketers?Is Data The Holy Grail for Marketers?
Is Data The Holy Grail for Marketers?
 
techmap: Overcoming Content Shock
techmap: Overcoming Content Shocktechmap: Overcoming Content Shock
techmap: Overcoming Content Shock
 
techmap: Is Programmatic the Future of Advertising
techmap: Is Programmatic the Future of Advertising techmap: Is Programmatic the Future of Advertising
techmap: Is Programmatic the Future of Advertising
 
introducing techmap
introducing techmapintroducing techmap
introducing techmap
 
London Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slidesLondon Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slides
 
What Skills do B2B Marketers Need to be Truly Effective in 2014?
What Skills do B2B Marketers Need to be Truly Effective in 2014?What Skills do B2B Marketers Need to be Truly Effective in 2014?
What Skills do B2B Marketers Need to be Truly Effective in 2014?
 
10 Critical Success Factors for Event Marketing
10 Critical Success Factors for Event Marketing 10 Critical Success Factors for Event Marketing
10 Critical Success Factors for Event Marketing
 
An Introduction to Utility Marketing for Dietitians
An Introduction to Utility Marketing for DietitiansAn Introduction to Utility Marketing for Dietitians
An Introduction to Utility Marketing for Dietitians
 
Is Pinterest Right for My B2B Marketing?
Is Pinterest Right for My B2B Marketing?Is Pinterest Right for My B2B Marketing?
Is Pinterest Right for My B2B Marketing?
 
Email Marketing for Events
Email Marketing for EventsEmail Marketing for Events
Email Marketing for Events
 
Marketing Planning Workshop (for Set Square) June 2012
Marketing Planning Workshop (for Set Square) June 2012Marketing Planning Workshop (for Set Square) June 2012
Marketing Planning Workshop (for Set Square) June 2012
 
Dissolving boundaries – using Twitter from a Customer Service Perspective and...
Dissolving boundaries – using Twitter from a Customer Service Perspective and...Dissolving boundaries – using Twitter from a Customer Service Perspective and...
Dissolving boundaries – using Twitter from a Customer Service Perspective and...
 
The Road Map to ROI ; how companies are evolving social monitoring to social...
	The Road Map to ROI ; how companies are evolving social monitoring to social...	The Road Map to ROI ; how companies are evolving social monitoring to social...
The Road Map to ROI ; how companies are evolving social monitoring to social...
 
Are you listening? Real Time Measurement and Monitoring
Are you listening? Real Time Measurement and MonitoringAre you listening? Real Time Measurement and Monitoring
Are you listening? Real Time Measurement and Monitoring
 
Engaging communities – talking about mental health online
Engaging communities – talking about mental health onlineEngaging communities – talking about mental health online
Engaging communities – talking about mental health online
 
Engaging your audience; building long term relationships with brand advocates...
Engaging your audience; building long term relationships with brand advocates...Engaging your audience; building long term relationships with brand advocates...
Engaging your audience; building long term relationships with brand advocates...
 
Making Social Part of Your DNA
Making Social Part of Your DNAMaking Social Part of Your DNA
Making Social Part of Your DNA
 

Dernier

Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------ThanzirNazer
 
Entrepreneurship and individuals workshop
Entrepreneurship and individuals workshopEntrepreneurship and individuals workshop
Entrepreneurship and individuals workshopP&CO
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 

Dernier (20)

Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown DubaiDeira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------
 
Entrepreneurship and individuals workshop
Entrepreneurship and individuals workshopEntrepreneurship and individuals workshop
Entrepreneurship and individuals workshop
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Sixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDFSixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDF
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 

Marketing Planning for Able Power & Other SMEs and Startups

Notes de l'éditeur

  1. Symptoms of HCT:Have you ever placed an advert in a magazine after a sales cold call? Have you been asked to pay a colour separation charge after sending out a press release? Do you have a Facebook page and a twitter handle but not friends or followers? Do you know how much you spend on marketing, but not how much money it generates? Benefits of Marketing planning? Manage performance of your marketingDrive return on investment (ROI)Control your budgetsIdentify which tactics workReduce your costs (and increase profits)Maintain sanity!
  2. Situation AnalysisSWOT analysisCompetitionMarket positioningObjectivesDefine what you want to achieve e.g. Sales growth, market share, increased profitability3. StrategyWhat are the factors involved in achieving each objective e.g. Sales example, develop value propositions and build sales pipeline4. TacticsThe specific campaign elements. For example telemarketing for building sales pipeline5. Action Schedule your campaign into ensure it integrates with over campaigns and is well managed6. Control Keeping track of who does what, when and at what cost – the measurement side of things.
  3. We should verify that in an ideal world that you would usually do these activities in concert, not separately. So at the risk of creating one of those folding paper drawings where someone draws the head, passes it on to someone to draw the body etc., let’s try and create a marketing plan in segment