How vertical search can generate revenue and drive traffic for publishers

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Andy Black

A presentation given by Andy Black of Convera to major publishers and media owners in Soho, London on 22nd July 2008

Business Technologie

Online traffic generation and revenue growth from vertical search Andy Black AD:SAUCE July 22 nd 2008 [email_address]

Search as a Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

making search customised for specific communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

create a superior search experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Results “ Search Optics” Results Search for ‘wavelength’

get inside the daily workflow of your community

thank you Contact Andy Black [email_address]

Thank you Andy Black AD:SAUCE July 22 nd 2008 [email_address]

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How vertical search can generate revenue and drive traffic for publishers

1. Online traffic generation and revenue growth from vertical search Andy Black AD:SAUCE July 22 nd 2008 [email_address]

5. Traffic driving tools

6. revenue opportunities

7. get inside the daily workflow of your community

8. thank you Contact Andy Black [email_address]

9. Thank you Andy Black AD:SAUCE July 22 nd 2008 [email_address]

Notes de l'éditeur

Good evening everybody. My name is Andy Black from Convera. My presentation tonight is “Online traffic generation and revenue growth from vertical search”. The audience tonight consists of publishers, editors and advertising executives from major media brands like IDG, CMP, Haymarket, Centaur, Informa, The Guardian, FT (elicit audience response for more publisher names )…….I just wanted to ask you all a question….. Given that you all produce a range of specialist publications for specific professional communities, how many work related Web searches on Google or Yahoo do your target communities do per day? (PAUSE) Imagine if your print circulation is 20,000 and each of your readers does 10 work related Google queries a day…..that’s a lot of traffic and revenue you are giving up. We can help you reclaim some of this traffic and also help you monetise it.