25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
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A presentation given as part of 25 Ways to Get Traffic To Your Website - Center for Nonprofit Success.
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25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
- 1. 25 Ways To Drive Traffic To Your Website With Social Media…. And Then Measure It. A Presentation for the Center for NonProfit Success. Andy Huston andy@nicindy.org / hust0058@gmail.com Director of Member Services North-American Interfraternity Conference Facebook: facebook.com/hust0058 Twitter: @hust0058 / @nicfraternity
- 7. Not Shiny New Toys Powerful Business Applications
- 8. Social Media Is Work http://www.flickr.com/photos/mr_gonzales/1296612658/
- 9. Social Media Planning 1. Listen 2. Strategy 3. Learn 4. Channels 5. Measure
- 11. Listen • Google.com/alerts • SocialMention.com • Search.Twitter.com
- 13. Strategy
- 14. Content Is King!
- 15. Learning in 5 Steps In this order: • Listen • Create Content • Engage Others • Build Your Following • Involve Your Fans
- 16. “Experiment personally, apply professionally” http://www.flickr.com/photos/bartzoni/5099168373
- 17. Social Organization Growth Opportunities • Blogs (by Rodger) • Facebook • Twitter • LinkedIn • YouTube • Location-Based • Pictures • Measurement (ROI)
- 18. The Big 4 Facebook YouTube Twitter LinkedIn
- 19. Facebook
- 28. YouTube
- 29. Millennials Are Heavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
- 32. Twitter
- 36. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
- 37. Applications
- 39. LinkedIn
- 46. Google+
- 47. When Organization/Business Pages Launch: • Circles – Ability to segment your communication! • Hangout & Huddles – Fireside Chats – Focus Groups – Task Force Meetings Huge growth to 10M+ in first month
- 48. Pictures
- 49. • Flickr • Picasa • Instagram Instantaneous +1000 Words
- 50. My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter Yes, it was delicious.
- 51. You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
- 52. INFLUENCE IS NOT: INFLUENCE IS ABOUT: Follower Counts Response to Call to Action Number of Tweets Likes Number of Posts Comments Retweets Sharing Click Rates Views
- 53. Measure Impact
- 54. Google Analytics Tracking Web Traffic Tracking Bit.Ly Goo.Gl Influence Insights (every social space) Klout Grader.com
- 57. INSIGHTS • Facebook Page (under admin) – Popular Content – Fan Demographics – Interactions • YouTube Channel (under admin) – Demographics – Popular Content – How Viewers Found Your Video
- 58. The NIC’s Sites •http://www.nicindy.org •http://www.fraternityinfo.com •http://www.nicstandards.com •http://www.fraternalcaucus.org •http://www.nicindy.org/fraternityrights Free Tips, How To’s and Thoughts on Social Media for Social Organization on my blog: •http://www.hust0058.wordpress.com
- 59. andy@nicindy.org Director of Member Services North-American Interfraternity Conference Facebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058