Having accounts on Twitter and Facebook doesn't make a social media strategy. Participants learned about the steps and processes to review when planning & implementing their social media strategy for their Interfraternity Council, Panhellenic Council, NPHC Council or fraternity / sorority chapters.

1. Social Media Strategy
For Fraternal Organizations
Andy Huston
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference
@hust0058 / @nicfraternity #CFLNBGLC

3. http://www.flickr.com/photos/38104469@N00/3899953986

4. http://www.flickr.com/photos/donzbop/359954316

5. Awake
PCs, TVs,
Smartphones
Sleep
From: FastCompany

6. Not Shiny New Toys
Powerful Business
Applications

7. MediaBistro 10/24/11: http://www.mediabistro.com/alltwitter/social-media-job-screening_b15090

9. THERE ARE IDIOTS ONLINE
69%
68%
AND SMART PEOPLE

10. Traditional Resume
+
Your Online Brand
=
LIVING RESUME

11. Social Media Is Work
http://www.flickr.com/photos/mr_gonzales/1296612658/

12. Social Media Strategy Planning
1. Listen
2. Strategy
3. Learn
4. Channels
5. Measure

13. http://www.flickr.com/photos/dakotam/2668653161/

14. Listen
• Google.com/alerts
• SocialMention.com
• Search.Twitter.com

16. Strategy

17. From: Jess3.com

18. Learning in
5 Steps
In this order:
• Listen
• Create Content
• Engage Others
• Build Your Following
• Involve Your Fans

19. “Experiment personally,
apply professionally”
http://www.flickr.com/photos/bartzoni/5099168373

20. Social Organization
Growth Opportunities
• Blogs
• Facebook
• Twitter
• LinkedIn
• YouTube
• Location-Based
• Pictures
• Measurement (ROI)

21. Blog

22. 1. Define Scope, Niche Topic
2. Tailor to Target Audiences
3. Bloggers (Personal, Conversational)
4. Comment Policy
5. Schedule (Calendar)
6. Simplicity (Less is more)
7. Keyword Rich
8. Tags and Search
9. Social Media Sharing
10. Compelling Headlines
11. Include Pictures
12. Vlog (Video) with Transcript
13. Subscribers (RSS or Email)
14. Blogroll (Linked to Similar Subjects)

24. Facebook

33. Twitter

35. 140 Characters :: 120
(at) Replies
Retweet (2x)
Mentions
Hashtags
Direct Messages
Lists
Follow
Followers
Privacy
Trending Topics

36. visibletweets.com
Applications

38. @comcastcares
@twelpforce
@deltaassist
@dellcares

39. LinkedIn

43. YouTube

44. Millennials Are
Heavy Viewers Of Online Video
85% watch online video
monthly
Vs. 67% of all internet
users
Vs. 51% of adults 45 to 64
Source: eMarketer, 2010

46. Best Ways To Create Video

47. Insights

48. Check In

49. What is ?

50. Why Check In
•Become Mayor of the Venue
•Earn Badges
•Earn Points (Compete with Friends)
•Save Money with Specials
•Connect with Friends
•Serendipity

51. Campus Badges

52. The Case for Organizations
• Tips, Add Value
• Offer Specials
• Marketing Integration
• Word of Mouth Promotion
• Build Brand Ambassadors (Insights)

54. Google+

55. When Organization/Business
Pages Launch:
• Circles
– Ability to segment your communication!
• Hangout & Huddles
– Fireside Chats
– Focus Groups
– Task Force Meetings
Huge growth to 100M+ in only months

57. Pictures

58. • Flickr
• Picasa
• Instagram
Instantaneous +1000 Words

59. My Indiana State Fair Pic:
2300 views in less than 12 hours on Twitter
Yes, it was delicious.

61. Email

63. Content Is King!
… but what do I have to say?

64. Create Engaging Content
What Makes You Notice, Like,
Comment, Share, Retweet,
Watch, RePin, +1?

65. Editorial Calendar

66. Measure Impact

67. Google Analytics
Tracking Web Traffic
Tracking
Bit.Ly
Goo.Gl
Influence
Insights
Klout
Grader.com

73. INFLUENCE IS NOT: INFLUENCE IS ABOUT:
Follower Counts Response to Call to Action
Number of Tweets Likes
Number of Posts Comments
Retweets
Sharing
Click Rates
Views

74. You Don’t Have A Choice
On Whether Or Not
To DO Social Media;
The Choice Is
How Well You DO It.
Erik Qualman
Author, Socialnomics

75. SCAN THIS
hust0058.wordpress.com
andy@nicindy.org | @hust0058
Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
http://about.me/hust0058