The Denver-based digital marketing agency is now a leading North American partner of WireWAX, a U.K.-based firm specializing in innovative clickable video technology.

1. FOR IMMEDIATE RELEASE
DENVER, CO – May 2, 2011 – Click the play button. A snowboarder rips over a ridge above an untouched field of
glistening powder. As he kicks up waves of snow, a link to learn more about his high-end goggles appears above his
head. With one click on this video hotspot, consumers are able to research and purchase those goggles. Welcome to the
future of online video marketing. Digital marketing agency Location3 Media has partnered with U.K. firm wireWAX to bring
this innovative clickable video technology to the U.S. market.
Interactive video is opening new horizons for digital marketers and businesses alike. wireWAX has created a plug-in for
video players that lets viewers click on tagged objects to reveal enriched, interactive content without ever leaving the
video. Click-to-buy ecommerce applications have already been developed and the platform is currently in beta for the
Apple iPad.
“Video is expected to reach 50% of total internet traffic in just three years. It’s the fastest growing form of web content
today,” says Alex Porter, president of Location3 Media. “wireWAX’s clickable technology is shaping the future of this
growing medium, and we’re thrilled to be involved and able to offer this cutting-edge functionality to our clients.”
The applications for this technology are widespread, and the retail opportunities are easily apparent. Showing products in
glamorous or gritty videos tells the story behind the brand and connects commercials with e-commerce. Beyond retail,
this technology can also be employed effectively in training videos, film trailers, comedy shorts and more.
Currently, Location3 Media is a leading creative partner for wireWAX in North America. Location3’s video promotion and
optimization team is experienced in developing an entire video concept around the wireWAX technology. The partnership
began with an interactive video for Local Search Traffic (LST), a division of Location3 Media. wireWAX piloted new
functionality for the LST project including SMS messaging and integration of live search results within the video.
These video innovations were recognized when the LST video won a 2011 Silver Key Award from the Colorado Chapter of
the Business Marketing Association, a national organization that unites professionals who specialize in B2B marketing and
communications.
For more information on Location3 Media and video services, please contact Angie Pascale: apascale@location3.com |
720.881.8528 | @angiepascale.
About Location3 Media
Location3 Media is a digital marketing agency providing innovative online strategies. For over a decade, Location3 Media and its local
search marketing division, Local Search Traffic, have been helping clients to increase exposure, generate traffic, improve user
experience, initiate engagement, drive conversions and increase return through integrated marketing programs. Location3’s
knowledgeable, experienced staff don’t just work for the weekends—they truly geek out on this stuff. They’re passionate about digital
marketing and it shows in the innovative strategies they use and the results they get for clients.