Jeep has long been associated with adventure and excitement. Therefore it's not surprising that for the past 12 years Jeep has been the exclusive automotive sponsor of one of the most exciting sporting events ever held: ESPN's X Games. The X Games feature some of the bravest, most creative athletes in the world.

1. Jeep Brand Marks 12 Years
as Exclusive X Games Aspen
Sponsor

2. Jeep has long been associated with adventure and
excitement. Therefore it's not surprising that for the
past 12 years Jeep has been the exclusive automotive
sponsor of one of the most exciting sporting events ever
held: ESPN's X Games. The X Games feature some of
the bravest, most creative athletes in the world. Jeep
owners know a thing or two about adventure. For over
70 years, Jeep has been the favorite vehicle of people
who live life to the fullest. Whether they choose the
Wrangler, Wrangler Unlimited, Patriot, Compass,
Cherokee or Grand Cherokee, they know what
adventure feels like.

3. To mark its 12th year sponsoring the X Games, one of
the world's most amazing sporting events, Jeep has
unleashed its 30-second "Polar Vortex" television
commercial in conjunction with the 2015 X Games
Aspen. The campaign features print, social media,
digital, and a number of experiential extensions, as well.
The fan-friendly campaign offers behind the scenes
postings throughout the game which can be followed on
Facebook, Instagram and Twitter. Jeep's 2015 Wrangler
X Edition and an ice sculpture of it will be on display
throughout the games.

4. Can't make it to ESPN's X Games in Aspen? Then tune
in to Jeep's Instagram channel (@Jeepofficial) and see
time-lapse photography of the sculpture being built as
well as still photographs of the sculpture and the
amazing 2015 Jeep Wrangler X Edition. At X Games
Aspen, Jeep's Snow Patrol will shuttle the competitors
and spectators between the mountain and downtown
Aspen. The Jeep Tag Shop will also host autograph
sessions with the participants that enable fans to get up
close and personal with the athletes.

5. The Polar Vortex spot which gave people their first look
at the 2015 jeep Wrangler X Edition was unveiled on
January 9 on ESPN, and on ABC January 10 during
kickoff of coverage of the games. The 2015 X Games
Aspen, which takes place at Aspen Snowmass'
Buttermilk Mountain, runs from Thursday, January 22
until Sunday, January 25. The Polar Vortex ad will also
air on Fox during the NFC Championship game on
January 18. Want to view the Polar Vortex at your own
leisure? Visit Jeep brand's YouTube Channel.

6. The X Games are the premier winter action sports
event. Jeep has long been the preferred choice of
people who love action and adventure, and the 2015
Jeep Wrangler X Edition takes fun and adventure to a
whole new level. All of these combine to make the
Polar Vortex one of the most entertaining and revealing
commercials ever devised. Having someone tell you
about the 2015 X Games Aspen, the 2015 Jeep
Wrangler X Edition, or the Polar Vortex ad spot won't
do any of them justice. You've got to see them yourself.

7. Jeep is putting a unique spin on the X Games Aspen to
celebrate its 12th year as the official automotive sponsor
of this incredible event. It is focusing on the joy
experienced by the athletes who do amazing feats in
extreme weather conditions and the one of a kind
vehicles that take them there. A Polar Vortex produces
weather never before experienced at a sporting event and
will transform these X Games into a once in a lifetime
experience. The fan experience will be unique as well.
They can meet the athletes, check out the Jeep Wrangler
X Edition and the ice sculpture, ride unique Jeep vehicles
to the mountain, and share their views on social media.
Have a passion for adventure? Watch the X Games Aspen
and drive the new 2015 Jeep Wrangler X Edition, an
SUV designed for winter’s toughest terrain.

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Sioux City, Aberdeen, Brookings, Watertown, Mitchell,
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