The document discusses the evolution of corporate social responsibility (CSR) in India over four phases. In the first phase, CSR was driven by charity and philanthropy from companies like Tata and Birla. The second phase saw the rise of trusteeship under Gandhi. The third phase saw CSR during a mixed economy with new laws. The current, fourth phase involves globalization and new CSR objectives to maximize positive social impact.

1. Social
Responsibilities
in India

2. Social responisibility refers to:
Changes over time in India of the cultural
norms of corporations' engagement of
corporate social responsibility (CSR), with
CSR referring to way that businesses are
managed to bring about an overall positive
impact on the
communities, cultures, societies and
environments in which they operate.

3. The fundamentals of CSR :
•Corporates should be responsible enough to address
social issues.
•Companies should deal with the challenges and issues.

4. Goals of CSR:
• Setting clear objectives.
• Undertaking potential
investments.
• Measuring and reporting
performance publicly.

5. The Four Phases of CSR Development in India
First phase
Second phase
Third phase
Fourth phase

6. First Phase :
• The main drivers of CSR:
- charity
- philanthropy
• Tata, Godrej, Bajaj, Modi, Birla, Singh
ania.
• Influenced by caste groups and
political objectives.

7. The Second Phase :
• Trusteeship
• "I desire to end capitalism almost, if not
quite, as much as the most advanced
socialist. But our methods differ. My theory
of trusteeship is no make-shift, certainly no
camouflage. I am confident that it will
survive all other theories.“
-Mahatma Gandhi
• Abolished untouchability, encourage
empowerment of women and rural
development.

8. The Third Phase:
• "mixed economy“
• emergence of Public Sector
Undertakings (PSUs)
• laws relating labour and
environmental standards.
• aimed at reconciliation.
• emphasized upon
transparency, social accountability
and regular stakeholder dialogues
• the CSR failed to catch steam.

9. The Fourth Phase :
• In 1990s the first initiation towards
globalization and economic
liberalization were undertaken.
• Globalization has transformed India
into an important destination in terms
of production and manufacturing
bases of TNCs are concerned.

10. Current State of CSR in India :
• Tata Group, the Aditya Birla Group, and Indian
Oil Corporation.
• Objective:
To maximize the company's overall impact
on the society and stakeholders.
• For example:
Bharat Petroleum Corporation
Limited, Maruti Suzuki India Limited, and
Hindustan Unilever Limited.
• Extensive social change will put the socio-
economic development of India on a fast track.