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“Language is the Skin of the Soul” --
  Positive Immigration Messaging that
            Achieves Results


   Angelo A. Paparelli, Esq.
        Managing Partner,
        Paparelli & Partners LLP,
        Irvine, CA and New York, NY
        www.entertheusa.com
        949-955-5555

          “Language is the Skin of the Soul”
             - Fernando Lázaro Carreter
Write to Persuade
 Know Your Audience

 Introduce Your Purpose

 Use an Explicit Structure

 Follow a Logical Sequence

 Offer Small, Easily Digested
 Pieces of Information




    “Writing is a way of talking without being interrupted.”
                        – Jules Renard
Write for Clarity

  Explain grounds of eligibility using
  basic language
  Cover officer’s internal checklist
  Put claim in perspective and context



                          “Clarity. Clarity. Clarity.
  When you become hopelessly mired in a sentence, it is best to start fresh.quot;
                           - Strunk & White
Write for Clarity
    Start from the beginning

    Don’t assume knowledge of your
    institution’s lexicon
        Example:
            CalTech is not a University
            Penn State is a private institution


“The secret of becoming a writer is to write, write and keep on writing.”
                            – Ken MacLeod
Write for Impact
     Get them to feel and think
Dear Consular Officer,
I hope you are well and enjoying the challenges that come with the
territory. I’m writing you to provide a quality assurance
opportunity and a chance to help in facilitating true love (which,
as Shakespeare wrote, is often turbulent [“The course of true love
never did run smooth.” – Lysander, A Midsummer Night’s Dream]).
The prolonged delay in security clearance has prevented this
spouse from obtaining a visa. The couple is heartbroken over the
long separation. Maybe I’m old-fashioned, but a broken heart to
me seems an emergency.
Regards,


Angelo A. Paparelli
Immigration Writing Tips
    Write more like National Geographic than
    the Harvard Law Review




“My most important piece of advice to all you would-be writers when you write, try to
                        leave out all the parts readers skip.quot;
                                – Elmore Leonard
Immigration Writing Tips

 Know Your Purpose
   Think like Steven Covey –
   “Begin with the end in mind”
   Know in advance what you’re
   trying to accomplish




     quot;I always know the ending; that’s where I start.quot;
                     - Toni Morrison
Immigration Writing Tips

                                Brainstorm before you
                                compose by free
                                associating all of your
                                thoughts and putting
                                them down in paper
                                or digital form



   “[Writing] begins as a private excitement of the mind.quot;
                      - E. L. Doctorow
Immigration Writing Tips
  Grab the reader’s attention,
  Briefly say what you want (the “ask”),
  Jump in with proof of eligibility,
  Summarize, and
  Restate the “ask” at the end.


 ASK               EXPLAIN           SUMMARIZE                ASK




 “Writing is long periods of thinking and short periods of writing.”
                        - Ernest Hemingway
Immigration Writing Tips

  Write in easily digested chunks with
  captions, bullets and numbered points
  aplenty




    “I'm not a very good writer, but I'm an excellent rewriter.”
                        - James Michener
Immigration Writing Tips
  Structure your paragraphs logically and
  persuasively:
               Use short, simple sentences
               Begin with a topic sentence
               Sequencing length and format of later
               sentences
               “Stitch” paragraphs with connecting words or
               phrases
               End with emphasis


 “Write while the heat is in you. The writer who postpones the recording of [her]
         thoughts uses an iron which has cooled to burn a hole with.”
                              - Henry David Thoreau
Immigration Writing Tips
 Persuade with
 visuals




     “One picture is worth ten thousand words.”
                  - Chinese proverb
Immigration Writing Tips
                              Enliven your writing with
                              action verbs
                              Use the active voice rather
                              than stupefying your reader
                              with the passive voice
                              Example: “Flicka jumped over
                              the gates” rather than “the
                              gates were jumped over by
                              Flicka”



 “Don't say the old lady screamed. Bring her on and let her scream.”
                            - Mark Twain
Immigration Writing Tips

    Vary your sentence length and
    structure
    Delete unnecessary words
    Don’t repeat yourself, unless for
    emphasis



“I love revision. Where else can spilled milk be turned into ice cream?”
                        - Katherine Patterson
Immigration Writing Tips
 Don’t use too many adverbs (using
 words like “clearly” or “obviously” will
 generally weaken your argument)
 Use parentheses to enclose
 subordinate or distinct thoughts
 Place modifiers near the word to be
 modified

     quot;Confident writers have the courage to speak plainly;
   to let their thoughts shine rather than their vocabulary.quot;
                          -Ralph Keyes
Immigration Writing Tips
            Do not abbreviate a possessive

                 NO: “the Department of State’s (“DOS”)”
                 regulation
                 YES: “the regulation of the Department of
                 State (“DOS”)”

            Encircle phrases appropriately, e.g., with
            parentheses or commas (always in pairs)


                   “There is nothing more useful and splendid than a dictionary
as a plaything for children five years and older, [and] for good writers up to their hundredth year.”
                                      - Gabriel García Márquez
Immigration Writing Tips

Don’t Use                                Instead Use
Have                                     Maintains
                                         Possesses
                                         Retains
                                         Enjoys
                                         Has achieved
Have to                                  Should
Need to                                  Must


   You don't write because you want to say something, you write because you've
                              got something to say.
                              - F. Scott Fitzgerald
Immigration Writing Tips


 PROOFREAD
   With your eyes not just with your spellchecker




     quot;Proofread carefully to see if you any words out.”
                    - Author Unknown
Immigration Writing Tips



 EDIT, EDIT, EDIT
   Wait a while – then EDIT AGAIN




           quot;The best writing is rewriting.quot;
                    - E.B. White
Immigration Writing Resources



 Send an email requesting a list of Angelo’s
 writing resources to aap@entertheusa.com




     “My aim is to put down on paper what I see and what I feel
                    in the best and simplest way.
                        - Ernest Hemingway
The Petition



                                                        SUPPORTING
   COVER LETTER              USCIS FORMS
                                                        DOCUMENTS




I didn't have time to write a short letter, so I wrote a long one instead.
                               -- Mark Twain
Introduce Your Institution

                          “Caltech, formally referred to
                           as the California Institute of
                          Technology, is submitting this
                             petition on behalf of...”



                              Briefly highlight the
                            distinguished nature of your
                            institution – this will add to the
                            credibility of your petition



      “Easy reading is damn hard writing.”
            - Nathaniel Hawthorne
The Petition – Cover Letter
                                  “As described in detail below,
                                   Dr. Smith’s track record of
                                     achievements has been
                                  recognized and acclaimed by
                                 leading authorities worldwide.”



                                   Introduce your purpose
                                   Be modest in presenting the
                                   beneficiary’s outstanding
                                   qualifications – examiners
                                   generally appreciate this
                                   approach


 “I love being a writer. What I can't stand is the paperwork.”
                         -Peter De Vries
The Petition – Cover Letter
                                Use Organized, Small
                                Pieces of Information


                           Include table of supporting letter
                              writers with:
                           1. Writer’s Name
                           2. Professional Qualifications
                           3. Compelling Quotes from Letter




    “Believe one who has proved it. Believe an expert”
                        - Virgil
The Petition – Cover Letter
     Cover the Adjudicator’s
     Checklist

8 C.F.R. §204.5(i)(3)(i)(D)



8 C.F.R. §204.5(i)(3)(i)(B)



    8 C.F.R. §204.5(i)(3)(i)(A)


                               “The skill of writing
             is to create a context in which other people can think.”
                                - Edwin Schlossbe
The Petition – USCIS Forms
            Never leave an answer blank –
            use “N/A” or “None”


           Toronto                                    Ontario

           Canada                                             None


“ ‘[F]alsely make’ means to prepare . . . an application or document . . . in reckless disregard of the
fact that [it] . . . fails to state a fact which is material to the purpose for which it was submitted.”
                                - Immigration and Nationality Act § 274C(f)
The Petition – USCIS Forms
          Give a short answer and use
          “See Attached”


    Project Manager
                                                                      2   2      2   2   2   2
         Responsible for researching new scientific developments in Environmental and
         Natural Resources. Please see attached Petitioner’s letter of support for additional job
         description.




“Incorporate by reference v. to include language from another document or elsewhere in a document
                                  by reference rather than repeat it.”
                              - Defined in www.thefreedictionary.com
The Petition – USCIS Forms
 Never sign a petition unless you are
 sure the information is correct and all
 questions are answered




             “Look before you leap.”
                    - Aesop
The Petition –
Supporting Evidence
 Explain each
 document’s
 relevance
 Use tabs to
 organize
 documents
 referenced
 in index

  “What is written without effort is read without pleasure”
                     - Samuel Johnson
Immigration Messaging


  Internal & External Communications Should
  Offer Positive Messages:




“Reading [and writing] make . . . immigrants of us all [and] take us away from home,
           but, most important, [they] find . . . homes for us everywhere.”
                                  - Hazel Rochman
Immigration Branding
      Do Your Corporate Clients
      Communicate Clearly the Importance
      of Supporting Immigration Law
      Sponsorship to Current & New
      Employees?
      How Do You Communicate the
      Message?
      How Can You Improve the Message?

“Everywhere immigrants have enriched and strengthened the fabric of American life.”
                                - John F. Kennedy
Questions?

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Language Is The Skin Of The Soul Final

  • 1. “Language is the Skin of the Soul” -- Positive Immigration Messaging that Achieves Results Angelo A. Paparelli, Esq. Managing Partner, Paparelli & Partners LLP, Irvine, CA and New York, NY www.entertheusa.com 949-955-5555 “Language is the Skin of the Soul” - Fernando Lázaro Carreter
  • 2. Write to Persuade Know Your Audience Introduce Your Purpose Use an Explicit Structure Follow a Logical Sequence Offer Small, Easily Digested Pieces of Information “Writing is a way of talking without being interrupted.” – Jules Renard
  • 3. Write for Clarity Explain grounds of eligibility using basic language Cover officer’s internal checklist Put claim in perspective and context “Clarity. Clarity. Clarity. When you become hopelessly mired in a sentence, it is best to start fresh.quot; - Strunk & White
  • 4. Write for Clarity Start from the beginning Don’t assume knowledge of your institution’s lexicon Example: CalTech is not a University Penn State is a private institution “The secret of becoming a writer is to write, write and keep on writing.” – Ken MacLeod
  • 5. Write for Impact Get them to feel and think Dear Consular Officer, I hope you are well and enjoying the challenges that come with the territory. I’m writing you to provide a quality assurance opportunity and a chance to help in facilitating true love (which, as Shakespeare wrote, is often turbulent [“The course of true love never did run smooth.” – Lysander, A Midsummer Night’s Dream]). The prolonged delay in security clearance has prevented this spouse from obtaining a visa. The couple is heartbroken over the long separation. Maybe I’m old-fashioned, but a broken heart to me seems an emergency. Regards, Angelo A. Paparelli
  • 6. Immigration Writing Tips Write more like National Geographic than the Harvard Law Review “My most important piece of advice to all you would-be writers when you write, try to leave out all the parts readers skip.quot; – Elmore Leonard
  • 7. Immigration Writing Tips Know Your Purpose Think like Steven Covey – “Begin with the end in mind” Know in advance what you’re trying to accomplish quot;I always know the ending; that’s where I start.quot; - Toni Morrison
  • 8. Immigration Writing Tips Brainstorm before you compose by free associating all of your thoughts and putting them down in paper or digital form “[Writing] begins as a private excitement of the mind.quot; - E. L. Doctorow
  • 9. Immigration Writing Tips Grab the reader’s attention, Briefly say what you want (the “ask”), Jump in with proof of eligibility, Summarize, and Restate the “ask” at the end. ASK EXPLAIN SUMMARIZE ASK “Writing is long periods of thinking and short periods of writing.” - Ernest Hemingway
  • 10. Immigration Writing Tips Write in easily digested chunks with captions, bullets and numbered points aplenty “I'm not a very good writer, but I'm an excellent rewriter.” - James Michener
  • 11. Immigration Writing Tips Structure your paragraphs logically and persuasively: Use short, simple sentences Begin with a topic sentence Sequencing length and format of later sentences “Stitch” paragraphs with connecting words or phrases End with emphasis “Write while the heat is in you. The writer who postpones the recording of [her] thoughts uses an iron which has cooled to burn a hole with.” - Henry David Thoreau
  • 12. Immigration Writing Tips Persuade with visuals “One picture is worth ten thousand words.” - Chinese proverb
  • 13. Immigration Writing Tips Enliven your writing with action verbs Use the active voice rather than stupefying your reader with the passive voice Example: “Flicka jumped over the gates” rather than “the gates were jumped over by Flicka” “Don't say the old lady screamed. Bring her on and let her scream.” - Mark Twain
  • 14. Immigration Writing Tips Vary your sentence length and structure Delete unnecessary words Don’t repeat yourself, unless for emphasis “I love revision. Where else can spilled milk be turned into ice cream?” - Katherine Patterson
  • 15. Immigration Writing Tips Don’t use too many adverbs (using words like “clearly” or “obviously” will generally weaken your argument) Use parentheses to enclose subordinate or distinct thoughts Place modifiers near the word to be modified quot;Confident writers have the courage to speak plainly; to let their thoughts shine rather than their vocabulary.quot; -Ralph Keyes
  • 16. Immigration Writing Tips Do not abbreviate a possessive NO: “the Department of State’s (“DOS”)” regulation YES: “the regulation of the Department of State (“DOS”)” Encircle phrases appropriately, e.g., with parentheses or commas (always in pairs) “There is nothing more useful and splendid than a dictionary as a plaything for children five years and older, [and] for good writers up to their hundredth year.” - Gabriel García Márquez
  • 17. Immigration Writing Tips Don’t Use Instead Use Have Maintains Possesses Retains Enjoys Has achieved Have to Should Need to Must You don't write because you want to say something, you write because you've got something to say. - F. Scott Fitzgerald
  • 18. Immigration Writing Tips PROOFREAD With your eyes not just with your spellchecker quot;Proofread carefully to see if you any words out.” - Author Unknown
  • 19. Immigration Writing Tips EDIT, EDIT, EDIT Wait a while – then EDIT AGAIN quot;The best writing is rewriting.quot; - E.B. White
  • 20. Immigration Writing Resources Send an email requesting a list of Angelo’s writing resources to aap@entertheusa.com “My aim is to put down on paper what I see and what I feel in the best and simplest way. - Ernest Hemingway
  • 21. The Petition SUPPORTING COVER LETTER USCIS FORMS DOCUMENTS I didn't have time to write a short letter, so I wrote a long one instead. -- Mark Twain
  • 22. Introduce Your Institution “Caltech, formally referred to as the California Institute of Technology, is submitting this petition on behalf of...” Briefly highlight the distinguished nature of your institution – this will add to the credibility of your petition “Easy reading is damn hard writing.” - Nathaniel Hawthorne
  • 23. The Petition – Cover Letter “As described in detail below, Dr. Smith’s track record of achievements has been recognized and acclaimed by leading authorities worldwide.” Introduce your purpose Be modest in presenting the beneficiary’s outstanding qualifications – examiners generally appreciate this approach “I love being a writer. What I can't stand is the paperwork.” -Peter De Vries
  • 24. The Petition – Cover Letter Use Organized, Small Pieces of Information Include table of supporting letter writers with: 1. Writer’s Name 2. Professional Qualifications 3. Compelling Quotes from Letter “Believe one who has proved it. Believe an expert” - Virgil
  • 25. The Petition – Cover Letter Cover the Adjudicator’s Checklist 8 C.F.R. §204.5(i)(3)(i)(D) 8 C.F.R. §204.5(i)(3)(i)(B) 8 C.F.R. §204.5(i)(3)(i)(A) “The skill of writing is to create a context in which other people can think.” - Edwin Schlossbe
  • 26. The Petition – USCIS Forms Never leave an answer blank – use “N/A” or “None” Toronto Ontario Canada None “ ‘[F]alsely make’ means to prepare . . . an application or document . . . in reckless disregard of the fact that [it] . . . fails to state a fact which is material to the purpose for which it was submitted.” - Immigration and Nationality Act § 274C(f)
  • 27. The Petition – USCIS Forms Give a short answer and use “See Attached” Project Manager 2 2 2 2 2 2 Responsible for researching new scientific developments in Environmental and Natural Resources. Please see attached Petitioner’s letter of support for additional job description. “Incorporate by reference v. to include language from another document or elsewhere in a document by reference rather than repeat it.” - Defined in www.thefreedictionary.com
  • 28. The Petition – USCIS Forms Never sign a petition unless you are sure the information is correct and all questions are answered “Look before you leap.” - Aesop
  • 29. The Petition – Supporting Evidence Explain each document’s relevance Use tabs to organize documents referenced in index “What is written without effort is read without pleasure” - Samuel Johnson
  • 30. Immigration Messaging Internal & External Communications Should Offer Positive Messages: “Reading [and writing] make . . . immigrants of us all [and] take us away from home, but, most important, [they] find . . . homes for us everywhere.” - Hazel Rochman
  • 31. Immigration Branding Do Your Corporate Clients Communicate Clearly the Importance of Supporting Immigration Law Sponsorship to Current & New Employees? How Do You Communicate the Message? How Can You Improve the Message? “Everywhere immigrants have enriched and strengthened the fabric of American life.” - John F. Kennedy