1. Introduction to Communication
TV
Advertising
20128005
Angirmaa Ganbat

2. 1. What’s advertising?
2. Types of Advertising media
3. Beginning of TV Advertising
4. Advantages of TV Advertising
5. Disadvantages of TV Advertising
6. TV Advertisements in Mongolia

3. persuasion
engagement
“Advertising says to people, 'Here's what we've got.
Here's what it will do for you. Here's how to get it.”
Leo Burnett
facilitation participation
conversation

4. Types of
TV
Advertising
Television

6. Audience Size
Attentive viewers
Permanence
Targeting
Sight, sound and motion

7. n
Ad ca mpaig Chan
ges
Hittin g the target
Avoiding
commerci
al
Expense

8. Some TV Advertising
in Mongolia

9. Some TV Advertising
in Mongolia

10. some TV Advertising
in Mongolia

11. • http://www.articlesbase.com/advertising-
articles/what-are-the-advantages-of-tv-ads-
759482.html
• http://adverlabs.com/advantages-of-
television-advertising
• http://www.ipa.co.uk/Page/What-exactly-is-
advertising