.

2. INTRODUCTION
Axis Bank, previously known as UTI Bank, is one of
the Big Four Banks of India along with State Bank of
India, HDFC Bank and ICICI Bank. Established in
1994, it's the first of the new private sector banks in
India to start its operations, when Government of
India opened the gate for the private banks to flock
into the Indian financial market. Though the bank
started its operation with the name UTI Bank, but
later, in order to avoid ambiguities and confusion
with other discrete entities carrying the same name,
it changed its name to its current form (Axis Bank) in
April 2007.

3. AXIS BANK INFORMATION
• Type Public
• Industry Banking, Financial services
• Founded 1993 (as UTI Bank)
• Headquarters Mumbai, Maharashtra, India[1]
• Key people Shikha Sharma (MD & CEO) Sanjiv Misra (Chairman)
• Products Credit cards, consumer banking, corporate banking, finance and insurance,
• investment banking, mortgage loans, private banking, private equity, wealth
• management
• Revenue 41,409.25 crore (US$6.2 billion) (2016)[2]₹
• Net income 8,357.59 crore (US$1.2 billion) (2016)[2]₹
• Total assets 525,468 crore (US$78 billion) (2016)[3]₹
• Total equity 476.57 crore (US$71 million)₹
• NO. of employee 42,420 (March 2014)[4]
• Website www.axisbank.com

4. Services of an Axis Bank
• Axis Bank offers a range of financial
products and services to its clients
throughout the country. It also has special
strength in retail and corporate banking.
Axis Bank offers following services:
• Personal Banking
• Corporate Banking
• NRI
• Priority Banking

5. Corporate Banking
• The Bank offers to corporate and other
organisations services including corporate
relationship not included under retail
banking, corporate advisory services,
placements and syndication, management
of public issues, project appraisals, capital
market related services and cash
management services.

6. NRI services[edit]
• Products and services for NRIs that
facilitate investments in India.[

7. Priority Banking
• Another tier of banking services provided to customers
who have been with the institution for a long period of
time or who conduct transactions that provide this type of
benefit. Priority banking can include a number of various
services, but some of the popular ones include free
checking, online bill pay, financial consultation and
information. Priority banking may also be offered as a
promotional offer for new customers.

8. Personal Banking Includes
• Accounts
• Deposits
• Loans
Insurance
Payments
Cards
Investments
Net Banking Services
Other Services

9. Accounts
• Zero Balance Savings Account
• Krishi Savings Account
• EasyAccess Savings Account
• Prime Savings Account
• Corporate Salary Account
• Women's Savings Account
• Demat Account
• Senior Citizen's Account
• Defence salary Account
• Trust/NGO Savings Account
• RFC(D) Account
• Azzadi - No Frills
• Pension Savings Account

10. Deposits
• Fixed Deposits
• Recurring Deposits
• Encash 24
• Tax Saver Fixed Deposit

11. Loans
• Home Loan
• Car Loan
• Personal Loan
• Loan Against Shares
• Loan Against Property
• Loan Against Security
• Study Loan
• Consumer Loan

12. Insurance
• Life Insurance
• Life Insurance Products
• 5 For Life
• Health Insurance
• Family Health
• Silver Health
• Motor Insurance
• Jewellery Insurance
• Personal Accident
• Safe Guard
• Home
• Safe Home
• Safe Home Plus
• Travel Companion
• Critical Illness
• Business advantage

13. Payments
• Bill Pay
• Electronic Clearing Service
• Tax Payments
• Tax e-Payments
• Direct Tax Payments
• Pension Disbursement

14. cards
• Credit Cards
• Debit Cards
• Prepaid Cards
• Travel cards
• Multi currency cards

15. Investments
• Mohur Gold
• Online Trading
• Mutual Funds
• Demat Account
• A Smile Solution
• Kal Bhi, Aaj Bhi

16. Net Banking Services
• Internet Banking
• Mobile Banking
• Savings Account
• NRI Account
• Current Account
• Phone Banking
• Visa Money Transfer
• Power Transfer
• ATM

17. Products
Saving accounts current accounts

18. Saving accounts
• Easy Access Saving Accounts
• prime saving accounts
• prime plus saving accounts
• women saving accounts
• ladies saving accounts
• senior privilega saving accounts
• pension saving accounts
• priority saving accounts

19. CURRENT ACCOUNT
• current account is one of the two
components of its balance of payments,
the other being the capital account
(sometimes called the financial account).
The current account consists of the
balance of trade, net primary income or
factor income (earnings on foreign
investments minus payments made to
foreign investors) and net cash transfers,
that have taken place over a given period
of time.

20. Marketing and reputation management
• Axis Bank Foundation
• Green Banking

21. Axis Bank Branches in India
Andaman & Nicobar
Andhra Pradesh
Arunachal Pradesh
Assam
Bihar
Chandigarh
Chhattisgarh
Dadra & Nagar Haveli
Daman & Diu
Delhi
Goa
Gujarat
Haryana
Himachal Pradesh
Jammu & Kashmir
Jharkhand
Karnataka
Kerala
Madhya Pradesh
Maharashtra
Manipur
Meghalaya
Mizoram
Nagaland
Orissa
Pondicherry
Punjab
Rajasthan
Sikkim
Tamil Nadu
Tripura
Uttar Pradesh
Uttarakhand
West Bengal

22. Awards
• Bank of the Year Money Today FPCIL
Awards 2012–13
• 'Consistent Performer' in 'India’s Best
Banks – 2012 survey' by Business Today
and KPMG

23. BRAND AMBASSADOR

24. Listing and shareholding
Shareholders (as on 31-Dec-2013) Shareholding
Promoter Group 33.88%
Foreign Institutional Investors (FII) 43.18%
Individual shareholders 06.61%
Bodies Corporate 06.03%
Mutual funds 04.47%
GDR 03.90%
Financial institutions / Banks 00.85%
Others 01.08%
Total 100.0%

25. SWOT ANALYSIS
Strengths Weaknesses Opportunities Threats
1. The bank has a
good image among
urban population
2. The bank is
registering a good
growth
3. A huge portfolio
of product and
services
4. Decent
penetration in the
rural areas
1. Lesser no. of
branches compared
to its competitors
2. Image of the
bank still under the
shadow of the UTI
debacle
1. Expansion in
rural areas
2. Going to foreign
markets and
exploring the new
economies
1. New banking
licenses issued by
the Reserve Bank
Of India
2. Foreign banks
3. Competitors