1. WOMEN’S WORLDFASHION
WEEK
STYLE LOUNGE

2.  The Women’s World Fashion Week Style Lounge is a multi-day branded entertainment
environment providing activities and opportunities for fashion designers and sponsors to come
face-to-face with the principal tastemakers, celebrities, musical talent, media and consumers
during Women’s World Fashion Week.
 Activities at the lounge will include:
WOMEN’S WORLDFASHION WEEK
STYLE LOUNGEOverview
• Top designer fashion shows, designer after-parties and publicity events.
• Press conferences, private cocktail parties for sponsors, designers and
celebrities.
• Live performances by top musical talent & DJ’s.
• Gift bags and other consumer-facing opportunities.
• Media coverage of sponsors in ________ newspaper and their corresponding
websites, online promotions, and supporting PR campaigns.
SRIRASTU MEDIA

3.  Date :
 Location :
 Timings :
WOMEN’S WORLDFASHION WEEK
STYLE LOUNGE
STYLE LOUNGE EVENT
SCHEDULE
DESIGNERFASHION SHOWS
 The Style Lounge offers a turnkey solution for designers with all-inclusive front-of-house
production elements, including opportunity to install custom décor, visuals and installations.
 Sponsors and designers will have guaranteed media and press through in-book, magazines and
the Style Lounge press and promotion efforts.
SRIRASTU MEDIA

4. WOMEN’S WORLDFASHION WEEK
STYLE LOUNGE
 Raised runway extending to 60 feet.
 Customized fashion installation.
 Spacious backstage hair, makeup & styling room.
 Wardrobe room and backstage quick-change area.
 Signage & branding on stage backdrop, flats and step & repeat wall.
 Seating for approximately 200-350 guests.
 Front and back of house security and check-in staff/coordinator provided.
 Full front-of house check-in staffing available at incremental cost.
 Participating designers need to supply models to execute their fashion program at the
Style Lounge.
Unique conversions of Pavilion can include:
SRIRASTU MEDIA

5.  Venue Layout  Mock up of runway and seating for Style
Lounge
WOMEN’S WORLDFASHION WEEK
STYLE LOUNGE
SRIRASTU MEDIA

6. WOMEN’S WORLDFASHION WEEK
STYLE LOUNGEDESIGNERAFTER-PARTY
EVENTS
 Designers who show at the Style Lounge will also have rights to book Style Nightclub, in
the evening and host after-party events (subject to availability).
 This option is also available to other top designers wishing to host their after-party at the
lounge and take advantage of the production, media and cost-efficiency benefits
associated with the lounge/program.
 All events will be strictly invitation only.
SRIRASTU MEDIA

7. Event Schedule Opportunities & Capacities:
 Fashion Show Morning – 9 AM: Capacity is approximately 200-350 seated
 Fashion Show Afternoon – 2 PM: Capacity is approximately 200-350 seated
 Fashion Show Evening – 7 PM: Capacity is approximately 200-350 seated
 Press & Hospitality - Daytime: in between shows at designated times, the Style Lounge
will serve as a hospitality destination for press, models and celebrities. Events can be
from 1 - 2 hours long and host up to 150 invited media and VIPs.
 Designer After-Parties: 9 PM – Friday Midnight, Saturday and Sunday only: One
fashion show After-Party for Style Lounge designers and/or designers of fashion week
per night. Features open bar, food and opportunity for live music performances each
night by top music talent or top DJs. Events will host up to 300+ people nightly.
WOMEN’S WORLDFASHION WEEK
STYLE LOUNGE
Event Schedule.
SRIRASTU MEDIA

8.  Product exclusivity/pouring/sampling/demonstration rights
 Extensive visual branding through the use of animations, projection technologies, gobo
lights and standard collateral materials/signage throughout the venue
 Conversion bar areas and VIP rooms through soft goods, furniture and wall treatment
installations
 Branded merchandise including bar essentials and promotional items
 Custom-designed staff and consumer clothing/apparel for giveaway or offered at retail
 Gift Bag placement of promotional items
 Red carpet and step-and repeat at venue entrance each day & night
 Custom promotions, installations and visibility on-site created to match sponsor needs
and goals
WOMEN’S WORLDFASHION WEEK
STYLE LOUNGE
CORPORATE SPONSORSHIP
SRIRASTU MEDIA

9.  Title Sponsor – INR : entire platform / all events & media. Available for 1 sponsor
exclusively. Includes title naming rights to the event and right-of-first-refusal at
subsequent installations.
 Associate Sponsor – INR: entire platform / all events & media. Available on a per-
category exclusivity basis.
 Single Day Event Sponsor – INR. Partnered with single designer for official designer
event or after-party.
WOMEN’S WORLDFASHION WEEK
STYLE LOUNGE
SPONSORSHIPOPTIONS
Ideal for:
• Product launches during Fashion Week
• Ad campaign unveiling
• Press conference for fashion media (daytime)
• Celebrity-hosted events
Individual dedicated events may also be created and produced at the Style Lounge for a
sponsor or brand – details and pricing provided upon request.
SRIRASTU MEDIA

10. Unique branding opportunities forsponsors will be made available through:
- Side panel branding
- Gobo projections
- Video projections
- Brand installations and product displays
WOMEN’S WORLDFASHION WEEK
STYLE LOUNGE
SRIRASTU MEDIA

11. All Style Lounge events, designers, and sponsors are given extensive media promotion and coverage,
through the
following:
Pre-event Style Lounge promotional full-page ad in ___________________ Newspaper.
Photo and press inclusion in ______ Newspaper dedicated spread advertorial for post-event
coverage.
Name and logo inclusion in other Media’s targeted on-line/website promotion yielding over 4 million
monthly impressions. On-line/electronic media promotion mediums include dedicated web-site page
and email campaigns
Sponsor inclusion in _______ (Srirastu Media) publicity and PR campaign with inclusion in all media
alerts, press releases and media rooms and step & repeat press walls. Estimated 25 million media
impressions.
Sponsor inclusion in all collateral & promotional materials for the program including ____ (Srirastu
Media) industry & promoter based elite campaign.
WOMEN’S WORLDFASHION WEEK
STYLE LOUNGE
MEDIA & PROMOTION BENEFITS
SRIRASTU MEDIA

12. WOMEN’S WORLDFASHION WEEK
STYLE LOUNGE
CONTACT
For further information or to request a detailed presentation for sponsor or designer
participation,
please contact any one of the following:
Surapaneni Poojitha, Srirastu Media at +91-9666442950;
surapanenipoojitha@gmail.com
Anil KumarMamidala, Srirastu Media at +91-9666442951;
mamidala.nikhil@gmail.com
SRIRASTU MEDIA