1. Submitted:
ANJU.SABU
2nd Semester MBA
MACFAST

3. COPY PLATFORM
Meaning:

4. How it works?

6. Fear can be used to force people to
make decisions based on their
emotions. This type of persuasion can
be used to make people fearful against a
companies competitors, thus making
people choose the safe brand of
products.

7. 1. Dettole Hand wash
2. Fair and Lovely

8. If your creative strategy is based in
Humor, it might not be the best
ad, but it will certainly catch
people's attention. TCA Inspired
thinks that
making a good ad is cool, but
making a funny ad is better.

9. 1. Cadbury Five star 2. Bingo Tangels

11. 1. Idea
2. Nokia Asha
Indian advertisement

13. Indian advertisement
1. Vodafone 2. Chocos