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UNIT -2


ISP essentially involves

I) Identification of the stage of IS in the org.

ii) Identification of the applications of organizational ISs,

iii) Evaluation of each of these applications,based on established evaluation criteria

iv) Establishing a priority ranking for these application, and

V)Determining theoptimumarchitecture of IS for serving the top priority applications

4 stage model of IS planning
1. Strategic planning

        A) Derivation from the organizational plan

        B) Strategic fit with organizational culture

        C) Strategy set transformation

2. Information requirement analysis

        A) Define underlying organizationalrequirements

        B) Develop sub system matrix

        C) Define and evaluate informationrequirements for organizational sub-systems

        3. Resource allocation

                A) Return on investment

                B) Charge out

                C) Portfolio approach

                D) Steering committees

        4. Project planning

                A) Milestones
B) Critical path method

               C) Gantt chart




STRATEGIC INFORMATION SYSTEM PLANNING
In order to put the planning for strategic information systems in perspective, the evolution
ofinformation systems according to the three-era model of John Ward, et al.(1990) is
pertinent.According to this model there are three distinct, albeit overlapping, eras of information
systems,dating back to the 60‟s. The relationship over time of the three eras of information
systems isshown in table




Some characteristics of strategic IS planning are:

• Main task: strategic/competitive advantage, linkage to business strategy.

• Key objective: pursuing opportunities, integrating IS and business strategies

• Direction from: executives/senior management and users, coalition of users/management and
information systems.
• Main approach: entrepreneurial (user innovation), multiple (bottom-up development, top
downanalysis, etc.) at the same time.

Strategic Information Systems Planning Methodologies

The task of strategic information systems planning is difficult and often time organizationsdo not
know how to do it. Strategic information systems planning is a major change fororganizations,
from planning for information systems based on users‟ demands to those based on business
strategy. Also strategic information systems planning changes the planning characteristicsin
major ways. We classify SISP methodologies into two categories: impact and alignment.
Impactmethodologies help create and justify new uses of IT, while the methodologies in the
“alignment”category align IS objectives with organizational goals. These two views of SISP are
shown infigure




A. Impact Methodologies

1. Value Chain Analysis: The concept of value chain is considered at length by Michael
Porter(1984). According to him, „every firm is a collection of activities that are performed to
design,produce, market, deliver, and support its product. All these activities can be represented
using avalue chain.‟ Porter goes on to explain that information technology is one of the major
supportactivities for the value chain. “Information systems technology is particularly pervasive
in the valuechain, since every value activity creates and uses information.The recent, rapid
technologicalchange in information systems is having a profound impact on competition and
competitiveadvantage because of the pervasive role of information in the value chain. ..Change
in the way officefunctions can be performed is one of the most important types of technological
trends occurringtoday for many firms, though few are devoting substantial resources to it. .. A
firm that can discovera better technology for performing an activity than its competitors thus
gains competitive advantage”

(Porter, 1985). A typical value chain is summarized in the figure 2.




Once the value chain is charted, executives can rank order the steps in importance todetermine
which departments are central to the strategic objectives of the organization. Also,executives
can then consider the interfaces between primary functions along the chain of production,and
between support activities and all of the primary functions. This helps in identifying
criticalpoints of inter-departmental collaboration. Thus, value chain analysis:

(a) Is a form of business activity analysis which decomposes an enterprise into its parts?

(b) Helps in devising information systems which increase the overall profit available to a firm.

(c) Helps in identifying the potential for mutual business advantages of component businesses, in
thesame or related industries, available from information interchange.

(d) Concentrates on value-adding business activities and is independent of organizational
structure.

Strengths: The main strength of value chain analysis is that it concentrates on direct value
addingactivities of a firm and thus pitches information systems right into the realm of value
adding ratherthan cost cutting.

Weaknesses: Although a very useful and intuitively appealing, value chain analysis suffers from
afew weaknesses, namely,

(a) It only provides a higher level information model for a firm and fails to address
thedevelopmental and implementation issues.
(b) Because of its focus on internal operations instead of data, it fails to define a data structure
for thefirm.

(c) The basic concept of a value chain is difficult to apply to non-manufacturing organizations
wherethe product is not tangible and there are no obvious raw materials.

(d) It does not provide an automated support for carrying out analysis.



2. Critical Success Factor Analysis: Critical success factors analysis can be considered to be
bothan impact as well as an alignment methodology. Critical Success Factors (CSF) in the
context ofSISP are used for interpreting more clearly the objectives, tactics, and operational
activities in termsof key information needs of an organization and its managers and strengths and
weaknesses of theorganization‟s existing systems. Rockart (1979) defines critical success factors
as being „for anybusiness the limited number of areas in which results, if they are satisfactory,
will ensure successfulcompetitive performance for the organization.‟ As shown in figure 3, CSFs
can exist at a number oflevels. They represent the few key areas where things must go right for
the business to flourish.

Consequently, critical success factors are areas of activity that should receive constant and
carefulattention from management.Rockart originally developed the CSF approach as a means to
understanding the informationneeds of CEOs. The approach has subsequently been applied to
the enterprise as a whole and hasbeen extended into a broader planning methodology. It has
been made the basis of many consultingpractices and has achieved major results where it has
been used well.

CSFs can exist at a number of levels, i.e., industry, organizational, business unit, ormanager‟s.
CSFs at a lower level are derived from those at the preceding higher level. The CSF approach
introduces information technology into the initial stages of the planning process and
helpsprovide a realistic assessment of the IT‟s contribution to the organization.

Figure 3: Hierarchy of CSFs
I

Strengths: CSF analysis provides a very powerful method for concentrating on key
informationrequirements of an organization, a business unit, or of a manager. This allows the
management toconcentrate resources on developing information systems around these
requirements. Also, CSFanalysis is easy to perform and can be carried out with few resources.

Weaknesses: (a) although a useful and widely used technique, CSF analysis by itself is not
enoughto perform comprehensive SISP - it does not define data architecture or provides
automatedsupport for analysis.

(b) To be of value, the CSF analysis should be easily and directly related back to the objectives
of thebusiness unit under review. It has been the experience of the people using this technique
thatgenerally it loses its value when used below the third level in an organizational hierarchy
(Ward,1990, p.164).

(c) CSFs focus primarily on management control and thus tend to be internally focused
andanalytical rather than creative

(d) CSFs partly reflect a particular executive‟s management style. Use of CSFs as an aid
inidentifying systems, with the associated long lead-times for developing these systems, may
lead togiving executive information that s/he does not regard as important.

B. Alignment Methodologies

REST IN STRATEGIC IS PLANNING PDF …

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Ism unit 3

  • 1. UNIT -2 ISP essentially involves I) Identification of the stage of IS in the org. ii) Identification of the applications of organizational ISs, iii) Evaluation of each of these applications,based on established evaluation criteria iv) Establishing a priority ranking for these application, and V)Determining theoptimumarchitecture of IS for serving the top priority applications 4 stage model of IS planning 1. Strategic planning A) Derivation from the organizational plan B) Strategic fit with organizational culture C) Strategy set transformation 2. Information requirement analysis A) Define underlying organizationalrequirements B) Develop sub system matrix C) Define and evaluate informationrequirements for organizational sub-systems 3. Resource allocation A) Return on investment B) Charge out C) Portfolio approach D) Steering committees 4. Project planning A) Milestones
  • 2. B) Critical path method C) Gantt chart STRATEGIC INFORMATION SYSTEM PLANNING In order to put the planning for strategic information systems in perspective, the evolution ofinformation systems according to the three-era model of John Ward, et al.(1990) is pertinent.According to this model there are three distinct, albeit overlapping, eras of information systems,dating back to the 60‟s. The relationship over time of the three eras of information systems isshown in table Some characteristics of strategic IS planning are: • Main task: strategic/competitive advantage, linkage to business strategy. • Key objective: pursuing opportunities, integrating IS and business strategies • Direction from: executives/senior management and users, coalition of users/management and information systems.
  • 3. • Main approach: entrepreneurial (user innovation), multiple (bottom-up development, top downanalysis, etc.) at the same time. Strategic Information Systems Planning Methodologies The task of strategic information systems planning is difficult and often time organizationsdo not know how to do it. Strategic information systems planning is a major change fororganizations, from planning for information systems based on users‟ demands to those based on business strategy. Also strategic information systems planning changes the planning characteristicsin major ways. We classify SISP methodologies into two categories: impact and alignment. Impactmethodologies help create and justify new uses of IT, while the methodologies in the “alignment”category align IS objectives with organizational goals. These two views of SISP are shown infigure A. Impact Methodologies 1. Value Chain Analysis: The concept of value chain is considered at length by Michael Porter(1984). According to him, „every firm is a collection of activities that are performed to design,produce, market, deliver, and support its product. All these activities can be represented using avalue chain.‟ Porter goes on to explain that information technology is one of the major supportactivities for the value chain. “Information systems technology is particularly pervasive in the valuechain, since every value activity creates and uses information.The recent, rapid technologicalchange in information systems is having a profound impact on competition and competitiveadvantage because of the pervasive role of information in the value chain. ..Change in the way officefunctions can be performed is one of the most important types of technological trends occurringtoday for many firms, though few are devoting substantial resources to it. .. A
  • 4. firm that can discovera better technology for performing an activity than its competitors thus gains competitive advantage” (Porter, 1985). A typical value chain is summarized in the figure 2. Once the value chain is charted, executives can rank order the steps in importance todetermine which departments are central to the strategic objectives of the organization. Also,executives can then consider the interfaces between primary functions along the chain of production,and between support activities and all of the primary functions. This helps in identifying criticalpoints of inter-departmental collaboration. Thus, value chain analysis: (a) Is a form of business activity analysis which decomposes an enterprise into its parts? (b) Helps in devising information systems which increase the overall profit available to a firm. (c) Helps in identifying the potential for mutual business advantages of component businesses, in thesame or related industries, available from information interchange. (d) Concentrates on value-adding business activities and is independent of organizational structure. Strengths: The main strength of value chain analysis is that it concentrates on direct value addingactivities of a firm and thus pitches information systems right into the realm of value adding ratherthan cost cutting. Weaknesses: Although a very useful and intuitively appealing, value chain analysis suffers from afew weaknesses, namely, (a) It only provides a higher level information model for a firm and fails to address thedevelopmental and implementation issues.
  • 5. (b) Because of its focus on internal operations instead of data, it fails to define a data structure for thefirm. (c) The basic concept of a value chain is difficult to apply to non-manufacturing organizations wherethe product is not tangible and there are no obvious raw materials. (d) It does not provide an automated support for carrying out analysis. 2. Critical Success Factor Analysis: Critical success factors analysis can be considered to be bothan impact as well as an alignment methodology. Critical Success Factors (CSF) in the context ofSISP are used for interpreting more clearly the objectives, tactics, and operational activities in termsof key information needs of an organization and its managers and strengths and weaknesses of theorganization‟s existing systems. Rockart (1979) defines critical success factors as being „for anybusiness the limited number of areas in which results, if they are satisfactory, will ensure successfulcompetitive performance for the organization.‟ As shown in figure 3, CSFs can exist at a number oflevels. They represent the few key areas where things must go right for the business to flourish. Consequently, critical success factors are areas of activity that should receive constant and carefulattention from management.Rockart originally developed the CSF approach as a means to understanding the informationneeds of CEOs. The approach has subsequently been applied to the enterprise as a whole and hasbeen extended into a broader planning methodology. It has been made the basis of many consultingpractices and has achieved major results where it has been used well. CSFs can exist at a number of levels, i.e., industry, organizational, business unit, ormanager‟s. CSFs at a lower level are derived from those at the preceding higher level. The CSF approach introduces information technology into the initial stages of the planning process and helpsprovide a realistic assessment of the IT‟s contribution to the organization. Figure 3: Hierarchy of CSFs
  • 6. I Strengths: CSF analysis provides a very powerful method for concentrating on key informationrequirements of an organization, a business unit, or of a manager. This allows the management toconcentrate resources on developing information systems around these requirements. Also, CSFanalysis is easy to perform and can be carried out with few resources. Weaknesses: (a) although a useful and widely used technique, CSF analysis by itself is not enoughto perform comprehensive SISP - it does not define data architecture or provides automatedsupport for analysis. (b) To be of value, the CSF analysis should be easily and directly related back to the objectives of thebusiness unit under review. It has been the experience of the people using this technique thatgenerally it loses its value when used below the third level in an organizational hierarchy (Ward,1990, p.164). (c) CSFs focus primarily on management control and thus tend to be internally focused andanalytical rather than creative (d) CSFs partly reflect a particular executive‟s management style. Use of CSFs as an aid inidentifying systems, with the associated long lead-times for developing these systems, may lead togiving executive information that s/he does not regard as important. B. Alignment Methodologies REST IN STRATEGIC IS PLANNING PDF …