Automation

1. Social Behaviour and Technology
KURZWEILʼS BLOG POST
“The end of work”
Ankita Jain Embedded Media Design Fall 2014 Tom Klinkowstein
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

2. Ankita Jain Embedded Media Design Fall 2014 Tom Klinkowstein
Social Behaviour and Technology
SPECULATIVE CONCEPT
Increasing rate of automation
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

3. Social Behaviour and Technology
ETHNOGRAPHIC RESEARCH
Seek for assistance
Ankita Jain Embedded Media Design Fall 2014 Tom Klinkowstein
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

4. Social Behaviour and Technology
ETHNOGRAPHIC RESEARCH
Bending at
uncomfortable
postures
Ankita Jain Embedded Media Design Fall 2014 Tom Klinkowstein
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

5. Social Behaviour and Technology
ETHNOGRAPHIC RESEARCH
Assistance for
removal of
items
Ankita Jain Embedded Media Design Fall 2014 Tom Klinkowstein
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

6. Social Behaviour and Technology
ETHNOGRAPHIC RESEARCH
Long queues
to check-out
Ankita Jain Embedded Media Design Fall 2014 Tom Klinkowstein
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

7. Social Behaviour and Technology
ETHNOGRAPHIC RESEARCH
Legal age,
alcohol laws.
Cannot
proceed
without the ID
check.
Ankita Jain Embedded Media Design Fall 2014 Tom Klinkowstein
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

8. Social Behaviour and Technology
ETHNOGRAPHIC RESEARCH
ID check for
purchasing
items like
cigarettes and
alcohol
Ankita Jain Embedded Media Design Fall 2014 Tom Klinkowstein
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

9. Social Behaviour and Technology
ETHNOGRAPHIC
RESEARCH
Machine
taking long to
proceed
Ankita Jain Embedded Media Design Fall 2014 Tom Klinkowstein
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

10. Social Behaviour and Technology
ETHNOGRAPHIC RESEARCH
Assistance when
machine not operating at
customer’s convenience
Ankita Jain Embedded Media Design Fall 2014 Tom Klinkowstein
https://vimeo.com/106147342
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

11. Ankita Jain Embedded Media Design Fall Social Behaviour and Technology 2014 Tom Klinkowstein
ETHNOGRAPHIC RESEARCH
BEHAVIOR OBSERVED
Snagged machines causing restlessness.
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

12. Ankita Jain Embedded Media Design Fall Social Behaviour and Technology 2014 Tom Klinkowstein
ETHNOGRAPHIC RESEARCH
BEHAVIOR OBSERVED
In a hurry to check-out and leave store.
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

13. Ankita Jain Embedded Media Design Fall Social Behaviour and Technology 2014 Tom Klinkowstein
ETHNOGRAPHIC RESEARCH
BEHAVIOR OBSERVED
Do not like to wait in queues for a long time. Especially
the ones suffering from agmenophobia switch their
queues.
Agmenophobia: The fear that the queue you join will be slower than the other one.
(Lihoreau, Tim. Modern Phobias: A Litany of Contemporary Fears. Bloomsbury Publishing UK, 2006.)
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

14. Ankita Jain Embedded Media Design Fall Social Behaviour and Technology 2014 Tom Klinkowstein
ETHNOGRAPHIC RESEARCH
BEHAVIOR OBSERVED
Ensure that the balance money is accurate.
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

15. Ankita Jain Embedded Media Design Fall Social Behaviour and Technology 2014 Tom Klinkowstein
ETHNOGRAPHIC RESEARCH
BEHAVIOR OBSERVED
Expect assistance to be around when needed, and not to
look out for them, leaving their items at the machine.
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

16. Ankita Jain Embedded Media Design Fall Social Behaviour and Technology 2014 Tom Klinkowstein
ETHNOGRAPHIC RESEARCH
UNMET NEEDS/ DESIRES
Need assistance after scanning a few items (Remove items
from the bill when doubly scanned)
Have user-friendly machines such that customer can himself remove doubly scanned items without any
assistance required. This will also speed up the purchase.
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

17. Ankita Jain Embedded Media Design Fall Social Behaviour and Technology 2014 Tom Klinkowstein
ETHNOGRAPHIC RESEARCH
UNMET NEEDS/ DESIRES
When the store is crowded and there are not many
assistants to provide services leads to frustration in
the customers and traffic at the check-out counters.
Wifi link shopping basket with the product selection linked to the trolley such that the while selecting items
the basket can start preparing the bill. Thus at the checkout counter only the bill will have to be paid and
no scanning will be required. This will speed up the process.
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App

18. Ankita Jain Embedded Media Design Fall Social Behaviour and Technology 2014 Tom Klinkowstein
ETHNOGRAPHIC RESEARCH
UNMET NEEDS/ DESIRES
Legal age, alcohol laws. Cannot proceed without the
ID check.
Have smarter machines, which can scan your ID and your face to cross check if the right person is using
the ID. Thus, no need for assistance.
Concept Ethnographic Research Interim Proposal Brand Soundscape Motion Identity Mobile App