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© This is a licensed product of Ken Research and should not be copied
TABLE OF CONTENTS
1.     Asia-Pacific Athletic Apparel and Footwear Industry Introduction

     1.1.   Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012
       1.1.1.   By Athletic Apparel, 2006-2012

       1.1.2.   By Athletic Footwear, 2006-2012
2.     Asia-Pacific Athletic Wear Market Segmentation, 2006-2012

     2.1.   By Athletic Apparel and Footwear, 2006-2012
     2.2.   By Geography, 2006-2012

3.     Major International Players in Asia-Pacific Athletic Apparel and Footwear Market
     3.1.   NIKE

       3.1.1.   Company Overview
       3.1.2.   Business Strategy
       3.1.3.   Financial Performance, FY’2008-FY’2012

     3.2.   Adidas Group
       3.2.1.   Company Overview

       3.2.2.   Business Strategy
       3.2.3.   Financial Performance, 2008-2012

     3.3.   PUMA
       3.3.1.   Company Overview

       3.3.2.   Business Strategy
       3.3.3.   Financial Performance, 2008-2012
4.     Asia-Pacific Athletic Apparels and Footwear Industry: Trends and Developments

5. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-
2017

     5.1.   By Geography, 2013-2017

                                                                                                                2



                                             © This is a licensed product of Ken Research and should not be copied
5.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic
     Apparel and Footwear Market Prospects

6.     China Athletic Apparel and Footwear Industry Introduction

     6.1.   China Athletic Wear Market Size, 2006-2012
       6.1.1.   By Athletic Apparel, 2006-2012
       6.1.2.   By Athletic Footwear, 2006-2012

     6.2.   China Athletic Wear Market Segmentation
       6.2.1.   By Athletic Apparel and Footwear, 2006-2012

       6.2.2.   Atheltic Apparel by Gender, 2012
       6.2.3.   Athletic Footwear By Product Categories, 2012

       6.2.4.   Athletic Footwear by Gender, 2012
       6.2.5.   China Indoor Athletic Wear Market

     6.3.   China Athletic Apparel and Footwear Industry: Trends and Developments
     6.4.   Market Share of Major Players in China Athletic Wear Market, 2011

       6.4.1.   By Athletic Apparel, 2011
       6.4.2.   By Atheltic Footwear, 2011
     6.5. Company Profiles of Major Domestic Players in China Athletic Apparel and Footwear
     Market

       6.5.1.   Anta Sports Products Ltd.
       6.5.2.   Li-Ning
       6.5.3.   361 Degrees International Limited
       6.5.4.   Xtep International Ltd.

       6.5.5.   Kappa
     6.6.   Macro-Economic Factors of China Athletic Apparel and Footwear Industry, 2006-2017

       6.6.1.   Population, 2006-2017
       6.6.2.   Per Capita Annual Consumption Expenditure on Clothing, 2006-2017

       6.6.3.   Per Capita Income of Households, 2006-2017

                                                                                                                3



                                             © This is a licensed product of Ken Research and should not be copied
6.7. China Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-
     2017

7.     Japan Athletic Apparel and Footwear Industry Introduction

     7.1.   Japan Athletic Apparel Market Size, 2006-2012
       7.1.1.   By Value, 2006-2012
       7.1.2.   By Volume, 2006-2012

     7.2.   Japan Athletic Footwear Market Size, 2006-2012
       7.2.1.   By Value, 2006-2012

       7.2.2.   By Volume, 2006-2012
     7.3.   Japan Athletic Apparel Market Segmentation, 2006-2012

       7.3.1.   By Product Categories, 2006-2012
       7.3.2.   By Woven Category, 2006-2012

       7.3.3.   By Knit Category, 2006-2012
     7.4.   Japan Athletic Footwear Market Segmentation, 2006-2012

       7.4.1.   By Value, 2006-2012
       7.4.2.   By Volume, 2006-2012
     7.5.   Market Share of Major Players in Japan Athletic Apparel and Footwear Market, 2011

       7.5.1.   By Athletic Apparel, 2011
       7.5.2.   By Athletic Footwear, 2011

     7.6. Company Profiles of Major Domestic Players in Japan Athletic Apparel and Footwear
     Market

       7.6.1.   Asics

       7.6.2.   Mizuno
       7.6.3.   Descente

       7.6.4.   Goldwin Inc.
     7.7.   Japan Athletic Apparel and Footwear Industry Trends and Developments

     7.8.   Macro Economic Factors of Japan Athletic Apparel and Footwear Industry, 2006-2017

                                                                                                                 4



                                              © This is a licensed product of Ken Research and should not be copied
7.8.1.   Population, 2006-2017
       7.8.2.   Consumer Expenditure on Clothing and Footwear, 2006-2017
       7.8.3.   Gross Domestic Product, 2006-2017

     7.9. Japan Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-
     2017

8.     Australia Athletic Apparel and Footwear Industry Introduction

     8.1.   Australia Athletic Apparel and Footwear Market Size, 2006-2012
       8.1.1.   By Athletic Apparel, 2006-2012

       8.1.2.   By Athletic Footwear, 2006-2012
     8.2.   Australia Athletic Apparel Market Segmentation

       8.2.1.   By Gender, 2012
       8.2.2.   By Product Categories, 2012

     8.3. Market Share of Major Distribution Channels in Australia Athletic Apparel and
     Footwear Industry, 2011

       8.3.1.   By Athletic Apparel, 2011

       8.3.2.   By Athletic Footwear, 2011
     8.4.   Competitive Landscape of Australia Athletic Apparel and Footwear Industry

     8.5.   Australia Athletic Apparel and Footwear Industry: Trends and Developments
     8.6. Macro Economic Factors of Australia Athletic Apparel and Footwear Industry, 2006-
     2017

       8.6.1.   Population, 2006-2017
       8.6.2.   Consumer Expenditure on Clothing and Footwear, 2006-2017
       8.6.3.   Import of Athletic Footwear in Australia, FY’2006-FY’2017

       8.6.4.   Export of Athletic Footwear from Australia, FY’2006-FY’2017
     8.7. Australia Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-
     2017

9.     India Athletic Apparel and Footwear Industry Introduction
     9.1.   India Athletic Apparel and Footwear Market Size by Revenue, 2006-2012
                                                                                                                 5



                                              © This is a licensed product of Ken Research and should not be copied
9.1.1.     By Athletic Apparel, 2006-2012
      9.1.2.     By Athletic Footwear, 2006-2012
  9.2.    India Athletic Apparel and Footwear Market Segmentation

      9.2.1.     Atheltic Apparel by Gender, 2012
      9.2.2.     Atheltic Footwear by Gender, 2012

      9.2.3.     Atheltic Footwear by Product Categories, 2012
  9.3.    India Athletic Apparel and Footwear Market: SWOT Analysis

  9.4.    Market Share of Major Players in India Athletic Apparel and Footwear Market, 2011
  9.5. Company Profiles of Major Domestic Players in India Athletic Apparel and Footwear
  Market

      9.5.1.     Bata
      9.5.2.     Woodland

      9.5.3.     Liberty Shoes Ltd.
  9.6.    India Athletic Apparel and Footwear Industry: Trends and Developments

  9.7. India Athletic Apparel and Footwear Market Future Outlook and Future Projections,
  2013-2017

  9.8.    Macro Economic Factors of India Athletic Apparel and Footwear Industry, 2006-2017

      9.8.1.     Population, 2006-2017
      9.8.2.     Consumer Expenditure on Clothing and Footwear, 2006-2016
      9.8.3.     Per- Capita Expenditure on Apparel and Footwear, 2006-2017
10.      Appendix
  10.1.        Market Definitions

  10.2.        Abbreviations
  10.3.        Research Methodolgy

  10.4.        Disclaimer




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                                              © This is a licensed product of Ken Research and should not be copied
LIST OF FIGURES
Figure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012

Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic
Footwear on the Basis of Contribution in Percentage (%), 2006-2012
Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Figure 6: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian
Countries in Percentage (%), FY’2012
Figure 7: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD Million,
FY’2008-FY’2012
Figure 8: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million,
FY’2008-FY’2012
Figure 9: Adidas Group Suppliers by Region in Percentage (%), 2011

Figure 10: Adidas Athletic Footwear Production by Region in Percentage (%), 2011
Figure 11: Adidas Athletic Apparel Production by Region in Percentage (%), 2011

Figure 12: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD
Million, 2008-2012P
Figure 13: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and
Accessories on the Basis of Contribution in Percentage (%), 2012P
Figure 14: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the
Basis of Contribution in Percentage (%), 2012P

Figure 15: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million,
2008-2012
Figure 16: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of
Revenue in USD Million, 2013-2017
Figure 17: China Athletic Wear Market Size by Revenue in USD Million, 2006-2012
Figure 18: China Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
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                                           © This is a licensed product of Ken Research and should not be copied
Figure 19: China Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
Figure 20: China Athletic Wear Market Segmentation by Athletic Footwear and Athletic Apparel
on the Basis of Contribution in Percentage (%), 2006-2012
Figure 21: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis
of Contribution in Percentage (%), 2012
Figure 22: China Athletic Footwear Market Segmentation by Product Categories on the Basis of
Contribution in Percentage (%), 2012
Figure 23: China Athletic Footwear Market Segmentation by Gender on the Basis of
Contribution in Percentage (%), 2012
Figure 24: China Indoor Athletic Wear Market Size by Revenue in USD Million, 2007-2012
Figure 25: China Indoor Athletic Wear Market Segmentation by Swimwear, Fitness wear and
Underwear on the Basis of Contribution in Percentage (%), 2007-2012
Figure 26: Market Share of Major Players in China Athletic Wear Market by Revenue in
Percentage (%), 2011
Figure 27: Market Share of Major Players in China Athletic Apparel Market by Revenue in
Percentage (%), 2011

Figure 28: Market Share of Major Players in Athletic Footwear Market in China by Revenue in
Percentage (%), 2011
Figure 29: Anta Sports Products Revenue by Athletic Footwear and Apparel in USD Million,
2006-2011
Figure 30: Li-Ning Revenue from Athletic Apparels and Footwear in USD Million, 2008-2011 ..
Figure 31: 361 Degrees International Limited Revenue by Athletic Footwear and Apparel in
USD Million, 2008-2011
Figure 32: Xtep Revenue from Athletic Footwear and Athletic Apparel in USD Million, 2008-
2011
Figure 33: Kappa Revenue by Athletic Apparel and Footwear in USD Million, 2008-2011

Figure 34: China Population in Million, 2006-2017
Figure 35: China Per-Capita Annual Consumption Expenditure of Households on Clothing in
USD, 2006-2017
Figure 36: China Per-Capita Income of Households in USD, 2006-2017

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                                          © This is a licensed product of Ken Research and should not be copied
Figure 37: China Athletic Apparel and Footwear Market Future Projections on the Basis of
Revenue in USD Million, 2013-2017
Figure 38: Japan Athletic Apparel Market Size by Revenue in USD Million, 2006-2012

Figure 39: Japan Athletic Apparel Market Size by Production in Thousand Units, 2006-2012
Figure 40: Japan Athletic Footwear Market Size by Revenue in USD Million, 2006-2012

Figure 41: Japan Athletic Footwear Market Size by Shipment Volume of Manufacturers in
Thousand Pairs, 2006-2012
Figure 42: Japan Athletic Apparel Production by Men and Women’s Woven Category on the
Basis of Contribution in Percentage (%), 2006-2012
Figure 43: Japan Athletic Apparel Market Segmentation by Knit Category on the Basis of
Production in Thousand Units, 2006-2012
Figure 44: Market Share of Major Players in Japan Athletic Apparel Market on the Basis of
Revenue in Percentage (%), 2011
Figure 45: Japan Athletic Footwear Market Share of Major Players on the Basis of Revenue
Contribution in Percentage (%), 2011
Figure 46: Asics Japan Athletic Apparel and Footwear Revenue in USD Million, 2008-2011

Figure 47: Mizuno Revenue from Athletic Footwear and Apparel in USD Million, 2009-2011
Figure 48: Import of Sports Footwear in Japan by Countries in Percentage (%), 2010

Figure 49: Japan Population in Million, 2006-2017
Figure 50: Japan Consumer Expenditure on Clothing and Footwear in USD Million, 2006-2017

Figure 51: Japan Gross Domestic Product (GDP) in USD Billion, 2006-2017
Figure 52: Japan Athletic Apparel and Footwear Market Projections on the Basis of Revenue in
USD Million, 2013-2017
Figure 53: Australia Athletic Apparel Market Size on the Basis of Revenue in USD Million,
2006-2012
Figure 54: Australia Athletic Footwear Market Size on the Basis of Revenue in USD Million,
2006-2012
Figure 55: Australia Athletic Apparel Market Segmentation by Gender on the Basis of
Contribution in Percentage (%), 2012


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                                          © This is a licensed product of Ken Research and should not be copied
Figure 56: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis
of Contribution in Percentage (%), 2012
Figure 57: Market Share of Distribution Channels in Australia Athletic Apparel Market on the
Basis of Contribution in Percentage (%), 2011
Figure 58: Market Share of Distribution Channels in Australia Athletic Footwear Market on the
Basis of Contribution in Percentage (%), 2011
Figure 59: Australia Population in Million, 2006-2017

Figure 60: Australia Consumer Expenditure on Clothing and Footwear in USD Million, 2006-
2017
Figure 61: Import of Athletic Footwear in Australia in USD Million, FY’2006-FY’2017
Figure 62: Export of Athletic Footwear from Australia in USD Million, FY’2006-FY’2017
Figure 63: Australia Athletic Apparel and Footwear Market Projections on the Basis of Revenue
in USD Million, 2013-2017
Figure 64: India Athletic Apparel and Footwear Market by Unorganized and Organized Sector
on the Basis of Contribution in Percentage (%), 2012
Figure 65: India Athletic Apparel Market Size on the Basis of Revenue in USD Million, 2006-
2012
Figure 66: India Athletic Footwear Market Size on the Basis of Revenue in USD Million, 2006-
2012

Figure 67: India Athletic Apparel Market Segmentation by Gender on the Basis of Contribution
in Percentage (%), 2012
Figure 68: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution
in Percentage (%), 2012
Figure 69: India Athletic Footwear Market Segmentation by Product Categories on the Basis of
Contribution in Percentage (%), 2012
Figure 70: Market Share of Major Players in India Athletic Apparel and Footwear Market in
Percentage (%), 2011
Figure 71: India Athletic Apparel and Footwear Market Projections on the Basis of Revenue in
USD Million, 2013-2017
Figure 72: India Population in Million, 2006-2017

Figure 73: India Consumer Expenditure on Clothing and Footwear in USD Million, 2006-2017
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                                           © This is a licensed product of Ken Research and should not be copied
Figure 74: India Per-Capita Expenditure on Apparel and Footwear in USD, 2006-2017




                                                                                                          11



                                         © This is a licensed product of Ken Research and should not be copied
LIST OF TABLES
Table 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear on
the Basis of Revenue in USD Million, 2006-2012
Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012
Table 4: Total Number of NIKE Stores in the World in Units, 2011
Table 5: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million,
FY’2012
Table 6: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011
Table 7: Adidas Production of Athletic Apparel in Million Units, 2008-2011

Table 8: Adidas Group Asia –Pacific Research and Development Centers in Asian Countries
Table 9: Adidas Group Global Research and Development Expenditure in USD Million, as a
Percentage (%) of Net Sales and Operating Expenses, 2007-2011
Table 10: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel and
Accessories in USD Million, 2012
Table 11: PUMA Number of Employees by Geography, 2009-2011

Table 12: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis of
Revenue in USD Million, 2013-2017
Table 13: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basis
of Revenue in USD Million, 2013-2017
Table 14: Cause and Effect Relationship between Industry Factors and Asia-Pacific Athletic
Apparel and Footwear Industry Prospects

Table 15: China Athletic Wear Market Segmentation by Athletic Apparel and Footwear on the
Basis of Revenue in USD Million, 2006-2012
Table 16: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis
of Revenue in USD Million, 2012
Table 17: China Athletic Footwear Market Segmentation by Product Categories on the Basis of
Revenue in USD Million, 2012
                                                                                                           12



                                          © This is a licensed product of Ken Research and should not be copied
Table 18: China Athletic Footwear Market Segmentation by Gender on the Basis of Revenue in
USD Million, 2012
Table 19: China Indoor Athletic Wear Market Size by Swimwear, Fitness Wear and Underwear
on the Basis of Revenue in USD Million, 2007-2012
Table 20: Revenue of Major Players from Athletic Apparel and Footwear in China in USD
Million, 2011
Table 21: Revenue of Major Players from Athletic Apparel in China in USD Million, 2011

Table 22: Revenue of Major Players from Athletic Footwear in China in USD Million, 2011
Table 23: Li-Ning Total Number of Retail Stores Operated in China by Franchised Retail Stores
and Directly Operated Retail Stores on the Basis of Eastern, Northern and Southern Regions,
2009-2011
Table 24: 361 Degree International Limited Number of Units Sold by Athletic Footwear and
Apparels and Accessories on the Basis of Pairs in Thousands, 2008-2011

Table 25: 361 Degree International Limited Average Wholesale Selling Price by Athletic
Footwear and Apparels in USD, 2008-2011
Table 26: Japan Athletic Apparel Market Segmentation by Product Categories on the Basis of
Revenue in USD Million, 2006-2012
Table 27: Japan Athletic Apparel Market Segmentation by Product Categories on the Basis of
Contribution in Percentage (%), 2006-2012
Table 28: Japan Athletic Apparel Market Segmentation by Men and Women’s Woven Category
Production in Thousand Units, 2006-2012
Table 29: Japan Athletic Footwear Market Segmentation by Product Categories on the Basis of
Revenue in USD Million, 2006-2012
Table 30: Japan Athletic Footwear Market Segmentation by Product Categories on the Basis of
Contribution in Percentage (%), 2006-2011
Table 31: Japan Athletic Footwear Market Segmentation by Volume of Product Categories in
Thousand Pairs, 2006-2012

Table 32: Revenue of Major Players in Japan Athletic Apparel Market in USD Million, 2011
Table 33: Revenue of Major Players in Japan Athletic Footwear Market in USD Million, 2011
Table 34: Import of Athletic Footwear in Japan by Value in USD Million and Volume in
Thousand Pairs, 2006-2010

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                                          © This is a licensed product of Ken Research and should not be copied
Table 35: Australia Athletic Apparel Market Segmentation Gender on the Basis of Revenue in
USD Million, 2012
Table 36: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis
of Revenue in USD Million, 2012
Table 37: Market Share of Leading Players in Australia Athletic Apparel Market on the Basis of
Percentage of Consumers Buying at Each Destination, 2011
Table 38: Market Share of Leading Players in Australia Athletic Footwear Market on the Basis
of Percentage of Consumers Buying at Each Destination, 2011
Table 39: Australia Major Domestic Athletic Apparel and Footwear Retailers Profile, 2011
Table 40: Australia Sports Participation by Categories in Thousands, 2006-2010
Table 41: India Athletic Apparel Market Segmentation by Gender on the Basis of Revenue in
USD Million, 2012
Table 42: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution
in Percentage (%), 2012
Table 43: India Athletic Footwear Market Segmentation by Product Categories on the Basis of
Revenue in USD Million, 2012

Table 44: Correlation Matrix of China Athletic Apparel and Footwear Market
Table 45: Regression Coefficients Output of the China Athletic Apparel and Footwear Market




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                                           © This is a licensed product of Ken Research and should not be copied
ASIA-PACIFIC ATHLETIC WEAR MARKET SIZE BY REVENUE,
2006-2012


BY ATHLETIC APPAREL, 2006-2012


Active sports such as aerobics, athletics, running, cycling, swimming, snowboarding have gained
prominence in countries such as India, China in the last few years. There has been an increase in
the range of high tech fabrics and apparels that are made for high performance in the China
market over the last few years due to…

                                                        The athletic apparel market in Asia-Pacific region
        Active sports such as aerobics, athletics,
                                                        has showcased a persistent trajectory of growth
        running,        cycling,      swimming,         over the period 2006-2012. The athletic apparel
        snowboarding have gained prominence             market in 2012 has recorded a remarkable value
        in countries such as India, China in the        of USD ~ million as compared to USD ~ million
        last few years.                                 in 2011… This was due to an increase in the
                                                        purchasing power of the people and…

…in the recent years, increasing number of women participating in sports and fitness activities
has greatly impacted the growth trend of sports apparel and footwear market in Asia-Pacific
region.

Figure: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012

                20,000.0
                18,000.0
                16,000.0
                14,000.0
  USD Million




                12,000.0
                10,000.0
                 8,000.0
                 6,000.0
                 4,000.0
                 2,000.0
                     0.0
                           2006    2007        2008            2009           2010           2011          2012P


                                                                                                                      15



                                                     © This is a licensed product of Ken Research and should not be copied
BY ATHLETIC FOOTWEAR, 2006-2012


...evolving fashion trends leading to a spur in the demand for innovative designs and styles
coupled with celebrity endorsements has been a major driving force of athletic footwear in the
recent years…
The revenue generated by the industry increased by 8.5% and 19.9% in 2006 and 2007
respectively. Following the Beijing Olympics in 2008 and Asian Games in China in 2010, the
interest in sports and the demand for sporting goods such as sports apparel and footwear soared
further…this led to an incline in the market by 11.1% in 2010 over the previous year. The
revenue of the market was recorded to be USD ~ million in 2010 which further rose by 13.3% in
2011 and reached USD ~ million…

Figure: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012

              18,000.0

              16,000.0

              14,000.0

              12,000.0
USD Million




              10,000.0

               8,000.0

               6,000.0

               4,000.0

               2,000.0

                   0.0
                         2006   2007   2008          2009           2010           2011          2012P




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                                           © This is a licensed product of Ken Research and should not be copied
ASIA-PACIFIC ATHLETIC WEAR MARKET
SEGMENTATION, 2006-2012


BY GEOGRAPHY, 2006-2012


…sports fashion trend is offering greater opportunity for major brands such as Nike, Adidas,
Reebok, Puma and these brands have ventured into the less matured markets of India, China
where the sport fashion business is booming and the consumers are brand conscious.

Sportswear has made a vast incursion into general casual wear with most of it being designed for
specific functions such as… Asia-Pacific is showcasing the fastest growing potential across the
globe, spurred by the rapidly expanding athletic apparel and footwear markets of India, China,
Hong Kong and Australia…

The growth in the Asia-Pacific athletic apparel and footwear market is primarily driven by China
and…
China has been the largest contributor to the revenue of athletic apparel in Asia-Pacific region
                                                accounting for nearly ~% of the market in 2011,
    China has been the largest contributor to   followed by Japan with a share of ~% in 2011
    the revenue of athletic apparel in Asia-
                                                and generating revenue worth USD ~ million
    Pacific region accounting for nearly ~% of
    the market in 2011, followed by Japan       during the year. India has been the smallest
    with a share of ~%.                         contributor to the athletic apparel market
                                                contributing nearly ~% to the overall market in
the region in 2011 thereby generating revenue worth USD ~million during the year. In 2012, the
country’s contribution inclined further by 0.2% in the overall market and reached ~%...




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                                           © This is a licensed product of Ken Research and should not be copied
Figure: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012

                   100.0%
                   90.0%
                   80.0%
                   70.0%
                   60.0%
 Paercentage (%)




                   50.0%
                   40.0%
                   30.0%
                   20.0%
                   10.0%
                    0.0%
                            2006   2007      2008         2009           2010              2011            2012P

                                     China    Japan       Australia         India          Others

Table: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of
Contribution in Percentage (%), 2006-2012

Countries                   2006     2007       2008              2009              2010            2011       2012P
China
Japan
Australia

India
Others

Total




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                                                © This is a licensed product of Ken Research and should not be copied
ASIA-PACIFIC ATHLETIC APPAREL AND FOOTWEAR
MARKET FUTURE OUTLOOK AND PROJECTIONS, 2013-
2017


The future of the athletic footwear market is likely to be favorable as the preference for a healthy
lifestyle gains continuous momentum amongst the people in Asian countries. Changing lifestyles
and attitude towards fitness outer wear are….
In the absence of major economic shocks, the athletic apparel and footwear industry in Asian
region is expected to expand in 2013 and 2014. Following macroeconomic trends, the consumer
spending on athletic apparels and footwear is expected to…

…the sporting goods companies in Asian region are rapidly adopting strategies to address
distinctive demand of men and women, a diverse age segment, the casual, competitive or non-
athletes who prefer fitness clothing for daily use…
… athletic footwear industry in the region is predicted to grow at a CAGR of 13.2% from 2013-
2017 as compared to 12.7% from 2006-2012 and will reach USD ~ million in 2017…




                                                                                                              19



                                             © This is a licensed product of Ken Research and should not be copied
Figure: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the
Basis of Revenue in USD Million, 2013-2017

              35,000.0

              30,000.0

              25,000.0
USD Million




              20,000.0

              15,000.0

              10,000.0

               5,000.0

                   0.0
                         2013       2014                 2015                  2016                 2017

                                 Athletic Apparel     Atheltic Footwear




CHINA ATHLETIC WEAR MARKET SIZE, 2006-2012


BY ATHLETIC APPAREL, 2006-2012


. …with the mounting popularity of casual lifestyle, the growth of the athletic apparel market in
China has accelerated. The post Olympics effect and a series of grand international and national
sport events held in the country has fuelled the demand for sports apparel thereby leading to
development of the market in the country. The athletic apparel market in China was valued at
USD ~ million in 2012 thus growing at a CAGR of 29% from 2006-2012…




                                                                                                              20



                                             © This is a licensed product of Ken Research and should not be copied
Figure: China Athletic Apparel Market Size by Revenue in USD Million, 2006-2012

              8,000.0

              7,000.0

              6,000.0
USD Million




              5,000.0

              4,000.0

              3,000.0

              2,000.0

              1,000.0

                  0.0
                        2006   2007   2008          2009           2010           2011          2012P




CHINA ATHLETIC WEAR MARKET SEGMENTATION


ATHELTIC APPAREL BY GENDER, 2012


The athletic apparel industry in China is majorly held by menswear, womenswear and kidswear.
Menswear has occupied the dominant position in the market in 2012 contributing nearly ~% to
the overall market. Menswear segment of the sportswear in China has grown dynamically over
the years on account of….
On the other hand, womenswear contributed nearly ~% to the overall sportswear market in
China. The contribution of women to the overall sportswear market in China is less than the
males because…




                                                                                                              21



                                             © This is a licensed product of Ken Research and should not be copied
Figure: China Athletic Apparel Market Segmentation by Men, Women and Kids on the
Basis of Contribution in Percentage (%), 2012




                                                                                       Men




                                                                                       Women




                                                                                       Kids




Table: China Athletic Apparel Market Segmentation by Men, Women and Kids on the
Basis of Revenue in USD Million, 2012

Particulars                                                                         Revenue ( USD Million)
Men
Women

Kids

Total




MARKET SHARE OF MAJOR PLAYERS IN CHINA ATHLETIC
WEAR MARKET, 2011


China apparel and footwear market is a mature and saturated industry with the presence of
several large scale and small scale manufacturers, retailers and wholesalers who compete
globally as well as in the domestic market. The activities of the market have a direct bearing
on…
In 2011, the majority of the athletic apparel and footwear market revenue was contributed by the
top players such as NIKE, Adidas contributing nearly ~% to the overall market. The domestic
                                                                                              22



                                           © This is a licensed product of Ken Research and should not be copied
players in the country included Anta Sports and Li- Ning leading the market with share of ~%
and ~% in 2011 respectively followed by 361 degree and Xtep contributing 6.1% and 6%
respectively.

The market in China has certainly evolved into a highly competitive scenario where major
players are strategizing to enter…

Figure: Market Share of Major Players in China Athletic Wear Market by Revenue in
Percentage (%), 2011


                                                                                  Nike

                                                                                  Adidas

                                                                                  Anta Sports

                                                                                  Li Ning

                                                                                  361 Degree

                                                                                  Xtep

                                                                                  Peak

                                                                                  Kappa

                                                                                  Others


Table: Revenue of Major Players from Athletic Apparel and Footwear in China in USD
Million, 2011

Major Players                                                               Revenue (USD Million), 2011
Nike
Adidas
Anta Sports
Li Ning
361 Degree
Xtep
Peak
Kappa

                                                                                                          23



                                         © This is a licensed product of Ken Research and should not be copied
Others
Total




CHINA ATHLETIC APPAREL AND FOOTWEAR MARKET FUTURE
OUTLOOK AND PROJECTIONS, 2013-2017


China was able to maintain a steady economic growth in 2011 despite a sluggish global
economic situation. However, rising pressure of inflation and…might restrict the spending
capacity of the masses in the near term…the increasing exposure of consumers in China to the
western lifestyle, which places great emphasis on health and exercise, will drive the domestic
demand for sportswear in the coming few years…
While the near term outlook for the sportswear industry in China remains… few emerging trends
in the industry in the future:

    •    Rationalization of sportswear industry in China: It involves aggressive promotion
         activities to clear excessive inventory, restructuring of retail channels, elimination of
         small competitors out of the industry are expected to continue in the short term.
…

On the other hand, the sluggish European and American markets also caused international
sportswear brands to look for opportunities in the emerging markets, with China being the main
focus…
On account of the above factors, the growth of sports apparel and footwear industry in the next
five years is expected to be moderate. The athletic apparel revenue in the country will reach USD
~ million in 2014 from USD ~ million in 2011 and will further rise by 17.1% and 18.4% in 2016
and 2017 respectively to reach USD ~ million in 2017…




                                                                                                              24



                                             © This is a licensed product of Ken Research and should not be copied
Figure: China Athletic Apparel and Footwear Market Future Projections on the Basis of
Revenue in USD Million, 2013-2017

              20,000.0
              18,000.0
              16,000.0
              14,000.0
USD Million




              12,000.0
              10,000.0
               8,000.0
               6,000.0
               4,000.0
               2,000.0
                   0.0
                         2013      2014                2015                  2016                 2017
                                 Atheltic Apparel     Atheltic Footwear




JAPAN ATHLETIC APPAREL MARKET SIZE, 2006-2012


BY VALUE, 2006-2012


In the last seven years, the athletic apparel market potential and related business opportunities
have weakened tremendously within the Japanese sports industry. The athletic apparel market in
Japan has grown at a negative CAGR of 2.1% from 2006-2012...

The revenue generated by the athletic apparel industry in Japan has declined steadily over the
past seven years on account of…
In the Japanese economy, although the economy showcased a moderately paced recovery from
the slowdown that the Great Eastern Japan Earthquake induced




                                                                                                              25



                                             © This is a licensed product of Ken Research and should not be copied
Figure: Japan Athletic Apparel Market Size by Revenue in USD Million, 2006-2012

              5,800.0

              5,600.0

              5,400.0
USD Million




              5,200.0

              5,000.0

              4,800.0

              4,600.0
                        2006   2007   2008          2009           2010           2011           2012P




BY VOLUME, 2006-2012


The production of athletic apparels in Japan suffered a setback over the period 2006-2012 on
account of decaying demand among the masses. The economic condition in the country has
deteriorated over the last few years due to…

…was observed that in 2006 the production of athletic apparels was ~ thousand units which
plunged to `thousand units in 2012.
…the Osaka Marathon 2011, held in October 2011, is one of such citizen marathons. The
running boom in the country spurred the demand for running apparel and footwear in the country
recent years.




                                                                                                           26



                                          © This is a licensed product of Ken Research and should not be copied
Figure: Japan Athletic Apparel Market Size by Production in Thousand Units, 2006-2012

             30,000.0


             25,000.0


             20,000.0
'000 Units




             15,000.0


             10,000.0


              5,000.0


                  0.0
                        2006   2007     2008          2009           2010           2011           2012P




MARKET SHARE OF MAJOR PLAYERS IN JAPAN ATHLETIC
APPAREL AND FOOTWEAR MARKET, 2011


BY ATHLETIC APPAREL, 2011


…Japan athletic apparel market is concentrated with the presence of several large scale and small
scale manufacturers, retailers and wholesalers, of which the top 6 companies contribute around
~% of the total athletic apparel market revenue in 2011…
The market in 2011 was led by the domestic player Descente with ~% contribution to the total
athletic apparel market revenue. The second leading player in athletic apparel market in Japan is
Goldwin which contributed ~% to the overall revenue of athletic apparel market in 2011. The
company generated total revenue of USD ~ million from athletic apparels in 2011. Adidas is
the…




                                                                                                             27



                                            © This is a licensed product of Ken Research and should not be copied
Figure: Market Share of Major Players in Japan Athletic Apparel Market on the Basis of
Revenue in Percentage (%), 2011



                                                                                  Descente


                                                                                  Goldwin


                                                                                  Adidas


                                                                                  Mizuno


                                                                                  Nike


                                                                                  Asics


                                                                                  Others




BY ATHLETIC FOOTWEAR, 2011


The athletic footwear market in Japan is concentrated among few major players amongst which
the top 4 accounted for nearly ~% of the overall market for athletic footwear in 2011...
The largest player in 2011 was Asics with a market share of ~% and total revenue of USD ~
million from athletic footwear sold during the year. The running shoe category has been ranked
as the top performing footwear in Japan in 2011…
NIKE is the third largest player in the market in 2011 with a market share of ~%. The company
generated revenue worth of USD ~million from the sale of athletic footwear in Japan in 2011....

Table: Japan Athletic Footwear Market Major Players Revenue in USD Million, 2011

Major Players                                                                 Revenue( USD Million), 2011
Asics
Adidas
Nike


                                                                                                            28



                                           © This is a licensed product of Ken Research and should not be copied
Mizuno
Others

Total




AUSTRALIA ATHLETIC FOOTWEAR MARKET SEGMENTATION


BY PRODUCT CATEGORIES, 2012


The athletic footwear market in Australia although is a mature market but still has the potential
to generate demand amongst all categories of consumers irrespective of their age. This segment
of the market has grown at a CAGR of 8.9% from 2006-2012 on account of innovative designs
and models which has gained the preference of the people over the years.

Running shoes held the dominant share of ~% in the overall athletic footwear market in Australia
and generated revenue worth USD ~ million in 2012. Athletic leisure footwear was the second
largest contributor to the athletic footwear market in Australia accounting for a share of nearly
~% in 2012. The leisure footwear segment has…

Figure1: Australia Athletic Footwear Market Segmentation by Product Categories on the
Basis of Contribution in Percentage (%), 2012


                                                                                     Running

                                                                                     Atheltic/Leisure

                                                                                     Cross Training

                                                                                     Football

                                                                                     Court

                                                                                     Basketball

                                                                                     Cleated

                                                                                     Others


                                                                                                             29



                                            © This is a licensed product of Ken Research and should not be copied
Table: Australia Athletic Footwear Market Segmentation by Product Categories on the
Basis of Revenue in USD Million, 2012

Athletic Footwear Categories                                                      Revenue (USD Million)
Running
Athletic/Leisure
Cross Training
Football
Court
Basketball
Cleated
Others

Total




COMPETITIVE LANDSCAPE OF AUSTRALIA ATHLETIC APPAREL
AND FOOTWEAR INDUSTRY

Table: Australia Major Domestic Athletic Apparel and Footwear Retailers Profile, 2011

Major            Business Overview   Key Product               Business Strategy         Geographical
Players                              Segments                                            Reach

                                                                                      



Rebel
Sports
Limited



                                                                                       
                 

Amart All
Sports




                                                                                                          30



                                         © This is a licensed product of Ken Research and should not be copied
                                                  
              
Lorna
Jane




AUSTRALIA ATHLETIC APPAREL AND FOOTWEAR INDUSTRY:
TRENDS AND DEVELOPMENTS


INCREASING SPORTS PARTICIPATION

The sports participation in Australia has risen over the last few years due to the rising health
consciousness leading to…
…in addition to this, in 2010, the Australian Government addressed illicit drugs in sport. The
aim of this work was to assist participation in sports in order to manage illicit drug use by
individuals…

Table: Australia Sports Participation by Categories in Thousands, 2006-2010

Sports Participation by Categories( in'000)         2006            2007            2008           2009          2010
Walking
Aerobics/ Fitness
Swimming
Cycling
Running
Golf

Tennis
Bushwalking
Football
Netball




                                                                                                                   31



                                                  © This is a licensed product of Ken Research and should not be copied
INDIA ATHLETIC APPAREL AND FOOTWEAR MARKET
SEGMENTATION


ATHELTIC FOOTWEAR BY GENDER, 2012


…males’ segment of the athletic footwear market have contributed around ~% of the total
market revenue in 2012, with an active demand for basketball shoes, lightweight running shoes,
training shoes and soccer boots…

Over the years, the Athletic footwear market has witnessed a strong demand for female athletic
shoes, especially from… women have contributed nearly ~% to the overall market revenue in
2012 followed by kids segment which contributed nearly ~% of the market…

Figure: India Athletic Footwear Market Segmentation by Gender on the Basis of
Contribution in Percentage (%), 2012




                                                                                  Men




                                                                                  Women




                                                                                  Kids




                                                                                                           32



                                          © This is a licensed product of Ken Research and should not be copied
DISCLAIMER


The research reports provided by Ken Research are for the personal information of the
authorized recipient and is not for public distribution and should not be reproduced or
redistributed without prior permission. You are permitted to print or download extracts from this
material for your personal use only. None of this material may be used for any commercial or
public use.

The information provided in the research documents is from publicly available data and other
sources, which are reliable. Efforts are made to try and ensure accuracy of data. With respect to
documents available, neither the company nor any of its employees makes any warranty, express
or implied, including the warranties of merchantability and fitness for a particular purpose, or
assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any
information, apparatus, product, or process disclosed, or represents that its use will not infringe
privately owned rights.
The report also includes analysis and views expressed by our research team. The research reports
are purely for information purposes. The opinions expressed are our current opinions as of the
date appearing in the material and may be subject to change from time to time without notice.
Investors should not solely rely on the information contained in the research documents and must
make investment decisions based on their own investment objectives, risk profile and financial
position. The recipients of this material should take their own professional advice before acting
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                                                                                                              33



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Asia Pacific Atheltic Apparel and Footwear Market Outlook to 2017 - Online Retail Boom to Escalate Demand

  • 1. 1 © This is a licensed product of Ken Research and should not be copied
  • 2. TABLE OF CONTENTS 1. Asia-Pacific Athletic Apparel and Footwear Industry Introduction 1.1. Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012 1.1.1. By Athletic Apparel, 2006-2012 1.1.2. By Athletic Footwear, 2006-2012 2. Asia-Pacific Athletic Wear Market Segmentation, 2006-2012 2.1. By Athletic Apparel and Footwear, 2006-2012 2.2. By Geography, 2006-2012 3. Major International Players in Asia-Pacific Athletic Apparel and Footwear Market 3.1. NIKE 3.1.1. Company Overview 3.1.2. Business Strategy 3.1.3. Financial Performance, FY’2008-FY’2012 3.2. Adidas Group 3.2.1. Company Overview 3.2.2. Business Strategy 3.2.3. Financial Performance, 2008-2012 3.3. PUMA 3.3.1. Company Overview 3.3.2. Business Strategy 3.3.3. Financial Performance, 2008-2012 4. Asia-Pacific Athletic Apparels and Footwear Industry: Trends and Developments 5. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 2013- 2017 5.1. By Geography, 2013-2017 2 © This is a licensed product of Ken Research and should not be copied
  • 3. 5.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic Apparel and Footwear Market Prospects 6. China Athletic Apparel and Footwear Industry Introduction 6.1. China Athletic Wear Market Size, 2006-2012 6.1.1. By Athletic Apparel, 2006-2012 6.1.2. By Athletic Footwear, 2006-2012 6.2. China Athletic Wear Market Segmentation 6.2.1. By Athletic Apparel and Footwear, 2006-2012 6.2.2. Atheltic Apparel by Gender, 2012 6.2.3. Athletic Footwear By Product Categories, 2012 6.2.4. Athletic Footwear by Gender, 2012 6.2.5. China Indoor Athletic Wear Market 6.3. China Athletic Apparel and Footwear Industry: Trends and Developments 6.4. Market Share of Major Players in China Athletic Wear Market, 2011 6.4.1. By Athletic Apparel, 2011 6.4.2. By Atheltic Footwear, 2011 6.5. Company Profiles of Major Domestic Players in China Athletic Apparel and Footwear Market 6.5.1. Anta Sports Products Ltd. 6.5.2. Li-Ning 6.5.3. 361 Degrees International Limited 6.5.4. Xtep International Ltd. 6.5.5. Kappa 6.6. Macro-Economic Factors of China Athletic Apparel and Footwear Industry, 2006-2017 6.6.1. Population, 2006-2017 6.6.2. Per Capita Annual Consumption Expenditure on Clothing, 2006-2017 6.6.3. Per Capita Income of Households, 2006-2017 3 © This is a licensed product of Ken Research and should not be copied
  • 4. 6.7. China Athletic Apparel and Footwear Market Future Outlook and Projections, 2013- 2017 7. Japan Athletic Apparel and Footwear Industry Introduction 7.1. Japan Athletic Apparel Market Size, 2006-2012 7.1.1. By Value, 2006-2012 7.1.2. By Volume, 2006-2012 7.2. Japan Athletic Footwear Market Size, 2006-2012 7.2.1. By Value, 2006-2012 7.2.2. By Volume, 2006-2012 7.3. Japan Athletic Apparel Market Segmentation, 2006-2012 7.3.1. By Product Categories, 2006-2012 7.3.2. By Woven Category, 2006-2012 7.3.3. By Knit Category, 2006-2012 7.4. Japan Athletic Footwear Market Segmentation, 2006-2012 7.4.1. By Value, 2006-2012 7.4.2. By Volume, 2006-2012 7.5. Market Share of Major Players in Japan Athletic Apparel and Footwear Market, 2011 7.5.1. By Athletic Apparel, 2011 7.5.2. By Athletic Footwear, 2011 7.6. Company Profiles of Major Domestic Players in Japan Athletic Apparel and Footwear Market 7.6.1. Asics 7.6.2. Mizuno 7.6.3. Descente 7.6.4. Goldwin Inc. 7.7. Japan Athletic Apparel and Footwear Industry Trends and Developments 7.8. Macro Economic Factors of Japan Athletic Apparel and Footwear Industry, 2006-2017 4 © This is a licensed product of Ken Research and should not be copied
  • 5. 7.8.1. Population, 2006-2017 7.8.2. Consumer Expenditure on Clothing and Footwear, 2006-2017 7.8.3. Gross Domestic Product, 2006-2017 7.9. Japan Athletic Apparel and Footwear Market Future Outlook and Projections, 2013- 2017 8. Australia Athletic Apparel and Footwear Industry Introduction 8.1. Australia Athletic Apparel and Footwear Market Size, 2006-2012 8.1.1. By Athletic Apparel, 2006-2012 8.1.2. By Athletic Footwear, 2006-2012 8.2. Australia Athletic Apparel Market Segmentation 8.2.1. By Gender, 2012 8.2.2. By Product Categories, 2012 8.3. Market Share of Major Distribution Channels in Australia Athletic Apparel and Footwear Industry, 2011 8.3.1. By Athletic Apparel, 2011 8.3.2. By Athletic Footwear, 2011 8.4. Competitive Landscape of Australia Athletic Apparel and Footwear Industry 8.5. Australia Athletic Apparel and Footwear Industry: Trends and Developments 8.6. Macro Economic Factors of Australia Athletic Apparel and Footwear Industry, 2006- 2017 8.6.1. Population, 2006-2017 8.6.2. Consumer Expenditure on Clothing and Footwear, 2006-2017 8.6.3. Import of Athletic Footwear in Australia, FY’2006-FY’2017 8.6.4. Export of Athletic Footwear from Australia, FY’2006-FY’2017 8.7. Australia Athletic Apparel and Footwear Market Future Outlook and Projections, 2013- 2017 9. India Athletic Apparel and Footwear Industry Introduction 9.1. India Athletic Apparel and Footwear Market Size by Revenue, 2006-2012 5 © This is a licensed product of Ken Research and should not be copied
  • 6. 9.1.1. By Athletic Apparel, 2006-2012 9.1.2. By Athletic Footwear, 2006-2012 9.2. India Athletic Apparel and Footwear Market Segmentation 9.2.1. Atheltic Apparel by Gender, 2012 9.2.2. Atheltic Footwear by Gender, 2012 9.2.3. Atheltic Footwear by Product Categories, 2012 9.3. India Athletic Apparel and Footwear Market: SWOT Analysis 9.4. Market Share of Major Players in India Athletic Apparel and Footwear Market, 2011 9.5. Company Profiles of Major Domestic Players in India Athletic Apparel and Footwear Market 9.5.1. Bata 9.5.2. Woodland 9.5.3. Liberty Shoes Ltd. 9.6. India Athletic Apparel and Footwear Industry: Trends and Developments 9.7. India Athletic Apparel and Footwear Market Future Outlook and Future Projections, 2013-2017 9.8. Macro Economic Factors of India Athletic Apparel and Footwear Industry, 2006-2017 9.8.1. Population, 2006-2017 9.8.2. Consumer Expenditure on Clothing and Footwear, 2006-2016 9.8.3. Per- Capita Expenditure on Apparel and Footwear, 2006-2017 10. Appendix 10.1. Market Definitions 10.2. Abbreviations 10.3. Research Methodolgy 10.4. Disclaimer 6 © This is a licensed product of Ken Research and should not be copied
  • 7. LIST OF FIGURES Figure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012 Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic Footwear on the Basis of Contribution in Percentage (%), 2006-2012 Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Figure 6: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian Countries in Percentage (%), FY’2012 Figure 7: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD Million, FY’2008-FY’2012 Figure 8: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million, FY’2008-FY’2012 Figure 9: Adidas Group Suppliers by Region in Percentage (%), 2011 Figure 10: Adidas Athletic Footwear Production by Region in Percentage (%), 2011 Figure 11: Adidas Athletic Apparel Production by Region in Percentage (%), 2011 Figure 12: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD Million, 2008-2012P Figure 13: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and Accessories on the Basis of Contribution in Percentage (%), 2012P Figure 14: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the Basis of Contribution in Percentage (%), 2012P Figure 15: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million, 2008-2012 Figure 16: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 17: China Athletic Wear Market Size by Revenue in USD Million, 2006-2012 Figure 18: China Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 7 © This is a licensed product of Ken Research and should not be copied
  • 8. Figure 19: China Athletic Footwear Market Size by Revenue in USD Million, 2006-2012 Figure 20: China Athletic Wear Market Segmentation by Athletic Footwear and Athletic Apparel on the Basis of Contribution in Percentage (%), 2006-2012 Figure 21: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis of Contribution in Percentage (%), 2012 Figure 22: China Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012 Figure 23: China Athletic Footwear Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 Figure 24: China Indoor Athletic Wear Market Size by Revenue in USD Million, 2007-2012 Figure 25: China Indoor Athletic Wear Market Segmentation by Swimwear, Fitness wear and Underwear on the Basis of Contribution in Percentage (%), 2007-2012 Figure 26: Market Share of Major Players in China Athletic Wear Market by Revenue in Percentage (%), 2011 Figure 27: Market Share of Major Players in China Athletic Apparel Market by Revenue in Percentage (%), 2011 Figure 28: Market Share of Major Players in Athletic Footwear Market in China by Revenue in Percentage (%), 2011 Figure 29: Anta Sports Products Revenue by Athletic Footwear and Apparel in USD Million, 2006-2011 Figure 30: Li-Ning Revenue from Athletic Apparels and Footwear in USD Million, 2008-2011 .. Figure 31: 361 Degrees International Limited Revenue by Athletic Footwear and Apparel in USD Million, 2008-2011 Figure 32: Xtep Revenue from Athletic Footwear and Athletic Apparel in USD Million, 2008- 2011 Figure 33: Kappa Revenue by Athletic Apparel and Footwear in USD Million, 2008-2011 Figure 34: China Population in Million, 2006-2017 Figure 35: China Per-Capita Annual Consumption Expenditure of Households on Clothing in USD, 2006-2017 Figure 36: China Per-Capita Income of Households in USD, 2006-2017 8 © This is a licensed product of Ken Research and should not be copied
  • 9. Figure 37: China Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 38: Japan Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 Figure 39: Japan Athletic Apparel Market Size by Production in Thousand Units, 2006-2012 Figure 40: Japan Athletic Footwear Market Size by Revenue in USD Million, 2006-2012 Figure 41: Japan Athletic Footwear Market Size by Shipment Volume of Manufacturers in Thousand Pairs, 2006-2012 Figure 42: Japan Athletic Apparel Production by Men and Women’s Woven Category on the Basis of Contribution in Percentage (%), 2006-2012 Figure 43: Japan Athletic Apparel Market Segmentation by Knit Category on the Basis of Production in Thousand Units, 2006-2012 Figure 44: Market Share of Major Players in Japan Athletic Apparel Market on the Basis of Revenue in Percentage (%), 2011 Figure 45: Japan Athletic Footwear Market Share of Major Players on the Basis of Revenue Contribution in Percentage (%), 2011 Figure 46: Asics Japan Athletic Apparel and Footwear Revenue in USD Million, 2008-2011 Figure 47: Mizuno Revenue from Athletic Footwear and Apparel in USD Million, 2009-2011 Figure 48: Import of Sports Footwear in Japan by Countries in Percentage (%), 2010 Figure 49: Japan Population in Million, 2006-2017 Figure 50: Japan Consumer Expenditure on Clothing and Footwear in USD Million, 2006-2017 Figure 51: Japan Gross Domestic Product (GDP) in USD Billion, 2006-2017 Figure 52: Japan Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 53: Australia Athletic Apparel Market Size on the Basis of Revenue in USD Million, 2006-2012 Figure 54: Australia Athletic Footwear Market Size on the Basis of Revenue in USD Million, 2006-2012 Figure 55: Australia Athletic Apparel Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 9 © This is a licensed product of Ken Research and should not be copied
  • 10. Figure 56: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012 Figure 57: Market Share of Distribution Channels in Australia Athletic Apparel Market on the Basis of Contribution in Percentage (%), 2011 Figure 58: Market Share of Distribution Channels in Australia Athletic Footwear Market on the Basis of Contribution in Percentage (%), 2011 Figure 59: Australia Population in Million, 2006-2017 Figure 60: Australia Consumer Expenditure on Clothing and Footwear in USD Million, 2006- 2017 Figure 61: Import of Athletic Footwear in Australia in USD Million, FY’2006-FY’2017 Figure 62: Export of Athletic Footwear from Australia in USD Million, FY’2006-FY’2017 Figure 63: Australia Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 64: India Athletic Apparel and Footwear Market by Unorganized and Organized Sector on the Basis of Contribution in Percentage (%), 2012 Figure 65: India Athletic Apparel Market Size on the Basis of Revenue in USD Million, 2006- 2012 Figure 66: India Athletic Footwear Market Size on the Basis of Revenue in USD Million, 2006- 2012 Figure 67: India Athletic Apparel Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 Figure 68: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 Figure 69: India Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012 Figure 70: Market Share of Major Players in India Athletic Apparel and Footwear Market in Percentage (%), 2011 Figure 71: India Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 72: India Population in Million, 2006-2017 Figure 73: India Consumer Expenditure on Clothing and Footwear in USD Million, 2006-2017 10 © This is a licensed product of Ken Research and should not be copied
  • 11. Figure 74: India Per-Capita Expenditure on Apparel and Footwear in USD, 2006-2017 11 © This is a licensed product of Ken Research and should not be copied
  • 12. LIST OF TABLES Table 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear on the Basis of Revenue in USD Million, 2006-2012 Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Table 4: Total Number of NIKE Stores in the World in Units, 2011 Table 5: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million, FY’2012 Table 6: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011 Table 7: Adidas Production of Athletic Apparel in Million Units, 2008-2011 Table 8: Adidas Group Asia –Pacific Research and Development Centers in Asian Countries Table 9: Adidas Group Global Research and Development Expenditure in USD Million, as a Percentage (%) of Net Sales and Operating Expenses, 2007-2011 Table 10: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel and Accessories in USD Million, 2012 Table 11: PUMA Number of Employees by Geography, 2009-2011 Table 12: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017 Table 13: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017 Table 14: Cause and Effect Relationship between Industry Factors and Asia-Pacific Athletic Apparel and Footwear Industry Prospects Table 15: China Athletic Wear Market Segmentation by Athletic Apparel and Footwear on the Basis of Revenue in USD Million, 2006-2012 Table 16: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis of Revenue in USD Million, 2012 Table 17: China Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2012 12 © This is a licensed product of Ken Research and should not be copied
  • 13. Table 18: China Athletic Footwear Market Segmentation by Gender on the Basis of Revenue in USD Million, 2012 Table 19: China Indoor Athletic Wear Market Size by Swimwear, Fitness Wear and Underwear on the Basis of Revenue in USD Million, 2007-2012 Table 20: Revenue of Major Players from Athletic Apparel and Footwear in China in USD Million, 2011 Table 21: Revenue of Major Players from Athletic Apparel in China in USD Million, 2011 Table 22: Revenue of Major Players from Athletic Footwear in China in USD Million, 2011 Table 23: Li-Ning Total Number of Retail Stores Operated in China by Franchised Retail Stores and Directly Operated Retail Stores on the Basis of Eastern, Northern and Southern Regions, 2009-2011 Table 24: 361 Degree International Limited Number of Units Sold by Athletic Footwear and Apparels and Accessories on the Basis of Pairs in Thousands, 2008-2011 Table 25: 361 Degree International Limited Average Wholesale Selling Price by Athletic Footwear and Apparels in USD, 2008-2011 Table 26: Japan Athletic Apparel Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2006-2012 Table 27: Japan Athletic Apparel Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2006-2012 Table 28: Japan Athletic Apparel Market Segmentation by Men and Women’s Woven Category Production in Thousand Units, 2006-2012 Table 29: Japan Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2006-2012 Table 30: Japan Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2006-2011 Table 31: Japan Athletic Footwear Market Segmentation by Volume of Product Categories in Thousand Pairs, 2006-2012 Table 32: Revenue of Major Players in Japan Athletic Apparel Market in USD Million, 2011 Table 33: Revenue of Major Players in Japan Athletic Footwear Market in USD Million, 2011 Table 34: Import of Athletic Footwear in Japan by Value in USD Million and Volume in Thousand Pairs, 2006-2010 13 © This is a licensed product of Ken Research and should not be copied
  • 14. Table 35: Australia Athletic Apparel Market Segmentation Gender on the Basis of Revenue in USD Million, 2012 Table 36: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2012 Table 37: Market Share of Leading Players in Australia Athletic Apparel Market on the Basis of Percentage of Consumers Buying at Each Destination, 2011 Table 38: Market Share of Leading Players in Australia Athletic Footwear Market on the Basis of Percentage of Consumers Buying at Each Destination, 2011 Table 39: Australia Major Domestic Athletic Apparel and Footwear Retailers Profile, 2011 Table 40: Australia Sports Participation by Categories in Thousands, 2006-2010 Table 41: India Athletic Apparel Market Segmentation by Gender on the Basis of Revenue in USD Million, 2012 Table 42: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 Table 43: India Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2012 Table 44: Correlation Matrix of China Athletic Apparel and Footwear Market Table 45: Regression Coefficients Output of the China Athletic Apparel and Footwear Market 14 © This is a licensed product of Ken Research and should not be copied
  • 15. ASIA-PACIFIC ATHLETIC WEAR MARKET SIZE BY REVENUE, 2006-2012 BY ATHLETIC APPAREL, 2006-2012 Active sports such as aerobics, athletics, running, cycling, swimming, snowboarding have gained prominence in countries such as India, China in the last few years. There has been an increase in the range of high tech fabrics and apparels that are made for high performance in the China market over the last few years due to… The athletic apparel market in Asia-Pacific region Active sports such as aerobics, athletics, has showcased a persistent trajectory of growth running, cycling, swimming, over the period 2006-2012. The athletic apparel snowboarding have gained prominence market in 2012 has recorded a remarkable value in countries such as India, China in the of USD ~ million as compared to USD ~ million last few years. in 2011… This was due to an increase in the purchasing power of the people and… …in the recent years, increasing number of women participating in sports and fitness activities has greatly impacted the growth trend of sports apparel and footwear market in Asia-Pacific region. Figure: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 20,000.0 18,000.0 16,000.0 14,000.0 USD Million 12,000.0 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2006 2007 2008 2009 2010 2011 2012P 15 © This is a licensed product of Ken Research and should not be copied
  • 16. BY ATHLETIC FOOTWEAR, 2006-2012 ...evolving fashion trends leading to a spur in the demand for innovative designs and styles coupled with celebrity endorsements has been a major driving force of athletic footwear in the recent years… The revenue generated by the industry increased by 8.5% and 19.9% in 2006 and 2007 respectively. Following the Beijing Olympics in 2008 and Asian Games in China in 2010, the interest in sports and the demand for sporting goods such as sports apparel and footwear soared further…this led to an incline in the market by 11.1% in 2010 over the previous year. The revenue of the market was recorded to be USD ~ million in 2010 which further rose by 13.3% in 2011 and reached USD ~ million… Figure: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012 18,000.0 16,000.0 14,000.0 12,000.0 USD Million 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2006 2007 2008 2009 2010 2011 2012P 16 © This is a licensed product of Ken Research and should not be copied
  • 17. ASIA-PACIFIC ATHLETIC WEAR MARKET SEGMENTATION, 2006-2012 BY GEOGRAPHY, 2006-2012 …sports fashion trend is offering greater opportunity for major brands such as Nike, Adidas, Reebok, Puma and these brands have ventured into the less matured markets of India, China where the sport fashion business is booming and the consumers are brand conscious. Sportswear has made a vast incursion into general casual wear with most of it being designed for specific functions such as… Asia-Pacific is showcasing the fastest growing potential across the globe, spurred by the rapidly expanding athletic apparel and footwear markets of India, China, Hong Kong and Australia… The growth in the Asia-Pacific athletic apparel and footwear market is primarily driven by China and… China has been the largest contributor to the revenue of athletic apparel in Asia-Pacific region accounting for nearly ~% of the market in 2011, China has been the largest contributor to followed by Japan with a share of ~% in 2011 the revenue of athletic apparel in Asia- and generating revenue worth USD ~ million Pacific region accounting for nearly ~% of the market in 2011, followed by Japan during the year. India has been the smallest with a share of ~%. contributor to the athletic apparel market contributing nearly ~% to the overall market in the region in 2011 thereby generating revenue worth USD ~million during the year. In 2012, the country’s contribution inclined further by 0.2% in the overall market and reached ~%... 17 © This is a licensed product of Ken Research and should not be copied
  • 18. Figure: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 100.0% 90.0% 80.0% 70.0% 60.0% Paercentage (%) 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 2008 2009 2010 2011 2012P China Japan Australia India Others Table: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Countries 2006 2007 2008 2009 2010 2011 2012P China Japan Australia India Others Total 18 © This is a licensed product of Ken Research and should not be copied
  • 19. ASIA-PACIFIC ATHLETIC APPAREL AND FOOTWEAR MARKET FUTURE OUTLOOK AND PROJECTIONS, 2013- 2017 The future of the athletic footwear market is likely to be favorable as the preference for a healthy lifestyle gains continuous momentum amongst the people in Asian countries. Changing lifestyles and attitude towards fitness outer wear are…. In the absence of major economic shocks, the athletic apparel and footwear industry in Asian region is expected to expand in 2013 and 2014. Following macroeconomic trends, the consumer spending on athletic apparels and footwear is expected to… …the sporting goods companies in Asian region are rapidly adopting strategies to address distinctive demand of men and women, a diverse age segment, the casual, competitive or non- athletes who prefer fitness clothing for daily use… … athletic footwear industry in the region is predicted to grow at a CAGR of 13.2% from 2013- 2017 as compared to 12.7% from 2006-2012 and will reach USD ~ million in 2017… 19 © This is a licensed product of Ken Research and should not be copied
  • 20. Figure: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017 35,000.0 30,000.0 25,000.0 USD Million 20,000.0 15,000.0 10,000.0 5,000.0 0.0 2013 2014 2015 2016 2017 Athletic Apparel Atheltic Footwear CHINA ATHLETIC WEAR MARKET SIZE, 2006-2012 BY ATHLETIC APPAREL, 2006-2012 . …with the mounting popularity of casual lifestyle, the growth of the athletic apparel market in China has accelerated. The post Olympics effect and a series of grand international and national sport events held in the country has fuelled the demand for sports apparel thereby leading to development of the market in the country. The athletic apparel market in China was valued at USD ~ million in 2012 thus growing at a CAGR of 29% from 2006-2012… 20 © This is a licensed product of Ken Research and should not be copied
  • 21. Figure: China Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 8,000.0 7,000.0 6,000.0 USD Million 5,000.0 4,000.0 3,000.0 2,000.0 1,000.0 0.0 2006 2007 2008 2009 2010 2011 2012P CHINA ATHLETIC WEAR MARKET SEGMENTATION ATHELTIC APPAREL BY GENDER, 2012 The athletic apparel industry in China is majorly held by menswear, womenswear and kidswear. Menswear has occupied the dominant position in the market in 2012 contributing nearly ~% to the overall market. Menswear segment of the sportswear in China has grown dynamically over the years on account of…. On the other hand, womenswear contributed nearly ~% to the overall sportswear market in China. The contribution of women to the overall sportswear market in China is less than the males because… 21 © This is a licensed product of Ken Research and should not be copied
  • 22. Figure: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis of Contribution in Percentage (%), 2012 Men Women Kids Table: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis of Revenue in USD Million, 2012 Particulars Revenue ( USD Million) Men Women Kids Total MARKET SHARE OF MAJOR PLAYERS IN CHINA ATHLETIC WEAR MARKET, 2011 China apparel and footwear market is a mature and saturated industry with the presence of several large scale and small scale manufacturers, retailers and wholesalers who compete globally as well as in the domestic market. The activities of the market have a direct bearing on… In 2011, the majority of the athletic apparel and footwear market revenue was contributed by the top players such as NIKE, Adidas contributing nearly ~% to the overall market. The domestic 22 © This is a licensed product of Ken Research and should not be copied
  • 23. players in the country included Anta Sports and Li- Ning leading the market with share of ~% and ~% in 2011 respectively followed by 361 degree and Xtep contributing 6.1% and 6% respectively. The market in China has certainly evolved into a highly competitive scenario where major players are strategizing to enter… Figure: Market Share of Major Players in China Athletic Wear Market by Revenue in Percentage (%), 2011 Nike Adidas Anta Sports Li Ning 361 Degree Xtep Peak Kappa Others Table: Revenue of Major Players from Athletic Apparel and Footwear in China in USD Million, 2011 Major Players Revenue (USD Million), 2011 Nike Adidas Anta Sports Li Ning 361 Degree Xtep Peak Kappa 23 © This is a licensed product of Ken Research and should not be copied
  • 24. Others Total CHINA ATHLETIC APPAREL AND FOOTWEAR MARKET FUTURE OUTLOOK AND PROJECTIONS, 2013-2017 China was able to maintain a steady economic growth in 2011 despite a sluggish global economic situation. However, rising pressure of inflation and…might restrict the spending capacity of the masses in the near term…the increasing exposure of consumers in China to the western lifestyle, which places great emphasis on health and exercise, will drive the domestic demand for sportswear in the coming few years… While the near term outlook for the sportswear industry in China remains… few emerging trends in the industry in the future: • Rationalization of sportswear industry in China: It involves aggressive promotion activities to clear excessive inventory, restructuring of retail channels, elimination of small competitors out of the industry are expected to continue in the short term. … On the other hand, the sluggish European and American markets also caused international sportswear brands to look for opportunities in the emerging markets, with China being the main focus… On account of the above factors, the growth of sports apparel and footwear industry in the next five years is expected to be moderate. The athletic apparel revenue in the country will reach USD ~ million in 2014 from USD ~ million in 2011 and will further rise by 17.1% and 18.4% in 2016 and 2017 respectively to reach USD ~ million in 2017… 24 © This is a licensed product of Ken Research and should not be copied
  • 25. Figure: China Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017 20,000.0 18,000.0 16,000.0 14,000.0 USD Million 12,000.0 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2013 2014 2015 2016 2017 Atheltic Apparel Atheltic Footwear JAPAN ATHLETIC APPAREL MARKET SIZE, 2006-2012 BY VALUE, 2006-2012 In the last seven years, the athletic apparel market potential and related business opportunities have weakened tremendously within the Japanese sports industry. The athletic apparel market in Japan has grown at a negative CAGR of 2.1% from 2006-2012... The revenue generated by the athletic apparel industry in Japan has declined steadily over the past seven years on account of… In the Japanese economy, although the economy showcased a moderately paced recovery from the slowdown that the Great Eastern Japan Earthquake induced 25 © This is a licensed product of Ken Research and should not be copied
  • 26. Figure: Japan Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 5,800.0 5,600.0 5,400.0 USD Million 5,200.0 5,000.0 4,800.0 4,600.0 2006 2007 2008 2009 2010 2011 2012P BY VOLUME, 2006-2012 The production of athletic apparels in Japan suffered a setback over the period 2006-2012 on account of decaying demand among the masses. The economic condition in the country has deteriorated over the last few years due to… …was observed that in 2006 the production of athletic apparels was ~ thousand units which plunged to `thousand units in 2012. …the Osaka Marathon 2011, held in October 2011, is one of such citizen marathons. The running boom in the country spurred the demand for running apparel and footwear in the country recent years. 26 © This is a licensed product of Ken Research and should not be copied
  • 27. Figure: Japan Athletic Apparel Market Size by Production in Thousand Units, 2006-2012 30,000.0 25,000.0 20,000.0 '000 Units 15,000.0 10,000.0 5,000.0 0.0 2006 2007 2008 2009 2010 2011 2012P MARKET SHARE OF MAJOR PLAYERS IN JAPAN ATHLETIC APPAREL AND FOOTWEAR MARKET, 2011 BY ATHLETIC APPAREL, 2011 …Japan athletic apparel market is concentrated with the presence of several large scale and small scale manufacturers, retailers and wholesalers, of which the top 6 companies contribute around ~% of the total athletic apparel market revenue in 2011… The market in 2011 was led by the domestic player Descente with ~% contribution to the total athletic apparel market revenue. The second leading player in athletic apparel market in Japan is Goldwin which contributed ~% to the overall revenue of athletic apparel market in 2011. The company generated total revenue of USD ~ million from athletic apparels in 2011. Adidas is the… 27 © This is a licensed product of Ken Research and should not be copied
  • 28. Figure: Market Share of Major Players in Japan Athletic Apparel Market on the Basis of Revenue in Percentage (%), 2011 Descente Goldwin Adidas Mizuno Nike Asics Others BY ATHLETIC FOOTWEAR, 2011 The athletic footwear market in Japan is concentrated among few major players amongst which the top 4 accounted for nearly ~% of the overall market for athletic footwear in 2011... The largest player in 2011 was Asics with a market share of ~% and total revenue of USD ~ million from athletic footwear sold during the year. The running shoe category has been ranked as the top performing footwear in Japan in 2011… NIKE is the third largest player in the market in 2011 with a market share of ~%. The company generated revenue worth of USD ~million from the sale of athletic footwear in Japan in 2011.... Table: Japan Athletic Footwear Market Major Players Revenue in USD Million, 2011 Major Players Revenue( USD Million), 2011 Asics Adidas Nike 28 © This is a licensed product of Ken Research and should not be copied
  • 29. Mizuno Others Total AUSTRALIA ATHLETIC FOOTWEAR MARKET SEGMENTATION BY PRODUCT CATEGORIES, 2012 The athletic footwear market in Australia although is a mature market but still has the potential to generate demand amongst all categories of consumers irrespective of their age. This segment of the market has grown at a CAGR of 8.9% from 2006-2012 on account of innovative designs and models which has gained the preference of the people over the years. Running shoes held the dominant share of ~% in the overall athletic footwear market in Australia and generated revenue worth USD ~ million in 2012. Athletic leisure footwear was the second largest contributor to the athletic footwear market in Australia accounting for a share of nearly ~% in 2012. The leisure footwear segment has… Figure1: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012 Running Atheltic/Leisure Cross Training Football Court Basketball Cleated Others 29 © This is a licensed product of Ken Research and should not be copied
  • 30. Table: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2012 Athletic Footwear Categories Revenue (USD Million) Running Athletic/Leisure Cross Training Football Court Basketball Cleated Others Total COMPETITIVE LANDSCAPE OF AUSTRALIA ATHLETIC APPAREL AND FOOTWEAR INDUSTRY Table: Australia Major Domestic Athletic Apparel and Footwear Retailers Profile, 2011 Major Business Overview Key Product Business Strategy Geographical Players Segments Reach     Rebel Sports Limited     Amart All Sports 30 © This is a licensed product of Ken Research and should not be copied
  • 31.    Lorna Jane AUSTRALIA ATHLETIC APPAREL AND FOOTWEAR INDUSTRY: TRENDS AND DEVELOPMENTS INCREASING SPORTS PARTICIPATION The sports participation in Australia has risen over the last few years due to the rising health consciousness leading to… …in addition to this, in 2010, the Australian Government addressed illicit drugs in sport. The aim of this work was to assist participation in sports in order to manage illicit drug use by individuals… Table: Australia Sports Participation by Categories in Thousands, 2006-2010 Sports Participation by Categories( in'000) 2006 2007 2008 2009 2010 Walking Aerobics/ Fitness Swimming Cycling Running Golf Tennis Bushwalking Football Netball 31 © This is a licensed product of Ken Research and should not be copied
  • 32. INDIA ATHLETIC APPAREL AND FOOTWEAR MARKET SEGMENTATION ATHELTIC FOOTWEAR BY GENDER, 2012 …males’ segment of the athletic footwear market have contributed around ~% of the total market revenue in 2012, with an active demand for basketball shoes, lightweight running shoes, training shoes and soccer boots… Over the years, the Athletic footwear market has witnessed a strong demand for female athletic shoes, especially from… women have contributed nearly ~% to the overall market revenue in 2012 followed by kids segment which contributed nearly ~% of the market… Figure: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 Men Women Kids 32 © This is a licensed product of Ken Research and should not be copied
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