Please join us as highly-rated APSCU convention speakers, Martha Lanaghen and Ann Cross share their experiences working with dozens of successful campuses around the country to bring you an idea-packed hour of solid strategies to increase your placement rates and ensure accuracy and compliance in your reporting. You’ll learn: • Five Innovative Ideas to Find Grads that are “missing” and get them re-engaged • Easy-to-implement strategies for getting the whole campus involved in placing students • The Five (sometimes forgotten) fundamentals of successful placement departments • Tips and Tools for ensuring that your student files are accurate and reporting is compliant • Two WOW concepts that change the placement roadmap instantly

1. Foundations of Placement Excellence
How to Unlock your Career Services Department’s Potential
and Improve Placement Outcomes
Webinar presentation September 5th, 2012
Presented by:
Ann Cross and Martha Lanaghen
The Sparrow Group

2. INTRODUCTION
Today’s Presenters
Ann Cross
Martha Lanaghen
What You’ll Learn Today:
• The five fundamentals of placement
• Getting the whole campus involved
• Lost and found – finding your grads
• Ensuring reporting accuracy and compliance
• Game Changers – two big ideas

3. THE FIVE FUNDAMENTALS
OF OUTSTANDING PLACEMENT
• Externship Sites – Create direct leads for placement
• Waivers – Changing status if grad is working
• Staffing agencies – building strong relationships so you get
the job leads first!
• Preparing the Grad – Mock interviews, coaching,
appearance, workshops
• Follow up – connecting with employers after the interview

4. LOST AND FOUND –
WHERE ARE THEY!?
• Skip Tracing
• Incent your grads to get in touch
• Motivate your current students and
staff/faculty to help you find missing grads
• Cyber Sleuthing – top ways to find your
grads on the web

5. CYBER SLEUTHING
TOOL DIFFERENTIATION WHEN TO USE IT?
KGBpeople.com • 20 social networks “MIA” Graduate is Non-responsive.
• 6 search engines • Known Name
• 5 photo and video sources • Known general location
• 6 personal data sources
Lullar.com • 23 social Networks “MIA” Graduate is Non-responsive.
• Smaller, Niche networks • Known Name
• Does Username Guessing • Known Email
Facesaerch.com Scans web for Face Photos “MIA” Graduate is Non-responsive
• Known Name
Pipl.com • Scans major social networks “MIA” Graduate is Non-responsive
• Provides Images & Options to • Known Name
Narrow search by age/location • Known Username
• Scans Amazon Wishlists • Known Email
• Scans Ebay profiles • Known Phone
• Known general location
• Known Age range

6. CAMPUS ENGAGEMENT –
IT TAKES A VILLAGE
• Make it fun! – “The Amazing Race”
• Job lead referral programs
• Missing Graduates – Milk Carton
• Communication and reporting

7. COMMUNICATION AND REPORTING
Two Great Ideas to Increase Awareness and get the
Campus Involved – “Get Board”!:
1) The White Board!
2) The Dashboard

8. WHITE BOARD

9. DASHBOARD

10. ENSURING ACCURACY
• 3rd party employment verification
• Internal Processes – checks and balances
• Student file checklists
• Placement verification form
• File audit process

11. GAME CHANGERS
 WOTC – Workforce Opportunity Tax Credit
 Marketing your grads

12. WOTC
• The tax credit amounts that a hiring employer may
be eligible for are:
• $2400 Tax Credit for new Hires
• $4800 Tax Credit for disabled veteran hire
• $9000 Tax Credit for Long Term TANF recipient
Information can be found at the Department of Labor Website:
http://www.doleta.gov/business/incentives/opptax/

13. ABC Career College
Wants to Help You!
WOTC– Work Opportunity Tax Credit
The tax credit amounts that a hiring employer may be eligible
for hiring our Grads?
• $2400 Tax Credit for New Hires
• $4800 Tax Credit for Disabled Veteran Hire
• $9000 Tax Credit for Long Term TANF Recipient
Call US To Learn More! 555-555-5555
Call Us to Find Eligible Candidates! 555-5555

14. Marketing Like a Recruiter
ABC CAREER COLLEGE TOP CANDIDATE’S FOR HIRE
Greta Charles is Certified as a Medical Coder. She is CPC certified as well as RHIT certified through AHIMA. She is very detail
Graduate oriented and has over 20 years of customer service experience. Accuracy is her strength. She is articulate, can effectively multi-task,
Photo
has an eye for details and is an efficient problem solver. She has years of work experience to bring to your team. This graduate is
ready to work for your office today. Click HERE to request Graduate’s resume
Here
Peter Smith is a Certified Paralegal experienced in preparing wills, trusts, briefs, and providing thorough legal research, and probate
Graduate issues. He has excellent skills on pleading cases. He also has 20 years of law enforcement experience. Niles also holds a Bachelor
Degree in Criminal Justice which makes him a competitive candidate.
Photo
Here Click HERE to request Graduate’s resume
Anita Jones–Peterson is an outstanding Certified Medical Assistant ready to work for you. She is very compassionate and a natural
Graduate leader. Her skills include vital signs, administering injections and medications. She has a proven track record in providing outstanding
care to patients during her externship. This graduate is ready to work for your office today.
Photo
Here Click HERE to request Graduate’s resume
Graduate
James Bowles is a caring Certified Pharmacy Technician with the ability to deliver exceptional customer service skills! His attention
Photo
to detail makes him a great candidate for any pharmacy. James has excellent computer skills and is extremely accurate. He displays
Here the highest degree of professionalism and is able to multi-task effectively. Click HERE to request Graduate’s
resume

15. TIPS FOR CREATING YOUR MARKETING
• Select your candidates wisely
• Use attractive photos
• Choose one candidate from each program
• Send monthly or quarterly
• Occasionally highlight a Grad who was

16. Questions?
Thank you!
Please feel free to contact us with additional questions.
Ann Cross Martha Lanaghen
Sr. Executive Partner President
across@SparrowGroup.biz martha@SparrowGroup.biz www.SparrowGroup.biz
970-556-6101 303-257-6222 307-200-9460