9. Or become influential
- putting brands on the back foot
Source:
http://www.davecarrollmusic.com/
http://www.huffingtonpost.com/2009/07/24/united-breaks-guitars-did_n_244357.html
10. Consumers are becoming savy about their power as
new methods of discerning influence emerge
Source: Gary McLeod: http://www.wired.com/business/2012/04/ff_klout/
11. Topics for today
Influence and the social web
Implications for brands
Identifying and engaging with influencers
12. Although their methods may be imperfect,
these start-ups are influencing brands and fans
19. 2
Offers help and advice on brand or
category related queries
1 3
Shares relevant Creates original and relevant
brand content brand content
6 Dimensions of
6
influence
4
Is engaged with his/ her Knowledge of the brand
network group and category content
Select a sound method to identify external influencers
5
Has an opinion on your
brand or category
Source: MEC Influencer ID
20. Super Fans (24%) Celebs/ Bloggers (19%)
Fans (25%)
Pundits (12%)
Compers (20%)
MEC’s Influencer Id segments influencers based on their
online behaviour
21. Once you’ve found them –
know what you want to do with them
Source: Gary McLeod:
http://www.wired.com/business/2012/04/ff_klout/
http://www.thesun.co.uk/sol/homepage/showbiz/4342656/Kardashian-accuses-British-Airways-of-stealing-from-luggage.html