The document discusses a partnership between The Actuarial Foundation and Scholastic since 2006 to provide math education programs to teachers. It describes 5 programs released between 2006-2009 focused on topics like probability, graphing, conversions, and geometry. These programs included classroom materials and websites and reached tens of thousands of teachers each year. Survey results found high usage of the materials and that teachers found them very useful for teaching math concepts in engaging ways. A new 6th program focused on pre-algebra is planned for 2010.

1. Proprietary and Confidential
© March 2010 Scholastic Inc.
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A Formula That Works!A Formula That Works!

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A Formula That Works!A Formula That Works!
Since 2006, The Actuarial Foundation and Scholastic have partnered to place
interesting and practical math challenges in the hands of teachers
nationwide.
This series of fun math programs are designed to build and reinforce important
math skills for students. Aligning with NCTM Standards, the materials
provide real-world math for students to become successful in the classroom
and beyond.
The Actuarial Foundation now has a total of five turnkey classroom modules on
Scholastic.com, effectively owning math on Scholastic.com with units that are
centered around dynamic and relevant themes that are pulled directly from
teacher requests.
• 2006: Shake, Rattle, & Roll: The Math of Natural Disasters
• 2007: Bars, Lines, & Pies: A Graphing Skills Program Focusing on
Recycling
• 2008: Conversions Rock!
• 2009: Setting the Stage for Geometry:
• 2010: What is program called?

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Year One: Shake, Rattle, & RollYear One: Shake, Rattle, & Roll
The program contained a poster-teacher guide,
take-home materials, and a co-branded Web site.
The target grades were 6-8, and materials were sent
via direct mail to 39,388 targeted math teachers.
Showing the Real-world Relevance of Math to Understanding
the Probability of Events Happening

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Year Two: Bars, Lines, & PiesYear Two: Bars, Lines, & Pies
The program contained a poster-teacher guide,
take-home materials, and a co-branded Web
site. The target grades were 4-6, and materials
were sent via direct mail to targeted math teachers
and bundled with DynaMath (October 2007
issue). CIRC?
Engaging Examples About the Environment and Recycling to
Build Graphing Skills

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Year Three: Conversions Rock!Year Three: Conversions Rock!
The program contained a poster-teacher guide,
take-home materials, and a co-branded Web
site. The target grades were 6-8, and materials
were distributed to classrooms via direct mail and
bundles with Math magazine (October 2008
issue) to XXX targeted math teachers.
Building the Skills for Equivalent Conversions Through a
Young Rock Band!

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Year Four: Setting the Stage withYear Four: Setting the Stage with
GeometryGeometry
The program contained a poster-teacher guide, take-home materials, and a co-
branded Web site. The target grades were 6-8, and materials were distributed to
classrooms via direct mail and bundles with Math magazine (October 2009 issue) to
42,000 targeted math teachers.
Building Skills for 2D and 3D Shapes with a Rockin’ Stage Crew!

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3/32 to 6/12
Since 2006, the Actuarial Foundation’s presence
on Scholastic.com, the #1 site for teachers, has
evolved into a comprehensive resource center
for math lessons and printables, delivering core
fundamentals through dynamic and relevant
materials.
TO DATE:
• Total digital impressions: 8,943,353
• Site Traffic: 848,548
–Teacher: 33,540
–Kids/Family: 815,428
–ActGreen: 53,620
–Game Plays: 152,782*
• Content Promotion: 3,805,189
–Teacher: 895,806
–Kids: 2,909,383
• Ads: 4,299,512
–Teacher: 1,070,988 impressions
delivered
– Kids: 2,989,512 impressions delivered
• Email Blasts: 175,504 delivered
TheThe Place for Math onPlace for Math on
Scholastic.com!Scholastic.com!

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Here’s What Teachers Say…Here’s What Teachers Say…
This is just a sampling of the enthusiastic feedback from teachers about Expect the
Unexpected With Math:
Year One:
It is user friendly and brings real life activities to my class.
We are doing probability at this time, it was perfect.
I am always looking for applicable ways to teach statistics.
Year Two:
The question variety in the activities provides lessons for 5th
grade and wonderful enrichment for 4th
.
Visual, real-life, shows students the relevance of math to their lives
Perfect timing – We just started our study of graphs. Aligns with our curriculum.
It was colorful and slick with eye appeal to children, so they used it and were interested in a way they aren’t
with duplicated pages.
Year Three:
The poster is awesome- the students will pay attention to it because it is "rockin".
It is relevant. Kids relate to the whole rock band theme. Fun!
This was timely; we're going to be on these lessons next week. They are upbeat, makes kids think, are more
in line with who they are.
Year Four:
Directly relates to curriculum and colorful, easy-to-read format.
This program looks like it will be a great foundation builder.
A different approach—students get to visualize geometry around [their] environment.
These are complicated problems that practice middle-school standards and enhance critical thinking skills.
Results from BRC and Online Survey
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The Numbers Complete the Story…The Numbers Complete the Story…
Use of Program Materials AND web engagement continues to grow!
Year One:
97% of target teachers polled used or plan to use the program
83% of target teachers polled found the program to be Extremely or Very useful
68% of target teachers polled used the teacher lessons from the Shake, Rattle, & Roll Web
site.
Year Two:
96% of target teachers polled used, or plan to use, the program
94% of target teachers polled found the program to be Extremely or Very Useful
73% of target teachers polled used the teacher lessons
Year Three:
98% of target teachers who responded used, or plan to use, the program
87% of target teachers who responded found the program to be Extremely or Very useful
84% of target teachers who responded plan to use the lessons and worksheets from the
Conversions Rock Web site
Year Four:
98% of target teachers who responded used, or plan to use, the program.
89% of target teachers who responded found the program to be extremely or very useful.
87% of target teachers who responded plan to use the lessons and worksheets from the
Setting the Stage with Geometry Web site. Results from BRC and Online Surveys

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And there’s more to come inAnd there’s more to come in
Year 5…Year 5…
As part of our Year 5 partnership, Scholastic will roll out a brand-new
program for the Back-to-School season.
PRE-ALGEBRA?
THEME/NAME/DETAILS/PRELIM ART?
The program will contain a poster-teacher guide, take-home materials, and a co-
branded Web site. The target grades are 6-8, and materials will be distributed to
classrooms via direct mail and bundles with Math magazine (October 2010 issue) to
42,000 targeted math teachers.