1. DIGITAL 2012
I’M DONNIE
FROM CHUNK!

2. BRANDS, BROADCASTERS & ENTERTAINMENT

3. DIGITAL 2012
WE MADE THE BANK JOB
GAME WITH ENDEMOL

5. DIGITAL 2012
KEY CHALLENGE 01
How will a live gameshow
will work as an online game?

7. DIGITAL 2012
• What are the building blocks of the game?
• What bits work, what bits don’t?
• What are the iconic moments?

8. DIGITAL 2012
KEY CHALLENGE 02
How will the game look match
a non-existent gameshow?

10. DIGITAL 2012
• What can’t we design?
• What’s iconic to the story of the game?

14. DIGITAL 2012
THANKS
FOR LISTENING!