4. // GORDON BROWN
Over twenty five years educational and business experience in sales and
marketing
This included fourteen years with Bass Brewers finishing as
Director of Brands for the Tennents portfolio
In 2000, as a board director, Gordon was part of the successful floatation
of e-comsport Group plc - a sports technology company
Education includes an Honours Degree,
Post-Graduate Diploma in Management Studies and an MBA
Gordon is a Member of the Chartered Institute of Marketers, Member of
the Marketing Society and a Chartered Marketer
9. // Some thoughts:
• Idea = Doing something you currently do better
(or worse) or doing something that is completely new
• Innovation = Brilliant Ideas – Passionately Executed
15. // Implementation
How many people have been to a brainstorm – generated a
lot of ideas and then, nothing has happened as a result?
Wheat from Chaff
Personal Action + Structure
16. The Three Stages of the Creative Process
DEFINITION
GENERATION
IMPLEMENTATION
17. // But why is creativity
important to the
organisation…?
19. // Change?
Computers?
• 1946 = 5,000 operations a second
• 2001 = 2 Million operations a second
• 2014 = 20,000 Trillion operations a second (It would
take 120 billion people with 120 billion calculators 50
years to do this in a day.)
Online sales – UK
• £60 billion spend by UK shoppers online. (2010)
20. // Change?
How long to 50 Million users?
• Radio = 38 years
• TV = 17 years
• PC’s = 16 years
• Internet = 4 years
• iPad = 2 Years?
24. // Analysing via Thinking
Urban Myth – but what does it tell us?
Analysing –
• NASA– 2 Years– $20 Million = Space Pen
Thinking –
• USSR – 0 Days – 0 Cost = Pencil!
25. // Quotes
// I think there is a world market for maybe five
computers
Thomas J Watson, 1943, Chairman IBM
// Who the hell wants to hear actors talk
Harry M Warner, Warner Brothers, 1927
26. // 640k ought to be enough for anyone
Bill Gates, 1981
// “We don’t like their sound. Groups of guitars are on their way
out.”
Decca Records rejecting the Beatles, 1962
// Whatever happens the US navy is not going to
get caught napping
Frank Knox, US Secretary of Navy, Dec 4th 1941 (Pearl Harbour attacked on Dec 7th)
30. // Destructive criticism
• ‘that idea is rotten’
• ‘we’ve tried that before’
• ‘we don’t have the time’
• ‘be serious’
• ‘let’s sleep on that one’
• ‘have you been sleeping?’
• ‘my boss will never buy that one’
• ‘get real’
31. // Barriers
• Destructive criticism
• Need for conformity
32. // Need for Conformity
// There ain’t no rules around here! we’re trying
to accomplish something!
Thomas A. Edison (1847 – 1931)
// There are three rules for writing the novel.
Unfortunately, no one knows what they are.
W. Somerset Maugham (1874 – 1965)
33. // Barriers
• Destructive criticism
• Need for conformity
• Time
48. // QUESTION 1
A WOMAN LIVES IN TEXAS IN THE U.S.A. OVER THE
COURSE OF A COUPLE OF DAYS SHE DRIVES TO
NEW YORK AND THEN HOME TO TEXAS. ALL THE
WHILE SHE ONLY EVER USES A SOUTHBOUND
CARRIAGEWAY. EXPLAIN?
She started her journey north of New York
49. // QUESTION 2
A BLIND MAN DRIVES UP TO A HOUSE, GETS OUT OF
THE CAR AND GOES UP TO THE DOOR WITH A PACKAGE.
THE HOMEOWNER TAKES THE PACKAGE AND GIVES THE BLIND
MAN A CHEQUE. THE BLIND MAN THEN DRIVES AWAY. WHAT WAS
IN THE PACKAGE?
Blinds
50. // QUESTION 3
Using each symbol below exactly once each, form the
name of an eight letter mammal.
ehat
dule
Elepha
Eledhaut Eledhaut nt
51. // QUESTION 4
What are the next two numbers in this sequence?
36,91,21,51,82,12,42
3,6,9,12,15,18,21,24,2
3,6,9,12,15,18,21,24,27,3
3,6,9,12,15,18,21,24,27,30,33,36
52. // QUESTION 5
Add three more unbroken
matches so that a cube is formed = 8 = 23
53. // Barriers to creativity
You are out in the city centre and you see a dark blue
Ford Mondeo pull up beside you. In the car
is a man with a business suit on and a briefcase
on the passenger seat. The back seat is filled
with filing boxes and paper. He is talking into his mobile
phone.
Describe the person in the car. What does he do? Who is
he? What kind of life does he have?
64. // Cracking creativity – quick tips
Take a break.
In a digital world notepads are still good.
Look for stimulation.
Meet away from the office.
Steal with glee.
If really stuck re express the problem.
It’s ok to have fun while looking for a new idea.
65. // Summary
Three Steps
• DEFINITION
• GENERATION
• IMPLEMENTATION
Barrier to Creativity
Solution K
E
Y
S
66.
67. Business Management
Ian MacKenzie
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