To graph or not to graph presentation by Kevin Bradshaw of Zendit at the Turing Festival, August 2011.

1. The Social Web:To Graph or Not to Graph? Kevin BradshawCEO/Founder, Zendit Turing Festival, Edinburgh August 2011

3. About Zendit Formed 2009 Previous : i-play, PlayPhone, Limewire, Buzzd Digital engagement products Cloud platform Services on all digital devices Self-funded and profitable (almost)

4. Quiz:Describe Facebook, without using the words“social” or “network”

5. Disclaimer I’m 41 with a wife and a 2-year old I’m generally a bit grumpy anyway Have been in tech startups for 15 years First company sold for $100M But I didn’t get much of it All of it has gone back into other startups Start-ups are really hard, then Google does it It’s lunchtime and I’m hungry too

6. Alternate titles

7. Facebook:Are we “friends” now?

8. LinkedIn:Is this networking?

9. Twitter: Is that pseudo-code?

10. Google+: Most people I know are squares,they don’t fit into circles.

11. Suggested Circles People Who Just Woke Up And Are Overly Optimistic About What The Day Holds For Them Inexplicably Shirtless Profile Picture People Bible Quoting Relatives “Tao of Pooh” Quoting Relatives Girls Who Link To Every Cat Video In The History Of The Internet TGIF! Dude Old High-school Friends You Wouldn’t Recognize If They Were Sitting Next To You Relatives Who Quote Anything Anyone Who Quotes Anything Source : WSJ and Author

12. What is the social graph? Exposing connections connections Who follows you on Twitter and who follows them Who’s your friend on Facebook and who are their friends Exposing connections connections content What’s on your friends wall? Billions of $ bet that this is valuable Is it?

13. We want to talkBut we are not having conversations

14. Opinions Many social networks are not very social, they are just marketing channels – personal or corporate We’re mostly lonely Or we are looking for endorsement of opinion Unlikely to spend time with these people in real-life Don’t care about my friends friends Don’t want to follow my toothpaste on Facebook, it seems a bit silly

15. Directions Ad-hoc groups and topics Non-persistent relationships Easier (by-product) OR harder (no broadcasting) to drive influence Contextual – especially local Productive – especially rewarding

16. A couple of new services Zendit Beerdog

17. Zendit: Ad-hoc, local, contextual, “harder” No social graph no wall no friends no broadcasting Find or start a conversation nearby Public or private – and changeable Add people, add stuff – images, video and chat You need to choose who is in a conversation You can remove a user from a conversation

18. Splash Personal Nearby Conversation Options

19. Beerdog:Local, focused, “easier”, rewaring I want a beer I want it now It had better be good My friends know about beer, I’ll see what they are drinking and where I am totally uninterested in anything else right now, get me a beer

20. Splash Activity Beer Dog

21. Summary Growth of major social networks based on the social graph But I don’t find them very social and there’s a question over how valuable the graph is Interesting services coming which do and don’t use a graph Interest-focused, ad-hoc, location-aware services are emerging