Journey Into The Unknownl
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Another old presentation that remains relevant today. It looks at the deeper change forces affecting all aspects of society - the paradigm shift that is the source of surface change.
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Journey Into The Unknownl
- 1. Journey into the Unknown an allegory for destination executives Oxford Brookes July, 2003 Anna Pollock CEO, DestiCorp Limited
- 3. Destinations are Cursed to Live in Interesting Times
- 4. Walking the Tightrope of Paradox Familiar Old Tried Predictable Order Strange New Uncertain Innovative Chaos
- 6. Beset By Problems Industry Vulnerability Diminishing Resources Consumer Choices Marketing Not Working New Sources of Competition Pressure from members Demands of Government
- 7. Tempted by Opportunities Access to Markets New Distribution Channels New Partners DMO Strengths Exciting Technology
- 8. Crossing the Chasm Marketing Technology Structure Culture World Views
- 9. MARKETING Product, Position, Price, Place, Promote!
- 10. MARKETING OLD NEW CMR CRM Dance, Dialogue Persuade Solve & Support Sell Converse Promote Customer Pull Product Push
- 11. TECHNOLOGY
- 12. TECHNOLOGY OLD NEW Customised portals Web sites Open Closed Standards, Interoperability, ubiquitous Proprietary, site specific Loosely Coupled Hard Coded Infrastructures & Platforms Applications
- 13. ORGANISATION AND STRUCTURE Taylor Ford Sloan Coase
- 14. ORGANISATION AND STRUCTURE OLD NEW Wholes Parts Teams, clusters Departmental Silos Purpose, values and positive feedback MBO, negative feedback Effectiveness Efficiencies Sense and respond Make and Sell Customer centric Product centric
- 15. CULTURE and LEADERSHIP OLD NEW Information Sharing Information withholding Small is beautiful Big is better Adapt, respond Predict Innovation and flexibility Conformity and rigidity Soft, relationship capital Hard assets Alignment Control Bottom Up Top Down
- 16. LENS, WORLD VIEW, PARADIGM OLD NEW Chaos, emergence Order, Equilibrium Self-organising Directed, planned, incentivised Holistic Reductionism Inter-connectedness Reducible parts Circular, Synergy Linear Living System Machine