Which new media and in which ways do inform personal identity in everyday life? Presented at the XVI April conference, April 2015, Moscow

1. The Role of New Media in the
Everyday Constructing of
Personal Identity
Роль ОВЫХ ИА в
пов ед ев о ко т у ова
л ч о де т ч о т
Ш ок о лек д о
Anna Shirokanova, PhD
shirokanova@bsu.by
XVI April Conference, April 8, 2015
Q: Media and Communications

2. The Problem
• New Media are
pervasive;
• Relying on them, we
have made them part of
the mechanism of
identity formation;
• We produce and
consume the mobile,
nomadic self with new
media
• о е ед
по е е т ;
• ол ,
п е т л т
е
о о
де т о т ;
• п о од
пот е л е
о л ое,
о д е кое «Я»

3. Research Question
• Which new media and
in which ways do inform
personal identity in
everyday life?
• К к е о е ед
к к по о
о де т у т
л у де т о т
по ед е о т ?

4. Personal Identity
• Our self-image used for
self-description;
• Result of exchange with
significant Others;
• Our image of the Self is
re-active to the Other’s
actions.
• Л. . – о е ,
пол уе дл
ооп ;
• Это е ул т т о е о
о
Д у ;
• о е
е кт е по
от о е к
де т Д у о о.

5. New Media in Everyday Life
• fro a y to a y ;
• The space of flows
(Castells);
• The simultaneous time
(Urry);
• o -demand media
consumption culture;
• Digital migrants and
aboriginals alike.
• «От о – о »
• о т т о потоко
(К тел );
• Од о е е ое
е У );
• Кул ту пот е ле
«по т е о »;
• т о ут о о
о е , т

6. Types of New* (social) Media
• Collaboration
• Blogs
• Content communities
• Social networking sites
• Virtual game worlds
• Virtual social worlds
• от уд е т о
• ло
• оо е т ко те т
• т о ете
• ту л е о е
• ту л е
о л е
Kaplan & Haenlein 2012
PRESENCE

7. Blogs vs. Virtual Game Worlds
• Blogs:
• Drawing an imagined
portrait of oneself;
• Recurring symptom of
self-neurotization (no
Other is necessarily
present)
• ло :
• оо е
по т ет е ке;
• пто
е от ет
Д у о о .
Mikheeva 2002
* , , ,…

8. Blogs vs. Virtual Game Worlds
• Virtual game worlds:
• Spontaneous
communication with the
Other;
• Role distance (Goffman)
• Discovering the Self :)
• ту л е о е
:
• по т
ко у к
Д у ;
• оле д т
о ;
• И ледо е «Я»

9. Prospectives
• Post-social cyborgs (no
thriller: cf. the
photographic
e ory ;
• Growing role of digital
objects in identity
construction (Crosbie
paradox);
• More individuals
seeking control over
their identities
• о т о л е к о
е п л е : п .,
« ото е к
п т »;
• ту ол о
о екто
ко т у о
де т о т *К о ;
• о к ко т ол д
о т е о
де т о т
Knorr-Cetina 1999; Crosbie 1998

10. Prospectives
• Self as an image for
consumption;
• Growing life expectancy->
longer youth -> constant
self-re-construction;
• Audiences more active
and creative in using and
adapting media to their
needs;
• Neurotized search for the
Other.
• «Я» к к о дл
пот е ле ;
• тет п одол тел о т
-> дл о т ->
по то «пе е о к
л о о»;
• уд то олее кт о
к е т о пол у т
п по л т ед
под о ел ;
• е от е к по к
Д у о о.

11. 10 sec for self-promotion:
a collaborative reference book on
New Media research (in press, 2015)

12. п о е!
Thanks for your attention!