2. THE TASK
e had to create a campaign involving the creation of the
artist/band to then build star image around them.
he final product had to include a combination of a
creating a music video, making a CD digitpack and
promoting them through the website.
he band needs to represent strong, positive star image
and this is only possible if it is showed in the right way.
3. STAR IMAGE
The star image is used to brand the product.
Branding is then used by the music industry to create
a range of products for audiences across a range of
genres and musical styles (Classical to Rap to Heavy
Metal) used to create what Anderson has called the
Long Tail
According to Dyer Star Image communicates
important message to the audience. Audiences often
associate the look of an artist to a style of music and
it’s genre. Some people idolise bands and singers, and
see them as sex symbols, fashion icons and celebrities.
4. STAR IMAGE
The star image of THE DMND
band is based on their easiness
and simplicity of style. Their
music covers
Key Points:
Young
Attractive
Hipster
Talented
Organic
5. INFLUENCES AND
INSPIRATIONS
he big influence on our bands star image were
The Neighbourhoods, The 1975 and Arctic
Monkeys. Those band has the same music style
and the same look as THE DMND. These band
are also sharing the same kind audience so it’s
targeting same niche in the market.
7. WHERE WOULD YOU
ADVERTISE IT?
opular social network websites
(Facebook, Tumblr, Soundcloud,
Youtube)
t can pop up if you listen to similar
bands(The Neighbourhood, The 1975
etc.)
8. WHERE WOULD YOU FIND THE
DMND MUSIC?
ost likely online on iTunes, Soundcloud
(online)
ou might find it in the big music store like
HMV as well as in old music stores
(hipster/indie)
9. WHERE WOULD YOU
SEE US?
outube
imeo
evo
aybe on MTV or other music channels that
support this music genre
ifferent concerts featuring young artists
10. THE FOUR P’S
The PRICE
Philip Kotler defined marketing through the
Our target audience is more likely to
four P’s and said “Human activity directed at
be from middle class so the price for
satisfying needs and wants through exchange
the product should be affordable.
process
Digitally one single will cost £0,99
like any other song, and album on
hard copy will be available for £6.99
(Like The Neighbourhood)
11. FOUR P’S
he PLACE
s we are targeting people who like to spend their free time online. We
could allow one of The DMND minor singles to be free for one
week, this would increase interest in the band because they will be
attract to the “free” element so they might consider buying the whole
album in the end.
he PRODUCT
hrough the style of music and the star image that we’ve created we
are sending message to our audience. These are a bunch of normal
