Learning questions

TOP 10 Learning Questions for Chapter 15: Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. April 15,2011 http://annalimedina.blogspot.com

1. Which is considered to be a “push” strategy? ,[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com

1. Which is considered to be a “push” strategy? ,[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com Answer

2. What is considered to be a “high-value deal seeker?” ,[object Object],[object Object],[object Object],http://annalimedina.blogspot.com

2. What is considered to be a “high-value deal seeker?” ,[object Object],[object Object],[object Object],http://annalimedina.blogspot.com Answer

3. Identify the one phrase which does not pertain to channel member functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com

3. Identify the one phrase which does not pertain to channel member functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com Answer

4. Identify the one phrase which is not an example of a zero-level channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com

4. Identify the one phrase which is not an example of a zero-level channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com Answer

5. Marketing channels must not just ______ markets, but must also ________ markets ,[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com

5. Marketing channels must not just ______ markets, but must also ________ markets ,[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com Answer

6. Three most important trends of a market are _____, _________, and _______ ,[object Object],[object Object],[object Object],http://annalimedina.blogspot.com

6. Three most important trends of a market are _____, _________, and _______ ,[object Object],[object Object],[object Object],http://annalimedina.blogspot.com Answer

7. Which statement about the marketing channel is most true? ,[object Object],[object Object],[object Object],http://annalimedina.blogspot.com

7. Which statement about the marketing channel is most true? ,[object Object],[object Object],[object Object],http://annalimedina.blogspot.com Answer

8. Which statement about evaluating channel members is false? ,[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com

8. Which statement about evaluating channel members is false? ,[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com Answer

9. The following are all examples of vertical marketing systems/ practices except: ,[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com

9. The following are all examples of vertical marketing systems/ practices except: ,[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com Answer

10. All are alternatives to identifying a channel except: ,[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com

10. All are alternatives to identifying a channel except: ,[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com Answer

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